FBM15104

Part A:
Visual Range Plan and Rationale

Part B:
Supply Chain and Production Process

Part C:
Critical Path and Mini Projects (A,B,C and D)
By Linn van Leeuwen
Ravensbourne
BA (Hons) Fashion Buying and Brand Management
Carla Frith
2015-2016

TABLE OF CONTENTS

FBM15104
Fashion Buying
&
Product Development

Linn van Leeuwen

Pg 1

Part A - Visual Range Plans

Pg 19

Part A - Range Plan Rationale

Pg 25

Part B - Production Pkan Flow Chart

Pg 29

Part B - Supply Chain Report

Pg 37

Part C - Critical Path

Pg 42

Mini Project A - Factory Selection

Pg 47

Mini Project B - Garment Spec Sheet

Pg 53

Mini Project C - Fashion Maths

Pg 57

Mini Project D - Critical Path Development

Pg 63

Bibliography and Works Cited

Pg 65

List of Images Cited

PART A - SECTION 1
VISUAL RANGE PLANS

MORROCAN FROST A/W17

RICH & DEEP COLORS

AFFORDABLE LUXURY

EXUISITE INTRICACY

NOMAD CULTURE

URBAN CHIC

PANTONE 18-1325
TCX

PANTONE 7631 C

PANTONE 19-1419
TCX

PANTONE 13-1308
TCX

PANTONE 11-4800
TCX

PANTONE 19-4029
TCX

Outerwear
Options:
Options:
Options:

Selling Period

Sep 12 - Nov 13

Selling Period

Nov 16 - Jan 19

Selling Period

Sep 5 - Dec 5

Launch Week

Week 37

Launch Week

Week 46

Launch Week

Week 36

Quantity & Income Weeks

3,000pcs

Quantity & Income Weeks

3,000pcs

Quantity & Income Weeks

4,500pcs

Cost Price

29.47

Cost Price

67.97

Cost Price

16.96

Retail Price

114.93

Retail Price

230.48

Retail Price

47.49

Intake Margin

55.36%

Intake Margin

70.86%

Intake Margin

66.49%

Outerwear
Options:
Options:

Selling Period

Nov 13 - Jan 26

Selling Period

Oct 3 - Dec 20

Launch Week

Week 46

Launch Week

Week 40
2,000pcs

Quantity & Income Weeks

700pcs

Quantity & Income Weeks

Cost Price

38.27

Cost Price

12.66

Retail Price

149.25

Retail Price

42.36

Intake Margin

67.95%

Intake Margin

67.95%

VINTAGE GLAM A/W17

CONTEMPORARY EDGE

20S INSPIRATION
FEMININE

PANTONE 19-3911
TCX

PANTONE 19-3831
TCX

PANTONE 7449 C

PANTONE 209 C

SELF ESTEEM BOOSTER

DAZZLING DETAILS

PANTONE 18-0625
TCX

PANTONE 14-4202
TCX

10

Partywear
Options:

Options:
Options:

11

Selling Period

Nov 28 - Jan 6

Launch Week
Quantity & Income Weeks

Selling Period

Nov 28 - Jan 6

Launch Week

Week 48

Quantity & Income Weeks

1,500pcs

Cost Price

13.20

Week 48

Retail Price

47.58

1,800pcs

Intake Margin

65.32%

Cost Price

9.35

Retail Price

28.50

Intake Margin

58.99%

Selling Period

Nov 7 - Jan 6

Launch Week

Week 45

Quantity & Income Weeks

1,500pcs

Cost Price

9.35

Retail Price

31.69

Intake Margin

63.12%

12

Partywear
Options:

Options:

Options:

13

Selling Period

Oct 3 - Nov 24

Selling Period

Sep 12 - Feb 14

Selling Period

Sep 4 - Nov 10

Launch Week

Week 40

Launch Week

Week 37

Launch Week

Week 36

Quantity & Income Weeks

1,300pcs

Quantity & Income Weeks

4,500pcs

Quantity & Income Weeks

2,300pcs

Cost Price

10.45

Cost Price

10.45

Cost Price

13.20

Retail Price

52.87

Retail Price

15.79

Retail Price

21.10

Intake Margin

75.29%

Intake Margin

17.27%

Intake Margin

21.76%

14

KALEIDOSCOPE DREAM A/W17

SPIRITUAL CALMNESS
HARMONIOUS

PANTONE 11-0601
TCX

15

ROYALTY

MEDITATIVE

PANTONE 14-3912
TCX

PANTONE 16-3720
TCX

PANTONE 533 C

PANTONE 19-2620
TCX

PANTONE 19-2429
TCX

DREAMY

PANTONE 7605 C

16

Nightwear

Options:

Options:

