Annotated Bibliography

Source 1: Britton, Ann Marie, "The Beauty Industry's Influence on Women in Society" (2012). Honors
Theses and Capstones. Paper 86. Web. 21 July 2016.
In Ann Marie Brittons paper, "The Beauty Industry's Influence on Women in Society" (2012), she
discusses the negative effects advertisements have on a womans self-image. Britton solidifies this claim
through extensive research and references to other articles on the same subject. Her purpose in this paper
was to inform readers so that they may be aware of the intent behind marketing. With the technical
writing used, her intended audience seems more academic, but her message is intended for both genders
and all ages affected by advertisements.
Source 2: Mormon Messages. "My New Life." YouTube. YouTube, 03 May 2010. Web. 21 July 2016.
The Mormon Message, My New Life (2010), claims that beauty can be found even among tragedy. The
person portrayed in the short video solidifies this claim by sharing her own story of ashes to beauty. The
purpose of the video was for its viewers to gain hope and self-confidence in their own appearances. This
video, aired on YouTube and other social media sites, is intended for everyone who comes across it who
might benefit.
Source 3: Neff, Jack. "Ten YearsiIn, Dove's 'Real Beauty' Seems to Be Aging Well."Advertising Age
News RSS. N.p., 22 Jan. 2014. Web. 20 July 2016.
Neffs article, Ten Years in, Doves Real Beauty Seems to Be Aging Well (2014), discusses the hype
in Dove brand marketing that encourages inner beauty and pushed sales upwards over the course of a
decade. Neff backs this claim by giving backstory to the need for the campaign and references the
company itself. The article was written in order for the company to gain recognition and perhaps new
customers as they commemorated the ten-year anniversary of their ad. The article published on an online
newspaper, is intended for all interested readers.
Source 4: Serdar, Kasey L. " Female Body Image and the Mass Media: Perspectives on How Women
Internalize the Ideal Beauty Standard." The Myriad: Westminster's Interactive Academic Journal.
Westminister The Myriad, n.d. Web. 21 July 2016.
Kasey L. Serdars article, Female Body Image and the Mass Media: Perspectives on How Woman
Internalize the Ideal Beauty Standard (2005), claims that repeated exposer to unrealistic beauty
expectations alters womens perspectives of real beauty. Serdar affirms this idea by sourcing several
experts on the topic as well as writing from multiple perspectives on the issue. The articles intended
message is to spread awareness in order for her audience to understand the gravity of the topic. Given the
nature of the subject, Serdar is writing to people interested in sociology, marketing and media.
Source 5: Talamas, Sean L., Kenneth I. Mavor, and David I. Perrett. "Blinded by Beauty: Attractiveness
Bias and Accurate Perceptions of Academic Performance."PLOS ONE: Plosone, 17 Feb. 2016. Web. 21
July 2016.
In this joint work, authors Talamas, Mavor and Perretts article, Blinded by Beauty: Attractiveness Bias
and Accurate Perceptions of Academic Performance (2016), assert that human beings instinctively judge
people by appearance and rate them by their attractiveness. They explain their claim by publishing several
charts and proofs of research on the subject as well as other perspectives on the topic. The purpose of this
article was for the audience to reflect on their own attractiveness bias and how that may be influencing

their work and academic life. This article was published in a journal, and is available for whatever
audience finds themselves interested in the topic.