Sei sulla pagina 1di 37

8 Bit Beercade

Advertising Campaign
INTREPID
Brittany Mohns
Danielle Stortz
Mickela Miller

Table of Contents

Executive Summary...............................................................4
Objectives.......................................................................................................................5
SWOT Analysis...............6
Target Audience..........8
Media Plan................................................................................................................................................10
Budget and Scheduling..............12
Creative Brief............................................................................................................................................14
Compositions......15

Logo and Sign...............................................................................................................................15

T-Shirts ...........................................................................................................................................16
Coupons...................................................................................................18

Hotel Key Card.............................................................................................................................19
Instagram..............................................................................................................20

Radio Advertisement ...................................................................................................................22

Snapchat Geotag...........................................................................................................................23
Website...........................................................................................................................................24

Google Clicks................................................................................................................................26
Coasters.........................................................................................................................................27

Outdoor Advertisements.............................................................................................................30
About us................34

Executive Summary

Intrepid created an Advertising campaign for 8 Bit Beercade located in Peoria, IL. 8 Bit
Beercade has been in business for about 5 months, making it a great opportunity for us to help build
and expand their brand. Intrepid conducted primary research by meeting with the owner, Jason
Pacey, and talking to the community about the new, unique bar. Immediately upon arriving at the
bar we noticed the individuality and the character it offers. Our team instantly connected with the
atmosphere and we became devoted and excited to create a campaign for 8 Bit Beercade. Experiencing
8 Bit, discovering our target market, and our research lead us to our big idea; Better than your average
playdate.

Intrepid gained many insights into both the beer and entertainment industries through 8 Bit
Beercade. Our research and creative ideas lead us to our four objectives for the campaign. We feel that
each objective will satisfy short and long term goals for 8 Bit. These insights also helped us identify the
internal strengths and weaknesses for the beercade as well as the external opportunities and threats.
Our compositions directly reflect the current needs and future goals that Mr. Pacey aspires to for 8 Bit
Beercade.

Our campaign tells the story of experiencing childhood pastimes as an adult. Our tagline,
Relive your childhood. Just add beer., captures this idea. 8 Bit Beercade offers a unique experience
that is not offered anywhere else in Peoria with the combination of the games and craft beers. Our
goal with our compositions was to highlight the arcade games, while promoting the craft beer and the
experience of the bar. Pac-Man and Space Invaders were our primary design elements. We felt these
were the most nostalgic and iconic, therefore they would appeal to and attract our target audience. We
then created a cohesive, innovative and applicable campaign for 8 Bit.

The digital and traditional advertisements will reach our target audience effectively because
they are between tech savvy and traditional generations. They use a combination of digital and
traditional platforms in their daily lives. Our media plan was strategically designed to appeal to
our primary and secondary audiences. Focusing on summer months will generate the most traffic
to 8 Bit because adults want to get out and socialize in the warm weather. The majority of our
budget is invested in Outdoor and Radio advertising, with the remainder going to digital and print.
Light advertising during off months, i.e. winter months, will keep brand awareness continuous and
consumers interested.

The experience offered at 8 Bit Beercade is unlike any other bar in the area. We believe our
campaign reflects this in that our campaign gives the audience experiences like no other. Our work
captures the unique character of the bar and the goals of the owner. Intrepid is confident in all aspects
of the campaign and exceeding our objectives. Our themes, creative elements, and insights allow for a
cohesive and exciting plan book.

Objectives
1. Create a website and Instagram for 8 Bit Beercade to

broaden online presence.


Gain 800 followers on Instagram by 2017
Have 2,000 website views by 2017

2. Develop a strong brand image and increase brand


awareness by 20%.

3. Increase sales of t-shirts by 10% over the course of the


year.
4. To inform our target audience of the unique experience

offered by 8 Bit Beercade.

SWOT
Strengths

After meeting with the owner, Jason Pacey, and visiting the bar, we discovered how 8 Bit
Beercade is operating and how they can improve. Reading reviews online and talking to Mr. Pacey we
decided that the strengths of the bar include the friendly and knowledgeable staff, a likeable owner,
uniqueness, and the variety of craft beers.

