ARK EXPORT RESOURCES LIMITED (RC .

1070430)

PRESENTS

THE COMPUTRON E STORE (NIGERIA)

BUSINESS PLAN
BY: ARIYO DOLAPO

2015
 Confidentially Agreement
The Undersigned reader acknowledges that information provides by Ariyo Dolapo (for Computron e Store (Nigeria)) in this
business plan is confidential; therefore reader agrees not to disclose it without the express written permission Ariyo Dolapo (
For Computron e Store (Nigeria)).

It is acknowledge by the reader that the information to be furnished in this business plan is in all respects confidential in nature,
other than information which is in the public domain through other means and that any disclosure or use of same by reader,
may cause serious harm or damage to Ariyo Dolapo ( For Computron e Store (Nigeria)).

Upon request, this document is to be immediately returned to Ariyo Dolapo ( For Computron e Store (Nigeria)).

-----------------------------------
Signature

-----------------------------------
Named (typed or printed)

-----------------------------------
Date

This is a business plan. It does not imply an offering of securities.

Thank you for understanding.

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Ark Export Resources Limited
 Executive Summary
Computron e Store (Nigeria) which will be owned by Ark Export Resources Limited is a Nigeria based international online
shopping website that offers a wide range of quality products such as electronics, computers, groceries, fashion, home
appliances and kid’s items. Our head office will be located in the heart of Lagos, Nigeria but we will have warehouses in across
cities and in almost all states in Nigeria.

We are an e – commerce startup with a long term goal of having our presence in major cities in Nigeria and Globally, whilst
also delivering a wide range of products from globally recognized manufacturing brands at rock bottom prices they can hardly
get from any retailer.

Computron e Store (Nigeria) will run a 24 hours a day and 7 day a week online shop, with effective and timely delivery system.
Our payment platform is highly secured and we will also accept Cash-On-Delivery Payment. Our payment platform will readily
accept payment from credit cards, debit cards, smart cards, electronic fund transfer via bank’s website and other modes of
electronics payment.

Our inventory management of products is automated, our portal will be designed such that its reports get generated instantly
when required and our product inventory management is very efficient and easy to maintain. We have a robust business
relationship with shipping companies and we are going to be shipping goods for our clients at a highly discounted price. Our
plans of strategically positioning our warehouses will make it easier for us to deliver products on time whenever our clients
make orders.

Computron e Store (Nigeria) will ensure that all our customers are given first class treatment irrespective of the quantity of
products they purchase or the part of the Country they reside. We will have a CRM software that will enable us manage a one
on one relationship with our customers no matter how large the numbers of our customers’ base grows to. Our customers will
always be carried along when we want to make decisions that will directly affect them.
At Computron e Store (Nigeria), our team members will be highly competent and dedicated to the company; they will be trained
to go the extra mile to resolve any complain from our customers. Our phone lines are opened 24 hours a week and 7 days a
week, with highly trained call center agents manning them and also customers can freely chat with us anytime.

3 Ark Export Resources Limited

 Computron e Store (Nigeria) (Ark Export Resources Limited) is owned by Ariyo Dolapo, The business will be managed by Ariyo
Dolapo, who has years of experience working as a sales rep with one of the world’s leading online store.

Our Products

Computron e Store (Nigeria) will ensure we go all the way to make available a wide range of goods and products from top
manufacturing brands in the United States, UK, Singapore, Dubai and other countries of the world to our customers.

4 Ark Export Resources Limited

 We will have available in our warehouses a wide range of durable goods and non – durable goods at affordable prices. We will
deal in goods such as groceries, clothes, sports equipment, beauty products, jewelry, children’s Stuffs, Office
equipments/Stationeries, IT/Computer and home appliances et al. Just for clarity purpose, we will have various items from
world class brands in the following product categories:

 Beverages & Groceries

 Children
 Computing
 Events & Tickets
 Fashion
 Home Appliances
 Mobile Phones
 Weddings
 Academics

