18TH

ANNUAL

08-10 SEPTEMBER 2015

Suntec Singapore Convention and Exhibition Centre,

Singapore

POST EVENT REPORT

The world's largest annual subsea

communications event
Organised by

www.terrapinn.com/subnets

2015 PARTNERS
Gold Sponsors

Silver Sponsors

Morning Refreshments
and Networking Zone Sponsor

Lanyard Sponsor

Associate Sponsors

Exhibitors

www.terrapinn.com/subnets

Speakers Lounge
Sponsor

EVENT OVERVIEW
Dear Partners,
The 18th Submarine Networks World was successfully staged at the Suntec
Singapore Convention and Exhibition Centre, Singapore, from 08 - 10
September 2015. Now seen as the unofficial AGM for the global submarine
telecommunications community, the 2015 event welcomed over 300 senior
representatives from 143 organisations convening from 42 countries the
highest attendance in 18 years, achieving an almost 20% year-on-year
growth in attendance.
Feedback from this years participants was very positive, with most
commending the growth in attendance, increasingly international
representation, calibre of the speakers and content discussed, and
unparalleled networking opportunities. With close to 60 world-class
speakers sharing expert advice and case studies on future networks
capabilities, new capacity demand drivers, financing and permitting
challenges, this years programme was highly relevant and interesting to
many industry leaders.
The 2015 event also saw the continuation of the Global Cable Projects
Showcase and interactive Project Developers Roundtables, where
attendees got up close and personal with the key stakeholders driving some
of the worlds biggest and most exciting cable projects.
Response to this years fringe activities was also outstanding. Both the
Masterclass on Operating and Maintaining an Efficient Cable Network
and Global Switch Data Centre site visit had great sign-ups leading up to
the event and proved to be a great learning experience for all who attended.

Terrapinn is committed to providing an effective platform for the industry and

strives to deliver excellence year on year. We will continue to work closely
with our advisory board and industry experts to create the definitive meeting
place for the world's subsea communications industry.
Thank you for your support. We hope you enjoyed this years event and look
forward to welcoming you to Singapore for Submarine Networks World 2016!
Warmest regards,
Submarine Networks World 2015 Organising Team

www.terrapinn.com/subnets

The event has been evolved into the most relevant submarine
industry gathering for various stakeholders of the industry. It
gives great insight for all parties involved.
Iwan B. Saputra, Vice President, Project and Consultancy, PT
Telekomunikasi Indonesia International

2015 ATTENDEES

314 industry stakeholders representing 143 organisations from 42 countries

AARNet
ACE Consortium
Alcatel-Lucent Submarine
Networks
Alibaba Group
American Samoa Hawaii Cable
Aqua Comms
ASEAN Cableship
Asian Development Bank
AT&T
Baltic Offshore
Bangladesh Submarine Cable
Company
Belgacom International Carrier
Services
BizNet
Blueberry Telecom
Bluesky Pacific Group
Brunei International Gateway
BTI Systems
Campana Group
China Telecom Global
Chunghwa Telecom
Ciena
Cinia Group
Coriant
CRS Holland
Datalek Systems
Digital Realty
E-Marine
EGS Survey Group
Electric Lightwave
Environmental Resources
Management
Equinix
Ericsson
Etisalat
Ezecom
Fugro Survey
General Cable
Gibtelecom
Global Cloud Xchange
Global Marine Systems
Global Switch
Global Transit Communications
Globe Telecom
Golis Telecom Somalia
Google
GoToNetworks
Government of People's
Republic of Bangladesh
GQI Consulting
GTA
GUILAB

Harris, Wiltshire & Grannis

Hawaiian Telcom
Hawaiki Cable
Hengtong Marine Cable System
Hexatronic Cables &
Interconnect Systems
Hibbard Consulting
Hibernia Networks
Huawei Marine Networks
Hutchison Telecommunications
Ifactors
IMC Pacific
Infinera
Infocomm Development
Authority of Singapore
Interxion
IPsolutions
IWCS
KDDI Corporation
Korea Telecom
Limelight Networks
Livingston
Lockheed Martin
Loxley Wireless
McCann Consulting
Mertech Marine
Microsoft
Mid-Atlantic Broadband
Communities Corporation
Moratel International
MPB Communications
Multinet Pakistan
MyRepublic
Najh Tech Company
Natixis
Nexans
NEXTDC
NextGen Group
Norddeutsche Seekabelwerke
Ocean Networks
Ocean Specialists, Inc
Omantel
Optel Technologies
Orange
PCCW Global
Pelagian
Philippine Long Distance
Telephone Company
Proximion
PT Telekomunikasi Indonesia

