Malla Reddy Institute of Management ( MRIM)

LESSON PLAN
II MBA I semester F.Y. 2016-17
Faculty: K. Arjun
Subject : International Business

Unit
1

Malla Reddy Institute of Management ( MRIM)

LESSON PLAN
I MBA I semester F.Y. 2016-17
Information Technology Applications for Business
Faculty: Md. Saleem Pasha

Malla Reddy Institute of Management ( MRIM)

LESSON PLAN
II MBA I semester F.Y. 2016-17

al Business

Particulars
Introduction
Global Imperative
A global perspectiveEmergence of Globalization
Drivers of GlobalizationInternationalization Process
Stages in International BusinessApproaches to International Business;
The World of International Business: Regional and Global Strategy
The Multinational EnterpriseTriad and International Business
International Trade Theories; Environment of International BusinessCultural Environment and Political Environment
Global Business & National Regulation
Rationale for Government Intervention
Forms of Trade Regulation at National Level-Tariff and Non-Tariff Barriers.
Regional Economic Integration: Levels of Economic Integration
Benefits & Costs of Economic IntegrationMajor Trading Blocks: EU, NAFTA, ASEAN and SAARC.
Multilateral Regulation of Trade and InvestmentBasic Principles of Multilateral Trade
NegotiationsGATT and its early Rounds
World Trade Organization
Structure and functionsTRIPs & TRIMsWTO & IndiaUNCTAD
Global Business and Entry Strategies
Global Market Entry StrategiesExporting, Licensing,
Franchising, Contract Manufacturing,
Assembly and Integrated Local manufacturing.
Global Ownership Strategies: Strategic Alliance
Types of Strategic Alliances
Selection of Strategic Alliance Partner, managing and sustaining Strategic Alliance
Cost and Benefit Analysis of Entry Strategies:
Cost analysis: Economic & Accounting Costs.
Entry Analysis and Entry strategy configuration
Global E-Business
Conceptual Framework of E-business
Prerequisites for Effective E-business Transactions
E-enabled Business Process Transformation and Challenges
E-business Technology and Environment
E-Business ApplicationsE- Business Models

Alternative E-business Strategies

Global E- Marketing
Electronic Processing of International Trade Documents
Policy Framework for Global E-business
Managing Global Business
Strategy and Global Organization Global Strategic Planning
Going Global and Implementing Strategies
Intercultural Communications
Intercultural Human Resources Management in Global Context
Total classes

e of Management ( MRIM)

Y. 2016-17
ogy Applications for Business
Pasha

Batch : 2015 - 17

Classes
1
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2
2
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2
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1
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2
2
1
1
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1
1
1
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1
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1
1

2
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1
65