KRAFT HEINZ

About the Company:

It is the 3th largest food and beverage company in NA and the 5th
largest food and beverage company in the world, with eight $1
billion+ brands.
Heinz India started operations in the year 1994 by acquiring the
Family Products Division of Glaxo with powerful brands such as
Complan, Glucon-D, Nycil and Sampriti.
Heinz India is fully integrated into the global Heinz operations,
employing high standards in quality at its state-of-the art
manufacturing facilities at Aligarh and Sitarganj. The
manufacturing facilities are HACCP certified and follow GFMP
(Good Food Manufacturing Practices) to deliver nutritious and
safe food products to our discerning consumers. The company
has four branches (Mumbai, Delhi, Chennai and Kolkata).

CEO: Bernard Hees (global)

Director at Heinz India: Abhishek Arora
Headquarters: Pittsburgh, Pennsylvania

Vision and Values:

Vision: To be the best food company,
growing a better world.
Values: Quality | Integrity | Consumer First
| Ownership/Meritocracy | Innovation

Products:

CSR:

Heinz India provides taste and nutrition through globally trusted

products like Heinz Tomato Ketchup and strong local products
like Complan, Glucon-D, Nycil and Sampriti - desi ghee with
mahek bhara swaad.
Some global products include Classico (pasta sauce), TGI Fridays
(Mozzarella sticks), Macaroni and Cheese (Kraft), Lunchables,
Wattie's, Oscar Mayer, Ore Ida, Velveeta, Caprisun, Jell-O,
Planters etc.

Heinz Nutrition Foundation India (HNFI)

was founded in 1997 as a non-profitable, noncommercial registered Trust with a mission.
HNFI is one of the earliest organizations to
introduce the concept of a "Free Nutrition
Consultation" at Chennai under the name
"Nutri Life Clinic".

The Heinz Commitment to Health and Wellness

Relevant Questions:

Heinz is committed to being the world's trusted source for good

tasting, nutritious foods every day.
To solidify their commitment to Health and Wellness, and to
accelerate and guide development of healthier foods that satisfy a
world of different tastes and appetites, Heinz has established a
Global Health And Wellness Task Force. As a result, they are
giving consumers around the world more choices than ever that
meet their own personal dietary and nutritional concerns.

With heightened consumer awareness

regarding health and wellness and increased
competition, how does Heinz India plan to
diversify the product portfolio, especially
with Complan in the list?
How do you feel Complan will win in the
category with Boost powering through to No.
2 and with Pediasure's sharp positioning?
With double digit growth in ketchups in
India and increasing competition from local
players, how does Heinz plan to win in the
category in India?
Apart from Complan and Heinz ketchup
none of the top 15 brands are sold in India. Is
it a conscious decision to keep a selected few
brands as per Indian markets or is it that the
Indian markets are not ready for those brands
yet?
How has the Kraft-Heinz merger impacted
business and day to day operations?

Recent News:
1. Kraft Heinz competing to stay in 3rd spot in Ketchup segment
with close competition from Cremica, Del Monte and Kisan
2. Kraft Heinz launches mobile medical unit in Kalajore village in
Bihar
Latest Ads:
Heinz emphasises 100% natural in their latest TV ad launched in
March 2016 Badhne ka naya plan' tagline unveiled for Complan in it's latest
ad -