VERNIE LEE JIA MIN & EDWIN GOH WEI EN

0177659723 & 0189699617

yuu_chan97@live.com & edwingoh7@gmail.com
FUNDAMENTAL OF ENTREPRENEURSHIP
ASSIGNMENT 1 FINALS
WEEK 7: 04 JULY 2016

Programme Name

DIPLOMA IN DIGITAL ANIMATION

Module Name

FUNDAMENTAL OF
ENTREPRENEURSHIP

Module Code

Module Leader
Name

Master Choo Kam Thong (Sifu)

Assessment Type /
Reference No.

Student Name

Student Not Required: Entire Class Assignment/Participation

1. VERNIE LEE JIA MIN

Intake-Class
2. EDWIN GOH WEI EN

DA 03/15 (DIP. IN DIGITAL ANIMATION

Student College
Identification No.

Coursework

1. 2015050284
2. 2015050277

WE hereby certify that this assignment are OUR own work and where materials have been
used from other resources, they have been properly acknowledged. WE also understand WE
will face the possibility of failing the module if the content of this assignment are plagiarized.

Students
Declaration

Signed: ________________________

Date: _________________

Signed: ________________________

Date: _________________

ASSIGNMENT 1 BRIEF
ASSIGNMENT # 1:

Weekly Tasks

OBJECTIVE:

Familiarity with key developments in Fundamental of Entrepreneurship

assignments/projects
An understanding of issues relating to Film & TV techniques, or New Media Design
An ability to analyse works of Film & TV techniques, or New Media Design via
contemporary concepts/ideas
A comprehensive knowledge of relevant discipline (Film & TV techniques, or New Media
Design) working inside a culture/ethnic difference of their own encompassing Fundamental
of Entrepreneurship and/projects

Ability to structure Assignment 1 via stages/progresses on Film &

TV techniques, or New Media Design focusing on New
Entrepreneur Company Identity System and New Innovation
Product: 1. Research 2. Creativity 3. Execution

CRITERIA:

Assignment 1: New Entrepreneur Company Identity System and New Innovation

Product
1. Stage 1 Research: Sourcing references
1.1 Ancient Invention
1.2 Modern Invention
2. Stage 2 Creativity: Creating Company Identity System and New Innovation
Product Concepts and Ideas (via scamps)
2.1 New Entrepreneur Company Identity System 1. Name, 2. Logos/Logotypes, &
3. Stationaries/materials samples etc. (concepts and ideas via scamps)
2.2 New Entrepreneur Company Identity System 2. Logos/Logotypes, & 3.
Stationaries/materials samples etc. (concepts and ideas via scamps)
2.3 New Innovation Product (concepts and ideas via scamps)
3. Stage 3 Execution:
3.1 New Entrepreneur Company Identity System 1. Name, 2. Logos/Logotypes, &
3. Stationaries/materials samples etc. (via Adobe Illustrator)
3.2 New Innovation Product (via Adobe Illustrator, Photoshop, or 3D software)
4. Step by step processes, design development, and review will be so be tabulated as per
the following assessment criteria.

Requirements:

All weekly progress should be submitted via soft copiesi.e. snapshots all artworks for
SIFU to collect for assessment/grading.

Weight:

Assignment 1: 40%

Due:

Week 7

ASSIGNMENT 1 ASSESSMENT CRITERIA

Development / Review

Marking
criteria

Briefing Assignment 1 (Homework); Class GeneralExercise or Practise

b) All Assignment 1: REPORT Progress and
Development Check and Class Presentation
(Correlating to Assignment 1)

Week
a)

Week 1

Week 2
23 May 2016
Monday
< TO >
Week 6
04 July 2016
Monday

1. Research/ (Investigation and

Analysis)

10

2. Creativity (Concept/Idea via

Scamps)

10

3. Execution (Concept/Idea via

Digital Authoring/Design)

20

TOTAL

1.

