PAK CLEANING COMPANY

Contents
Acknowledgements.................................................................................................... 4
Dedication:................................................................................................................. 4
Executive summary:................................................................................................... 5
MISSION...................................................................................................................... 6
Vision.......................................................................................................................... 6
Key to success............................................................................................................ 7
Planning...................................................................................................................... 8
Organizing.................................................................................................................. 8
Leading....................................................................................................................... 8
Controlling.................................................................................................................. 9
Company ownership................................................................................................. 10
Hierarchy of company.............................................................................................. 10
Pricing................................................................................................................... 11
Distribution............................................................................................................ 11
Operational manager................................................................................................ 11
HR Manager.............................................................................................................. 12
Employees training................................................................................................ 12
Employment & selection....................................................................................... 12
Rewards and benefits............................................................................................ 13
Performance management.................................................................................... 13
360 degree appraisal............................................................................................ 13
Key Performance Indicators - KPI...........................................................................13
Marketing mix........................................................................................................... 14
Product:................................................................................................................. 14
Place...................................................................................................................... 14
Price...................................................................................................................... 14
Promotion.............................................................................................................. 15
Physical environment............................................................................................ 15
People................................................................................................................... 15

PAK CLEANING COMPANY

Marketing strategies................................................................................................. 16
Create a brand identity......................................................................................... 16
Competition and Buying Patterns............................................................................. 16
General Administrative Theory (henri fayol).............................................................17
Authority............................................................................................................... 17
Centralization........................................................................................................ 17
Division of work..................................................................................................... 17
Equity:................................................................................................................... 17
Order:.................................................................................................................... 17
Remuneration........................................................................................................ 18
Scalar chain:.......................................................................................................... 18
Subordination of individual interest.......................................................................18
Stability of tenure of personal...............................................................................18
Unity of command:................................................................................................ 18
Competitive Edge.................................................................................................. 18
Market Analysis........................................................................................................ 19
The Target Market..................................................................................................... 19
Consumers research:............................................................................................... 19
Questionnaires......................................................................................................... 20
Segmentation Market:.............................................................................................. 24
Geographic segmentation:.................................................................................... 24
Demographic segmentation:................................................................................. 24
Behavior segmentation......................................................................................... 25
Boston Consulting Group.......................................................................................... 25
Marketing Environment:........................................................................................... 27
Micro Environment:.................................................................................................. 27
Company introduction:.......................................................................................... 27
Competitors:.......................................................................................................... 27
Customers:............................................................................................................ 28
Macro Environment:................................................................................................. 28
Political / Legal Environment:................................................................................28
Economic environment:......................................................................................... 28
Demographic segmentation:................................................................................. 28
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PAK CLEANING COMPANY

Technological Environment:................................................................................... 28
Product life cycle:..................................................................................................... 29
Strategies and Implementation:...............................................................................35
Price Strategy:....................................................................................................... 35
Setting the prices:................................................................................................. 35
Differentiation Value:................................................................................................ 35
Conclusion:............................................................................................................... 36

PAK CLEANING COMPANY

Acknowledgements
In the name of Allah the most Gracious and Merciful who gave us the strength and determination
to complete this project within due time.
First of all we would like to thank Allah Almighty without whose help it would have been
impossible for us to complete this project and I would like to thank mr. Faisal akram for giving
the guidance and knowledge throughout the semester which was a great help to us.
We would also like to express gratitude towards our families for their never-fading and constant
support; and appreciate and acknowledge the patience, understanding and love provided by them.
It is of course the reward of their good wishes and kind blessings.

Dedication:
We want to dedicate our project to our guide Mr. Faisal Akram, because whatever we did at for
this project is in the result and dedicated effort of him. He motivated us a lot due to which we are
here today.

PAK CLEANING COMPANY

Executive summary:
Cleaning your own home and cleaning it professionally are two different things. Even though
you clean your home on a daily basis, you might consider getting a cleaning company to cleanse
it completely and give it a shiny new look.
The building cleaning industry has two main markets. residential and commercial. The
residential market mostly consists of maid services, carpet, window and other like services. The
commercial cleaning segment focuses primarily services which provide a broader range to
include carpet and floor care, window cleaning, etc.
Our company is new cleaning services specialized in office cleaning .house cleaning, and all the
commercial buildings in Lahore city
Services will be include, window cleaning, floor cleaning. Furniture upkeep , carpet cleaning and
we also provide the service of house intirial shifting and decorate the houses, shops and office

PAK CLEANING COMPANY

MISSION
Our mission is to provide best cleaning services to our customer with the passion of work.
Cleaning responds to the demands of the environment and will win the heart of the people.