Racks Central
Retelit
RTI International
S.B. Submarine Systems
Sacofa
SAFARICOM
Saltwater Cables
SEACOM
SEA-ME-WE 5
Shaw Communications
Shinasub
Singtel
StarHub
SygmaTel
Symphony Communications
Tampnet
Tata Communications
Tata Communications
Transformation Services
TE SubCom
Telcotech
Telecom Asia
Telecom Italia Sparkle
Teleconsult Group
TeleGeography
Telekom Malaysia
Telesom
TeliaSonera International
Telstra Global
Telx
Terabit Consulting
The David Ross Group
The East African Marine
Systems
The World Bank
Thomson Reuters
TIME dotCom
Tonga Cable
Trident Subsea Cable
Trk Telekom International
Tykoflex
Verizon
VK Capital Digital Funds
Vodafone
West Indian Ocean Cable
Company
World Ocean Council
Xtera Communications
Zajel Communications
ZTT Submarine Cable

www.terrapinn.com/subnets

2015 ATTENDEES

314 industry stakeholders representing 143 organisations from 42 countries

Europe

18%
North
America

14%

53%

Asia

7%
Middle East
and Africa

8%
Australia and
Pacific Islands

15%

46%

Carrier and cable

operator

Subsea cable and

optical equipment
provider

Regulator, advisor,
investor

8%

5%

Marine services
provider

Data centre

6%

OTT

Turnkey supplier

24%
Chairman, CxO,
President, MD

15%

3%
2%
Academic, media

52%
18%
VP, Director,
Partner, GM, Head

Manager

1%

1%

Engineer

Executive

4%
Others

More and more international, and not only regional,

participants. Superb organization, excellent program with
very good presentations, right mix between conference
and networking sessions.
Bertrand Clesca, Head of Global Marketing, Xtera

2015 SPEAKERS

Strategic and technical case studies relevant to the industrys success

Emmanuel Delanoue,
Head, Sales &
Marketing, APAC,
Alcatel-Lucent
Submarine Networks

Maria Melei, Country

Specialist, Urban
Social Development &
Public Mgmt Division,
Pacific Dpt, ADB

Donald (Yijun) Tan,

EVP, Global Network,
China Telecom
Global

Steve Alexander, SVP

& CTO, Ciena

Colin Wallace,
Director, Market
Development for
Submarine Solutions,
Ciena

Graham Evans,
Director, Intl Business
Development, EGS
Survey Group

Terence Fong,
Partner,
Environmental
Resources
Management

Fabrizio Civitarese,
President, APAC,
Global Cloud
Xchange

Arlene Mae I.
Jallorina, VP, Intl
Facilities Investments,
Globe Telecom

Kent Bressie, Partner

& Head of Intl
Practice, Harris,
Wiltshire & Grannis

Mike Constable, CEO,

Huawei Marine
Networks

Benoit Kowalski,
Director, Subsea,
Infinera

Yishuen Chin, Senior

Director, Solutions
Engineering,
Limelight Networks

Paul McCann, MD,

McCann Consulting
International

Malcolm Rodrigues,
CEO, MyRepublic

Bertrand Guiot, Head, Simon Cooper, COO,

Global Infrastructure & NEXTDC
Projs, Australia,
Natixis

Pierre Tremblay, MD,

Ocean Specialists Inc.

Yves Ruggeri,
Director, Network
Strategy & Submarine
Systems, Orange;
Chairman, ACE
Consortium

Genaro Sanchez, VP,

Intl Network Grp,
PLDT

Iwan B. Saputra, VP,

Project & Consultancy,
PT Telin

Per Helge Svensson,

MD, Tampnet

Carl Osborne, Senior

Director, Intl Network
Development, Tata
Communications

Steven Morehouse,
AVP Americas,
Operations & Network
Maintenance, Tata
Communications

Alan Mauldin,
Research Director,
TeleGeography

Zvika Caspy, VP,

Europe &
Mediterranean Region,
Telecom Italia
Sparkle

Michael Costin, GM,

Intl Cables & Capacity,
Global Enterprise &
Services, Telstra
Global

Michael Ruddy,
Director of Intl
Research, Terabit
Consulting

Michael Rieger, VP,

Sales & Business
Development, TE
SubCom

Elaine Stafford,
Managing Partner, The
David Ross Group Inc

Philippe Perrier,
Corporate VP, Product
Line Mgmt, Xtera
Communications

Stuart Barnes, SVP &

GM, Submarine
Business, Xtera
Communications

Natasha Beschorner,
Senior ICT Policy
Specialist, World
Bank

Paul Holthus,
Founding CEO &
President, World
Ocean Council

Click here for more photos

PRE-CONFERENCE ACTIVITES
Intimate, unstructured and powerful knowledge exchange

Masterclass: Operating and Maintaining an Efficient Cable Network

Dedicated masterclass for attendees who want a deeper understanding of the key
unique operational aspects of managing an undersea network. Helmed by 6
industry leaders, this years masterclass garnered a total of over 30 registrations.

