BRYCE ANABLE

bkanable@ucdavis.edu / 805.259.6860 / www.bryceanable.com

PROFILE
Accomplished in digital marketing and advertising, writing, journalism, blogging, public
relations, creative strategy, social media management, and technology and platform
research. Organized, adaptable, self-motivated, driven, and a results-oriented team player.
EDUCATION
University of California, Davis
B.S. Community and Regional Development
Emphasis in Organization and Management & Global Communities
Minor in Professional Writing
PROFESSIONAL EXPERIENCE
UC DAVIS
Internet Platform Researcher / January 2016 - current
-Conducting research on the business models, monetization schemes, and labor markets
developed through YouTube
-Analyzing and tracking the growing ecosystem of YouTube multi-channel networks, talent
management firms, and professional teams backing the platform's largest stars
-Interviewing investors, managers, content creators, and large scale influencers
-Presenting and discussing research findings at platform economy, creative development
and international digital landscape conferences
BEAUTICATE
Editorial & Digital Management Intern / Fall 2015
-Wrote and edited original stories featured on the beauty and lifestyle website
-Managed and formatted articles using the website platform, Squarespace
-Transcribed, compiled, and organized interviews to be featured on the site
-Communicated with PR managers and representatives to organize product callouts and
features
-Conceptualized and managed social media platforms using various forms of software
-Managed and organized the companys massive database
-Assisted founder, Sigourney Cantelo, on photoshoots and interviews with top Australian
celebrities
RED INTERACTIVE AGENCY
Digital Advertising Intern / Summer 2015
-Full time employee on the RED Interactive Agency Digital Advertising Team.
-Managed, trafficked, and produced thousands of digital advertisements using in-house
software and Google Double Click.
-Responsible for advertisement unit testing and QA processes for multiple high profile client
campaigns.
-Managed internal company communication and external client communication, arranged
meetings, and organized media and marketing plans.
-Designed and created static images for advertisements using Adobe Photoshop.
-Worked directly with clients including: Netflix, Disney, DreamWorks, Nickelodeon, ESPN,
ABC, AMC, VH1, and TiVo.
BLANKET MARKETING GROUP
Intern / February 2015 June 2015
-Directly involved in every aspect of the full-service digital marketing and advertising agency
-Met with clients to develop creative brand strategies based on target audience and market
gaps
-Conceptualized content marketing strategy, utilized social media management software &
analyzed analytics
-Executed website development, created graphics and written content for client websites
RELEVANT COURSES
Technology and Society
Strategic Communication in Public
Digital Technology
Relations
Social Media
Professional Writing in Journalism
Mass Communication
Organization of Economic Space
Genres in Professional Writing
SKILLS
Social Media Marketing
Blog Writing and Management
Digital Ad Management, QA & Trafficking
Windows XP and Mac OS X
Google Double Click
All Microsoft Programs

Mail Merge
Academic and Research Writing
Data collection, organization &
triangulation

Journalistic Writing
Professional Research Methods
Public Speaking and Presenting