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Vineet Gera (2012) Event management and Planning : A guide to plan and
execute event. Lambert Academic Publishing
2. Kitty O.Locker, Stephen kyo (2011) Bussiness Comunication Building Critikal Skill.
05th edition. Hill Higher Education
3. Kevin Keller (2013) strategic Brand management : building. Measuring and
managing brand equity. 04th Edition. Boston
4. Dennis L.wicot (2013) media relations : issues and strategies 02th edition pearson
education new jersey
5. Jake Johnson (2013) media relations : Issues and strategies 02th edition. Ligare.
Sidney
6. Kitty O. Locker,Stephen Kyo Kaczmarek. (2011).Business communication :
building critical skills . 05th Edition. McGraw - Hill Higher Education . New
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b.
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e.

Buku Mengenai Branding : Brand Awarness, Brand Royalty, Brand Image dsb
Buku Mengenai Advertising
Buku Mengenai Public Relations
Buku Mengenai Marketing Komunikasi
Buku Mengenai Media Pemasaran