PRICE TAG

Q: What is the provision on Price Tag under R.A. 7394?

A. The provision on Price Tag, under R.A. 7394, requires that all consumer products
sold in retail to the public shall bear an appropriate price tag, label, or mar king
indicating the price of the article. Such consumer products shall not be sold at a price
higher than that stated in the price tag.
Q: What is a price tag?
A: A price tag is a label attached to a commodity stating the price at which it is offered
for sale.
Q: Why is there a need for price tag?
A: To provide buyers with adequate information and guide to enable them to compare
quality and prices of goods, and patronize stores selling quality products at low prices.
To discourage and minimize haggling whic h is a waste of time and energy of both
buyer and seller. To expedite transactions and enable both the buyer and seller to use
the time and energy for more productive endeavors.
Q: What are the characteristics of a Price Tag?
A: A price tag should:

Be clearly written;
State the price of the commodity per unit (piece, package, pair, dozen, set,
kilogram, meter, liter, etc.) in pesos and centavos, Philippine currency, except
when a law or regulation allows consumer products to be sold in foreign
currency as in the case of duty free shops; and
Bear no erasures or alterations of any sort.

Q: When are erasures or alterations in price tag allowed?

A: Erasures or alterations are allowed only in price reduction sales promotion
campaigns.
Q: Is the use of codes in price tags allowed?
A: Generally, prices of consumer products and services shall not be written in code.
However, the following are the exceptions:
If the codes are used in addition to price tags, labels, markings, or price lists
If the codes are used in combination with shelf pricing which when scanned will
show the price. This exception shall be employed only by establishments which
comply with the requirements under Department Administrative Order No. 9,
Series of 2002.
Q: What are the minimum terms of express warranty under the Consumer Act that shall
be given by a seller or manufacturer?
A: The following shall be stated in an express warranty :
The terms of warranty, written in clear and readily understandable language;
The warrantors identity;

The partys identity to whom the warranty is extended;

- the products or
parts covered;
The warrantors action plan in the event of a defect, malfunction or failure to
conform to the written warranty;
The directive to the co nsumer to avail of the right which accrue to the warranty;
The period within which, after notice of defect, malfunction, or failure to conform
to the warranty, the warrantor will perform any obligation under the warranty.

Q: What are the requirements for establishments intending to use codes in

combination with shelf pricing?
A: Establishments intending to use codes in combination with shelf pricing shall be
allowed to use such pricing system only upon meeting the following:
The establishment should use itemized receipt or cash register tape which
states the description, size, quantity, and individual price of the cons umer
goods purchased.
Each establishment shall install at least one Price Verification Counter (PVC) or
similar electronic system strategically located in the establishment, provided
that in case the establishment structure is multi -storey, at least one PVC shall
be installed per storey.
Q: When is a price list allowed?
A: When a consumer product is too small or the nature of which makes it impractical to
place a tag thereon; and in case of consumer services.
Q: What are the documents to be presented to the seller or vendor in case the
consumer opts to have the defective product repaired, replaced, or refunded
under an express warranty?
A: The consumer should present a copy of the warranty card or documents and the
official receipt of the product sold or bought.
Q: Is a price tag required on samples or dummies on display?
A: Yes, samples or dummies of products offered for sale on retail when displayed
within the retail outlets shall also bear the prices of products which they represent.
Q: Is price tag required for lumber?
A: Yes, in the case of lumber sold, displayed or offered for sale to the public, the same
shall be tagged or labeled indicating thereon the price and the corresponding official
name of the wood.