CHAPTER #1

MULTIPLE CHOICE
1) WHAT IS NOT A PURPOSE OF GLOBAL MARKETING:
A) MAKE THE PRODUCT MORE EXPENSIVE
B) FIND NEW DISTRIBUTIONS CHANNEL
C) IMPROVE THE PRODUCTS
D) CREATE BETTER COMMUNICATIONS
E) NONE OF THEM
2) WHAT OF THE OPTIONS IS A SIMILARITY BETWEEN SINGLE
AND GLOBAL MARKETING STRATEGY?
A)
B)
C)
D)
E)
F)

CONCENTRATION OF MARKETING STRATEGY

TARGET STRATEGY
INTEGRATION OF COMPETITIVE MOVE
4P
ALL OF THEM
NONE OF THEM

3) CHARACTERISTICS OF GLOBAL INDUSTRIES ARE:

A) A COMPANY S INDUSTRY POSITION IN ONE COUNTRY IS
DEPENDENT WITH ITS INDUSTRY POSITION IN ANOTHER
COUNTRY.
B) PROPORTION OF INDUSTRY REVENUE GENERATED BY ALL
COMPANIES THAT COMPETE IN KEY WORLD REGIONS
C) RATIO OF CROSS- BORDER RADE TO WORLDWIDE
PRODUCTION
D) A AND B
E) B AND C
F) NONE OF THEM
4)WHICH ONE OF THE FOLLOWING IS NOT PART OF THE
MANAGEMENT
ORIENTATIONS
A.
B.
C.
D.

ETHNOCENTRIC ORIENTATION
GEOCENTRIC ORIENTATION
CLIENT ORIENTATION
REGIOCENTRIC ORIENTATION

5)THE ETHNOCENTRIC ORIENTATION LEADS TO :

A. ONLY A STANDARDIZED APPROACH
B. ONLY AN EXTENSION APPROACH
C. STANDARDIZED OR EXTENSION APPROACH
D. ONLY A LOCALIZED APPROACH APPROACH.
6) THE POLYCENTRIC ORIENTATION IS REFERRED ALSO AS:

a.
b.
c.
d.

MULTINATIONAL ORIENTATION
INTERNATIONAL ORIENTATION
TRANSNATIONAL ORIENTATION
NATIONAL ORIENTATION

7) THE POLYCENTRIC ORIENTATION LEADS TO :

a. ONLY A LOCALIZED APPROACH
b. ONLY AN ADAPTATION APPROACH
c. ADAPTATION OR LOCALIZED APPROACH
d. ONLY AN EXTENSION APPROACH
8)LEVERAGE WHICH IS A FORCE AFFECTING GLOBAL
INTEGRATION AND GLOBAL MARKETING, ALLOWS A COMPANY
TO
A. EXPEND MORE TIME ON PROCESSES
B. PURSUE OPPORTUNITIES IN NEW GEOGRAPHICAL
MARKETS
C. EXPEND MORE MONEY ON THE ALLOCATION OF RESOURCES
D. EXPEND MORE EFFORTS ON PROCESSES
9) THE TERM GLOBAPHOBIA CAN BE INTERPRETED AS
A.
B.
C.
D.
10) A
A.
B.
C.
D.

AGREEMENTS TOWARD TRADE AGREEMENTS

HOSTILITY OVER GLOBAL BRANDS
BENEFITS FOR EVERYONE IN A COUNTRY
UNDERSTANDING OF CULTURES
FIRMS GLOBAL STRATEGY CAN ENHANCE ITS
REGIONAL PERFOMANCE
NATURE BETWEEN STANDARIZED AND LOCALIZED
DISPERSION OF MARKETING ACTIVITIES
NO COORDINATED MARKETING ACTIVITIES

TRUE OR FALSE
1) VALUE * PRICE = BENEFITS
TRUE
FALSE
2) BLOBALIZATION MEANS ADAPTATIONS, WHILE GLOBAL
LOCALIZATION MEANS STANDARIZATION.
TRUE

FALSE
3)FOCUS IS THE CONCENTRATION OF ALL PRODUCTS THAT GIFT
PROFITABILITY TO THE COMPANY.
TRUE
FALSE
4) GLOBALIZATION CONTRIBUTES TO DIRECT FOREIGN INVESTMENT,
CAPITAL FLOWS, HUMANITY AND TECHNOLOGY FLOWS.
TRUE
FALSE
5) IN THE POLYCENTRIC ORIENTATION, EACH SUBSIDIARY DEVELOPS
ITS OWN UNIQUE BUSINESS AND MARKETING STRATEGIES
TRUE
FALSE
6) THE ETHNOCENTRIC ORIENTATION ASSUMES PRODUCTS AND
PRACTICES THAT SUCCEED AT HOME WONT BE SUCCESSFUL
EVERYWHERE.
TRUE
FALSE
7)THE ETHNOCENTRIC ORIENTATION SEES ONLY DIFFERENCES
BETWEEN COUNTRIES
TRUE
FALSE
8)A REGIOCENTRIC ORIENTATION LOOKS THE ENTIRE WORLD AS A
POTENTIAL MARKET BECAUSE IT IS A COMBINATION OF EXTENSION
AND ADAPTATION ELEMENTS.
TRUE
FALSE
9)GENERAL MOTORS APPLIES A REGIOCENTRIC ORIENTATION
BECAUSE IT INVOLVES COUNTRIES OF A SPECIFY REGION
TRUE
FALSE
10)THE FORCES AFFECTING GLOBAL INTEGRATION AND GLOBAL
MARKETING ARE MAINLY BECAUSE OF THE RAPID GROWTH
TRUE
FALSE