Selling Period

Nov 7 - Feb 12

Launch Week

Week 45

Quantity & Income Weeks

2,500pcs

Cost Price

17.46

Retail Price

31.69

Intake Margin

31.13%

Options:

17

Selling Period

Sep 15 - Jan 16

Selling Period

Oct 6 - Jan 10

Selling Period

Oct 6 - Jan 10

Launch Week

Week 37

Launch Week

Week 40

Launch Week

Week 40

Quantity & Income Weeks

1,500pcs

Quantity & Income Weeks

3,000pcs

Quantity & Income Weeks

2,000pcs

Cost Price

17.46

Cost Price

1.22

Cost Price

9.35

Retail Price

68.09

Retail Price

12.75

Retail Price

31.69

Intake Margin

67.95%

Intake Margin

88.03%

Intake Margin

63.12%

18

PART A - SECTION 2
RANGE PLAN RATIONALE

19

20

Range Plan Rationale

QUANTITY:

INTRODUCTION:


Autumn/Winter season is the ultimate season of the year to take advantage of selling nightwear.
According to Helen Goworek, Stores usually sell twice as much nightwear during an autumn/winter season
as during a spring/summer season (Goworek H., 2001, Fashion Buying, p.44). This may be due to the fact that
most people are likely to stay indoors during the winter period as well as spending most holidays at home with
their families. The selected range plan is targeted specifically for the brand, Gina Tricot. This nightwear range
plan is inspired by the trend, Kaleidoscope Dream. The trend consists of royal, rich and feminine colors that
reflect the state of dreaminess and a sense of sensuality. In this range plan, youll find a classic night robe, two
differentcomfortable, playful shorts with funky unique prints. To pair off, the range plan consists of a
long-sleeved top, embellished with a satin bow as well as the luxurious satin camisole dress. This range plan
allow consumers to be able to mix and match each garment while allowing consumers to feel youthful,
feminine and empowered.
SELLING PERIOD & INTENDED LAUNCH WEEK:

This range plan best represents the Swedish brand, Gina Tricot. The quantity is reflected through what
is assumed to sell best based on these factors: the amount of stores there are, types of stores as well as how
long they will sell for. Gina Tricot has a total of 180 stores across five countries: Sweden, Norway, Denmark,
Finland and Germany. However, Gina Tricot also has an e-commerce website that reaches out to 28 countries
within Europe. The following estimations of quantity will be shown of few of the garments from the range plan.

180
Stores

The first garments that will be launched in stores are the night
robes. Theyre timeless and can be sold throughout the year. This appeals to
emotional buyers and rational buyers for them to transition into the winter
season or for comfort. The selling period of the night robes will sell until
January 16; this gives the garment enough time to sell through. In late
December or mid-January, during this period, is devoted to markdowns.
If the night robe does not sell well, it has the opportunity to rid of its stock,
even though less profit will be made. After 3 weeks, both shorts and the
long-sleeved tops will be launched on Week 40 and sell for 14 weeks as
they are considered staple pieces. They are essential as they can be sold
separately and can mix and match well together, this will attract consumers
as it has multiple purposes. On week 45, the satin camisole dress will be
launched and sell until week 58. The reason for the later launch is because it
is a transitional piece into the spring season. It is also suitable to sell before
Valentines Day (February 14th) due to its romantic silhouette and fabric
composition, this can hopefully spark more sales.

QUICK SELLERS

Questions Marks

Cash Cows

3,000
Night
Shorts

This fashion triangle
shows the assortment of
garments of the nightwear
range plan. The camisole
dress is definitley more of a
statement because its not
for everybody. Where as the
night top and the two night
shorts are essentials that
suit all ages.

STAPLE FASHION-CORE

3,000
Night
Shorts

BASICS

1,500pcs/180 stores = 8.33 products per store

Since the night robe will only sell in two sizes (S/M and M/L), each store will have 4 pcs per size. Assuming that
the night robe will sell but slowly, 1,000 pcs would be sold in all stores while the remaining 500pcs will be at
call-off for e-commerce or if sales are doing well, the rest of the stock will sell at flagship stores.

SLOW SELLERS

BOSTON MATRIX

1,500
Night
Top

The night robe is the first set to be launched. For the night robe, the estimated quantity bought is
1,500pcs. Calculations below:

LOW DISCOUNT

21

1,500
Night
Top

2,500
Camisole
Dresses

HIGH FASHION

1,500
Night
Robes

LOW SHARE

HIGH SHARE
Stars

2,500
Camisole
Dresses

1,500
Night
Robes

HIGH DISCOUNT

1,500pcs bought/ 100 sales per week = 15 weeks to last

Although 15 weeks seem long, this product is considered a cash cow. This indicates that this item will sell
slowly but out of the earnings in total, it will make a lot of profit in the long run.

