CHAPTER I

1.1 Introduction
1.2 Trend in consumer attitude in india
1.3 Importance of Passenger cars
1.4 Passenger car industry-global view
1.5 Indian passenger car industry
1.6 Auto industry in Tamil nadu - a historical perspective
1.7 Statement of the problem
1.8 Objectives of the study
1.9 Hypothesis
1.10 Scope of the study
1.11 Operational definition of concepts
1.12 Geographical coverage
1.13 Limitations
1.14 Chapter scheme

CHAPTER II

2.1 Introduction
2.2 Review of literature
2.3 Methodology
2.4 Profile of the study area
2.5 Summary

CHAPTER III

3.1 Introduction
3.2 Meaning and definition
3.3 Consumer decision making
3.4 Consumer satisfaction
3.5 Brand loyalty
3.6 Summary

CHAPTER IV

4.1 Introduction
4.2 Demographic profile of consumers
4.3 Factors influencing the brand choice
4.4 Factors influencing the choice of dealership
4.5 Summary

CHAPTER V

5.1 Introduction
5.2 Profile of the respondent on the perception of product purchase
5.3 Cluster analysis
5.4 Average rating for the influencing factors
5.5 Summary

CHAPTER VI

6.1 Introduction
6.2 Problems faced in using the car
6.3 Opinion on brand switch over
6.4 Level of satisfaction of consumers on performance of car
6.5 Comparison of satisfaction factors with lifestyle dimensions
6.6

Multiple regression analysis on the level of satisfaction

6.7 Summary

CHAPTER VII

7.1 Introduction
7.2 Summary of the Findings
7.3 Suggestions
7.4 Conclusion
7.5 Directions for Future Research