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1.0
INTRODUCTION
PROPOSAL
Opening a fast-food & drinks restaurant in this high population flow area of
central Kampala will be workable and profitable, because there are
appropriate crowds of consumption and the huge development space in this
area.
3.0
4.0
MISSION
To establish a presence as a successful local fast food and drinks
outlets and gain a market share in central Kampala's fast food industry.
To make Little Triangle Restaurant a destination spot for Post Bank
Uganda-goers.
Our concept will combine variety, ambiance, entertainment and a
superior staff to create a sense of 'place' in order to reach our goal of
overall value in the dining/entertainment experience. We offer fair
profits for the owners and investors, and a rewarding place to work for
the employees.
OBJECTIVES
Our main goal is to become one of the most successful fast food and
drinks outlets in central Kampala.
5.0
Our main focus will be serving high-quality foods and drinks at a great
value.
KEYS TO SUCCESS
6.0
NEW PREMISES
NEW SERVICES
The Little Triangle Restaurant will offer high quality services based on
customer requests and suggestions. The preliminary services are as follows.
The western-style restaurant will provide varieties of original Ugandan
cuisines. The main emphasis on the restaurants menu will be placed on
serving soft drinks and various fruit juices. Ala Carte selection will be
available for lunch, dinner and supper. Coffee & tea will be served in
mornings, afternoons & evenings. Buffet dinner will be available on
Saturdays, Sundays and public holidays. Supplementary service will
include outside catering.
The prices that the Little Triangle Restaurant offers will be of medium
level.
The Little Triangle Restaurant will provide the existing and potential
key guests with membership cards with a 5% discount.
Coupons at UGShs 5,000 (valid within one month) will be given out for
every UGShs 50,000 consumption.
Small gifts will be presented to those who hold their birthday parties in
our restaurant.
4
We will keep in touch with clients, and accept their advice gratefully, and let
them feel at home.
Little Triangle Restaurant will be opening from 8:30 AM to 9:30 PM.
Little Triangle Restaurant can develop the new cuisines according to the
customers requirement.
9.0
NEW FACILITIES
50,000,000
2. Design Costs
500,000
3. Labor Costs
3,000,000
4. Windows
1,800,000
5. Ceiling
2,000,000
6. Painting
2,000,000
400,000
8. Lighting
3,000,000
9. Lumber
2,000,000
5
300,000
250,000.00
4. Advertisement
800,000.00
5. Consultancy
300,000.00
6. Public relations
1,000,000.0
0
7. Staff training
500,000.00
Recurrent
costs:
65,000,000.
1. Building & Decoration 00
15,000,000.
2. Equipment
00
80,000,000
SUB-TOTAL
.00
10,000,000.
1. Operating budget
00
20,000,000.
2. Floating capital
00
30,000,000
SUB-TOTAL
.00
110,000,00
TOTAL COST
0.00
12.0 BENEFITS
12.1 Location Advantages
Being close to the bank provides a proximal eats and drinks facility
that the Post Bank Uganda staff can easily and readily access at any
time during the weeks work days
Having the Little Triangle Restaurant just next door to Post Bank
Uganda cuts down on time and cost involved in ordering for meals and
refreshments from more distant restaurants.
Location is also quite convenient for Post Bank Uganda customers in
need of fast foods and drinks refreshments.
Current idle space is utilized to generate an additional side income for
the Uganda Post Bank through the regular payment of ground rental
fees by the Little Triangle Restaurant.
12.2 Investment Benefits
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APPENDICES
Appendix 1: Analysis of the Business
The proposed Little Triangle Restaurant will be located on the present
Uganda Post Banks annexe whose location coordinates are on Plot 4/6
Nkrumah Road but actually being more on the Bussel Road side of the plot.
It is in one of the busiest business districts in central Kampala. In this area,
there are many white collar employees and small- and medium-sized
business workers, who want to have considerable meals, though there is no
decent fast-food restaurant around here.