22

So, the total cost price would be 17.46. To

calculate the retail price, we would multiply our cost price with the country production factor. As this night robe
is manufactured in China, the factor would be 3.9. Calculations below,

17.459079 x 3.9
= 68.0904081

68.09 would be the total retail price for this night robe. Although it is quite expensive for its target, Gina Tricot
does occasionally sell garments that are approxiametly sold for these prices. To calculate the intake margin we
have to factor in VAT. In Sweden, VAT is 25% written as 1.25.

For the shorts, Ginatricot would most likely buy 3,000 pcs. They will come in 5 sizes (XS, S, M, L and
XL). The calculations for quantity are below,

3,000pcs/180 stores = 16.67 pcs (Enough to cover all sizes)

This indicates that there would be 3pcs per size available. The belief of these shorts are that they have the
potential to become a star piece. If this were to be true then,

The profit margin percentage would be 67.95%. This percentage would mean that Gina Tricot would make
67.95% of the total earnings they make of the nightrobe.This is an ideal number.

3,000pcs bought/220 sales per week = 13.64 weeks to last

Another example of utilizing the same price method calculation is the camisole
dress. Below is the calculation on its total cost,

The stock turnover of this would be,

Cost Price
=
Fabric costs +
Components
+ CMT

220 sold pcs/3,000pcs bought = 0.073 x 100 = 7.33

This digit is quite high as for most retailers the benchmark is 3.0, this means that
the night shorts are most likekly a high selling product, and therefore Ginatricot
would buy many of them.

Retail Price
=
Cost Price (With
uplift) x Country
Production
Factor

Intake Margin
=

[(Retal Price/VAT)
- Cost Price]
Retail Price/VAT

23

Costs are calculated by finding out fabric costs, components and CMT
costs all together. Costs are also impacted by uplift, which is the cost of
transporting stock whether it is standard shipping or by airfreight. Afterwards, retail
price is then calculated by factoring in the cost price with the country production
factor. The calculations below will also show the intake margin of a garment. It will
be shown in percentage of how much profit we make. The following calculations
will be conducted and sold in euros below of few of the garments as an example.
The night robes total cost is 17.46,
calculations below

Dress (Basic woven) -> 6.48189

Washed silk -> Adds 4.47
CMT in China -> 4.92

TOTAL: 15.87189

This is the total cost in terms of

manufacturing the garment; now uplift
needs to be added. Utilizing the 10%
standard shipping,

15.87189 x 0.1 = 1.587

15.87189 + 1.587
= 17.459079

Dress (Basic woven) -> 6.48189

Washed silk -> 4.47
CMT in China -> 4.92
TOTAL = 15.87189

With that, we have to add 10% standard uplift,

PRICE METHOD:

Uplift
=
Cost Price x
(Standard = 0.1) or
(Air Freight = 0.2)

(68.09 /1.25) 17.459079/(68.09 /1.25) = Margin %

54.472 17.459079/54.472
37.012921/54.472 = 0.67948525848
0.67948525848x 100 = 67.948525848
Profit margin % = 67.95%

15.87189 x 0.1 = 1.587289

15.87289 + 1.587289 = 17.459079

The final calculated cost price is 17.46, with that outcome we multiply our
country production factor to achieve our retail price,

17.459079 x 3.9 = 68.0904081

The retail price is considerably high for Gina Tricot. They have the potential to be trendy and high-selling due to
its feminity and luxuriousness. It must be affordable for all ages. The minimum affordable price for these would
be 31.69 according to their official website,

(31.69/1.25) 17.459079/(31.69/1.25) = Margin %

25.352 17.459079/25.352
7.892921/25.352 = 0.3113332676
0.3113332676 x 100 = 31.13332676
Profit margin % = 31.13%

The screenshot on the left displays on of Ginatricots camisole tank for their
nightwear range priced at 17.95. The reason for why this particular dress is
priced at 31.69 is due to its length, which does require extra fabric. As well as
the silhouette and flow of the garment.

24

PART B - SECTION 1
PRODUCTION PLAN FLOW CHART

25

26

Production Flow Chart

This production flow chart conveys the production process of my faux leather jacket
from my outerwear range plan.

YARN MILLS

NATURAL
FIBRES
N/A

IMPORT

TEXTILE COMPANIES

YARN

JERSEY
FABRIC

FINISHED
FABRIC

Spinning

Weaving

Dyeing & finishing

DBL Group,
Matin Spinning
Mills Ltd

He Bei Ning
Fang Group
Co., Ltd

He Bei Ning
Fang Group
Co., Ltd

Dhaka,
Bangladesh

Nanjing,
China

Nanjing,
China

IMPORT

IMPORT

IMPORT

GARMENT
MANUFACTURERS

DISTRIBUTION

SALES

GARMENT

SHIPPING, STORAGE
& DISTRIBUTION

RETAIL OUTLETS

Designing, cutting, sewing,

zippers & ironing

ETF Tekstil
Istanbul, Turkey

Air or Sea Freight

Road Freight, Intermodal,

Warehousing & Distribution

Intercombi
Transport (ICL)