The biggest strength is the uniqueness of the alternative atmosphere because there are no other
bars in the Peoria area that offer arcade games in addition to the wide variety of craft beers. There are
three separate rooms filled with individual, pair, and group games that primarily come from the 80s and
90s, allowing different size groups to enjoy the bar together. However, Mr. Pacey stated that customers
most prefer games that enable them to compete against another player.

With 138 craft beers, 8 Bit is capable of supplying beers to many people with different tastes.
Specifically, they provide 8 Bit pale ale by Tallgrass Brewing Co., which offers both a signature drink for
the bar and has become a crowd favorite. For beer lovers, the multiple and exclusive options becomes a
strength.

A final primary strength of 8 Bit Beercade is the friendly, knowledgeable staff, and inviting,
energetic owner. Staff has insight regarding elements and flavors each beer will provide for the taste
palate of the customer. Mr. Pacey has developed and fostered relationships with his customers in
a short period of time. This encourages his current customers to return and invite friends, which
subsequently brings new customers to the bar and builds brand by word of mouth.

The above strengths give our agency well developed relationships to utilize and uniqueness to
guide our campaign.

Opportunities

We found that 8 Bit Beercade has multiple areas for improvement and growth. They have not
been in operation for long, resulting in no extenuating brand image. 8 Bit currently has little publicity
and advertising, allowing us to create its first campaign.

Since 8 Bit Beercade is still young and developing, we have the opportunity to create the brand
image. Having been in business for only five months, the bar is still spreading primarily through word
of mouth, and business continues to expand.

This brings us to the opportunity to create an advertising platform. 8 Bit currently uses
Facebook and word of mouth as their resources to draw in customers. We have the opportunity to
develop a website and expand to multiple social media platforms. After Mr. Pacey informed us he
currently is not using any advertising services, our agency saw an opportunity to give 8 Bit its first
advertising campaign.

Taking advantage of these opportunities allows us to develop an effective and intriguing
campaign for 8 Bit Beercade. There is a plethora of opportunities for growth and our campaign can
explore all areas.

Weaknesses

The primary research conducted allowed us to evaluate the location and space of 8 Bit
Beercade, all the games offered, and their menus.

The first apparent weakness for 8 Bit is lack of space. Although the games and bar fit into
the location, once customers are added, the space becomes crowded and can be overwhelming. The
location has a beer garden available that has been utilized during warmer months, but is hindered
during winter. Lack of space leads to lack of seating. Customers waiting for games to become
available or choosing to sit and socialize, have few options and opportunities to sit comfortably in the
space provided.

8 Bit Beercade currently offers only frozen pizza. This is a weakness because lack of food
options may lead customers to bring their business to competitors with more options. Moreover,
having wider menu selection will allow for individuals to stay longer, therefore spending more
money. Adding a small menu would increase revenue, increase customer satisfaction, and attract
more consumers.

Another weakness we discovered is the possibility of games breaking. Many of the games
offered at 8 Bit Beercade date back to 80s, which means older, less sophisticated technology.
Although mechanics are available, replacing parts in a timely manner may be difficult. The
opportunity for the customers to break the games is also a consideration. When alcohol and
competition mix, individuals could become aggressive towards the machines or spill their drinks,
which could lead to the games breaking.

Threats

8 Bit Beercade, though one of a kind, is surrounded by competition. Being located on the
riverfront, they are in close proximity to many other bars within walking distance, also creating the
issue of limited and shared parking.

Having the Peoria riverfront as a location poses a threat because there are many competitors
along the river as well. Within walking distance of 8 Bit lies Kellehers, Rodells, Hooters, New
Amsterdam, Blue Duck Tavern, and Martinis. All of these bars offer craft beers, food, and exciting
atmospheres. 8 Bit Beercade has to rely on the uniqueness of the arcade in addition to the beer to
separate themselves from the competition.

Parking also poses a threat to 8 Bit due to multiple businesses sharing lots. This becomes a
problem specifically in the summer when the riverfront is in season and multiple events are held. We
feel we can overcome the threats posed around 8 Bit Beercade and turn it into a staple in the Peoria
community.

Through our initial research, we found our limitations and areas for growth. This allowed
us to utilize current strengths and take advantage of opportunities for growth, while minimizing
weaknesses and threats. Our findings serve as a cornerstone for our advertising campaign for 8 Bit
Beercade.