Vision
We struggle to become the most important cleaning service provider in the market. We aim to
become the provider of option for all our clients

PAK CLEANING COMPANY

Key to success
Quality cleaning services delivery
Timely cleaning services delivery
Competitive price
Discount on loyalty
Flexibility of services

PAK CLEANING COMPANY

Planning
A plan is a future course of actions. It is an exercise in problem solving & decision making.
Planning is determination of courses of action to achieve desired goals. So the top management
of Pak Cleaners makes good strategies and makes good decisions for the betterment of the
company. And if the company face some problems internally or externally then top management
of Pak Cleaners solve it with the best possible way. And we make good strategies for achieve the
company goals efficiently and effectively

Organizing
In this organization we all are the main partners of this organization. We set the goals of the
organization and allocate the managing seats between us according to our job specification.

Mr.

Zubair is the CEO of the company who leads us and set the main objectives and goals of the
company and makes strategies to achieve these goals. Mr. Abid is the market Manager of the
company and his duty is to look after the market operations and provide all information
regarding our services to the customers. Mr. Haseeb is the operational manager he has a
supervisor to control all the activities of the employees. Mr. Jawad Raza is the HR manager of
the company the main purpose is to hiring and firing of the employees.

Leading
The CEO of the company Mr. Zubair are the main leader of the company who set the goals also
make good strategies to achieve these goals. We have different managers and they all have best
leading qualities. Pak cleaners lead their employees with the best leading qualities. We facilitate
our employee with incentives and bonuses

PAK CLEANING COMPANY

Controlling
In controlling we check our progress against our plan daily or monthly basis. And the CEO has
direct check on the employees so in this way they work efficiently. The middle management has
control on the supervisor who works under them and make sure that they work properly
according to the plan of the company. If anyone does not work properly then first they warn and
second they punish.

Services
Company will focus specifically on office spaces and commercial building, house stores shops
include:

Office cleaning (including garbage removal, dusting and cleaning of all surfaces,

sweeping and mopping of floors, and cleaning of doors and walls as needed)

Furniture cleaning
Floor cleaning
Carpet cleaning
Window cleaning
Bathroom and kitchen area cleaning

Company ownership
Company start with partnership equally shares the owner of the company are four parter.mr
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zubair kaleem.mr.muhammad abid mr.jawad raza .mr haseeb ur rehman.

Hierarchy of company

Chief exective
officer
(zubair kaleem)

Marketing manager

Operational manager

HR manager

(M.Abid)

(haseeb ur rehman)

(jawad raza)

Supervisor

Employees
(workers)

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PAK CLEANING COMPANY

Pricing
Pak clean company set the pricing scheme on the base of number of hour per project.

Distribution
Services will be provided in Lahore city so we will distribute in two parts so labor will be
allocated in two parts through this distribution services will be effectively provided.

Operational manager
Operation manager Mr Haseeb ur rehman have responsibility to control and manager all the
activities on daily bases.

Responsible for the management of

To control the project budget

To cooperate with clients/customers.

He will be reporting to the ceo.and other interaction with other management and supervisor.
Subordinate with Project Managers, Area Supervisors.permanat position held in the company
other benefits will be providing to him health insurance etc.
He will be tackle all the activity in the organization .supervisor will be report to the operational
manager and operational manager handle all the activity related with labors.
Pak clean company distribute in two parts to Lahore city. two supervisor will be work under
operational manager. labor will be allocate in two parts separately and manage to all the market.

HR Manager
Human resource manager will be handle all the activities inside the organization and outside .HR
manager Mr jawad raza will be hire the employees on the base of qualification and skill of the
labor and set future plan for the company.HR manager have authority to fire the employees if
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some employees have not maintain the discipline of the company and look after all the
activities.HR manager will be report to the CEO (mr zubair kaleem).
Maintain and enhance the pak clean company human resource by planning, implementing and
evaluating employees relationship and human resource policies and programs.
HR manager control all workers of the department and responsible to hiring the employees.
Strategies

Employees training
Human resource manager play strategic role for the training development of the employees.
Proper guide to the employees how to work. Hire new employees in the company on the base of
the skills and then conduct the training of the employees. Training will be conduct of unskilled
people.

