Save The Food Campaign PSA

40%

of all food
goes uneaten

Image Source: trijandjs

What gets wasted?

Milk
Meat
Grains
Seafood
Fruits and Vegetables

2%

What else gets wasted?

30%

of fertilizer

31%
of cropland

23%

of water
use

39M

cars/year
Equivalent GHGS

Not all
wasted food
is equal

95%

of food waste in MSW

goes to
landfill or incineration
Advancing Sustainable Materials Management, 2013 Fact Sheet (EPA)

REDUCE LOSSES BY

30%

New
National Goal
Reduce
food waste by

50%
by 2030

Roadmap to
Reduce Food
Waste
March 2016

ReFED Baseline

ReFEDs analysis of 27 solutions to

reduce FW by 20% over 10 years:
5-to-1
$6 BN
$2 BN
1.8 BN
18 BN
15,000

net return
consumer savings
net business profit
meals recovered
tons GHG reduced
jobs created

Biggest Env/Social/$ Bang for the

Buck:
Prevention & Recovery

Consumer education
Standardized date labelling
Waste tracking & analytics
Tax incentives for food donation
Food packaging adjustments

Food rescue: infrastructure, matching software, farm surpluses

Avoiding landfill and recycling nutrients:

Centralized Composting and AD

Policy Action
New 50% goal
Tax benefits for food donation
Date labelling legislation
Pingree / Blumenthal comprehensive bills
Research, measurement and reporting
Inspiration from UK and France
State landfill bans
Cities / States embrace U.S. 50% goal?
Donation: Liability, health regs, PPO

OUTREACH TO 33,000 MEDIA CHANNELS PLUS.

Average $90M in donated media
over 3-years

Inviting partners: cities,

counties, states, waste haulers,
trade associations, grocery stores,
restaurants, foodservices, K-12,
colleges, faith groups, healthcare
industry etc.
Free to download
Opportunities to co-brand
Resizing available

WILD POSTINGS: GUERRILLA TACTICS

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TRASH FACTS: GUERRILLA TACTICS

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TRASH FACTS: GUERRILLA TACTICS

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DIGITAL: WEB BANNERS

25

Beyond Beauty
The Opportunities and Challenges of
Cosmetically Imperfect Produce
Funded by USDA Specialty Crop Program

Additional Resources from NRDC

Cities: Nashville, Denver, NYC

JoAnne Berkenkamp
jberkenkamp@nrdc.org