GinaTricot

Turkey

Flagships

TESTINGS REQUIRED
GinaTricot

TESTINGS REQUIRED

Gina Tricot
Frsljnings AB

SYNTHETIC
FIBRES
Polyester
(Imported from Thailand)

RAW MATERIALS
NETWORK

27

All Stores (Sweden,

Finland, Denmark,
Germany & Norway)

Bors, Sweden

WATER
RESISTANCE
BS 4339

Resistance of fabric
to water absorption

COLOUR
FASTNESS

STRETCH/
RECOVERY

BS 1006

BS 4952

Colour fastness of
textiles & leather

Stretch & recovery

of fabrics

IMMEDIATE GOODS NETWORK

CARE
CODES

SLIDE
FASTENERS

BS EN 23758

BS 3084

Textiles care
labelling code
using symbols

Specification for
slide fasteners

PRODUCTION NETWORK

FedEx
Mlnlycke, Sweden

EXPORT NETWORK

MARKETING
NETWORK

28

PART B - SECTION 2
SUPPLY CHAIN REPORT

29

30

INTRODUCTION:


The production flow chart conveys the manufacturing process to consumers of the faux leather jacket
from the outerwear range. This report will explore the decision-making process and justification of the flow
chart. These steps will be explained in more detail: Fabric, production country, transport modes, sales methods,
sustainability and ethical analysis as well as exploring possible developments to improve sustainable and
ethical impacts.
FABRIC:


The faux leather jacket is composed of synthetic fibres. The synthetic fibres within the faux leather
jacket are polyester that is imported from Thailand as one of their textile companies, DBL Group imports
polyester staple fiber form Indorama, Thailand.

PRODUCTION COUNTRY:


Moving on to the production countries, these
following markets are the most common that they buy their
resources from while considering price that is also found
in their sustainable report of 2014 (See graph on the right).
Utilizing this information, the DBL Group based in Dhaka,
Bangladesh is the most efficient in terms of spinning. This
is because their spinning mill, Matin Spinning Mills Ltd., is
extremely contemporary equipped with efficient spinning
mills, having 50,000 spindles. In addition, they also have a
testing laboratory equipped with machinery from
Switzerland. A few of DBL Groups major buyers are H&M,
Marks & Spencer, Esprit, Next and MQ. Few of these are
also Gina Tricots competitors In regards to creating the
fabric and constructing it, He Bei Ning Fang Group Co., Ltd
in Nanjing, China is the best suit. The Ningfang group has
existed for over 40 years experience with 6,000 employees. Furthermore, they also have contemporary and
high tech equipments. This also includes, spinning, weaving, dyeing and finishing, making the garment as well
as other functions such as hotel movement, heat and power supply. Ultimately, the Ningfang group would be a
great backup company too. Lastly, by looking at the pie chart above, 49.5% of Ginatricots procurement
markets are Turkey. Therefore, ETF Tekstil based in Istanbul, Turkey would be their best garment manufacturer.
Some of the key features about it are knitting, cutting, printing, embroidery, sewing, quality control, ironing and
packaging. Which makes this significant as the last destination before distribution to Ginatricots warehouse.
Mainly due to the fact that Istanbul, Turkey is closer and more accessible to Sweden as Ginatricots warehouse
is located in Bors, this information was found on their official website.

31

Screenshots of Ginatricots
Articles/News

BIKBOK

GINATRICOT

According to Ginatricots Sustainability Report 2014 the data table above shows what materials Ginatricot
utilize while they also try to be sustainable as much as possible. In addition, Ginatricots key competitors utilize
similar materials for their outerwear jackets.

H&M

Supply Chain Rationale

32

However, most of the stock will go to stores in Sweden, as that is the largest market. Followed by Norway,
whereas the other markets (Finland, Denmark and Germany) will stock less as Ginatricot isnt as popular there,
where as in Sweden it is more guaranteed to make more sales.

TESTING:


In terms of testing, there are several testings that
must be conducted for an outerwear jacket that is made of
faux leather. It is most suitable to test its water resistance as
the likeliness for rain is higher in autumn winter than spring
and summer season. Because of weather conditions like
these, color fastness will also be tested to see compatibility
and duration of the dye with the faux leather textile.
Moreover, stretch and recovery will also be tested as this
faux leather jacket is meant to have a fitted and structured
shape with less flexibility and draping. After the fabric is
woven, dyed, cut and converted into a proper garment with
all of its additional components. The testings required are
care codes to ensure that customers are well informed of
how to take care of faux leather. Lastly, the jacket also needs
to be tested for slide fasteners to make sure that they
function properly and smoothly with no rusting as well so
that the jacket can zip up or down depending on the
customers preference.