Target Audience
Primary: Locals

Our primary target for our 8 Bit Beercade advertising campaign includes both females and
males, ages 23-35. Their average income ranges from $25,000 to $60,000, making them part of the
working class. Our target audience members can be both single or in a relationship. They represent
all races from the local Peoria area and surrounding counties (Peoria, Stark, Marshall, Woodford,
Tazewell, Mason, Fulton, Putnam and Knox counties).

The audience members are familiar with the video games offered in 8 Bit Beercade from their
childhood. They enjoy casual drinking while socializing with friends. They prefer craft beer as their
primary drink of choice and explore their options in different types of craft beer. Our target audience
primarily consists of three groups:

Recent college graduates who no longer wish to socialize at college bars, who

have either moved to or stayed in the Peoria area.

Late 20 year olds starting careers, settling into more serious relationships,

and aiming toward a more consistent lifestyle.

Early 30 year olds with more developed personal and professional lifestyles, who

are looking for an alternative night out option..

These individuals are adventurous, easygoing, nostalgic, and social. They prefer a relaxed
and intimate environment where they can engage in conversation without obstacles. They tend to be
regulars at other Peoria establishments and are looking for a bar to fit this need.

Typical Day: Primary



Aiden Tucker, a 26 year old male from East Peoria, represents a member of our primary target.
Aiden begins each day by making breakfast for his girlfriend and himself. Aiden and his girlfriend
recently moved in together after he graduated from graduate school. He obtained a job with OSF
Medical Center after receiving his Doctorate in Physical Therapy from Bradley University. While
in school, Aiden enjoyed craft beers. He wants to continue his exploration of craft beers with his
girlfriend, and friends who stayed in the area as well. In college, Aiden had multiple gaming systems.
He has always seen gaming as a hobby of his. He is competitive in nature and always challenged his
friends to games. As he is settling into life in Peoria, Aiden is looking for a place to take friends when
they come to visit, but no longer wishes to be a part of the college bar scene. He wants to commit to a
local bar and become a regular where he can socialize without college students constantly around, but
can also accommodate his budget as a recent grad with an accumulation of loans.

Secondary: Tourists

A secondary target audience are tourists of the slightly older age, 25-40. These individuals
most likely have family or are inquiring career opportunities in the area. They are looking for a
fun and unique way to spend their evening. Their main desires are an environment to provide
entertainment for their entire group and a novel place to spend this time. Their characteristics are
similar to our primary audience; however, they are not current residents of the Peoria area. We expect
to be older because they will be more acclaimed in their current careers, and will have the money and
availability to make a trip to Peoria.

Typical Day: Secondary



Tourists will be described by the life of a 33 year old women named Jen Marsh. Jen recently
accepted a position in the Media department at Caterpillar Inc. and is staying in a local hotel while
exploring the Peoria area for apartments and culture. Jen has been married for 5 years and has an
eight year old boy. As a family they enjoy traveling, playing sports and games, and spending time
together. As a couple, Jen and her husband enjoy tasting local cuisine, breweries, concerts, and
finding fun spots to hang out with each other and friends. Jen is laid back, but has a competitive side.
She enjoys cocktails, but her husband enjoys craft beers. Both enjoy good times with friends. Jen is a
busy women, so she takes advantage of her time trying new things and having real experiences.

Explanation

We chose to target 25-35 year olds upon meeting with our client. Mr. Pacey, the owner of 8 Bit
Beercade, was adamant about targeting the older end of the 20-30 year old spectrum as his clientele.
Our target audience will be single individuals and those in relationships looking for an exciting
experience that doesnt involve the college bar scene. 8 Bit has a laid back atmosphere that appeals
to couples on a date night, people out with friends, as well as singles just looking to have a fun night
out. They have entertainment for everyone including single, two, and multi player games. Having
an income range between $25,000 and $60,000 places our target audience in the middle, working
class. These are the type of customers who are looking for a fun, unique local bar to meet their friends
after work and hangout on the weekends. 8 Bit Beercade is the perfect atmosphere to socialize as
you reminisce on your younger years. They have popular video games dating all the way back to the
80s and 90s, which also coincides with the interests of our target audience. In addition to targeting
locals, we want to target tourists visiting the Peoria area who have similar demographic criteria as the
primary target market. Most tourists, and those traveling for work, look for a unique place to explore
while they are visiting. 8 Bit is a perfect fit because its not a commodity disguised as a bar. It has a
unique mix of beer and gaming that sets it apart from all other Peoria bars.