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Ark Export Resources Limited
 Our Vision Statement
Our vision is to build an e – commerce business (online store) that can favorably compete with international brands like
Jumia.com.ng and Konga.com

Ark Export Resources Limited

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 Our Mission Statement
 Our mission is to be the Largest Independent One STOP e-commerce Wholesaler, Distributor and e-Retailer of I.T/
Computer products, Consumer Electronics and Office products of all major brand names in our Country Nigeria.
 To be the wholesaler of major brands including: Hewlett Packard, Toshiba, Sony, Epson, Canon, Cisco, Dell, D-Link,
Seagate, Dell, Epson Corporation, CompaQ, Apple, Acer and Fashion Brands.
 All under one complete supply chain, Integrated into the e-commerce portal. This will include the best and most varied
product alternatives from the Far East and the Middle East in terms of product range, including price & availability.
 To be the Market Leader and the biggest caterer of B2B and B2C customers in Nigeria, who will provide the cheapest price
and the best Services.
 To establish an Online Retail Business that will make available a wide range of goods and products from top manufacturing
brands at affordable prices to a wide range of customers from all works of life, that will cut across different Cities in Nigeria.
 To be the One who changes the face of e-commerce industry in Nigeria from what we are used to ONE HAPPY CUSOMER
AT A TIME.
 The IT/Computer and Fashion Industry are the most Dynamic and secure Industry globally, and along with the Exclusivity of
our Partner (Distributor Company), its global offices, purchasing power, logistics savings, exclusivity, etc….. lets move way
ahead into the future SUCCESSFULLY.

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 Business Structure
Computron e Store (Nigeria) is an international online store that wants to become a global brand and compete favorably with
the leading brands in the industry hence we will ensure that we put the right structure and processes in place that will enable us
build the business of our dream.

At Computron e Store (Nigeria), we will ensure that we hire people that are qualified, honest, customer centric and are ready to
work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers). As a
matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their
performance for a period of three years or more. In view of that, we have decided to hire qualified and competent hands to
occupy the following positions;

 Chief Executive Officer / President

 Human Resources and Admin Manager
 Merchandize Manager
 Business Developer
 Transport and Logistic Manager
 Information Technologist
 Accountant
 Call Center Agent

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 Roles and Responsibilities

Chief Executive Officer – CEO:

 Responsible for providing direction for the business

 Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the
development and implementation of the overall organization’s strategy.
 Responsible for fixing prices and signing business deals
 Responsible for payment of salaries
 Responsible for signing checks and documents on behalf of the company
 Evaluates the success of the organization

Human Resources and Admin Manager

 Responsible for overseeing the smooth running of HR and administrative tasks for the organization
 Defines job positions for recruitment and managing interviewing process
 Carries out staff induction for new team members
 Responsible for training, evaluation and assessment of employees
 Responsible for arranging travel, meetings and appointments
 Oversees the smooth running of the daily office activities.

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 Warehouse Manager:

 Interfaces with third – party providers (vendors)

 Keeps proper records of available goods and make recommendations for re – stocking
 Works in collaboration with the merchandize manager to ensure that goods are always available in the warehouse

Merchandize Manager

 Manage vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
 Helps to ensure consistent quality of goods and products on our rack
 Responsible for the purchase of goods and products for the organizations
 Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
 Ensures that the organization operates within stipulated budget.

Transport and Logistic Manager

 Manages the shipping of goods from warehouse to customers

 Negotiates deals with shipping companies
 Collaborates with the Merchandize Manager in transporting goods from the manufacturer to our warehouses

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Ark Export Resources Limited
 Information Technologist
 Manages the organization website
 Responsible for continuous update of our online store
 Ensure that our payment platform is secured 24 / 7
 Responsible for installing and maintenance of computer software and hardware for the organization
 Manage logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
 Responsible for continuous upgrade and maintenance of IT systems
 Handles any other technological and IT related duties.

