Ateneo de Davao University

School of Business and Governance

Jacinto St., Davao City

In partial fulfillment of the requirements in Strategic Management:

SWOT MATRICES

SUBMITTED BY:
GROUP 1
Beniga, Kathleen
Borlado, Kristoffer Matthew
Denorte, Zairah Patricia
Puray, Esther Marie

SUBMITTED TO:

Mr. Antonio Emberda

JHAYMARTS INDUSTRIES, INC.

OPPORTUNITIES

THREATS

O1: World demand for water

T1: New players that have big

pipes to rise 6.8% annually

capitalization

through 2017

T2: Competition with

O2: Rising demand for plastic

affordable water system

pipes in 2016 (Accdg. to

suppliers

W&WD)

T3: Contaminated

O3: Water is becoming an

environment wherein water

important commodity

pipelines are installed

because of rapid population

T4: Bargaining Power of

growth

Suppliers

O4: Customers who are

T5: Disruptive technologies

having problems with other

competitors poor quality
water pipes
O5: Continuous growth of
technology and information
systems
S-O STRATEGIES

S-T STRATEGIES

S1: High quality products

S1O1: Since they provide high

S1,2,3T1,2: Establish a strong

S2: Good customer service

quality products, they could

market and brand positioning

S3: High competence in water

tap the export market to

of their products and services

systems

increase profits

S2,5,T1,2: Offer maintenance

S4: Operations can be easily

S1,2,3O4: Establish a strong

services for water systems to

monitored

market and brand positioning

increase customer loyalty

S5: Pioneer in Polyethylene

of their products and services

pipes in Mindanao

S4,6O5: Invest in information

S6: Low Cost Facilities

systems to easily and

STRENGTHS

efficiently monitor operations

S5:O2: Venture in supplying
plastic pipes to other parts of

the country
WEAKNESSES

W-O STRATEGIES

W-T STRATEGIES

W1: Small capitalization

W3O5: Use social media as

W3T1,2: Invest in promotional

W2: Cannot accommodate all

promotional and marketing

tools such as print ads, and

customers because they lack

tools

social media to spread

resources

W4,5O5: Invest in basic

awareness to the public

W3: Poor marketing

information systems to

about their products

strategies

improve management and

W4: Poor Management

inventory systems

System
W5: Poor Inventory system
W6: Unorganized Floor Plan
in the Factory
W7: Lack of Safety
Precautions during
Production

ADIDAS COHESION CASE

OPPORTUNITIES

THREATS

O1: Increasing demand for

T1: Customer buying

green/environmentally-

patterns continue to

friendly products

change

O2: Increasing number of

T2: Competitors with value-

rising athletes

priced/lower-cost products

O3: Increasing demand for

T3: Intense competition

mass customization

with established

O4: Consumers are more

competitors

technologically inclined

T4: Bargaining power of

today

customers

O5: Consumers are always

T5: Threat of Affordable

looking for something new

Substitutes

O6: Consumers consider

T6: Rise in oil prices

the psychological aspects

of a product
O7: Sports has been part
of the culture and fashion
STRENGTHS

of almost every country

S-O STRATEGIES

S-T STRATEGIES

S1: Biggest sponsor of

S2O1: Create and develop

S3,7T1: Always monitor market

football/soccer

products that are sustainable

trends to create and develop

S2: Industry leader in

environmentally friendly

products that would satisfy

sustainability issues and

S6O4,5: Develop and create

customers wants and needs

corporate responsibility eight

new products that would

S1,2,4T3: Invest on getting

times

meet the trends and needs of

more influential endorsers to

S3: Diverse range of products

athletes and other

compete directly with

S4: One of the famous brands

consumers

established competitors (e.g.

in the global setting

S3,7O7: Innovate and create

Nike, UnderArmour)

S5: Have the capacity to

products corresponding to a

S3,4T2,5: Create a product line

acquire other companies

countrys cultural preferences

at affordable prices to

(Reebok, TaylorMade)

S6O6: Develop products that

compete directly with

S6: Greatly invests in R&D

will capture and entice

affordable substitutes

and innovation

customers psychologically

S7: Efficient distribution

channel

WEAKNESSES

W-O STRATEGIES

W-T STRATEGIES

W1: Some products have

W2O4: Improve online store

W1T2,5: Improve customer

high prices

that would accommodate all

services and post-purchase

W2: E-commerce is only

customers worldwide

services to increase

limited to U.S.A

W3,5,6O2,7: Invest more on

customer loyalty

W3: Doesnt tap all the

launching innovative

W6T4: Develop and create

market niche where their

products to cater other

products that would fit and

competitors are venturing on

markets and also existing

satisfy more the customers

W4: Poor organizational

markets needs and wants

needs and wants thus

culture
W5: Unable to focus on the
largest market of sportswear
(U.S.A.)
W6: Doesnt meet some of
the customers wants, and
trends of today

increasing customer loyalty

KRAFT FOODS, INC.

OPPORTUNITIES

THREATS

O1: Development of

T1: Rising cost of

healthy and organic

petroleum

products because of the

T2: Rivalry among existing

growing market demand

competitors

O2: Upgrade food safety

T3: Food Safety

programs

Regulations

O3: Food is now viewed as

T4: Incompetent suppliers

an expression of

T5: Increase of US Dollar

customers cultural and

rate overseas

social identity
O4: Enhance corporate
and brand reputation to
become the top 1 in the
industry
O5: Create more products
for peoples fast-paced
STRENGTHS
S1: Wide range of products
S2: Good marketing
strategies
S3: Brand's reputation is
highly established and has
strong foundation
S4: They have the capability
to offer their products at
affordable prices without
risking the products quality
S5: Able to penetrate the

lifestyle
S-O STRATEGIES

S-T STRATEGIES

S1O1:

S1,2,3O1:

global market

WEAKNESSES
W1: Products offered don't
have the quality to enhance
the customers health
W2: Products are prone to
recalls because of
contamination
W3: Often makes changes in
their leadership and
management team
W4: Accused of not having
environmentally-friendly
procedures
W5: Company has long-term
debts

W-O STRATEGIES

W-T STRATEGIES

W1O1:

W1T1: