Business Plan

I.

Introduction (1 Page & Picture of the Product)

Coffee is one of the staple drinks in the Philippines. It is not only prepared for
breakfast but any time of the day.
According to Philippine Star, coffee production in the Philippines began as
early as 1740 when the Spanish introduced coffee in the islands. It was once a
major industry in the Philippines, which 200 years ago was the fourth largest coffee
producing nation.
As of 2014, the Philippines produces 25,000 metric tons of coffee and is
ranked 110th in terms of output. However local demand for coffee is high with
100,000 metric tons of coffee consumed in the country per year.
Starbucks, Figaro, The Coffee Bean, Bos Coffee and Seattles Best are few of
the well-known coffee shops in the Philippines that cater customers of all ages. They
offer different drinks from hot to cold and blended drinks.
Coffee can be considered as one of the important drink here in our country.
One reason is that it contains caffeine that keeps people awake in times that they
need to. Another reason is that it calms the body and mind and makes some people
happy. Coffee has also some health benefits that make it even better.
Due to this facts, the idea for Caf di Cono arises. We can derive that more
and more people are loving coffee. Every now and then, another store will pop out
offering the same classic menu of espresso, Americano, latte and the like. We need
to level up the serving of coffee to add more spice to it and bring excitement to the
customer. From this, weve come up with the idea of having coffee in a cone.
II.

Executive Summary
a. Vision

Caf di Cono will become the foremost coffee shop in the area. We will serve
a perfect product at a very reasonable price. We will also be a meeting place for
artists and writers and a place for them to show off their work. We will also be a
place where students can meet up to study and do projects. We will create an a light
atmosphere where we can weave a fabric of positive experiences that stretch out
from the coffee shop and out into the world.
b. Mission
Caf di Cono will make its best effort to create a unique place where
customers can socialize with each other in a comfortable and relaxing environment
while enjoying the best brewed coffee or espresso and pastries in town. We will be

in the business of helping our customers to relieve their daily stresses by providing
piece of mind through great ambience, convenient location, friendly customer
service, and products of consistently high quality. Caf di Cono will invest its profits
to increase the employee satisfaction while providing stable return to its
shareholders.
OUR MISSION is to serve everyone better than anyone else.
III.

Project Background
a. Name of Business (Story Behind this name)

Caf di Cono is the Spanish term for coffee in a cone. It is our general
concept to serve coffee in a cone aside from the traditional way of serving coffee
in a cup or mug.
b. Nature of Business
Ali ku balu nanung kabit keni? Makananu ya ini? SMALL BUSINESS?
c. Type of Business Organization
This business will be managed and funded by two people that make it a
partnership organization.
d. Location of the Business
The locale of the Business will be in Concepcion, Tarlac. Concepcion is
considered to be a first class municipality in Tarlac. Also, a lot of students and
employees are situated in here.
e. Business Layout
IV.

Organization & Management

a. Admin & Management
b. Management Proposal
c. Organizational Chart
d. Policies on Hiring / How Many % Will You Give to the Workers
e. Policies on Days of Work
5 days a week, 2 rest days
f. Work Schedule
7am 4pm, 12pm 9pm
Bali pwedeng morning or closing time. Tapos ika tanamu ing magwork
minsan
g. Employee Benefits
SSS, Philhealth, PAG-IBIG

V.

Marketing Plan
a. Target Market

Coffee is a drink for all ages. Mainly, the target market is the students
(elementary to college). Employees around the area are the secondary target. But
basically, it is suitable for everyone.
b. Marketing Strategies
Having a unique product is highly effective as a marketing strategy. At first it
will be the attention getter but as time goes by, people will get used to it. Thats
why, our coffee in a cone is our frontliner, and it is supported by our other quality
coffee products. During the first weeks, we will conduct promos for our products to
gain more customers. Once weve proved that we offer quality products, the
customers will come back to our shop even without the promos. Uniqueness and
quality products will be our foundation.
VI.

Production Plan
a. Materials / Ingredients
b. Procedure
c. Tools & Equipments