Martin N.

McFadden
757-339-8524 ~ Virginia Beach, VA ~ McFaddenmn@gmail.com
C-LEVEL SALES DIRECTOR/BUSINESS DEVELOPER
Professional Strengths
Two decades of success as a field-proven Sales Professional & New Business Developer
Innovative, self-driven global hunter known for resourceful revenue generation
Intelligent, open-minded Manager that makes savvy decisions and is responsible for their execution
Creative, hands-on marketing individual skilled in public speaking, writing, advertising...
Organized, outgoing problem solver who delivers under pressure and tight deadlines
Energetic, optimistic team leader that inspires respect and fosters hard work from others
Pioneering, inventive strategist with expertise in social media
Culturally aware negotiator with proven global business experience

Career Experience
NetNumber ~ Centralized Signaling Routing Control and Global Number Portability Data Services
Regional Sales Manager ~ Virginia Beach, VA. ~ December 2014 to November 2015

Account development, sales, management and joint partner sales support.

Named accounts included Verizon, T-Mobile, ATT, Google, Sprint, Apple, Shaw, Rogers and CenturyLink. Partners
included Nokia, ALU, Syniverse and Genband.
Successful sales and development of 20+ Number Portability opportunities.
Grew named account sales funnel 600%+ in less than a year.

Adax ~ Packet Processing, Security and Telecom Infrastructure Manufacturer

Business Development Manager ~ Virginia Beach, VA. ~ April 2013 to December 2014

North American Sales & Marketing for all LTE-EPC, IPsec Security Gateway, SG, DPI, NI solutions.
Targeting tier 1/ 2 carriers and tier 1 OEMs.
Major accounts included Nokia, Genband, Taqua, NetNumber and Verizon.
Identified and closed companys first LTE/EPC customer, while increasing OEM sales 300%.

NewNet ~ Multimedia Signaling and Secure Transaction Processing Solutions Provider

Sales Director ~ San Diego, CA. ~ January 2010 to June 2012

Global Sales and Marketing of secure transaction processing solutions to Tier 1 carriers and credit card processors.
Executed go-to-market strategy, resulting in 400% increase in sales to $12M+ in 2011.
Developed the companys Signaling Group, SS7, SIGTRAN and SMSc Unlimited Perpetual License Program.
Generated $7M in new opportunities for 2012.

TelcoBridges ~ Voiceover IP Media Gateway Manufacturer

Business Development Manager ~ San Diego, CA. ~ October 2007 to July 2009

Generated $6.5M in new opportunities for companys newly launched TMedia Media Gateway platform.
Established new Vertical, Partner and Distribution Marketing channels.
Principle contributor of successful Go to Market Sales, Product and Marketing programs.
Contributed in growing corporate 2008 Revenues by 300%.

Surf Communications ~ Voiceover IP Component Manufacturer

Sales Director ~ San Diego, CA. ~ September 2006 to August 2007

Developed new worldwide accounts and resurrected a deflated customer base.

Created sales tools and business processes specific to international regions.

Performance Technologies (Sonus) ~ Networking Infrastructure Provider

MULTIPLE POSITIONS ~ September 1992 to August 2006

Hired into boutique 50-person company that grew 900% over 14 years and contributed to a successful IPO.
Moved up four positions within the term of service, continually increasing responsibility and positive results.

VP of Sales & Marketing Asia ~ Shanghai, China ~ October 2003 to August 2006

Opened office in China to grow international sales with a more direct presence and hands-on attention.
Increased sales in all regions, including 150% in Korea, 250% in China and 500% in South America.
Successfully developed local branding and regional corporate visibility, resulting in 200+ new accounts.

VP of Business Development ~ San Diego, CA. ~ September 2000 to September 2003

Drove new business development into all markets outside of U.S. and Europe to expand servable areas.
Successfully developed strategic relationship with a billion-dollar distributor in South America with 20+ offices.
Expanded APAC channels to nearly 20 indirect sales offices with 100+ sales & support staffers.

VP of Sales & Marketing ~ Rochester, NY. ~ February 1996 to September 2000

Earned Business Week Top 100 Growth in 1997, 1998 and 1999 and Forbes Best Small Company in 1999.
Promoted to manage all sales and marketing functions, including product management, advertising and PR.
Increased revenues from $25M annually to $45M+ in fewer than 4 years, managing 25 direct reports.
Responsible for distribution channels, partner programs, contracts, tradeshows, budgets, forecasts, planning, etc.
Set up new Manufacturing Resource Planning (MRP) and Customer Relationship Management (CRM) systems.
Acquired 2 companies within 4 years, participating in selection, financial justification and corporate transition.

Director of Worldwide Sales ~ Rochester, NY. ~ September 1992 to January 1996

Managed U.S. sales team targeted to increase revenues, formalize sales processes and improve selling tools.
Spearheaded worldwide sales based on substantial growth in the U.S., increasing team to 20+ direct reports
Increased overall sales by 500%, alongside 300% growth in Europe, while securing the companys largest single
order of $13M.
Created sales administration, operations, legal documents and streamlined processes throughout the department.
Closed large key accounts with such industry giants such as Sun, Nortel, Lucent, HP and Lockheed Martin.

Education

Bachelor of Science ~ Business Administration ~ Pennsylvania State University

Strategist ~ Social Media Marketing University

Keywords
Sales and Marketing Development, Channels, Partner and Sales Management, Sales Tools, Product Marketing and
Lifecycle Management, Production Planning and Forecasting, MRP, P&L, Start-Up Operations, Team Leadership,
Training/Partnerships, Sales Automation, CRM, Social Media Marketing, Mini/Micro Computer Systems, DSP's,
NGN, 3G, RNC, IMS, MG, SG, SS, SBC, VoIP, FMC, SIP, SS7, IMS, SIGTRAN, LTE, EPC, STP, NFV, ENUN, DMS,
HSS, DSC, IWF, CRE, BGCF, Number Portability, Global Data Services, Telepresence, e-commerce, Secure
Transaction Processing, Data and Telecommunications Networks, Local & Wide Area Networking, Storage: Optical
and SANS

Social Networking

Martin McFadden LinkedIn

Martin McFadden Twitter