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APPLICATION OVERVIEW:
ConsumerReach
FROM REYNOLDS
An ERA application to increase customer retention and loyalty
Primary Benefits
The Reynolds ERA system featuring ConsumerReach is the
automotive industrys first retail management solution that
integrates the power of the Internet into routine interactions
between customer and employee. Accessible from any
workstation at the dealershipincluding green screen
terminalsConsumerReach delivers this dynamic, new Internet
power in a format familiar to ERA users, reducing learning
curves to zero.
Seamlessly designed into the normal procedures for customer
processing, ConsumerReach prompts employees to capture and
verify the customers e-mail address. Customers can choose
between e-mail or telephone contact and can even give an
alternate contact location for special occasions. Then, using the
power of Reynolds integration, the customer information is
instantly transferred to the exclusive Reynolds ConsumerLink
customer file, making the information available system-wide for
use at other departmentsand for future marketing efforts.
Using ConsumerReach, your employees can create custom
e-mail messages or choose from a time-saving menu of pre-set
messages you help develop.
ERA with ConsumerReach brings the competitive advantages of
e-mail communications to your ERA systemyet it restricts
employee access to the possible distractions of other Internet
uses. Its the right solution for putting the power of the Internet
to work at your dealership today.
ConsumerReach
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ConsumerReach
Features
Features
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ConsumerReach
Features
Features
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ConsumerReach
Features
The customer receives your dealerships
e-mail message using any Internet Service
Provider and can reply at the click of
a button.
Integration That Powers Performance
ConsumerReach
Features
The customer receives your dealerships
e-mail message using any Internet Service
Provider and can reply at the click of
a button.
Integration That Powers Performance
ConsumerReach
2001 The Reynolds and Reynolds Company. All rights reserved. Printed in U.S.A.
ERA is a registered trademark of Reynolds and Reynolds Holdings, Inc.
4082163 09/01
www.reyrey.com