Number 1:

Money is discriminatory. It hates fairness and equality.

This is an 80-year
old peanut vendor at
Dodger Stadium. He
has worked there for
over 50 years, day
in and day out. It is
hard, laborious work.
Money doesnt give
a shit. He is not a
millionaire, nor is he
financially free.
This is Jason Capital.
He is Americas Honest
Dating Coach and #1
Success Coach For Men.
He is 26. He sometimes
works 14 hours straight
in a day, but more often
about 3-4 hours a day.
Sometimes not at all.
Money doesnt give a shit.
He takes entire weeks
off to travel around the
world with his friends
and girls, to places like
Las Vegas, Thailand and
Miami. He is a self-made
multimillionaire.
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Number 2:

Money loves speed. Money is attracted to motion and repelled by inertia.

This is the Power Positioning System. It is a 2-hour seminar teaching and

demonstrating the power of Dominant Body Language. It was finished and ready
for customer use in March 2015 but the entire sales process was not. We had
no sales page, no upsell flow, nothing and wouldnt have time to get to it for 2+
months. So instead of waiting, I spent one morning writing an email salesletter
for the System, and with no graphics or upsell flow, sent that out instead. That one
email has made me well over 60K since. Had I waited and stood still, the money
would have never come. Money loves speed, and doesnt care if your action-taking
is perfect or imperfect. It moves towards motion. Move.

Number 3:

Money loves perceived value.

This is a picture of me
and Bedros leading our
private, Digital Millionaire
Mastermind Group, where
accepted members invest
$2,000/month for 12
months to be an exclusive
member. Many members of
the group make over $100,000 their first year in the group using what they learn,
therefore the perceived value of the group is worth far more than the 2K per month
membership fee.
My favorite beach club in Vegas is Encore Beach Club. This is their drink menu,
with prices. Because of the various things they do to raise the perceived value
of their party (Vegas pool, famous DJs and celebrities, hundreds of half-naked
girls drunk/on drugs, etc), theyre able to charge 20X more for their alcohol than
you would pay at the local liquor store. For example, Ciroc costs about $30 for
a bottle down the street. But at Encore Beach Club, a bottle of it goes for a solid
$625. They have liquor
packages ranging from
$10,000 to $250,000
as well (not shown).
They sell, on average,
310 bottles of liquor
per party. Do the math.
And customers happily
pay it because of the
perceived value of the
all-day VIP experience
they get in return.
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Number 4:

Money loves great storytellers.

The famous Charles Atlas weightlifting book sold more than 30 million copies, all
thru advertisements just like this one. Notice how, instead of selling the exercise
technique, all theyre selling here is the Atlas story. (How a 97-lb weakling..)

Number 5:

Money loves higher status individuals.

Money and opportunity always moves towards Higher-Status individuals because

people always want to be around Higher Status individuals (so theyll consistently
bring those Higher-Status individuals money and opportunities, to maximize their
time around them). Ignoring all political agreements or disagreements, Putin is
an extremely High-Status individual. Not surprisingly, his net worth is currently
estimated to be 70 Billion, second to only Bill Gates.

Number 6:

Money loves those

who dont need it.
Imagine Jason Capital is posted
up against a wall, leaning back,
talking to a hot girl. He tells
her, God, youre trouble. Wed
never make a good couple.
What do you think her first,
SUBCONSCIOUS response is?
If you guessed Desire, youd be
correct. Why? Because humans
naturally crave what they cant
have. Theyre impressed by
the Abundance/Confidence,
and attracted to it. Money is
the same in this way. Book
Recommendation: The Trick To
Money Is Having Some, Stuart
Wilde.

Number 7:

Money loves decisiveness. This is because money loves speed.

JFK seemingly made the wrong decision FAR

MORE OFTEN than the right decision, with
politics, money, women and fame. However,
he was a famous author at age 20, a worldclass womanizer by 30 and elected President
of the United States at 43. Why? Because
he understood that its more important to
make the decision right than to make the right
decision. Translation? Its more important that
you ACT DECISIVELY than you making the
correct decision. People follow certainty, not
correctness.
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Number 8:

Money loves social proof and objects in demand.

One form of Social Proof is demonstrating that other

big-time companies think youre the shit too. The
rationale to the prospect is that if X thinks hes the
shit, he must be the shit. So on our squeeze page for
the Millionaire Switch, we posted all the various outlets
that have featured Jason Capital, including Playboy,
Maxim and Mens Health.

Number 9:

Money loves proof that you really, really want it.

The first picture is of a Clickbank

Earnings account I found on
Google. The second is a real, live look into
one of our Clickbank accounts. My Clickbank account used to look like the first
one, for a long time actually, when I used to try to get all my work done in an hour
or two per day. When I stopped counting hours and started focusing on targets and
vision, sure I started working more but I showed money that I no longer gave a
fvck. I would do whatever it took, take whatever action necessary, make whatever
investment in myself necessary. That was the point when my various Clickbank
Earning accounts started looking more like the second one here.

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Number 10.

Money loves that mix of arrogance and fearless work ethic.

Money will not move towards the meek or humble, because it cant find him. Hes
hiding behind bullshit, a facade, an ego trip. When the arrogant man steps up,
money cant miss him. It jumps for him! Donald Trump is arrogant, and he backs it
up with his work ethic. What a wonderful little combo.

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Number 11:

Money loves impact.

When I first wrote the book containing my 77 best ways to turn hot girls on and
make them want to fvck you, there were dozens of different titles we could have
gone with.We could have called it 77 Ways To Turn Hot Girls On or How To Have
More Sex Than You Can Handle, amongst others.
But none of those have the IMPACT that 77 Ways To Make Her Want To F*ck You
has. And because of that, 77 Ways has gone on to become an international bestseller and was named the #1 Sexual Escalation Book In The World.

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Number 12:

Money loves fame.

This is a picture of me at a private party at

my buddy Dan Bilzerians LA house. Dan has
leveraged his money to purposely make himself
famous, as evidenced by his 9M Instagram
followers and various media articles. Then, with
this fame, hes now attracted dozens of TV show
opportunities, which would pay him millions and
millions of dollars. He also just got paid 50K just to
show up at Marquee Nightclub in Las Vegas.
This mildly attractive woman has made
85 million dollars (and counting) for being famous.
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Number 13:

Money loves great marketers.

Enough said. This is the
FOUNDATION of your
Millionaire Path. Bedros
used to hunt through trash
bins in back-alleys to find
food. Now hes a self-made
millionaire dozens of times
over, and spends most
of his days at the beach,
surfing and hanging out
with his buddies. Above all
else, this is because he is a
master at marketing.
I was broke at 23,
sentenced to move back
into my parents basement
just so I could have a
roof over my head. Now
at 26, Im a self-made
multimillionaire, Kobe Bryant is my neighbor, and I spend my afternoons hanging
out on the yacht with my crew.
Together, Bedros and I run the private, Digital Millionaire Mastermind. Membership
is full right now but I hope that one day soon, youll be able to join the rest of the
top guys inside there too.

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