100

Screenshot of
Ginatricots FAQs

2013

2014

90

89

80

60

New procurements for

transport from Turkey
were based on intermodal
transport, where different
transportation types are
combined to minimize
envirionmental impact.
- Petri Ventel,
Logistics Manager

24
12
Germany

Finland

Norway

Sweden

Denmark

19

11
Germany

19

Denmark

Finland

11
Sweden

16

Germany

Finland

Norway

Sweden

20

23

Denmark

22

11.3% Increase
in sustainable
materials used
in Gina Tricots
collections in
2014

39

38

37

Norway

40

However, in their report theyve also

stated that they want to be more
sustainable in the manufacturing
process just as well as
transportation. With this statement,
they try to aim for intermodal
transport from Turkey.

33

2012
91

TRANSPORT MODE & SALES METHOD:

Once they are all produced and ready for distribution. They will be packaged and distributed from
Turkey. Ginatricot would most likely partner with the company, Intercombi Transport (ICL) for road freight
transport and intermodal. According to their report most of their transport modes are through sea transport or
over land.

This process continues so once the stock has been delivered to their
warehouse in Sweden. On the Questions and Answers section of
their official website, they mention that FedEx are in charge of
distributing their stock as well as handling orders through
ecommerce. The divided stock will then go to Ginatricot stand-alone
stores across Sweden, Norway, Denmark, Finland and Germany, as
they are not found in department stores.

TOTAL STORES

Number

SUSTAINABILITY & ETHICAL ANALYSIS:

Ginatricot is extremely involved in trying to be a
more sustainable brand. It is within their statement that
they try,

As a fashion company, we shall create clothing
that exceeds our customers expectations and is produced
using environmentally sustainable materials Marcus
Bergman, Sustainability Manager (Gina Tricot Sustainability
Report 2014, pg. 4)

In the introduction of their sustainability report, they have stated their long term goal that,

In 2028, Gina Tricot will turn 30 years. This is also the year we are planning towards in our

sustainability vision. (Gina Tricot Sustainability Report 2014, pg. 7). This part of the rationale
will explore and evaluate their sustainability and ethical approach specifically towards their
production methods by referring to the production flowchart on page 27-8.

Before producing the garment, the choices in materials are extremely significant. According to Gina
Tricots official website on their page Sustainable Materials What Are They? they utilize a grading system as
a way of assessing their sustainability. The grading system factors in farming methods, chemical contents, the
ability to recycle and quality. According to the sustainability manager, Marcus Bergman,

In order for a garment to be categorized as sustainable, it must contain at least 50% sustainable
material, calculated according to total weight (Bergman, 10 January 2015).

34

While this faux leather jacket is made of polyester, a percentage of it is recyclable. Referring to the data table on
page 31, Gina Tricot does use recycled polyester in their garments.

In terms of the production process, the DBL Group is
mainly in charge for the spinning process but it is also an
exceptional company that provides other functions as well besides
its spinning mill. Not only is the DBL group efficient and falls into
Gina Tricots pie chart of top procurement markets, just like Gina
Tricot they try to be more sustainable and honest through
publishing their sustainability reports, goals relating to people, the
environment, the community, process and lastly product. This
makes the partnership ideal. In addition, the DBL Group fulfills the
ethical part by targeting social cultural issues through charity/
organization involvements and promotion. For instance,
supporting Global Womens Economic Empowerment Initiative
(GWEEI) through spreading awareness of womens rights
regarding labor. They also attempt to train women on certain
production processes to decrease population of unemployment
especially since Bangladesh is a LEDC.

For both creating the fabric
processes (Weaving, dyeing and finishing),
China is the ultimate location that most
retailers resort to because of affordability,
flexibility and availability. Leading to the
Hebei Ning Fang Group Co., LTD, a
a well-known textile and fabric manufacturer company. Exploring the sustainability
and ethics perspective, Hebei Ning Fang Group may not be as sustainable as the
DBL Group in terms of resources. However, conferring to the production flow chart.
Gina Tricot would only want their employees to construct and finish their fabric.
Minimal information is found on their websites but the Ningfang group has received
many awards and recognitions. Some include, Top 500 enterprises of textile
industry and Top 10 enterprises of printing & dyeing industry in China, there is
many more. Many of these awards illustrate the fact that they are efficient in both
production and cleanliness in terms of how they treat the machines as well as
chemicals (E.g. dye of the faux leather jacket)

Visiting our suppliers

factories is an integral aspect
of our work. It isnt simply a
way of ensuring they live up to
the requirements of the code
of conduct, but also an
important part of building a
lasting relationship.