Instructions to Students Assignment 1s weekly task:

1.1
1.2

1.3
1.4

2.

40%

Compile/print relevant task corresponding on weekly stage/progress topics via Microsoft Office Word and other
relevant softwares
Create New Entrepreneur Company Identity System and New Innovation Product
concepts/ides based on weekly stage/progress topics research, creativity, execution stages/progresses are
applied based on teams preferences)
A booklet-like design journal too is included in this Assignment 1 demonstrating all developments, procedures,
and processes will enhance assessment/presentation grading.
Step by step processes, design development, and review will be paginated as per the following assessment
criteria.

Materials/Equipment:
Laptop: PC or Mac platform
Softwares: 1. Adobe CS/CC (Illustrator and Photoshop) 2. Microsoft Office (Word), and 3.Audio/Video Editing
Softwares, Etc.

Outcome Assessment Mapping

Assessment Methods

LOC 1

LOC 2

LOC 3

LOC 4

LOC 5

Learning Outcomes
No.

Research/Investigation

Creativity

Execution

*ASSIGNMENT 1: CASE STUDY AND GUIDES/MATERIALS ARE AS PER DISCOURSE MATERIALS BY SUBJECT LECTURE
MASTER CHOO KAM THONG (SIFU)

ASSIGNMENT 1 BOOKLET ARTWORK CONTENTS AND ANALYSIS

Assignment 1: New Entrepreneur Company Identity System and New Innovation

Product
Assignment 1: Stage 1 Research: Sourcing references
1.1

Ancient Invention

1. Compass

1.1 The first compass

is invented in Han
Dynasty, China.
1.2 It was made of
lodestone, a naturally magnetized ore of iron. The compass was later used for
navigation by the Song Dynasty.
1.3 Source of information: https://en.wikipedia.org/wiki/History_of_the_compass

2. Mirror

2.1 The
invention
of the
silveredglass
mirror is
credited to
German
chemist
Justus von
Liebig in
1835.

2.2 His process involved the deposition of a thin layer of metallic silver onto
glass through the chemical reduction of silver nitrate.

2.3 This silvering process was adapted for mass manufacturing and led to the greater
availability of affordable mirrors.

2.4 Source of information: https://en.wikipedia.org/wiki/Mirror#History

3. Clock

3.1 In 1815, Francis

Ronalds published the
first electric clock
powered by dry pile
batteries.

3.2 Alexander Bain,

Scottish clockmaker,
patented the electric
clock in 1840.

3.3 Source of information:

https://en.wikipedia.org/wiki/History_of_timekeeping_devices#Electric_clock

4. Bicycle

4.1 The Dandy horse, also called Draisienne or Laufmaschine, was the first
human means of transport to use only two wheels in tandem.
4.2 It was invented by the German Baron Karl von Drais.
4.3 Drais introduced it to the public in Mannheim in summer 1817 and in Paris in
1818.
4.4 Source of information:

https://en.wikipedia.org/wiki/History_of_the_bicycle#1817_to_1819:_the_draisine_or_velocip
ede

5. Car

5.1 The major

features of the
two-seater
vehicle, which
was completed in
1885, were the
compact high-speed single-cylinder four-stroke engine installed horizontally
at the rear, the tubular steel frame, the differential and three wire-spoked
wheels.
5.2 The engine output was 0.75 hp (0.55 kW). Details included an automatic
intake slide, a controlled exhaust valve, high-voltage electrical vibrator
ignition with spark plug, and water/thermo siphon evaporation cooling.
5.3 On January 29, 1886, Benz applied for a patent for his vehicle powered by a
gas engine.
5.4 The patent number 37435 may be regarded as the birth certificate of the
automobile.
5.5 In July 1886 the newspapers reported on the first public outing of the threewheeled Benz Patent Motor Car, model no. 1.
5.6 Source of information: https://www.daimler.com/company/tradition/companyhistory/1885-1886.html

6. Comic book

6.1 Today the earliest known comic book is called The Adventures of Obadiah Oldbuck.
6.2 It was originally published in several languages in Europe in 1837, among them an English
version designed for Britain in 1941.
6.3 Source of information: https://en.wikipedia.org/wiki/Comic_book#American_comic_books

7. Zoo

7.1 The first real zoo was established by Queen Hatshepsut in 1500 B.C. in Egypt
by collecting animals from all over Africa.
7.2 Later, Emperor Wen Wang of China built a zoo to show his wealth and power.
7.3 Spread over 1,500 acres, it had animals from all over his empire and was named
the Garden of Intelligence.
7.4 Source of information: http://timesofindia.indiatimes.com/home/sunday-times/Which-is-

the-worlds-first-zoo/articleshow/1911504.cms

8. Piano

8.1 The invention of the piano is credited to Bartolomeo Cristofori (16551731)

of Padua, Italy, who was employed by Ferdinando de' Medici, Grand Prince
of Tuscany, as the Keeper of the Instruments.
8.2 It is not known exactly when Cristofori first built a piano.
8.3 An inventory made by his employers, the Medici family, indicates the existence
of a piano by the year 1700.
8.4 The three Cristofori pianos that survive today date from the 1720s.
8.5 Source of information: https://en.wikipedia.org/wiki/Piano#Invention

9. Fan

9.1 Between the

years 1882
and 1886,
New Orleans,
LA resident
Schuyler
Skaats
Wheeler
invented a fan
powered by electricity.
9.2 It was commercially marketed by the American firm Crocker & Curtis electric motor
company.
9.3 Source of information: https://en.wikipedia.org/wiki/Mechanical_fan#Electrical

10. Lead-acid Battery

10.1In 1859, Gaston Plant

invented the leadacid
battery, the first-ever battery

that could be recharged by

passing a reverse current
through it.

10.2A lead acid cell consists of a

lead anode and a lead dioxide cathode immersed in sulphuric acid. Both electrodes react
with the acid to produce lead sulfate, but the reaction at the lead anode releases electrons
whilst the reaction at the lead dioxide consumes them, thus producing a current.
10.3Source of information: https://en.wikipedia.org/wiki/History_of_the_battery#Lead-acid

Assignment 1: Stage 1 Research: Sourcing references

1.2

1.

Modern Invention

Bluetooth

1.1 In 1994 a group of engineers at Ericsson, a Swedish company, invented a

wireless communication technology, later called Bluetooth.

1.2 In 1998, the original group of Promoter companiesEricsson, Intel, Nokia,

Toshiba and IBMcame together to form the Bluetooth Special Interest Group
(SIG).

1.3 Source of information: www.bluetooth.com/Pages/Fast-Facts.aspx

2.

Headphones

2.1 Headphones originated from the earpiece, and were the only way to listen to electrical audio
signals before amplifiers were developed.
2.2 The first truly successful set was developed in 1910 by Nathaniel Baldwin.
2.3 His first ones were made by hand in his kitchen and, despite the Navy's suggestion, never
patented because he considered their invention "trivial."
2.4 Source of information: https://en.wikipedia.org/wiki/Headphones#History and
https://en.wikipedia.org/wiki/Nathaniel_Baldwin#Inventing_and_business

3.

Air Conditioner

3.1 In 1902, the

first modern electrical air conditioning unit was invented by Willis Carrier in
Buffalo, New York.

3.2 He began experimenting with air conditioning as a way to solve an application

problem for the Sackett-Wilhelms Lithographing and Publishing Company in Brooklyn,
New York.
3.3 The first air conditioner, designed and built in Buffalo by Carrier, began working on 17
July 1902.

3.4 Carrier's invention controlled not only temperature but also humidity.
3.5 Instead of sending air through hot coils, he sent it through cold coils (filled with cold water).

