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Nescafe
Nestle
u.s.p. 100% pure instant coffee
Mone-150 ]200g]
Tagline/ Slogan
Weaknesses
Opportunities
Threats
Tata coffee
Parent Company
Tata Group
Tagline/ Slogan
USP
1. Strong brand name and one of the largest integrated coffee plantation in the
world
2.Has brought about continuous improvement in harvesting and processing
techniques by working with Starbucks
3. Has diversified into timber business as well under brand name Conswood
4. Strong backing by parent company
5. Good distribution and availability
Strengths
Weaknesses
Opportunities
1.Also, domestic consumption being very small, there lies a huge opportunity to
expand the market with the help of intensive coffee promotion
2.Opportunity in terms of diversification into other businesses
Threats
1.Cheap labour is one of the most critical cost factors in coffee production.
Substantial increase in labour cost can erode competitiveness of Indian coffee in
the international markets
2.Coffee is one of the few agricultural crops in India which is subject to taxes
3.Russia, the largest importer of coffee from India, is undergoing an economic
crisis. As a result, it has suspended coffee imports
Folgers
Parent Company
Tagline/ Slogan
USP
Opportunities
Threats
Bru
Parent Company
HUL
Tagline/ Slogan
USP
Opportunities
Threats