Business Developer

 Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers
and attract new ones
 Models demographic information and analyze the volumes of transactional data generated by customer purchases
 Identifies, prioritizes, and reach out to new partners, and business opportunities et al
 Responsible for supervising implementation, advocate for the customer’s need s, and communicate with clients
 Develops, executes and evaluates new plans for expanding increase sales
 Documents all customer contact and information
 Represents the company in strategic meetings
 Helps increase sales and growth for the company

Ark Export Resources Limited

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 Accountant

 Responsible for preparing financial reports, budgets, and financial statements for the organization
 Responsible for financial forecasting and risks analysis.
 Responsible for developing and managing financial systems and policies
 Responsible for administering payrolls
 Ensures compliance with taxation legislation
 Handles all financial transactions for the company
 Serves as internal auditor for the company

Call Center Agents

 Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer
service experience of the highest level
 Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and
services.
 Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure
accurate and helpful information is supplied to clients when they make enquiries
 Handles enquiries via e-mail, chat and phone calls for the organization
 Distribute mails in the organization
 Handles any other duties as assigned my the line manager

Ark Export Resources Limited

SWOT Analysis (Strength Weakness Opportunity & Threat)

12 Starting an online store comes with some challenges, especially when it comes to managing the payment portal, shipping
goods to various locations and ensuring that goods are sold cheaper than is obtainable in physical stores. Computron e Store
 (Nigeria) is launching an international e – commerce business which is why we decided to model successful brands. In doing
that, we decided to conduct a thorough SWOT analys

We were able to employ the services of Dr. Pablo Carson, an expert HR and Business Analyst with bias in the e – commerce
industry (online retailing store) to help us conduct a thorough SWOT analysis and to help us create a business model that will
help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for
Computron e Store (Nigeria);

Strength:
 No doubt the fact that we will have a robust relationship with a wide range of manufacturers of various products will
definitely count as a strength for us. We have a well-coordinated shipping system and our customer can be rest assured
that they will have their goods delivered to them in record time. Other area of strength are; secured payment platforms, wide
range of products and excellent customer service culture.
 The only company in our country to have one of its kind Global Ecommerce portal with over 1.8 million products across all
major brands and categories.
 Partner with the largest One STOP Wholesaler, Distributor and e-tailer of I. T/ Computer products,Consumer Electronics
and office products of all major brand names ( Lg, Hp, Lenovo, Sony, Samsung, Nokia, Apple)
 Low overheads
 No Goodwill for physical location

Ark Export Resources Limited

Weakness:
 A major weakness that may count against us is the fact that we are a new online retail store and we don’t have the financial
capacity to compete with multi – billion dollars online stores like; Juima.com.ng and Konga.com. This is when it comes to

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wider reach and selling products at rock bottom prices.
Capital of Growth and Expansion
  Only Few personel and Staff required

Opportunities:
 The opportunities available to online retail stores are unlimited; as a matter of fact customers can make purchase from
any part of the Country. We will ensure that we position our warehouses in targeted countries so as to enable us cut
cost of shipping and maximize the opportunity that are available to us.

 To Become the market leader in our Country in terms of revenues (sales) and market share, by partnering local store
owners and Small Business Entrepreneurs who buys and sells products and services within our product categories.
 To sell over 1.8 million products to our entire population

Threat:
 Just like any other business, one of the major threats that we are likely going to face as an online retailing store is economic
downturn. It is a fact that economic downturn affects purchasing power. Another threat that may likely confront us is
unfavorable government policies.
 Fast growth
 To establish multiple brick and mortar retail shops to go hand in hand with our ecommerce virtual shop.
Ark Export Resources Limited

MARKET ANALYSIS

Market Trends
One of the best things to happen to the business world is the introduction of the internet. The internet has made doing business
less stressful and less cumbersome. Online retail stores are in the forefront when it comes to retailing goods; it is now very

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much easier to cover a wide range of customers from all over the world via ecommerce business model.
 Despite the fact that there are several online stores, the market is still pretty much open for more online stores to come into the
market. The fact that two different online store operates from same street does not in any way affect their sales. The market
available to them is the global village, especially if they are open to customers from different part of the world.