Employment & selection

Hr manager select the employees on the base of qualification and skills. the selection of the
employees in the company wii be handle HR manger.HR manager will be conduct intervies from
supervisor and other level of the employees but labore will be select on the experience further
company will be conduct training..

Rewards and benefits

Pak clean company gives reward on the base of the reputation of the employees and also
provides benefits to the employees

Health insurance

Increase in salary package

Travelling allowance
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Daily allowance

These all activities will be provided to all the employees its will become more beneficial for the
company and all the employees have interest in work and give more output

Performance management
In this step look after all the performance of the employees and management and on this base
give incentives to the employees.performace of the employees check with different way that are
following

360 degree appraisal

360 degree appraisal is a approach use in pak clean company to check the working condition of
the employees and we will take feedback from other people about the employees. Conduct
interview with teers and subordinates senior person and evaluation of job performance

Key Performance Indicators - KPI

Key performance indicator use in pak cleaning company through this step look after all the
activities and performance of the employees on daily bases like attendance and sincerity of the
employees within company

Marketing mix
the seven Ps of marketing mix are price, product, place, promotion, physical presence provision
of service, and processes.
a. Product
b. Place
c. Price
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d. Promotion
e. Physical environment
f. Process
g. People

Product:
Usually the services offered are intangible in nature, but the products that may be offered by it
may be tangible. The service marketing concentrates on product in the terms of benefits offered
by the product. It should be valuable to customer and provide good perceived value. The most
entertain service is being provided. The product provided should be developed according to the
needs of the consumer and should give them complete satisfaction. We offer pak cleaning
comapny as product.

Place
The place plays an important role in the marketing. The place where the service is made
available, the location, has positive impact on the service use. So, we decided century tower near
by kalma Chowk Gulberg III Lahore Pakistan.

Price
The price of the service is of importance. The consumer or customer should not feel at any point
of time that the money paid by them is more than the benefits of the service. The pricing which
we offer to our customers is affordable.

Promotion
Our approach to generate publicity for our business will be divided in to different steps these are
following step we promote our services. Pak clean company will train the employees to know
what the expectations of the clients are. They will be provided the tools needed to exceed these
expectations. Employees are given the tools necessary to impress the most rich clients.
Professionalism is a skill that is used throughout the service
Newspaper
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TV channel
Social media
Bill Boards

Physical environment
Physical environment refers to weather conditions, day or night, general weather conditions in
the country. The physical environment at the time of use should enhance the use of the service.

People
People are the customers who use the services made available to them, so that people are
interested in using the services

Marketing strategies
Create a brand identity
Any business want to grow and ready to utilizes all the available resources, here a way through
create a brand identification of cleaning services

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Designed a unique logo

Provide best platforms
Ensures that our workers wear our branded shirts at all times during working hours
support relevant TV programs
Maximize our companys website to promote our business
Bill Boards on strategic locations

PAK CLEANING COMPANY

Competition and Buying Patterns
The cleaning competition in Lahore market is not high level because it work on small level so
still competition level is not high but in future its going growth because its growing on daily
bases but in market we have competitor in Lahore market so completion become threat for the
company compete to the competitor.
Customers seek out cleaning services based on a combination of reputation, price, and depth of
services offered. So provide better services to the customer as compare to the competitor

General Administrative Theory (henri fayol)

Authority
In cleaning company the eco will have authority to control all the setup and give order but
manager have also the authority on their level and take work to other

Centralization
Every person have right to report r discus the issues with top manager if create the problems then
lower level have the authority to report the top management and some causes the employees
have right to involve in decision making so through this all the employees have the right to
directly report to the top level management.

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Division of work
Work of worker. through this process work will be divided on the base of the skill and experience
will be allocate on the base of employees experience and skill as we discus above we provide
different services to the customer so work divide on the base of level.

Equity:
Management will be coordinate with all the employees .cleaning training will be conduct and
other like decoration of the rooms and shops and other sector so our company will be train all the
worker and then give the task to the employees. Cleaning company management show sincerity
with the employees all the time and help to the employees where they need so task will be
properly accomplished with the help of management.