Too Shiun Jye, CEO,

ASEAN Cableship

Graham Evans,
Director, Intl
Business
Development, EGS
Survey Group

John Hibbard, CEO, Paul McCann, MD,

Hibbard Consulting McCann Consulting
International

Lee Robinson,
Global Manager,
Network Services
Support, Tier 3,
Telstra Global

John Russell, Head,

Submarine Cable
Group, Verizon

Site Visit: Global Switch Singapore

Overwhelming interest from this years attendees to get inside a data centre and
understand the sites best practices in delivering secure and resilient data centre
services with scalable capacity.

Click here for more photos

CABLE PROJECTS SHOWCASE

Driving subsea developments across the globe

Joseph Chan,
Deputy Chairman,
Mgmt Committee,
AAE-1

Greg Varisco, COO,

Aqua Comms

John Mariano,
Partner, EVP & COO,
The David Ross

Mohammed Izani
Karim
Chairman, BBG
Mgmt Committee

John Russell,
Chairman, Mgmt
Committee, EIG
Consortium

Li Yongyi, Senior
Network Mgr,
Network Team,
China Telecom
Global

Hiromitsu
Todokoro, Senior
Mgr, Submarine
Cable Planning,
KDDI Corporation

Jamil al Koussa,
Chairman, G2A IMC

Johannes Boersma,
Senior Mgr, Capacity
& Submarine Cables;
Head of Intl
Business, Omantel

Bjarni K.
Thorvardarson,
CEO, Hibernia
Networks

Myo Myint Ohn,

CEO, Campana
Group

Adolfo
Montenegro,
President & CEO,
American Samoa
Hawaii Cable

Robert Bolouri,
CEO, Tonga Cable

Dominique Quai,
Director, GQI
Consulting

Jukka-Pekka
Joensuu, EVP, Cinia
Group

Byron Clatterbuck,
CEO, SEACOM

Yue Meng Fai,

Chairperson, SEAME-WE 5
Procurement
Group

Russ Matulich, CEO,

RTI International

Muhammad Rashid
Shafi, SEVP & CSO,
Multinet Pakistan

Shoaib Aslam Syal,

Head of Intl Carrier
Business, Multinet
Pakistan

Joel Ogren, COO &

CTO, Ocean
Networks

AAE-1
America Europe Connect
Australia West Express
Bay of Bengal Gateway
Europe India Gateway
FASTER
Gulf 2 Africa
Hibernia Express
MYTHIC
New Cross Pacific
Pacific Islands Cables
PNG LNG FOC
Sea Lion
SEACOM
SEA-ME-WE 5
SEA-US
Silk Route Gateway 1
South America Pacific Link

Click here for more photos

THE MARKETPLACE

Solutions showcase amidst purposeful meetings and gracious receptions

Click here for more photos

Submarine Networks is well managed and well attended by a

broad spectrum of subsea network operators, system suppliers,
upgrade vendors and other industry experts. It is a valuable
annual forum for industry executives to keep up to date with
what is happening in our dynamic industry.
Byron Clatterbuck, Chief Executive Officer, SEACOM

TESTIMONIALS

They came, they participated, they loved it!