3.6 The air was cooled, and thereby the amount of moisture in the air could be controlled, which in
turn made the humidity in the room controllable.
3.7 Source of information:
https://en.wikipedia.org/wiki/Air_conditioning#Electromechanical_cooling

4.

Computer Mouse

4.1 The computer

mouse as we
know it today
was invented
and developed
by Douglas
Engelbart,
with the
assistance
of Bill
English,

during the
1960's and

was patented on November 17, 1970.

4.2 The mouse was originally referred to as an "X-Y Position Indicator for a Display
System" and was first used with the Xerox Alto computer system in 1973.

4.3 Using the mouse, Douglas was able to demonstrate moving a mouse cursor on the Alto
computer in The Mother of All Demos.
4.4 However, because of its lack of success, the first widely used mouse is the mouse found on the
Apple Lisa computer.
4.5 Source of information: http://www.computerhope.com/issues/ch001083.htm

5.

Pendrive

5.1 Pua Khein-Seng from Malaysia is considered by many to be the "Father of Pen
Drive".

5.2 He is notable for incorporating the world's first single chip USB flash controller.
5.3 Pua hails from Sekinchan, Selangor, Malaysia.
5.4 He is the founder and currently the CEO of Phison Electronics Corp, which is based in
Taiwan. Pua founded Phison Electronics with four other partners and is believed to have
produced the world's first USB flash drive with system-on-chip technology.
5.5 Source of information: https://en.wikipedia.org/wiki/USB_flash_drive#Patent_controversy

6.

Video game console

6.1 Ralph H. Baer conceived the idea of a home video game in 1951.
6.2 In the late 1960s, while working for Sanders Associates, Baer created a series of video
game console designs.
6.3 One of these designs, which gained the nickname of the 1966 "Brown Box", featured
changeable game modes and was demonstrated to several TV manufacturers, ultimately leading
to an agreement between Sanders Associates and Magnavox.
6.4 Source of information: https://en.wikipedia.org/wiki/Video_game_console#First_generation

7.

Smartphone

7.1 The first true

smartphone

actually made its

debut three years
earlier in 1992.
7.2 It was called the
Simon
Personal
Communicator

, and it was
created by IBM
more than 15
years before
Apple
released the
iPhone.

7.3 IBMs Simon was

the first phone to meld together the functions of a cell phone and a PDA, and it
launched with the price tag of $899 with a service contract ($1,435 in todays dollars)
7.4 Source of information: http://www.businessinsider.my/worlds-first-smartphone-simonlaunched-before-iphone-2015-6/?r=US&IR=T#8cRwdSOpPC2Eecpr.97

8. Graphics tablet

8.1 The
first

graphics tablet resembling contemporary tablets and used for handwriting recognition by a

computer was the Stylator in 1957.

8.2 Better known (and often misstated as the first digitizer tablet) is the RAND Tablet also known
as the Grafacon (for Graphic Converter), introduced in 1964.
8.3 The stylus would receive the magnetic signal, which could then be decoded back as coordinate
information.
8.4 Source of information: https://en.wikipedia.org/wiki/Graphics_tablet#History

9. Hard disk drive

9.1 The IBM 350 Disk File,

invented by Reynold
Johnson, was introduced in
1956 with the IBM 305
RAMAC computer.

9.2 This drive had fifty 24-inch

(0.6 m) platters, with a total capacity of five million 6-bit characters (3.75 megabytes).
9.3 A single head assembly having two heads was used for access to all the platters, yielding an
average access time of just under 1 second.
9.4 Source of information: https://en.wikipedia.org/wiki/History_of_hard_disk_drives

10. Speakers

10.1The first practical moving-coil loudspeakers were manufactured by Danish

engineer Peter L. Jensen and Edwin Pridham in 1915, in Napa, California.