Media Plan

We chose a budget of $12,000 for the year. We believe this would be enough to
reach the target audience we chose over the use of multiple vehicles, with contingency
money available to be used wherever needed. Our vehicles fall under five categories:
outdoor, radio, social media, print, and online.

We chose these vehicles because it allows us to capture the attention of our
audience in a unique way. Our primary target market works in the surrounding Peoria
area and they drive to and from work Monday-Friday. Since they drive often, having
radio ads during the morning and evening drives will allow us to reach them. The
creative outdoor billboards will also reach our primary market, as well as the tourists
arriving in the city via the Murray Baker Bridge. The unusual placement will attract
viewers and gain attention for 8 Bit Beercade.

The print and social media advertisements will also be effective mediums for our
target audience. The age group we are targeting have a strong online prescence that our
social media will harness. Our target commonly uses Instagram and Facebook, so we
will be active on those sites. The Google clicks will target tourists and Snapchat geotag will increase brand awareness by being available to customers in the bar and can be
seen by friends on Snapchat. However, the target is also traditional in their lifestyles;
therefore, print advertising will also effectively reach them. The coupons and coasters
will be easily accessed by our audience and will encourage attendance. Coasters can be
taken home as souvenirs and serve as at home advertising. Coupons offer an incentive
to initially visit 8 Bit and the atmosphere will keep their business. T-shirts have been
highly requested by patrons of the bar and creates advertisements out of customers.
Our hotel key card targets visitors staying in local Peoria hotels including, Pere
Marquette, Mark Twain Hotel, Embassy Suites, etc.

Online is most cost effective. In addition, we can use these year round while still
remaining less expensive than traditional advertisements. The money that we are not
using for online or social media we can use on other traditional ads. We have created a
budget that allows us space to adjust our budget as we go.
The use of traditional advertisements relates to the brand because they emphasize
their retro atmosphere. The use of online and social media ads will expand the brand
on the Internet. Since they are a young company, they have yet to expand online.
With their brand, they are trying to inculcate childhood into adulthood. With the
trend of social media becoming more prominent, we believe the brand can expand
and capitalize on this. The technological games coincide with the technological
advancements of today.

10


We chose to utilize a seasonal strategy with emphasis on the summer months.
Advertising will be heaviest during summer then gradually tapering during the fall
and winter months. May through August will have heavy ad presence, September and
October medium presence, and November through April will be the lightest.

The decision to focus on summer was made because those months are when the
majority of people want to get out of their house and socialize. The weather is nice and
individuals are tired of being cooped up inside. The Peoria Riverfront hosts a plethora
of events throughout the summer months, including the Spirit of Peoria cruises, First
Fridays, etc. Heavier advertising during these months guarantees more exposure and
ample opportunity for customers to walk to the beercade. 8 Bit also has a beer garden
that they utilize during the summer months. This is an enticing addition to customers
because it offers more room and a location where you can enjoy the nice weather, while
having a beer and socializing with friends.

Fall was chosen to have medium advertisement presence because the weather is
still decent during these months and customers are still partaking in outside activities.
However, it is not as abundant. This ensures the utilization of the beer garden and
the overflow of the riverfront activities. The winter months are not targeted as much
because of the weather conditions. During these months many people beeline for one
bar, their usual hangout, and stay there for the night rather than explore new bars or
bar hop. Advertisements during the winter months will be most effective with current
8 Bit regulars, and brand awareness will remain constant.

We feel our budget plan, media vehicles, and campaign strategy correlate well to
effectively reach our target audience and meet our objectives.

11

12

13

Creative Brief

The big idea of our campaign is
Better than your average play date. We
believe this is all encompassing of our
goals for this campaign. After we went to
8 Bit Beercade and explored the location,
we felt that the our campaign needed
to best portray the nostalgia and social
atmosphere of the bar.

When you enter the bar, you almost
immediately feel transported back to the
80s. Youre greeted by the sound of Ms.
Pac-Man pinging, waiting to be played.
We felt the sounds and images associated
with both Pac-Man and Ms. Pac-Man were
iconic. People of many ages recognize the
sound of Pac-Man regenerating and the
anticipation and excitement that ensues.
We wanted to recreate that feeling of
putting in your coins and ceasing to blink
until the dreaded Game Over flashed
across your screen. Our goal was to not
only transport our audience back to the
days when their friends stood over their
shoulder giving advice and waiting their
turn, but to bring those days to the future;
to now. Using Pac-Man as one of our
main characters in our campaign allows
us to relate to a wider audience.