The Speaker Sessions, Global Cable Project Showcases and Project Developer
Roundtables helped us augment our vision towards the evolution and dynamics of
the industry. The program also enabled good networking opportunities and covered
the site visit to Global Switch Singapore. Thank you Submarine Networks World
2015 Event Team for organizing and managing a great event.
Shoaib Aslam Syal, Head of International Carriers Business, Multinet Pakistan
It was a good conference. One of the better ones that Ive attended. Lots of good
attendees and the sessions were better than in prior years. I really liked the longer
networking break in the morning of Day 1 as well. Very useful.
Alan Mauldin, Research Director, TeleGeography
It is informative and the conference is productive. Its a great opportunity to meet
subsea cables experts and decision makers.
Donald (Yijun) Tan, Executive Vice President, Global Network, China Telecom
Global
The conference provided a breadth of perspective and topics, with a nice blend of
papers, panels, and social time. It was the best SNW ever.
Elaine Stafford, Managing Partner, The David Ross Group
Good platform to meet key industry players, gain knowledge on technology and
trends, upkeep with latest operational issues and possibly meet some of potential
customers and partners.
Prakash Velayudhan, Operations Director, Telcotech Limited
This was my first SNW event and I found it very useful indeed. The presentations
were very current and informative and the networking opportunities well worth the
journey to Singapore.
Peter Fisk, Managing Director, Pelagian Limited
I found the conference quite informative which helped to have better
understanding of Submarine Networks around the world. It served as one-stopshop to get information about not only the current cable projects but also those
that are still on drawing board. The panel discussions provided comprehensive view
of people with full knowledge of the subject.
Robert Bolouri, Chief Executive Officer, Tonga Cable
Both the event and the content were very good. There were a lot of projects
presented and the Chairpersons for each day were superb.
John Hibbard, Chief Executive Officer, Hibbard Consulting

www.terrapinn.com/subnets

TESTIMONIALS

They came, they participated, they loved it!

The conference this year was really great - thank you!
Paul McCann, Managing Director, McCann Consulting
SNW is a unique networking and learning opportunity with professionals of the
submarine cables industry.
Mohamed Diallo, Chief Executive Officer, GUILAB
Great networking experience from industry experts and very informative.
Kevin Koimburi Njoroge, Finance Officer, The East African Marine Systems
Limited (TEAMS)
An excellent conference, well organised and full of up-to-the-minute industry
information, delivered by industry experts.
Lord John Edgecumbe Shazell, Chief Executive Officer, Teleconsult Group
A very good meeting place for the industry. The feeling is that it becomes more
and more international, not only for Asia Pacific.
Anders Ljung, Sales Manager, Hexatronic Cables & Interconnect Systems
Good programme, good mix of themes covered, excellent meeting place. The setup this year with "discussion" tables in the exhibition area was very good, and needs
to be expanded in the future.
Ragnar Vogt, Marketing and Sales Director, Nexans Norway
It's a good event.
Agus Ariyanto, Internet Network Manager, BizNet
The conference was good and well-coordinated. The participants were well
prepared and some of the keynotes were good topics.
Schmidy Schmidlapp, Network Sourcing, Microsoft
It's a very good chance to understand the up-to-date market drivers of submarine
networks.
Wen-Ming Su, General Manager (Singapore), Chung Hwa Telecom
The conference was overall a job well done, from programme format to venue. The
meeting corner by ACE Consortium was great and the event was very wellattended.
Pierre Tremblay, Managing Director, Ocean Specialists Inc
Good programme, good participants.
Paul Holthus, Founding Chief Executive Officer and President, World Ocean
Council

www.terrapinn.com/subnets

TESTIMONIALS

They came, they participated, they loved it!

Very good organization, perfect balance between networking and getting a global
insight of the submarine cable world, all in a calm and motivating environment.
Jamil al Koussa, Head of International Business Development, Sales and
Procurement, Omantel and Chairman, G2A IMC
I thought the conference was laid out well and very organized. Most of the
discussion topics very relevant for current and future trends. I would try to attend in
the future.
Steven Morehouse, Assistant Vice President, Americas, Operations and
Networks, Tata Communications
Good program and an important place to meet clients and connections.
Hans Martin Norstrom, Sales Manager, Nexans Norway
From the point of view as an Exhibitor all these years, Terrapinn has prepared very
well in face of various situations, expected or unexpected. The speakers were well
organised with topics relevant to today's industry. The roundtables session is great
as it offers all participants a great chance to interact and connect!
Javis Sim, Global Head, Market Development, ZTT Submarine Cable Division
I think its good to join the SNW 2015 because there are plenty of new cables
projects being shared during the event. As many of them are to be ready-forservice in 2016, we anticipate an exciting market to evolve soon.
Jacky Lau, Capacity Management, PVM, PCCW Global
Strong participation from industry stakeholders, good presentations and great
networking.
Hamid Maani, Director, Sales, Tata Communications Transformation Services
Limited
Great variety of people.
Bertrand Guiot, Head of Global Infrastructure and Projects, Australia, Natixis
Good conference.
Jukka-Pekka Joensuu, Executive Vice President, Cinia Group
Good organization of sessions, and very good information sharing by the people in
the industry.
Azmi Yusof, Senior Manager, Sacofa

www.terrapinn.com/subnets

Best event to understand what is ongoing in the industry.

