GSMC 2014

Global Summit on
Management Cases

THE WALT DISNEY: STRATEGIC ACQUISITION

FOR ACHIEVING CREATIVITY*
ABSTRACT
This case focuses on Walt Disneys acquisition strategy as a guide for selecting appropriate
acquisitions to maintain competitiveness through creativity. This case can be used in the area of
business strategy, acquisition and mergers, and achieving creativity.

Pedagogical Objectives

To understand the possibilities of strategic acquisitions as a mean to achieve and maintain

the creativity

To understand the cost and benefits associated with the acquisitions and alliances for
maintaining creativity

To integrate with the acquisitions and alliances in order to achieve creativity

Case Setting and Positioning

The case can be used in an MBA and Executive MBA for the following course:
Course in Strategic Management in a strategy formulation - The case focuses on internal and
external analysis of a firm - To some extent, the case can be used in a strategic change management
course to understand industry trajectories of change and firms responses to them.

* GSMC 2014, IIM Raipur

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