Ethiopian Civil Service University

Institute of Public Management and Development Studies

Public Sector Strategic Management
Course Outline
Instructor: Dr. Melkamu Moshago

Office No: 048 (HIGAD)

Email address: melkamu22@gmail.com

Course Description
This module is aimed at imparting knowledge on strategic management concepts and skills for
managing organizational settings. More specifically, the module will help the learners/students to
grasp the basic concepts of strategy and strategic management. It fits well with the Department
of Public Management Studies mission of developing knowledgeable and competent civil
servants in recognizing the underlying principles of managing organizations internal and
external environments.
It will also acquaint learners among others with the strategic management process, analysis of
the industry and organization, formulation of strategy, management of strategic change.
To achieve these objectives, the module has been designed in such a way that it integrates the
works of various management theorists, practitioners, and researchers as they are applied to both
profit making (business) and non-profit making (service giving) organizations.
By the end of this module, students should be able to:

Explain strategy and strategic management;

Identify the different levels of strategy and their importance;

Analyze the nature and values of strategic management;

Identify the basic steps of the strategic management process;

Analyze the internal and external forces affecting organizations;

Apply strategic management process in organizations;

Recognize the importance of change and sources of change; and

Devise creative and innovative strategies for the growth of their own organization.
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Course Content
Unit 1: AN OVERVIEW OF STRATEGIC MANAGEMENT
1.1
1.2
1.3
1.4
1.5

Definitions of Strategy
Levels of Strategy (briefly)
Characteristics of Strategic decisions
Advantages and challenges of Strategic Management
Strategic Management Process Model

Unit 2: BASIC COMPONENTS OF THE STRATEGIC MANAGEMENT

2.1
2.2
2.3
2.4
2.5

Introduction Creating a Vision

Outlining the Mission
Values and strategic issues
Setting Goals and Objectives
Strategic plan

2.1

Unit 3: ENVIRONMENTAL ANALYSIS (SWOT Analysis)

3.1 Internal Environmental Analysis
3.1.1 SW Analysis
3.1.2 Functional analysis
3.1.3 Value chain analysis
3.2 External Environmental Analysis
3.2.1 OT Analysis
3.2.2 General (PESTE/STEPE)
3.2.3 Industrial Analysis (Porters five force model)
3.2.4 Competitor Analysis
Unit 4: FORMULATION OF STRATEGY
4.1 Corporate level strategy
4.1.1 Major corporate strategies (growth, stability & defensive)
4.1.2 Portfolio analysis (BCG & GE-Matrix)
4.2 Business level strategy
4.2.1 The five generic competitive strategy
4.3 Functional Level Strategy

Unit 5: STRATEGY IMPLEMENTATION, CONTROL and EVALUATION

5.1
5.2
5.3
5.4
5.5
5.6
5.7

Correlation between strategic formulation and implementation

Requirements for Implementation (components and skills needed)
Problems of Implementation
7- S model/Framework
Types of evaluation system
Steps in controlling and evaluation system,
Balanced score card

Unit 6: MANAGEMENT OF STRATEGIC CHANGE

6.1 The Meaning of Change
6.2 The Need for Change
6.3 The Nature of Change
6.4 Factors that Cause Change
6.5 Managing Strategic Change
6.5.1 Force-Field Analysis
6.5.2 Lewin's 3-Step Model
6.5.3 Resistance to Change
Unit 7: MANAGING CREATIVITY and INNOVATION
7.1
7.2
7.3
7.4
7.5

Defining Creativity and Innovation

The Importance of Creativity and Innovation
Stimulating Individual and Group Creativity
Organizational Creativity and Innovation
Establishing a Climate for Organizational Creativity

Assessment
1.
2.
3.
4.

Group Assignment........................................................ 20%

Individual Assignment Presentation............................. 20%
Test.................................................................................20%
Final Examination..........................................................40%
Total 100%

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