Between 2009 and 2014, internet penetration in household appliances, consumables and fashion has grown fastest in Africa,
with an annual growth of 27%, followed by 15% annual growth in Asia.

Ark Export Resources Limited

Nigeria’s e-commerce market is worth over N600 billion and has the potential of growing to almost N3 trillion in the
next three years.

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 Penetration Rate (% Population)

Ark Export Resources Limited

Target Market

Computron e Store (Nigeria) will be a Nigeria based international online shopping website that offers a wide range of quality
products such as electronics, computers, groceries, fashion, home appliances and kid’s items to a wide range of customers.

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We are in business to retail a wide range of products to the following groups of people from our online store;

 Nigerian Public
  Corporate Executives
 Government Corporations
 Retail & End Users
 Wholesalers, Resellers & Dealers
 Sports Men and Women
 Students
 Tourists

Bottom Line:

Technologies and innovations are advancing every year, therefore making the industry ercer. So, on the long-term, to lead from
the front, a market is best penetrated when it is still growing.

All we are trying to imply is that; we will have the capacity to supply the whole Country!

Ark Export Resources

Limited

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 COMPETITIVE ADVANTAGES
 Computron e Store (Nigeria) is an online retail business that is designed to serve a wide range of customers, which is
why we have decided to hire some of the best hands to help us set up the business and also to manage the business.

 We are coming into an industry that is highly competitive and we know that leveraging on price and quality will be our
best bet to attract loads of customers. Our excellent customer service culture, secured payment portal, and effective and
efficient shipping arrangement with count as a competitive advantage for us.

Ark Export Resources Limited

 Local Companies / Distributors are main competitors. However, as we will partnering with the only Global I. T
Distributor and other manufacturing companies and the fact that “we will be the One Sole distributor in our
country (Nigeria) with over 200 Major brands across 20 Major Product Categories, 8 million products and a
Wide and complete range of Computer (I T), Consumer Electronics, Office Equipment’s, Fashion, and products

18 globally sourced at the right price and availability” – One can beat the competition hands down!
  We will be able to convert to our competitors to customers by selling to them (Competitors) at subsidized rates.

Ark Export Resources Limited

Loyalty Programmes:

 All our customers will enjoy Computron e Store (Nigeria) Loyalty Program. ie, Free gifts and promotions points which can be
claimed by customers.

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 Centralised Marketing:
 Online Marketing and Sales Support from an Excellent Development and Marketing Team.

Availability & On Time Deliveries:

 With Multiple Delivery Services (Partnering with Shipping Companies) and huge Inventory of over 200 major brands across
20 Major product categories,over 1.8million,our customers will have no need to worry about product availability because we
will be Capable to handle all their purchases either in wholesale or in retail quantities
Ark Export Resources Limited

SALES AND MARKETING STRATEGY

Sources of Income

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 Computron e Store (Nigeria) is a business that was established to retail a wide range of products to a wide range of
customers that cut across different countries. In view of the above, our source of income will be in online retailing of a wide
range of products from world class brands in the following product categories:
  Real Estate
 Children
 Computing
 Events & Tickets
 Fashion
 Home Appliances
 Mobile Phones
 Weddings
 Academics
 Office Supplies
 Establishing and Liasing with Small Business Owners (wholesalers) in terms of Distributorship

Ark Export Resources Limited

FINANCIAL PLAN & PROFIT

Our strength will be Global Sourcing. With Capital and Sales taken of, this will enable us to expand and grow sourcing
especially in the Far East and the USA, UK and Local Manufacturers will also be added advantage for us. Which means, even
better prices and affordability for us and our Customers.

Profit
With the average Statistics of our Online store and distributors Network taken from the past, an average investment recovery
profit will be N2,000,000 – N3,000,000 Per Month. (Might flunctuate depending on our Market Size and our customer base)

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 Ark Export Resources Limited

Sales Forecast
It is important to state that our sales forecast is based on the data gathered during our feasibility studies, market survey and
also some of the assumptions readily available on the field. One thing is common with online retailing business, the more
shipping options we have, the more customers that will patronize our business.

