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Trailer analysis
Throughout watching the trailer, I believe that the audience is made aware of the genre and sub genre the nearer the
middle section of the trailer. This is when Esther is seen to become violent or possessed in the toilet stall. the action is
then cut to a strap reading I think there is something wrong with Esther. It is written in black and white, colours
associated with purity and evil these of which are common themes in the horror genre of film making and their sub
genres. Whilst also setting up an enigma, this strap then forces the audience into questioning the childs mental state
and how she became that way.
Upon arriving at this conclusion, I went back and re-analysed the start of the film trailer, and noticed how the
audience are automatically made aware of the fact that this child has been in an orphanage, as this is the opening
sequence seen. This is what then made me realise that this was a psychological horror film as one of the main
conventions you see in these types of horror are a troubled, disturbed individual (also the use of a child). I linked to the
fact that Esther must not have had a very good up-bringing, this may be due to the fact that she grew up in an
orphanage and had no family surrounding her, she may have had to fight for the attention she desired or may not have
felt as loved.
Other codes and conventions that we see throughout the whole of the film trailer are that the typical settings that we
see in psychological horror films are used. For example, two different types of schools are used, a big house in what
appears to be an isolated woodland area and a hospital. A further typical convention that can be clearly seen is the
types of characters that are featured. The main victims are, a female mother figure, other children and a father figure
and the audience are also introduced to a disturbed individual/child as the antagonist. We also hear the typical sound
effects/ music such as contrapuntal music that is used to build tension towards the end of the trailer, screams and
further high pitched sounds. There are also some general conventions used as there are no deaths shown on screen
and the antagonist is made to seem through her appearance and also the way she is presented through her actions, as
normal. Through the use of these conventions, the correct audience will be attracted to the film as these will produce
the correct audience pleasure for them, in order to enjoy the film.