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Background:...................................................................................................... 2
B.
Research Rationale:.......................................................................................... 3
C. Literature reviews:............................................................................................ 6
D. Research methodology:..................................................................................... 7
E.
Tentative plan:.................................................................................................. 8
Works Cited.............................................................................................................. 10
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Introduction
The car industry is always the important industry of developing countries.
The car industry does not only keep the important position to increase
nations economy. To realized that, the developed countries such as: United
Stated, Japan, Korea, and Germany focused on develop their car industry.
Nowadays, Vietnam is the developing country. The demands of using car in
life of Vietnam people are going to increase high in the big city, such as: Ha
Noi, Ho Chi Minh, Da Nang, Hai Phong. However, the price for one car in
Vietnam is so high. The price of car in Vietnam is one of the countries with
the highest car price in the world. Thus, the competition of the car brands is
so fierce. Vietnam people want to buy the car which has three main points.
There are cheap, beautiful and endurance. The previous years ago, the car
market in Vietnam just witnessed the development of Toyota Vietnam. Toyota
Vietnam occupied the leading position of car sold quantity in many years. In
the C car segment, Toyota Altis has taken the leading position in many years.
But in 2015, Mazda3 has taken this position. This is the big success of THACO
Truong Hai in the market research and development.
Therefore in this study, all problems will be described. The strengths and
weaknesses of Mazda3 will be researched and collected by the surveys and
interviews. And the satisfaction of customer will be showed in this report. It
will help THACO Truong Hai Corporation to understand more clearly about the
desires of customers. And it will help THACO to continue keep the leading
position and expand the market. The study will be divided five main parts: A.
Background includes background of study, research question and objectives
and proposed outline of research; B. Research Rationale includes research
rationale, obstacle might be foreseen and expected finding; C. Literature
reviews; D. Research methodology; E. Tentative plan.
Body
A. Background:
1. Background of study:
Truong Hai Auto Corporation, formerly known as Truong Hai Automobile
Co., Ltd., was established on 29 April 1997, headquartered at 19 Street
No. 2A, Bien Hoa II Industrial Zone, Dong Nai Province. The founder is Mr.
Tran Ba Duong, who is now THACOs Chairman. In 2007, Truong Hai
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B. Research Rationale:
1. Research rationale:
The reason for choosing the topic is from the personal demand and
personal passion. And this is the hot topic for people prepare to buy car. In
big city of Vietnam, the standard of living is more and more developing.
The car is going to an indispensable vehicle of each family. At the
moment, the price of car is still expensive. Hence, the customer will
choose the car that includes all conditions, such as: cheap, saving energy,
the attractive design and incentives. In short, the research topic will be
received the attention of the readers.
Evaluate Research Topic:
Topic1: Research of the strengths and weaknesses of THACOs
Mazda3 car. And give the solutions to Mazda3 continue to keep the
leading position in segment C car in Vietnam.
Evaluation Criteria
Weight
Score
Final Score
10%
0.5
Personal interest
15%
10
1.5
Theoretical foundation
10%
0.7
Ease of access
5%
0.35
5%
0.25
10%
0.6
5%
0.35
10%
0.7
Financial support
10%
0.5
Time availability
10%
0.7
10%
0.7
Total
100%
73
7.3
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Evaluation Criteria
Weight
Score
Final Score
10%
0.3
Personal interest
15%
0.75
Theoretical foundation
10%
0.3
Ease of access
5%
0.2
5%
0.25
10%
0.6
5%
0.15
10%
0.4
Financial support
10%
0.5
Time availability
10%
0.3
10%
0.3
Total
100%
44
4.4
To sum up, the score of Topic 1 (7.3) is higher than the score of Topic 2
(4.4). Thus, Topic1 will be chosen.
2. Obstacle might be foreseen:
In this research, the biggest obstacle is about time limit and personal skill.
Because the time limit of study is short time, it is about 2 month. Thus,
the writer cannot have interview with the objective research. The writer
only interacts with the objective research through mail. Moreover, the skill
of writer is limited. Thus, the study has some areas are not feasible.
3. Expected finding:
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Through this study, THACOs Mazda3 will have more information about the
expectation of customer. Moreover, THACO will have the innovation and
enhance in the service and have the new step in the business strategy to
increase the Mazda3 sales.
C. Literature reviews:
-
(Wright, 2006)
-
D.Research methodology:
-
E. Tentative plan:
The writer will apply gantt-chart to make the tentative plan
Task
Catego
1
ry 1
Sub
Task
1.1 level 2
Sub
Task
1.2 level 2
Sub
1.2. Task
1
level 3
Sub
1.2. Task
2
level 3
Sub
Task
1.3 level 2
Sub
Task
1.4 level 2
Task
Catego
2
ry 2
Sub
Task
2.1 level 2
[Nam
e]
[Nam
e]
3/10/
16
3/15/
16
3/15/ ###
16 #
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2.2
2.3
2.4
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3.1
3.2
3.3
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4.1
4.2
4.3
4.4
Sub
Task
level 2
Sub
Task
level 2
Sub
Task
level 2
Task
Catego
ry 3
Sub
Task
level 2
Sub
Task
level 2
Sub
Task
level 2
Sub
Task
level 2
Task
Catego
ry 4
Sub
Task
level 2
Sub
Task
level 2
Sub
Task
level 2
Sub
Task
level 2
[Nam
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[Nam
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3/20/
16
3/30/
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25
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0% 0
0% 0
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0% 0
3/30/ ###
16 #
4/9/1 ###
6 #
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Works Cited
Albert, C., 2014. Buy a vehicle, Buy it right. First ed. s.l.:LuLu Publlishing .
cityu, 2016. is.cityu.edu.hk. [Online]
Available at: http://www.is.cityu.edu.hk/staff/isrobert/phd/ch3.pdf
[Accessed 20 March 2016].
Dudovskiy, J., 2016. research-methodology.net. [Online]
Available at: http://research-methodology.net/researchmethodology/research-approach/
[Accessed 20 March 2016].
Knowthis LLC, 2016. knowthis.com. [Online]
Available at: http://www.knowthis.com/planning-for-marketing-research/step6-analyze-data
[Accessed 20 March 2016].
libweb, 2016. libweb.surrey.ac.uk. [Online]
Available at: http://libweb.surrey.ac.uk/library/skills/Introduction%20to
%20Research%20and%20Managing%20Information
%20Leicester/page_54.htm
[Accessed 20 March 2016].
Nigel Hill, G. R. a. R. A., 2007. Customer Satisfaction. First ed. London:
Cogent Publishing.
Rouse, M., 2016. searchbusinessanalytics.techtarget.com. [Online]
Available at: http://searchbusinessanalytics.techtarget.com/definition/datasampling
[Accessed 20 March 2016].
Wright, R., 2006. Consumer Behaviour. first ed. Milan: Thomson Learning.
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