Taking in this information, in Gina

Tricots sustainability report, they have
included data on their CO2 emissions.
The data shows the amount emitted as
well as the factors. For the faux leather
jacket, we would be more sustainable
because of less CO2 emissions as its
more accessible to utilize intermodal
transport from Turkey. It also includes
their general transportation, this shows
that they try to be sustainable
regardless of production.

This way we
reduce our CO2
emissions by
60 -70%... saves
both costs and the
environment.
- Petri Ventel, Logistics
Manager

- Anna-Karin Wrfors,
CSR Manager

The largest procurement market according to Gina Tricot is Turkey, this indicates that shipping time is
less, which adds to becoming more eco-friendly and reduces emissions of carbon dioxide in the atmosphere.
As stated above, Gina Tricot also tries to focus on altering transportation methods

FUTURE DEVELOPMENT HIGHLIGHTS ON SUSTAINABILITY/ETHICS ON

CHOSEN GARMENT:

Gina Tricot
already has made so much progress towards building a more sustainable
brand. The only effort is to continue reducing the ecological footprint and to continue resourcing
natural or recycled resources from companies that also think about social welfare and their
employees. Not only that, that the company has the right recognition universally in terms of
energy efficiency and use of chemicals. As almost 50% of Gina Tricots procurement market is
from Turkey, we should aim to have more garments spun, produced and finished in Turkey to
reduce the CO2 emissions and wastage from sea transport. We want to maintain affordability
with quality and therefore, sourcing the right materials might be costly but will definitely win Gina
Tricots consumers trust.
The graph above shows the rise of CO2 emissions. Though it depicts an increase, theres been aa significant
and rapid spike the last decade.

35

36

PART C
CRITICAL PATH

37

38

Illustrated Critical Path

Total Lead Time: 35 Weeks

For Faux Suede Coat from the Outerwear Range Plan

TREND RESEARCHING

Start Date
Complete By

19 January 2017
10 February 2017

Weeks

3-6

RANGE BUILDING &

DESIGN

Start Date

13 February 2017

Complete By

22 February 2017

Weeks

RANGE SAMPLING

Start Date
Complete By
Weeks

16 March 2017
1 April 2017
11-13

RANGE PRODUCTION

Start Date
Complete By
Weeks

6 May 2017
15 July 2017
18-28

CAD RANGE SIGN OFF

Sign Off Date

24 February 2017

PO NUMBERS RAISED

Start Date

1 April 2017

POs Raised

Complete By

6 April 2017

Weeks

Weeks

Weeks

9+

Start Date

4 March 2017

Final Color Decision 13 March 2017

Sent By

9 March 2017

Week

7 April 2017
14

Gold Seal Sample Deadline

Weeks

9-10

Weeks

GOLD SEAL SAMPLE

FINAL SIGN-OFF

20 April 2017
16

11

Sign Off Date

CUT/KNIT START DATE

25 April 2017
17

Weeks

Start Date

3 May 2017
18

Weeks

13-14

DATE ORDER LEAVES

THE FACTORY

Ready to Leave Factory

DBL Group

Weeks

7-8

GARMENT FITS

Factory 1 Hebei Ning Fang Group Co., Ltd

Factory 2

LAB - DIPS
COLOUR DECISIONS

GARMENT
SPECIFICATIONS

GARMENT COSTING

SHIPPING OR AIR FREIGHT

20 July 2017
29

Shipping Date
Due in Sweden
Weeks

20 July 2017
31 August 2017
29-35

WAREHOUSE RECEIVED

DISTRIBUTION

Received in Warehouse 31 August 2017

Leaves Warehouse 2 September 2017

In-Store Date

Weeks

Weeks

Weeks

35

IN-STORE DATE

37

Due in SE, NO & FI

4 September 2017

Due in DK & DE

9 September 2017

12 September 2017
37

MINI
PROJECTS

41

42

MINI
PROJECT A

43

EXPLANATION

As we are a new Outerwear brand, we assumed that we wont have many stores to begin with. We
picked factories specifically looking at the quantity as well as affordability. Our top choice was Impulse India
because of the minimum quantity as well as the cost price. Our second choice was then Wearwell, also in India.
Both of these factories work with brands such as H&M, New Look, Marks & Spencer, Top Shop, ASOS, etc.
Those are our key competitors, therefore we also want to work with these factories so that we can benefit and
grow because our competitors have demonstrated success. Our last option would be Textil Northena in
Portugal, the only advantage of this is that it is extremely close by which does reduce amount of lead time.

44

45

46

MINI
PROJECT B

47

1) PRICING
Chosen Garment:
Description:

Options:

This one shoulder dress is part of the

partywear collection of A/W 17. Its
conservative yet captures attention by its
subtle reveal of one shoulder and glistening
sparkles that perfectly captures winter. It is
an ideal dress for occasions such as
New Years.

