RAFAEL (RAF) HERNNDEZ

Houston, TX 661.332.8435
rafher1005@gmail.com

ENGINEERING |BUSINESS DEVELOPMENT |SALES

Management and business development professional with more than 19 years of experience and a proven
track record of building and developing profitable customer relationships. Ability to effectively lead crossfunctional teams in developing expanded products and services has led to ongoing career progression. Skilled
in engineering operations, technology, research and product development, marketing and commercialization
for the oil & gas and geothermal energy industries. Proficient team leader and manager, instrumental in
developing staff and implementing new technologies. Instrumental in introducing value-added pressure
pumping and well intervention solutions and specialized pumping techniques in Latin America, Africa,
Middle East, Asia-Pacific and North America. Published 20 Society of Petroleum Engineers and Geothermal
Resources Council papers and white papers in cementing and stimulation. Bilingual Spanish and English.
Trusted Advisor.

AREAS OF STRENGTH AND EXPERTISE

Business Development
Team Leadership
Product Engineering
Cementing Solutions

Stimulation Solutions
Strategic Planning & Analysis
Project Management

Sales Strategies
Account Management
Relationship Building
Coiled Tubing

PROFESSIONAL EXPERIENCE
AMERICAN GILSONITE COMPANY, Houston, TX
2014 to July 2016
Director of Cementing Products and Services
Lead cross-functional team in business opportunity strategy development and plan implementation.
Executed new sales tactics, employing creative methods of attracting new business through referral, leads
and networking. Focusing on value-added solutions for commercial feasibility, managed research and
development in defining and implementing new cementing products. Engaged in co-op testing for design
validation. Prepared and delivered technical presentations and provided technical advice and consultation
to customer base. Adapted product offering to customer technical specifications and logistics
requirements.
Provided vision and support for the cementing technology segment in unconventional, mature fields,
geothermal and deep-water environments.
Increased customer base 40%, including recovered business from a formerly inactive major customer
account that had been idle for five years.
Penetrated new markets based on new value-proposition strategy, increasing market share 10%.
Led the development, marketing and commercialization of new products, positioning company for
revenue growth.
HALLIBURTON ENERGY SERVICES
1997 to 2014
Global Account Manager-Business Development , Houston, TX 2012-2014
Managed relationship development and projects for Halliburtons largest cementing client, positioning
company at high level of influence and developing strategies to maximize the account's profitability.
Served as accounts management interface and Halliburton's communication agent. Recommended
appropriate resources and personnel for business planning, directed conflict resolution and facilitated
contract negotiations. Managed and led customer accounts team in more than 20 business units globally.
Progressed customers market position from 3rd to 1st in revenue, and from 5th to 2nd in the
implementation of new technology.
Led pre-tender pursuit and bidding strategies to retain and increase market share with a success rate of
80%.
Won business in geographic areas that were competitor strongholds.

RAFAEL (RAF) HERNNDEZ

Grew profitability by 4%.

Aligned team with customers corporate strategies to create shareholder value and achieve sustained
financial returns by focusing on service quality and innovative products and services.
Global Senior Technical Advisor-Business Development ,Houston, TX 2010-2012
Served as liaison between Halliburton and customer subject matter experts and as technical advisor in
cementing for oil/gas and geothermal applications. Conducted laboratory and engineering audits.
Diagnosed and troubleshot job problems.
Facilitated the development and implementation of new technologies.
Product Champion: thermal cements, self-healing cements, mechanically enhanced cements, corrosion
resistant cements, reverse cementing, foam cementing, light-weight cements, non-Portland cements
Accountable for value delivery and business performance.
Operations Leader Pressure Pumping Services/District Technical Manager-Bakersfield, CA, 2007-2010
Provided job design, well site technical support, and post job analysis to customers. Developed and
maintained personal relationships with technical customers in assigned area. Managed technical staff.
Hiring manager (field engineers and laboratory).
Integrated multiple product service lines in job design.
Developed and led technical training.
Designed and implemented new primary and remedial cementing methods for severe lost-circulation
zones that reduced nonproductive time (NPT) by 78%.
Introduced advanced Distributed Temperature Sensing technology in cementing and stimulation for
operational optimization and cost reduction.
Successfully introduced Water-Jet Fracturing in Horizontal Openhole Completions reducing the effects
of near-wellbore tortuosity in a location with historical near-wellbore entry problems.
Implemented through-tubing chemical sand-control treatments using a fluidic oscillating tool,
eliminating the need of sand control screen helping reduce time-to- market providing significant
savings and increasing market share to 35%.
Introduced gas separator tool in geothermal well applications reducing stimulation treatment time and
extending lifespan of rotating tools. Documentation of successful case histories helped position
Halliburton for award of large-scale geothermal project.
Led team that was awarded high-profile HPHT stimulation treatment in deep exploratory well.
Focal point for thermal stimulation technology using composite coiled tubing.
Principal Technical Professional/Account Representative-Anchorage, AK, 2005-2007
Served as Lead Engineer for pumping services. As cementing Account Representative, managed 4
customers, designed cementing jobs, coordinated lab testing and submitted proposals.
Provided technical guidance and mentoring to less experienced engineers.
Senior Technical Professional-Cementing, Stimulation, Bakersfield, CA, 2003-2005
Independently applied advanced engineering techniques to develop standards and guides for varied
engineering activities. Managed company assets on site. Provided technical support on location as required
by the customer or product service line.
Introduced new technology, product and procedures.
Introduced fully automated non-cryogenic nitrogen pumping unit, improving safety and reducing
operational cost, resulting in market share increase to 45%
Technical Professional-Stimulation - Bakersfield, CA, 2001-2003
Selected appropriate well treatments based on rock mechanics, reservoir description, damage mechanism,
and petroleum geology.
Associate Technical Professional - Venezuela, 1997

EDUCATION
Halliburton Executive Development Program, 2014
Texas A & M Mays School Of Business
Bachelor of Science, Process Control Systems Engineering, 1996
UNIVERSIDAD DE LOS ANDES | Mrida, Venezuela