There are several restaurants in the central Kampala Central Business
District (CBD) which focus on the rich man, and they ignore most of the
working class and white collars. So our fast-food and drinks restaurant offers
enormous business opportunities.
However, our new fast-food and drinks restaurant will be a new restaurant
and lock of reputation, we can draw the new customer's attention with
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This capital investment will all be raised from the financial resources and
savings of Ms. Abaho Flora:
Through a thorough customer survey and a market research, we forecast
that the revenue in the first fiscal year will be about UGShs 120,000,000.
And the profit in the first year can reach UGShs 40,000,000. It is estimated
that the investment can be returned in 2.0 years.
Customer Profiles
1. Businessmen
Frequent business travelers transiting through the central Kampala CBD
Managers, customers and clients of Post Bank Uganda Nkrumah
Road Branch
Managers, customers and clients of other companies in the neighbourhood
Guests who want to hold business gatherings
2. White collars & corporate guests
3. Family customers
4. Young couples & lovers
5. Other guests
Individual guests who want to hold private gatherings
Individual guests who want to hold birthday parties
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The restaurant will be the newest and most professional Ugandanthemed restaurant around the Nkrumah-Bussel Road T-junction.
The western restaurant has a capacity of up to 30 people.
The restaurant will provide a perfect combination of different Ugandan
cuisines.
Seasonal cuisines promotion and chefs recommendation will be served
weekly.
The decoration, furniture, lighting, and ventilation will be of first class.
All the restaurants menu cards will be printed in English.
Weaknesses:
Items
Lunch
Dinner
3
4
Supper
Coffee
Others
Average
Expense per
PAX (UGShs)
Revenue
(UGShs)
60%
5,000
90,000
80%
7,000
147,000
40%
4,000
48,000
3,000
45,000
Capacities
(PAX)
Occupan
cy
30
30
30
& 30
50%
330,000
Reduc
e:
132,000
23,882
174,118
15
5,223,553
Monthly Salary
759,868
268,125
43,421
4,152,138
49,825,658
8,808,069
Advertisement Budget
301,342
Staffs Training
108,553
Public relations
151,974
Contingency allowance
499,776
39,955,944
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Cost Breakdown
Building & Decoration: The purchase of building material, labor costs, and
expense of design would be UGShs. 65,000,000
1. Building Costs
50,000,000
2. Design Costs
500,000
3. Labor Costs
3,000,000
4. Windows
1,800,000
5. Ceiling
2,000,000
6. Painting
2,000,000
400,000
8. Lighting
3,000,000
18
2,000,000
10.
300,000
250,000.00
4. Advertisement
800,000.00
5. Consultancy
300,000.00
6. Public relations
1,000,000.0
0
7. Staff training
500,000.00
19
Recurrent
costs:
65,000,000.
1. Building & Decoration 00
15,000,000.
2. Equipment
00
80,000,000
SUB-TOTAL
.00
10,000,000.
1. Operating budget
00
20,000,000.
2. Floating capital
00
30,000,000
SUB-TOTAL
.00
110,000,00
TOTAL COST
0.00
20
Time-related:
The newly ordered raw materials may not arrive in time causing delays
in the opening of the new restaurant.
The decoration in the new restaurant cannot be finished on time.
Service-related:
Since it is impossible to eradicate all the risks, the restaurant manager deems she is
able to control and manage them. Now, she has thought of three measures which
are as follows:
To try to avoid the risks, for example, she will make sure that the new staffs
could accept the monthly wage during the selection and recruitment process
Carry out market research among target customers to improve the popularity
and the diversity of the proposed restaurant.
Monitor the lead time to make sure the materials arrive on time.
Set aside a certain percentage of the total budget as contingency allowance to
take account of the unexpected risks.
Public relations
UGShs 200,000 per year
Market research
UGShs 100,000 per year
Contingency allowance
1% of the annual profit
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