10.2Like previous loudspeakers these used horns to amplify the sound produced by a small
diaphragm and Jensen was denied patents.
10.3Being unsuccessful in selling their product to telephone companies, in 1915 they changed their
target market to radios and public address systems, and named their product Magnavox.
10.4Jensen was, for years after the invention of the loudspeaker, a part owner of The Magnavox
Company.
10.5Source of information: https://en.wikipedia.org/wiki/History_of_hard_disk_drives

Assignment 1: Stage 2 Creativity: Creating New Entrepreneur Company Identity System Concepts and Ideas
(via scamps)
2.1

New Entrepreneur Company Identity System Names

1.

WAVE

2.

BASS

3.

beatless

4.

BLACK LABEL

5.

RAVE

6.

vol.

7.

BLUEAR

8.

AIRS

Assignment 1: Stage 2 Creativity: Creating New Entrepreneur Company Identity System Concepts and Ideas
(via scamps)
2.2

Logos/Logotypes, & Stationaries/materials samples etc. (concepts and ideas via scamps)

1.

Logo

1.1
1.2
1.3

2.

Company stationaries

2.1 Letter sheets

2.2 Name card

2.3 Notebook cover

Assignment 1: Stage 2 Creativity: Creating New Entrepreneur Company Identity System Concepts and Ideas
(via scamps)
2.3 New Innovation Product (concepts and ideas via scamps)

1. Anti-gravity headphones - Headphones that is able to stand alone on surface.

1.1 In our perception, headphones always lies down on surface.
1.2 In order to increase the presence of headphones, we gave the headphones the ability to stand alone on
surface.
1.3 It has a very light-weight design, represented by the shape and proportion.
1.4 Weight balance design that supports the headphone to stand alone.
1.5 No longer need to get annoyed while searching an unnoticeable headphone or to get it to stand up.

Initial design

1.1 Duraluminn slider

1.2 Higher durability, able to withstand wear, damage and pressure.
1.3 Neodynium magnet
1.4 Produces strong magnetic field for greater sensitivity in a voice coil, better bass response
and higher overall sound quality.
1.5 Belting leather
1.6 High quality leather that can withstand wear.
1.7 Built-in bluetooth

1.8 Wireless headphones, no tangled wires, pick-and-go design

1.9 Weight balance design
1.10 The design enables the headphones to keep balance and stand on surfaces.

Weight balance concept design

1.

Headphones is put on the surface.

2.

The anti-gravity (a.k.a weight balance design) balances the headphones.

3.

The headphones stand on the surface and its presence becomes stronger and noticable.

2.

Tangle-free earphones - Earphones that will never tangled.

2.1 Most of the earphones in the market have the common problem : tangled wires
2.2 Many people had to spend time just to untangle the earphones.
2.3 In order to let the earphones free from tangling, we modified the earphones
with magnets so the earphones will not tangled.
2.4 Simple and sleek design made with high quality materials.

Initial design

2.1 Magnets
2.2 Able to clasp the earphones, prevent tangle
2.3 Neodynium magnet
2.4 Produces strong magnetic field for greater sensitivity in a voice coil, better bass response
and higher overall sound quality.
2.5 Black stitched leather-like cord

2.6 High quality cord that can withstand wear than most earphones on market.
2.7 Liquid crystal polymer diaphragm
2.8 Sound quality is more commodious and aesthetic, with enhanced mid range and treble subtlety.
2.9 Y-shaped wire protector
2.10 Protect wire from wearing, can be taken off and use it in other earphones.

3.

Magnetic + wireless phone charger w/LED light - changes its color during charging
process.

3.1 There are still less types of wireless phone charger on market.
3.2 We combined the idea of magnetic suspension device and wireless system together.
3.3 When we does not need to take our phone, the phone can be put on the phone charger.
3.4 LED light inside the phone charger will change color depends on the battery
percentange.
3.5 When phone is fully charged (100%), LED light turns off and phone will float
(magnetic suspension device is turned on).
3.6 When we need to use our phone when charging, we can plug in a receiver to the phone.
3.7 The receiver has a small LED light that changes color depends on the battery percentange.
3.8 When phone is fully charged (100%), LED light turns off and receiver will vibrate.