Order:
We offer the services in cleaning so all the equipment replace on the order because in sometime
company receive order and employees worried about the equipments and assets of the company
which assets with the help of they accomplish their task like swiper.water piep,liquads etc .so it
will be order on proper place.

Remuneration
Salary system will be better for the employees as compare to the other companies. basic salary
will be 12000 for all the employees and management have also equal salary but on the base of
good work company give awards and increase in salary on yearly.

Scalar chain:
Employees have the identity card of the organization and they know about the level of the
hierarchy where they fall in the level of the organization and company will be give awareness
about the level of the employees in the organization.

Subordination of individual interest

Work equally divide and no one have baseness in the organization.appoinment of the employees
will be on the base of merit and avoid the relationship with other people.
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Stability of tenure of personal
Employees will complete the tenure of the job. give proper time of the job .in our company
employees age will be 25-40 and they expel on the time period .so its become better for the
company and its help to complete the goals of the company properly because if the turnover ratio
will be increase then its not better for the company. So of the employees have proper time on the
job than many other thinks cover of the company like cost of the training wastage of the and
advertisement expenses

Unity of command:
In our cleaning company Unity of direction hierarchy discus above so that person will be
responsible to give the answer to the top management which under the work.mr haseeb ur
rehman is a operational manager and supervisor work under him so the supervisor will be
responsible to give the answer to the top management .

Competitive Edge
Pak clean company begins with a careful training program for new employees. Employees with
be trained on how to clean. Everyone know how to clean, but we will show them a systematic
way producing a far cleaner more efficiently. We will then be training employees to work
effectively on teams.
We also provide incentives to the employees. We conduct analysis of the company on the base of
the reputation of the company and then take decision. Lastly we will highlight our use of
environmentally chemicals.

Market Analysis
The market area analysis help to focusing the target market in Lahore city we will distributor the
employees according the level of the project or office or store so we will allocate 5 employees to
the small level like departmental store and small level of office. And medium size business
allocates 6 to 20 employees and in large level of business allocates 21 to up
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The Target Market
Our target market will be Lahore market in which includes small, medium, and large office
business. Focus on small office and and small level of business which will be initial target
market. Focus on small level will established the reputation of the company by working with the
combination of the clients.
Here are our target market; the people and organizations that our business is designed for:

Banks and Financial Institutions with offices

Private and Public Schools
Hospitals
Airports
Offices and business centers
Hotels
Factories and industries

Consumers research:
A detail research was conducted from the people of Lahore. This research was intended to know
that whether consumers like our idea or not. This research is primary in nature. With the help of
specially designed questionnaires we got detailinformation about the views of customers about
our company. It also included questions regarding competitors product and services. Analysis of
this research is given below.

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Questionnaires

Graph 1
Yes

No

No comments

7% 3%

90%

A question was asked from the individuals that whether they are in the favor of a new cleaning
company in Lahore.. The results are certain and are explained in graph 1 above.75% of the
people said yes,15% said no and the rest of the 10% didn't gave their opinions. From the results
above it is clear that people are in the favor of a new pak cleaning company. So on the basis of
these results we can say that there is need of a new pak cleaning company.

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Graph 2
Yes

No

10%

No comments

5%

85%

The other question was asked about the dolphin park that whether the idea is good or bad. The
results are explained in the graph 2 above. According to the results 85% of the people said yes,
10% said no and rest of the 5% said no comment.

Graph 3
Yes

No

No comments

10%
20%

70%

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Another question was asked about the preference that the new idea of pak cleaning company is
better than the rest of the competitors in the market. Results were shockingly good which are
explains in the graph 3 above. 20% said no.70% of the people said yes and the rest of the 10%
said no comment.

Graph 4
Yes

No

No comments

10%

30%
60%

The last question was asked that should Should pak cleaning company expand its services in
others cities Its results are shown in graph 4 above.60% of the people were in the favor of it,
whereas 30% were not in the favor of this and 10% remained quiet.

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Graph 5

20%

80%

The last question was asked that Do you like the services of pak cleaning company
Its results are shown in graph 5 above.95% of the people say yes, whereas 5% say no

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Segmentation Market:
Geographic segmentation:
The customer collecting and analyzing the information about physical plan and location of the
pak cleaning company. e.g.
a. Region
b. Country
c. Area

Demographic segmentation:
Target those people who want maintain clean environment
Family, businessman
Social class = middle class, upper middle class, elite

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Behavior segmentation
Its totally depend the behave of the consumer, that how to feel, react, response, attraction and
feedback and when they consume the services of the pak cleaning company.

