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Target Marketing
Super crisp target Children, between the ages of 4 to 12, both boys and girls, living
anywhere in Pakistan.
Major competitors
The major prominent competitors of Super Crisp are
Lays
Pringles
Salanty
Bakery plain chips
Weakness of
triple-em Company
Relaunching Product
In order to cope up with the current markete situation it is therefore decided to
relaunche product with certain signified improvement to make better produce in the
minds of target consumers.
Different kinds of modifications can be done to improve the product quality like.
-Style modifications
-Quantity modifications
Cater the product to a different markete segment
Better availability of the product should be there
Repositioning should be done in such a manner that it appeals the majority
Of the customers.
Attractive offer inside a pack to target majority of customers children.
With in the existing brand name a new product category can be introduced.
After relaunching the produtcts company realize new developments and
promotional in specially Pakistan.
Quality Control
Quality control should be the priority of any business. This aspect is the master
key to the door of entrepreneurship. Tripple-Em alliance of the supreme people
Best environment,superb working conditions and the most desireable quality control
Department ensures quality of its variegated items. This starts from hand picking
top quality ingredients,which are scrutinized strictly and scanned tact fully, taking
Advantage of the altest high tech. machines all this toils outcome is that when the
customer taste food they cant resistand have an ever increasing temptation to eat to
more and more because of its oven freshness.
Organization itself is the name of whole range products,which is not only
interesting but captivating too, just the product name stimulates the salivary
glands of any one. Because when we say super, we really mean it in true letter
and spirit.Quality control also include the points.
Product development and process
Super crisp varities and unick selling points
The products that develop after relaunching depend on these key points.
Idea generation
Idea searching
Concept development
Technical implementation
Business analysis
Commercialization
Product testing
Purpose of relaunching
The primary objective of the ad campaign in terms of sales is to target our promotional
efforts towards kinds, and subsequently , families. This way organization can measure
sales performance more easily by conducting surveys regarding to popularity magnetism
of the brand among people.
Strategies
Advertising
Push strategy
Pull strategy
A push Strategy tries to sell directly to the consumer, by passing other distribution
channels(e.g. Selling insurance or holydays directly). With this type of strategy, consumer
promotions and advertising are the most likely promotional tools.
Promotion(Marketing)
Promotion is one of the four elements of marketing mix ( product, price, promotion,
distribution). It is the communication link between sallers and buyers for the purpose
of influencing, informing, or persuading a potential buyers purchasing decision
Product
Price
Place
Promotion
Types of Promotion(Marketing)
Advertising
Personal Selling
Sale promotion
Direct Marketing
1.Adertising
Any paid presentation and promotion of ideas, goods or services by an identified
sponsor. Example
Print ads, radio, television, billboards, direct mail, brouchers and catalogs, signs, in store
displays posters, motion pictures, web pages, banner ads, and emails.
Strategies of advertising
Family Fun
together, or helps them have fun together, all it takes is for mum or dad to bring home
the right food, and a ho-hum dinner turns into a family party.
Excitement
fun fun? One bite of a snack food and youre surfing in California, or soaring on your
skateboard!
Scale - is when advertisers make a product look bigger or smaller than it actually
is
2.Personal selling
A process of helping and persuading one or more prospects to purchase a good or
service or to act on any idea through the use of an oral presentation. Examples:
Sales promotions, sales meetings, sales trading and incentive programs intermediary
salespeople, samples, and telemarketing. Can be face to face or via telephone
3.Sales promotion
Media and non - media marketing communication are employed for a pre determined,
limited time to increase consumer demand stimulate markete demand or improve product
availability. Examples Couponse, sweepstakes, products samples, rebates, tie-ins, self
liquidating premiums, trades, trade shows, trade-ins, and exhibitions.
4.Direct Marketing
It is often listed as a fifth part the marketing mix.
Putting
all together
Tipple e-m company work with consistency and provide marketing relevant to their
products. Company complete produce their products with proper pricing process. Company
produce pricing charts and growth analysis. Growth analysis also can compete with old
analysis to properly aware of their customers.
Mission Statement
Our primary objective is to produce competitive, cost effective quality products,
confirming to the customers requirements.
Conclusion
By keenly analyzing the triple EM, I agree that Tipple EM is
promotional strategies to promote its products. Although there
improvement but I believe that by good promotional strategies
markete place. Tripple EM is so far quite successful in giving
retaining its position in the competitive environment.
Recommendations
They should set the price of their product in accordance with their competitors
price.
Now a days they are not advertising properly, therefore they should focus on
more advertisement so that they could create strong brand loyalty among
customers.
Tripple em Pakista
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