SweetWater Case

Priyanshu Nishad (1501093)

Boiling Water

Sandy Platter finds

issues in portable
water filter devices
on a fishing trip

Develop prototype, Let

customers see the product.

What?

Time Consuming, Requires

Heat Source, Limited
Cooking Resources

Physical filter of porous

ceramics to screen out
parasites

Porous structure could

rupture and untreated water
may flow due to high
pressure.

Existing Solutions

Micro-Filtration

Issues (Micro-Filtration)

ChemicalTreatment
Time Consuming,Leaves
distinct taste, Certain
Parasites left untreated

Types
Membrane Filter (Remove
larger particles) Depth Filter
(Removes pathogens)

Determining optimal channel

size was difficult,
Charcoal needed to be
replaced regularly

Make changes after

Customer feedback and
send for mass production

Must Have: Filter

Replacement Indicator
Easy to assemble, handle
and pack.

Labyrinth depth filter

made of borosilicate glass
Lighter, Less Susceptible
to breakage

First Need
Awkward to handle, Bulky,
Difficult to pack, Non-durable
Confused perception due to
wide range of prices

Platters Prototype

Problems

Layer of Activated
Charcoal to remove
impurities that affected
taste

Pocket Filter
Heavy, Clumsy, Required
more than 1 person to
operate, Needed Frequent
Cleaning, Does not remove
taste, Expensive

Recommendations

Patent the new product

design

Delighter: Offer great

customer service

Linear Satisfier: Easy

connection of outlet to
canteen or water bottle

First Need ($38 - $60)

Complex Distribution N/w
Replacement Filter ($29.95)
No patents

Existing Players

Pocket Filter ($225 - $275)

Reputation for reliability and
quality
Replacement Filter ($130)
Patented ceramic
manufacturing process
Excellent Customer Service