Initial design

3.1 Acrylic plastic body

3.2 Light weight, easy to pick-and-go, simple and sleek design.
3.3 Magnetic suspension device
3.4 Ability to let the phone float, phone changer power is turned off, save electricity.
3.5 LED light
3.6 Indicates phone battery percentange with a simple yet special way.

3.7 Receiver plug for phone with LED light

3.8 Able to plug to phone, act as a wireless phone charger, tangle-free device.

LED light indicator

1.

When phone battery percentange is 0-50%, the LED light will turn into cream yellow color.

2.

When phone battery percentange is 51-99%, the light will turn into rose quartz color.

3.

When phone is fully charged, the light will turn off and the magnetic suspension
device will turn on.

4.

Phone is able to suspense on the phone charger.

4.

Magnetic USB memory stick - sticks on metal surfaces that prevents misplacement.

4.1 Misplacement of USB memory stick often happen among us because it is small in size.
4.2 We implemented magnets on the surface of USB memory stick.
4.3 It enables the USB memory stick to stick on metal surfaces such as computer screen.
4.4 It also has a two-headed design that enables users to transfer files and data from
computer to smartphones.
4.5 From 8GB to 1 TB - large memory enough to be a light weight external hard disk.

Initial design

4.1 Acrylic plastic body

4.2 Light weight, easy to pick-and-go, simple and sleek design.
4.3 Magnets
4.4 Ability to let it stick on metal surfaces.
4.5 Two-headed design
4.6 Transfer files and data from computer to smartphones easily.

4.7 Large memory

4.8 Able to be a light weight external hard disk

5.

Portable speakers w/built-in bluetooth and internal magnets - light weight speakers that

produce excellent sound quality, easy to pick-and-go.

5.1 Portable speakers is popular in worldwide market.
5.2 We implemented internal magnets and built-in bluetooth in portable speakers.
5.3 The bottom edge is cut in an angle, allows it to tilt and project sound at an ideal
trajectory.
5.4 Bottom part of speakers has a space that can keep the wire (charging purpose) tidy, thus tanglefree.

Initial design

5.1 Belting leather

5.2 High quality leather that can withstand wear.
5.3 Internal magnets
5.4 Ability to let it stick on each other, easy for storage.
5.5 Built-in bluetooth
5.6 Connects with any devices that has bluetooth.

5.7 Edge
5.8 Projects sound at an ideal trajectory.

6.

Hi-Fi

6.1 The speakers design is all about efficiency as a corner is way too often an unused
wasted space.
6.2 This sound system turns such wasted space into an opportunity, the opportunity
to improve the given environment.
6.3 In a conner, the Hi-Fi becomes part of the room: as volumes merge, instead of
having a speaker room, we have a room with an integrated Hi-Fi audio system.
Initial design

7.

Hi-Fi

7.1 The Tiny is all about portability, and is expertly designed to accompany you on trips, no matter where
you go.
7.2

A waterproof shell means you can use it poolside, and an included carabiner lets you strap it on your
backpack for a hike.

7.3 There's a built-in audio cable for wired listening, and the speaker gets quite loud for its diminutive size.
7.4 If you're looking for solid audio performance you can easily take anywhere.

Initial design

8.

W-drop

8.1 W-Drop is the ultimate portable bluetooth speaker that effortlessly delivers earthshaking, powerful stereo sound by incorporating four active transducers and two
visible bass radiators.
8.2

Packing a massive rechargeable 10,000mAh battery that supports up to 15 hours

of playtime and dual USB charge out, this speaker easily keeps your music and
your devices going for as long as you need them to.

8.3

You can trust W-Drop to bring the excitement wherever you need it whether
indoors or outdoors, poolside party or backyard barbeque with its splashproof
fabric design thats available in black, blue, or red.