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  Below are the sales projections that we were able to come up with for the first three years of operations;
 First Year-: N26,000,000 – N40,000,000
 Second Year-: N52,000,000 – N80,000,000
 Third Year-: N104,000,000 – N160,000,000

Ark Export Resources Limited

N.B-: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major
economic meltdown that may likely affect the purchasing power of our target market.

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Marketing Strategy and Sales Strategy
 Our marketing strategy will center on pricing, secured payment platform, and above all excellent customer service. We
will ensure that whenever our customers order goods from our online store, they will get it delivered to them within the
 stipulated time frame. We know that if we are able to put the above stated in place, we wouldn’t have to struggle to
retain our old customers and at the same time win over new customers.

 One thing is certain about online store, it has a wider reach and with the proper strategy and structure in place, we will
be able to get our own share of the available market. We are aware of the power of the internet and we will do all we
can to maximize the internet to market our business. In other words, a larger percentage of our marketing effort will be
directed to internet users since our business is based on the internet; our website will become our number one
marketing tool. In summary, Computron e Store (Nigeria) will adopt the following sales and marketing strategy;
 Introduce our business by sending introductory letters to residence, business owners and organizations
 Advertise our business on international magazines, satellite TV stations and radio stations
 Leverage on online forums to attract customers to our online store
 List our business on yellow pages ads
 Leverage on the internet to promote our business
 Direct marketing
 Word of mouth marketing (referrals)

Ark Export Resources Limited

Publicity and Advertising Strategy

Computron e Store (Nigeria) will leverage on all available platforms to promote and advertise our business. We know the power
publicity which is why we have a rich budget to handle the publicity of our business. We will be very aggressive when it comes
to promoting our business especially within the first 12 months of operations. With effective publicity, we are likely going to hit
the target that we set for the business. Here are the platforms we intend leveraging on to promote and advertise Computron e
Store (Nigeria);

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


Place adverts on both print (international and local newspapers and magazines) and electronic media platforms
Sponsor relevant community programs.
  Leverage on the internet and social media platforms like; Instagram, Google+, Badoo, Facebook , twitter, et al to promote our
brand

 Install our Bill Boards on strategic locations

 Distribute our fliers and handbills in target areas
 We will also create a Blog for our store, so as to engage our customers with Latest News, trends, Sports and happenings
within our environ, making our Web Store to be interactive and educative, it means more customers for our Business.
 Brand our in house delivery bikes and vans.

Ark Export Resources Limited

Pricing

 Pricing is one of the key factors that gives leverage to online retail stores, it is normal for consumers to visit online retail
stores where they can goods at cheaper price which is why big player in the ecommerce industry like Jumia.com.ng and
Konga.com will continue to attract loads of consumers. Products in their store are tagged with the cheapest price you
can get anywhere in the world. We know we don’t have the capacity to compete with Jumia.com.ng, Konga.com or any
other big online retail store, but we will ensure that the prices of all the products that are available in our online store are

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competitive and affordable.
 Payment Options
Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits
them.

We have designed our system to accept payments via credit cards, debit cards, smart cards, electronic fund transfer
via bank’s website, cash-on-delivery and other modes of electronics payment.

Ark Export Resources Limited

Start – Up Expenditure (Budget)

This is the key areas where we will spend our start – up capital on;

 The Total Fee for Registering the Business in Nigeria – N200,000

 Legal expenses for obtaining licenses and permits – N300,000
 Marketing promotion expenses for Computron e Store (Nigeria) in the amount of N300,000 per month and as well as flyer

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
printing (flyers at N200,000) for the total amount of N500,000.
Cost for hiring Consultant – N550,000
  Cost for Computer Software and Mobile Application (Accounting Software, Payroll Software, CRM Software, Microsoft Office,
QuickBooks Pro, drug interaction software, Physician Desk Reference software) – N500,000.