1. Cost Price Calculation

The cost is calculated by observing the product
estimation excel sheet. The following calculations will be done in
euros, which will then be converted to GBP.

MINI
PROJECT C

A. Dress (Fine Kit Jersey fabric) = 5,00

B. CMT cost in Turkey = 7,00
C. Fabric cost + CMT cost

= 12,00 (Total garment cost price)

D. The exchange rate to convert to GBP is 1.31,

2. Total Landed Cost Price

Including Standard Uplift
The standard uplift is 10%, we have to
add 10% to our total garment cost.

12,00/1.31 = 9.16 (Total garment cost in )

3. Profit Margin
Formula:

Margin (%) = (Retail Price/VAT) - Cost Price

(Retail Price/VAT)
A. Retail price (axcl. VAT) = Cost price x factor (Europe = 3.6),

A. 9.16 x 0.1 = 0.916

B. Add 0.916 to our initial cost,

0.916 + 9.16 = 10.076

Therefore, our total cost with uplift is

10.076

53

10.08 x 3.6 = 36.2736 (Retail price)

B. Applying the formula (VAT in the UK is 20%, written as 1.20),

-> (36.27/1.20) - 10.076 / (36.27/1.20)

-> 30.228 - 10.076 / 30.228
-> 20.152 / 30. 228 = 0.6667

-> 0.6667 x 100 = 66.67% (Intake Margin)

This means that out of our net income, we make 66.7% margin

54

2) QUANTITY

3) SALES ANALYSIS

Chosen Garment:
Description:
This jumpsuit is also part of the partywear collection for A/W 17. They are
extremely trendy, they can be casua or sophisticated. This jumpsuit has a fitted
silhouette with cutouts at the waist and intricate lazer cutting at the chest. The bottom part tapers down to make the ankles skinny. Lastly, it has pockets to make the
garment more functional for everyday wear or for a glamorous night out.

1. Minimum Quantity

1. Good Selling Product

The chosen brand is Ginatricot, which has 180 stores.

Product - CL Platinum Dress in Black Dark

A. This garment sells in a total of 4 different sizes (XS, S, M and L)

ST - 8.7

B. 4 sizes x 180 stores = 720pcs (This is just enough to cover all sizes)
Therefore the absolute minimum quantity is 720pcs.

2. Extra Quantity & Sell Through Buffer

2. Underperforming Product

How much extra quantity will you build into your final buy quantity for
replenishment and sell through buffer?

Product - CA Mija Cocoon Shape Drs Merino

in Black Dark, Yellow Bright and Unknown

A. If Ginatricot were to order 480 pcs to be stocked in their warehouse for call off.


480 + 720 = 1,200pcs (Total order quantity with replenishment)
B. Sell through % = Units sold / Units bought
If this product were to be launched in week 45 and sell for 5 weeks

-> 1,800pcs/5 weeks = 240 pcs sold per week

-> 240pcs per week/1,200pcs bought = 0.2 x 100 = 20% Buffer
-> 0.2 (20%) x 1,200pcs = 240pcs extra quantity (The 20% buffer)

ST - 1.8

3. Sugested Solution for the Good

Selling Product (CL Platinum Dress)

The Platninum Dress has a stock

turnover of 8.7, this means that theyve
exceeded their 3.5 benchmark. As shown
in the sales report, 374 pcs are being sold
per week and a total of 2,708 pcs have been
bought. Currently, there are 987 pcs left in
stores and 282 in call off.

The Plantinum Dress has 7 weeks to

last (2,708/374) just till end of season sales
start, this indicates that the extra stock from
call off can be transported to flagships or for
e-commerce. Depending on where the
garment was made, 7 weeks may be just
enough to produce more stock and have it air
freight at call-off for e-commerce just before
sales start.

Therefore, my total order quantity would be 1,440 pcs with the additional buffer.

3. Weeks to Last

4. Total Order Value

A. Formula:

A. Total landed cost price x intended quantity = Total order value (show cost)

Weeks to last = Quantity

bought/pieces per week

1,440pcs bought
240 sales per week
= 6 weeks to last

55

-> Fabric cost (4.92) + CMT (3.58) = 8.50/1.31 = 6.488549618 (In GBP)
-> The total cost price with uplift (6.488549618 x 1.1) = 7.13740458
-> 7.13740458 x 1,440pcs = 10,277.8626 (Total order value)
Total order value = 10,277.86

B. Total order value (retail price axcl. VAT) x country production factor (Bangladesh)
= Total sales value

10,277.8626 x 2.8 = 28778.01527 (Sales value)

Total sales value = 28778.02

56

MINI
PROJECT D

57

NEXT
PAGE

58

CRITICAL PATH TIMELINE

PRODUCT A

PRODUCT B

Date Specification Sent

Supplier

Product Name

Fabric

Color

27 June 2017

ETF Tekstil

Pamela Bra Top

93% Polyester, 7%
Elastane

PANTONE
209 C

Total Buy Quantity

Order No.