Boston Consulting Group

According to this technique, business or products are classified a low or high performance
depending upon their market growth rate and relative market share.

It is a portfolio planning model which is based on the observation that a company business unit
can be classified in to four categories.
a. Star
b. Question Mark
c. Cash cow
d. Dogs
It is based on the combination of Market growth and Market share.

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a. Star (High growth, high Market share)
Stars are leader to business.
They also require heavy investment to maintain its large market.
E.g.

Clean & Kleen, Lahore

b. Question Mark: High growth, low share

Most business start of an Question mark
Question mark to become starts of tomorrow
Our company lay in question mark because we are new in market of Lahore.

c. Cash Cow:(Low growth, high market)

They were stars of yesterday.
They generate more cash than required.
They are located in the industry that is nature, not growing or decline.
E.g. Cleaning Concepts
d. Dog: Low growth, low market share
Dog situated at decline stage.
E.g Clenol Services

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Marketing Environment:
The actors and forces outside marketing that effect marketing managements ability to build and
maintain successful relationship with target customer
It is very important that any organization considered its environment before beginning the
marketing process.
There are two types of environment.
1. Micro Environment.
2. Macro Environment.

Micro Environment:
The forces close to the company that affect its ability to services. It comprises all those
organization and individuals who directly affect the activities of a company.

Company introduction:
Our company is a new cleaning services specialized in office cleaning .house cleaning, and all
the commercial buildings in Lahore city
Services will be include, window cleaning, floor cleaning. Furniture upkeep , carpet cleaning and
we also provide the service of house intirial shifting and decorate the houses, shops and office

Competitors:
The best way for a company to grasp
the full range of its competition is to take view
point of buyers (Philip kotler)
We have no direct competitor in Lahore market and also have indirect competitors. Which are
includes,
Clenol Services
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Cleaning Concepts
Clean & Kleen, Lahore

Customers:
Recreational cover are our customers. We provide them best services as their requirements.

Macro Environment:
Political / Legal Environment:
Almost every marketing activity face to the political environment, a wide range of causes and
regulation. We are following all the rules and regulation.

Economic environment:
Presently, The economic environment is very suitable for us but there may be change of inflation
then we will adjust our prices accordingly to change economical environment . So, that we may
not be in loss.

Demographic segmentation:
Target those people who want maintain clean environment
Family, businessman
Social class = middle class, upper middle class, elite

Technological Environment:
Use of IT technology in company. We also provide services through social networking like our
website (www.pak cleaning.com) Customers give order online from our website. It would be
attracting our customers.

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Product life cycle:
Product life cycle lays four Stages. We are in introduction phase as we are starting gradually we
well go in to growth and other stages.

Profit/income

Introduction
Time

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Cleaning equipments:
Sponge

Squeegee:

Microfiber Cloths

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Spray Bottle:

Broom

Dustpan

Mop
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Vacuum:

Bucket:

Scrub Brush:

Brillo pad
a square of wire wool, used for cleaning metal pans
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carpet sweeper
a piece of equipment that you use for cleaning a carpet, consisting of a box with a brush inside
and a long handle

Water pipe

hand push floor cleaning equipment

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Buckets

Automtic sole cleaning

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Strategies and Implementation:
A method or plan chosen to bring about a desired future, such as achievement of a goal or
solution to a problem.

Price Strategy:
A technique charge against our services.

Setting the prices:

This is one of the most difficult issues that face companies: What is the right price to charge?
There is no easy solution or formula for proper pricing
Key Components of the
Price-Setting Decision Process
Set Strategic Pricing Objectives
Achieving target return on investment
Achieving market-share
Meeting competition.

Differentiation Value:
Represents the value of features that are unique and different from competitor

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Conclusion:
At the end we can conclude that pak cleaning company is highly motivated to the cleaning
lovers. Pak cleaning company is new in Lahore market, withnew, unique experience/services like
window cleaning, floor cleaning. Furniture upkeep , carpet cleaningand we also provide the
service of house intirial shifting and decorate the houses, shops and office . For the first time in
Lahore there is launching a big project for our customers. We hope that in future we will grab the
market and will win the heart of the people

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