 Business Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium –
N1,000,000
 Cost for payment of rent for warehouse facility for 12 month in the total amount of N2,500,000.
 Work Station Installation N1,000,000
 Other start-up expenses including stationery (N200,000) and phone and utility deposits.
 Operational cost for the first 3 months (salaries of employees, payments of bills et al) – N1,000,000
 The cost for Start-up inventory (stocking with a wide range of products) – N8,000,000
 Storage hardware (rack and shelves,) – N500,000
 Cost for store equipment (cash register, security, ventilation, signage) – N500,000
 The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, fax machine, cabins, tables and chairs
et al): N1,000,000 Ark Export Resources Limited

 The cost of Launching a Website: N500,000

 The cost for the purchase of delivery vans and bikes: N 2,500,000 ( We will also liase with existing Shipping Companies for
Leverage).
 The cost for branding: N100,000
 Miscellaneous: N1,000,000
We would need an estimate of N22,000,000 to successfully set up our online retail business. Please note that this amount
includes the salaries of all the staff for the first 3 month of operation.

Generating Funding / Startup Capital for Computron e Store (Nigeria)

Ark Export Resources Owners of Computron e Store (Nigeria) is owned and financed by group of investors (Ariyo Dolapo,

27 Kemi Odubote Ariyo, Abiodun Lawal ). They have a long term plan of selling shares to other investors with similar investment
ideology once the need arises. These are the areas we intend generating our start – up capital;
  Generate part of the start – up capital from the owners (Ariyo Dolapo, Kemi Odubote Ariyo, Abiodun Lawal )
 Apply for loan from my Bank
 Invite other interested investors (when the need for expansion arises.)
N.B: We have not been able to generate any fuding (from each of the partners) and we are at the final stages of
Signing a Distributorship Contract Deal which will cost us $25,000. All the papers and documents (Proforma Invoice)
have been sent to us, all that is required from us is to Sign, Stamp and Pay $25,000 and Submit, for the contract to be
approved.

Ark Export Resources Limited

Sustainability and Expansion Strategy

The future of any business lies in the numbers of loyal customers that the business can boast of having, the capacity and
competence of the employees, their investment strategy and the business structure. If any of these factors is missing from a

business (company), then it won’t be too long before the business close shop. We are aware of these factors and we have
been able to structure our business these following factors:

 We will ensure that we engage in continuous capacity building of our workforce.

 Also, we will introduce a policy that guarantee our management team to become part owner of the business.
 As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on

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their performance for a period of three years or more.
 Computron e Store (Nigeria) will make sure that the right foundation, structures and processes are put in place to
ensure that staff welfare is well taken of.
  Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of
our workforce is at the top burner.
 Customer Retention will also be an additional Value to our business.

Check List / Milestone

 Business Name Availability Check: Completed

 Business Registration: Completed
 Opening of Corporate Bank Accounts: Completed
 Securing Point of Sales (POS) Machines: No
 Opening Online Payment Platforms: No Ark Export Resources Limited

 Application and Obtaining Tax Payer’s ID: Completed

 Application for business license and permit: No
 Purchase of Insurance for the Business: No
 Leasing of warehouse facility and remodeling the facility: No
 Conducting Feasibility Studies: Completed
 Generating start – up capital from partners: No
 Applications for Loan from the bank: No
 Writing of Business Plan: Completed
 Drafting of Employee’s Handbook: Completed
 Drafting of Contract Documents and other relevant Legal Documents: No

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


Design of The Company’s Logo: Completed
Graphic Designs, branding and Printing of Marketing / Promotional Materials: In Progress
  Recruitment of employees: In Progress
 Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances, delivery vans and
delivery bikes: No
 Creating Official Website for the Company: In Progress
 Creating Awareness for the business both online and around the community: In Progress
 Health and Safety and Fire Safety Arrangement (License): No
 Compilation of our list of products that will be available in our online store: Completed
 Establishing business relationship with manufacturers and wholesale suppliers of products we intend retailing: In Progress

Ark Export Resources Limited

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 Nigeria

THANK YOU
www.computronestore.com
Contact: 08064671666

Email: ariyo.dolapo@gmail.com

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Ark Export Resources Limited