Hidden further back in the bar you
will find Space Invaders, another iconic
game dating back to 1978. We chose
Space Invaders because we felt the sounds
and images were capable of eliciting
childhood memories as well.

We wanted audience members to see and


hear our advertisements and picture those
days running to the arcade with multiple
friends in tow. The race to see who could
reach the machine first to throw their
quarters in is imprinted into memory;
with the winner licking their lips as
they quickly developed a strategy as the
Score Advance Table spread across the
screen.

Our campaign aims to elicit the
same emotions our audience felt as
children. We wanted to emphasize that
just because we have to grow older, doesnt
mean the games have to end. They just
get better. Our tagline, Relive your
childhood. Just add beer., aims to take
all of these emotions and intertwine those
with the benefit of being able to drink
alcohol, specifically craft beer. The wide
variety of craft beer helps to escalate the
pleasure of the games. We want to portray
the No way! They have that game?!,
reaction of walking into the beercade for
the first time in our advertisements.

We focused so strongly on emotion
because people tend to invest a lot of
emotion in playing video games. In
addition, it is a change of pace that you
can enjoy with friends. You can reminisce
about the good old days over a couple of
beers, like you can at any bar, but at 8 Bit
Beercade, you can live the good old days
as well.

14

Compositions
Logo + Sign

Many aspects of childhood and adulthood influenced our redesign of the 8 Bit
Beercade logo. The font represents the contemporary adult lifestyle of our target, while
also representing the simplicity of childhood. Gone may be the days of running to the
arcade after school with your friends, but the feel of the iconic joystick is burned into the
memories of many adults. The vision of the owner is to create a Peoria establishent that is
unlike any other. The logo represents 8 Bits brand and this vision because it captures your
attention. The modesty of the logo portrays the ease of the bar. It is a pwlace to gather with
friends and release yourself from the stress of everyday adult life. You become transported
back to childhood when your life was without clutter. The logo is the initial exposure to the
experience you gain in 8 Bit Beercade.

15

T-Shirts
front

16

back


8 Bit Beercade consumers expressed a desire for a t-shirt. Our goal was to
create an original design that was cohesive with our campaign. We chose to use the
nostalgic Space Invaders ship and aliens, combined with glasses of beer on the back
to incorporate the characteristics of the bar. It is a combination that the customer
would understand and therefore create a stronger bond. The shirt as a whole serves
as a conversation starter to spread the 8 Bit brand by word of mouth. The back image
grabs attention while the front contains key information. We felt that this design ties
the elements of 8 Bit Beercade together well.

17

Coupons

front

back


In order to fulfill our objectives, we thought a coupon would be a great way
to attract customers and increase brand awareness. The coupon gives incentive, but
also reflects the Pac-Man design elements in our campaign. The message is clearly
communicated on the front to take action, and the necessary information to complete
that action is on the back. Keeping the consistent theme while inviting consumers to
visit the bar makes the coupon successful.

18

Hotel Key Card



We chose to do a hotel key card to target our secondary audience, tourists. The
key card gave us a great opportunity to reach people who are visiting from other areas
and are looking for something innovative and exciting to do in the Peoria area. We
kept the design elements cohesive by using Pac-Man. Then we added the logo and
tagline to intrigue guests to look further into 8 Bit Beercade.

19

Instagram

20

Instagram offers us and the bar the


opportunity to visually showcase the
unique character and atmosphere of
the bar. It has potential to engage the
community with promotional tactics
while catering to the target audience.
Images on Instagram would include
pictures of the bar and its games.
Images used are at alternative angles
from various points of view not often
used. Just like the idea of an alternative
bar was not looked at prior to 8 Bit.