1st Sample

2nd Sample

4,500 pcs

744000003

10 July 2017

24 July 2017

CP

RP

10.45 15.79

Country of Origin Factory Code

Turkey

3rd Sample Purchase Order Date Cut/Knit Date

N/A

August 7, 2017

14 August 2017

Port

ETFTUR

N/A

Testing(s)

Total Production Time

Color Fastness,
Stretch/Recovery,
Knit Test,
Bending Length

6 Weeks

Shipment Date

Estimated Time of Arrival in SE

Total Lead Time

Press Sample

Description/Key Features

29 August 2017

8 September 2017

8 Weeks

N/A

Cropped bra top, scalopped layering and hem with spaghetti straps

Date Specification Sent

Supplier

Product Name

Fabric

Color

21 August 2017

DBL Group

Lola Dress

95% Viscose,
5% Elastane

PANTONE
19-3911 TCX

CP

RP

9.35 28.50

Country of Origin Factory Code

Bangladesh

Total Buy Quantity

Order No.

1st Sample

2nd Sample

3rd Sample Purchase Order Date Cut/Knit Date

1,800 pcs

744000005

4 September 2017

11 September
2017

21 September
2017

29 September 2017

6 October 2017

DBLBGD

Port
Dhaka

Testing(s)

Total Production Time

Color Fastness,
Stretch/Recovery,
Bending Length,
Max Iron Test

6 Weeks

Shipment Date

Estimated Time of Arrival in SE

Total Lead Time

Press Sample

Description/Key Features

20 October 2017

23 November 2017

14 Weeks

N/A

Deep V Neck Dress with knee-length pencil skirt

KEY:
CP = Cost Price
RP = Retail Price

59

60

PRODUCT C

PRODUCT D

PRODUCT E

61

Date Specification Sent

Supplier

Product Name

Fabric

Color

27 June 2017

He Bei Ning Fang Group

Co., Ltd

Lotta Blanket Cape

40% Acrylic,
20% Polyester,
13% Wool,
7% Viscose

Aztec Print,
Navy, Cream,
Beige

Total Buy Quantity

Order No.

1st Sample

2nd Sample

2,000 pcs

744000001

12 July 2017

17 July 2017

CP

RP

Country of Origin Factory Code

12.66 42.36

China

3rd Sample Purchase Order Date Cut/Knit Date

N/A

21 July 2017

26 July 2017

He Bei Ning Fang

Group Co., Ltd

Port
Nanjing

Testing(s)

Total Production Time

Color Fastness,
Wind Resistance
Knit Test,
Fabric Drape

11 Weeks

Shipment Date

Estimated Time of Arrival in SE

Total Lead Time

Press Sample

Description/Key Features

15 August 2017

26 September 2017

17 Weeks

N/A

Long oversized blanket cape with draping and wide collar

Date Specification Sent

Supplier

Product Name

Fabric

Color

10 July 2017

ETF Tekstil

Moira Mesh T-Shirt

Dress

100% Polyester

PANTONE
14-4202 TCX

Total Buy Quantity

Order No.

1st Sample

2nd Sample

2,300 pcs

744000002

15 July 2017

19 July 2017

CP

RP

Country of Origin Factory Code

13.20 21.10

Turkey

3rd Sample Purchase Order Date Cut/Knit Date

N/A

26 July 2017

31 July 2017

Port

ETFTUR

N/A

Testing(s)

Total Production Time

Color Fastness,
Fabric Drape,
Crease Resistance,
Max Iron Test

6 Weeks

Shipment Date

Estimated Time of Arrival in SE

Total Lead Time

Press Sample

Description/Key Features

14 August 2017

24 September 2017

32 Days

28 September 2017

Sheer mesh t-shirt dress with 3/4 sleeves and chiffon layers

Date Specification Sent

Supplier

Product Name

Fabric

Color

23 June 2017

DBL Group

Mona Tent Dress

100% Polyester

PANTONE
18-0625 TCX

Total Buy Quantity

Order No.

1st Sample

2nd Sample

1,300 pcs

744000004

7 July 2017

13 July 2017

CP

RP

10.45 52.87

Country of Origin Factory Code

Bangladesh

3rd Sample Purchase Order Date Cut/Knit Date

16 July 2017

20 July 2017

27 July 2017

DBLBGD

Port
Dhaka

Testing(s)

Total Production Time

Color Fastness,
Bending Length,
Stretch Test

6 Weeks

Shipment Date

Estimated Time of Arrival in SE

Total Lead Time

Press Sample

Description/Key Features

10 August 2017

28 September 2017

14 Weeks

N/A

Army green faux suede tent dress embellished with black faux leather
tassels above the waist line

62

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