Yves Ruggeri, Head, Network Strategy and Submarine Systems,

Orange; Chairman, Africa Coast to Europe (ACE); President,
SubOptic Executive Committee

MARKETING

Year-long integrated marketing efforts pre-event, onsite and post-event

Marketing of this event commenced as early as 40 weeks before. An integrated plan
combining the following was used to promote Submarine Networks World 2015. A
combination of above-the-line direct marketing and below-the-line digital
marketing were incorporated in to the marketing campaign.

Website
New website interface for easy navigation. The website garnered a total of 13,350+
visits, 7,600+ unique visitors and 28,200+ page views.

Main Brochure
Two rounds of announcements (May & July 2015) were made to promote the
latest updates. A small direct mailing was also sent to approximately 200 contacts
but more efforts were put through in doing extensive online activities with partners
and sponsors.

www.terrapinn.com/subnets

MARKETING

Year-long integrated marketing efforts pre-event, onsite and post-event

Marketing of this event commenced as early as 40 weeks before. An integrated
plan combining the following was used to promote Submarine Networks World
2015. A combination of above-the-line direct marketing and below-the-line
digital marketing were incorporated in to the marketing campaign.

Content Marketing
We have an online resource centre and a few rounds of emails to promote the
download of sponsors and speakers past presentations and other downloadable
content.

Email Marketing
The first stage of campaign dedicated to reach out to potential partners from
October 2014 to July 2015 to an average of 45,00 records (20 emails). 25 emails
were sent out to an average of 65,500 records between May to September 2015
to promote delegate acquisition. External efforts with supporting association and
media partners include email announcements.

www.terrapinn.com/subnets

MARKETING

Year-long integrated marketing efforts pre-event, onsite and post-event

Marketing of this event commenced as early as 40 weeks before. An integrated plan
combining the following was used to promote Submarine Networks World 2015. A
combination of above-the-line direct marketing and below-the-line digital
marketing were incorporated in to the marketing campaign.

Social Media Campaigns

Multiple campaigns were delivered on various social media sites including Facebook
and LinkedIn, reaching over 17,000 contacts.

Database Research
Contact details of over 3,200 telecom industry professionals were updated and
researched.

Telemarketing
Two telemarketers were assigned to the event at -15 weeks. They were given a
highly targeted call list of over 5,000 industry contacts.

Spex Co-Marketing
A co-marketing kit was sent out to sponsors, which included materials that could
be used for email signatures, website banners, email templates. Just a few sponsor
examples below:

www.terrapinn.com/subnets

MARKETING

Year-long integrated marketing efforts pre-event, onsite and post-event

Marketing of this event commenced as early as 40 weeks before. An integrated plan
combining the following was used to promote Submarine Networks World 2015. A
combination of above-the-line direct marketing and below-the-line digital
marketing were incorporated in to the marketing campaign.

Association and Media Partnerships

The event partnered with leading publications and associations, and had banners
and events listing on their websites, email broadcasts, and newsletters to members.
The event was also mentioned and broadcasted on their social media accounts.

www.terrapinn.com/subnets

A one-stop-shop to get information not only about the

current cable projects but also those that are still on
drawing board.
Robert Bolouri, CEO, Tonga Cable

JOIN US IN 2016

September 2016 | Singapore

In 2016, get ready to once again exchange meaningful conversations
with over 300 subsea communications stakeholders at the 19th annual
Submarine Networks World!
Planning and marketing are already well underway for this event.
Find out how your organisation can leverage various sponsorship
opportunities to profile your brand, showcase your solutions and share
your success stories.
Be part of this high-level networking platform dedicated to the worlds
subsea networks movers and shakers.
For sponsorship, exhibition and speaking information:
Hazel Chen
Project Manager
+65 6322 2730
hazel.chen@terrapinn.com

Regina Koh
Conference Manager
+65 6322 2330
regina.koh@terrapinn.com

Click here to join our Submarine Networks World LinkedIn discussion

www.terrapinn.com/subnets

A BIG THANK YOU

To these partners who confirmed their support for 2016 twelve months in
advance!
Gold Sponsors

Silver Sponsor

Morning Refreshments
and Networking Zone Sponsor

Lanyard Sponsor

Associate Sponsors

Exhibitors

www.terrapinn.com/subnets

Very good conference, well represented and attended.

Good conference content.
Colin Wallace, Director, Market Development for Submarine
Solutions, Ciena

September 2016 | Singapore

GET INVOLVED
If youd like to become an exhibitor,
sponsor or speaker at the event, contact
Hazel at hazel.chen@terrapinn.com
or +65 6322 2730

www.terrapinn.com/subnets