21

Radio Advertisement

Pac-Mans iconic sounds enhanced our radio advertisement. We chose to portray
the image of moving from childhood to adulthood and enjoying the same arcade games,
but with beer as well. In other words, Relive your childhood. Just add beer. There is a
parallel with getting out of school and racing to the arcade and getting off work and racing to the bar. We challenge the notion that growing up means getting boring. The use
of sound effects such as the school bell ringing, a busy school yard, and Pac-Man eating,
contribute to the listener being transported back into middle school and junior high.
8 Bit Beercade
Meet Up
:30 Radio
Intrepid

Stations: Alternative, Rock, Top, Urban, &


Adult Contemporary
1 during Morning drive: 6am to 10am
2 during Afternoon drive: 3pm to 7pm
Months: April - May & September - October

SFX:
School bell rings
SFX:
Children playing and laughing
BOY:
Come on guys! Lets head to the arcade!
BOYS: Yeah!
SFX: Sneakers, running
SFX: Door opening
SFX: Arcade sounds
ANNOUNCER: When you were a kid, after a long, hard day at school, you couldnt

wait to get to the arcade and throw your quarters in your favorite
game.
SFX: Clock ticking
BACKGROUND: Pacman eating
ANNOUNCER: As an adult, why should it be any different?
MALE:
Hey, Amy! Want to go to 8 Bit Beercade after work?
FEMALE:
Yes! I could use a drink!
MALE:
Yeah and I can beat your high score in Pacman!
FEMALE:
You wish!
BOTH: Laughing
ANNOUNCER: 8 Bit Beercade. Relive your childhood. Just add beer. Located at

100 State Street in Peoria Illinois.

22

Snapchat Geotag


Our main goal for the
Snapchat filter was to include
the logo and our Pac-Man
theme. We felt that a border
style filter would allow for
a photo to be taken and the
filter can be used more easily
without blocking major parts
of the image. The combination
of the Pac dots, beer, ghosts,
Pac-Man, and the 8 Bit logo
tie together multiple aspects
of our campaign. The border
is simple and clean, much like
the rest of our campaign.

23

Website

24

Peorias first and only arcade bar, specializing in craft beer.


We currently have over 150 different beers.

Relive your childhood. Just add beer.


After talking with Mr. Pacey, we discovered 8 Bit is only utilizing Facebook as
their online platform. This encouraged us to create a website for 8 Bit to broaden their
online presence. The website has links to recent news highlighting 8 Bit, along with
what beers they currently have on tap. The site shows their list of specials and beers,
along with pictures of the games they offer. With the development of new t-shirts we
thought selling them online would generate greater profit. Customers can also contact
8 Bit directly through the site. Having all this content on the website will allow 8 Bit
to have a one-stop page for all information regarding 8 Bit. It will attract our target
audience and advance 8 Bit Beercade in the future.

25

Google Clicks

We chose to use Google Clicks as one of our advertising executions because it is cost effective,

flexible, and easy to track advertising results. This medium is executed as pay-per-click and works by
creating an advertisement that only pops up when an individual is searching for something that your
business offers. At that point the consumer searching keywords can click on your ad and be directed
to your website. If they dont click on the ad, then you dont pay for that click. As a company, you set
your own budget. Once that maximum budget is reached your ad will disappear until the company
decides if they want to buy more clicks. Google Clicks also offers a way to easily access your results
to track your ads effectiveness and efficiency. Essentially, you are only paying for advertising that is
working; and you can always heighten or lower your budget according to the results received.

26

Coasters
front


The number one tangible item we found consumers take home from a bar
are the coasters. It seemed a natural fit to create a coaster that customers would
want to keep. Using the Pac-Man characters allowed them to be easily recognizable.
In addition, the variety of characters created the component of collecting the
coasters. We chose to include the logo for 8 Bit Beercade on Pac-Man and Ms. PacMan because it took advantage of white space in addition to serving as a constant
advertisement for the bar when they show others. The back of all coasters contains
the slogan, Relive your childhood. Just add beer., and the address for the bar. The
combination tells them to take an action, Relive, and tells them how to do it.

27

Coasters

front

back

28

29

Outdoor Advertisement

Creativity amongst our team sparked with outdoor advertisements. We found that we could
think far outside the box and dream big. We chose to focus on long term budget options to be used
once 8 Bit is more established. Our first outdoor advertisement takes place on the Murray Baker
Bridge, coming into downtown Peoria, west from East Peoria. The bridge becomes a life size game
inspired by Pac-Man, representing one of the primary design elements in our campaign. As you enter
the bridge, youre greeted by the Ready! that flashes across the Pac-Man screen. Every few beams
there will be images of Pac-Man, Pac-Man ghosts, pints of beer, and Pac dots. It will feel as though
you are driving through an active game. At the end of the bridge, before the downtown exit, there
will be a larger billboard directing traffic to the Beercade. Once off the highway, smaller street side
signs will direct customers along Northeast Adams Street to State Street. This will divert drivers from
Water Street, where the majority of their competition is located.