8.4

It also features a noise and echo cancelling speakerphone for clear conference
calls.

Initial design

9.

Click

9.1 The Click clock radio starts your day with room-filling stereo sound, enriched with
the multi-sensory ambient glow of LED lights.

9.2 Wake up to one of three original digital alarm tones, the FM station of your choice,
music from your smart phone via Bluetooth or a traditional buzzer.

9.3 It can also stream music wirelessly from any Bluetooth phone or tablet.
9.4 The crisp LCD clock display has a built-in light sensor to automatically adjust the
brightness according to the environment.

9.5 Two USB ports can fast-charge your devices, including phones, tablets and
wearables.

9.6 The large Snooze/Light button combined with the clear LCD display makes the
Click easy to use even when you are drowsy, and the built in battery backup
system ensures you will always wake up, even during a power outage.

Initial design

10. NEON
10.1 Neon is a smart laser headphones.
10.2 Going further than simply listening to your music, it allows you to visually enjoy
the sound and brilliantly express the energy of youth.
10.3 With its dedicated smart remote, its intuitive features allow users to control their
smartphone effortlessly.
10.4 Using Neons dedicated app, the laser light can pulsate to the beat of he music,
pulsate at its own speed, or just constantly stay on or off.
10.5 Not only is it great for showing off yourself at places like clubs, but it also can be
used as a safe light while jogging outside at night time.
10.6 It can make you stay safe due to the lasers high visibility at night.

Initial design

Assignment 1: Stage 3 Execution:

3.1

New Entrepreneur Company Identity System 1. Name, 2. Logos/Logotypes, & 3. Stationaries/materials

samples etc. (via Adobe Illustrator)

1.

Name: HEXOUND SDN.BHD.

1.1 The idea of the name came from the word Hexagon and Sound.
1.2 Hexagon resembles six different aspects: Innovative, Creativity, Classy, Durability, Dynamic and Urban.
1.3 We desire to bring first class products to our customers.

2.

Company logo

2.1 The logo combine with a hexagon shape and wave sounds.

3.

Company stationaries

1.

Name card

2.

Letterhead

3.

Envelope

Assignment 1: Stage 3 Execution:

3.2

New Innovation Product (via Adobe Illustrator, Photoshop, or 3D software)

Assignment 1: Final Learning Outcome Conclusions Statements

(What we learnt in this Assignment 1)
Assignment 1: New Entrepreneur Company Identity System and New Innovation Product

1.

1.1
1.2
1.3
1.4
1.5

2.

2.1
2.2
2.3
2.4
2.5
2.6

3.

3.1
3.2
3.3
3.4
3.5

Stage 1 Research: Sourcing references

Ancient Invention
Modern Invention

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Stage 2 Creativity: Creating Company Identity System and New Innovation Product Concepts and Ideas
(via scamps)
New Entrepreneur Company Identity System 1. Name, 2. Logos/Logotypes, & 3. Stationaries/materials
samples etc. (concepts and ideas via scamps)
New Entrepreneur Company Identity System 2. Logos/Logotypes, & 3. Stationaries/materials samples etc.
(concepts and ideas via scamps)
New Innovation Product (concepts and ideas via scamps)

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Stage 3 Execution:
New Entrepreneur Company Identity System 1. Name, 2. Logos/Logotypes, & 3. Stationaries/materials
samples etc. (via Adobe Illustrator)
New Innovation Product (via Adobe Illustrator, Photoshop, or 3D software)

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4.

Step by step processes, design development, and review will be so be tabulated as per the following
assessment criteria.

4.1
4.2

Peotjwjg saeppih ge[ppishff seg[oiehg e[ggoithew g[a0egh ewgt800

Pef aeppgjsdg seeipighds} gspefhgs dgiSIOHDG S{OGIihdxiogy S[ooeghS{D
gs[eghs[ eg
Soighs gsrihg[s0rhgs rgo[hsrg soggithoigi soighgesgeut

4.3

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