30

31

Outdoor Advertisement
before


The Riverfront seemed to be a perfect fit for an advertisement for a Beercade. Proximity of 8 Bit
to the ad meant more immediate action. We once again created an interactive experience that reflects
your experience in 8 Bit. The interactive aspect attracts passersby to engage. The outcome being they
will share the ad with friends primarily via word of mouth and social media. We once again chose to
utilize the joystick by using it as the advertisements start button. Using Space Invaders, our second
primary design tactic, we turned the sidewalk into an arcade game screen. Likewise to our bridge
advertisement, this ad would require the advancement of 8 Bit and a long term budget. This puts
audience members into the arcade setting without requiring them to enter 8 Bit. However, to continue
the experience, they must take action and visit 8 Bit Beercade.

32

after


This interactive ad uses the joystick as the start button. The video is projected onto the
sidewalk where it appears as though Space Invaders is being played on a video game screen. After 15
seconds of shooting, the image will explode into the 8 Bit logo.

33


One can describe Intrepid as young, vivacious, and daring. We define ourselves
as all three and so much more. Founded in a second floor room of Bradley Universitys
Global Communications Center, Intrepid is an up and coming advertising agency. We
consist of three team members with one vision: to create advertising campaigns that
push creativity to its limits and become boundless. We aim to enhance the identity of
the brands we represent and give them an alternative advertising campaign.

Each member of our team contributes high quality work. We must each rise to
reach our standards. We strive for the best possible product that will fit the brand of
our clients and will satisfy their needs. We extensively invest our time and skill into
our projects to ensure high quality work. Intrepid is proof that group projects can be
harmonious, valuable, and successful.

Huge thanks to Moira Nolan for her photography!

34

Brittany Mohns - Copy Writer


As a senior Advertising major with a minor in Marketing, I am eagerly waiting
to graduate in May and start the next chapter of my life. Growing up in a small
town, just outside of Peoria, I have always been knowledgeable about Bradley and the
opportunities this institution provides. I have had a great experience attending this
university and am looking forward to executing the education Bradley has provided
for me, in a career as a copywriter. I am an enthusiastic learner and love absorbing
new knowledge from others. The passionate and creative process of advertising
enamores me. I am looking forward to the next coming months, after graduation,
and the challenges they will bring. I hope to grow as a young professional as I start
my dream career in Chicago, IL.

35

Danielle Stortz - Creative Director


As a senior Advertising major and Leadership Studies minor, I anxiously await
graduation in May and look towards the future. I am passionate about the work I
create and contribute to. I come from a large family with five siblings. Our house is
rarely silent and there is almost always food out to eat. My family has helped to give
me a unique background and I use this, as well as other individual experiences to
influence my advertising. My family life has been intertwined with sport as I have
grown up and I hope to continue to inculcate sport into my lifestyle. A large family
means lots of friendly competition and it has made me resilient to feedback and has
truly taught me to get knocked down and come back stronger. This is evident in
my most recent second place loss in our family fantasy football league. I intend to
make a comeback next year. As I prepare to enter the world I look forward to the
challenges that lie ahead. I know I have strong support from home and look forward
to contributing to the company family Im accepted into.

36

Mickela Miller - Art Director


As an eager nearing graduate, I am ready to take on challenges in new, exciting
environments. Motivated, organized and deadline-oriented, I strive for high-quality
work. I am outgoing, independent, and am always willing to learn and grow. As a
skilled problem-solver, I embrace change and utilize my creativity to the fullest.

I am currently a senior Advertising major and Marketing minor at Bradley
University. Moving from Kansas, Bradley has been the best home these past four
years. Being on the executive board for two organizations and interning at IMEC and
the Turner Center for Entrepreneurship has helped me grow not only professionally,
but personally.

Outside of school my passions include cooking, traveling, sports, and spending
time with my family. After graduation, I will be moving to downtown Indianapolis to
begin my next adventure!

37

Potrebbero piacerti anche