Alek Jethro C.

Barcia
Gamus
BSBA MM 4-1
Marketing

Prof.

Neil
Intnl

NO DIRECT FOREIGN MARKETING

My Phone (Domestic Market Extension Orientation)
Small as it was then, with only 3 models and 15 dealers distributing its
products nationwide during its first year, MyPhone was built out of a
big goal to be a proudly Pinoy brand that is in the service of providing
Filipinos with excellent quality phones at prices within their reach. This
has been perfectly embodied in the phone brands logo, which is
depicted by the Philippine flag enclosed in a solid heart. This image
clearly shows how MyPhone, as a company, is committed to uplifting
Filipino pride and love for the country. Offering affordable mobile phone
alternative among the Filipinos, MyPhone consistently grew both in
sales and reach. Its product line continually widens as it offered more
variety of phones: from basic call and text phones, to touchscreen
phones, wi-fi enabled phones, mobile TV phones, and recently, Android
phones. From a market underdog, the company has continuously and
consistently risen to become a definitive contender in the Philippine
mobile phone landscape. Within its first five years in the business, the
company has come far from having just 15 dealers in 2007 to its
current roster of 250 dealers and nearly 200 concept stores and kiosks
distributing its products nationwide.
INFREQUENT FOREIGN MARKETING
Rags2Riches (Domestic Market Extension Orientation)
A Fashion and design business that empower local craft workers in the
Philippines. Their products are up-cycled materials intricately woven
and turned into uniquely meaningful items. The Rags2Riches Project
creates income opportunities and financial security for these
impoverished women. R2R assists in this by linking them and their
hand-made rugs directly to retailers across the Philippines. The
focuses of this program have been on the womens ability to produce
hand-made rugs, on imparting knowledge to them so that they can
produce more value-added products, and on building up the confidence
and solidarity among themselves. They are inviting interested
individual to attend a weaving workshop where you can tour their
headquartes and make your own buslo. Also, their collections are now
available online where buyers from other countries can inquire and
send in their orders. This Philippine-based for-profit social enterprise is

gaining traction globally, and it bears four bottom lines: people, profit,
planet and positive influence.
REGULAR FOREIGN MARKETING
San Miguel Brewery (Multidomestic Market Orientation)
San Miguel Brewery, Inc. was founded as La Fbrica de Cerveza de San
Miguel in 1890 by Enrique Mara Barreto under a Spanish Royal Charter
that officially permitted the brewing of beer in the Philippines and
incorporated as the first San Miguel Brewery, Inc. in 1913. It was
renamed San Miguel Corporation (SMC) in 1963, having grown into one
of the Philippines' largest business conglomerates with core interests in
alcoholic and non-alcoholic beverages, food, and packaging. San
Miguel's original recipe was first drafted in Beijing, China. The
breweries operated as the beer division of SMC until 2007. The
company also operates in China and Southeast Asia.
INTERNATIONAL MARKETING
Penshoppe (Multidomestic Market Orientation)
Established in 1986, Penshoppe is a pioneer in the fashion retail
industry and is the multi-awarded flagship brand of Golden ABC. Over
the years, Penshoppe has evolved into a lifestyle brand offering a wide
variety of merchandise. Today, it is a casual wear brand that is admired
for making on-trend apparel & accessories accessible to a broad
market with affordable price points. Penshoppe is known for its fresh
take on casual wear. The brand delivers apparel thats stylish yet
affordable. As one of the Philippines leading fashion retail brand,
Penshoppe is recognized for its international appeal and is endorsed by
some of the worlds biggest names in fashion, music, movies, and
television. After much success in the Philippines, Penshoppe opened its
doors internationally. With stores in Indonesia, Kingdom of Saudi
Arabia, Kingdom of Bahrain, U.A.E, and Cambodia, Penshoppe
continues to grow and expand its reach in the Global fashion retail
scene.
GLOBAL MARKETING
Philippine Airlines (Global Marketing Orientation)
The flag carrier of the Philippines. Headquartered at the PNB Financial
Center in Pasay City, the airline was founded in 1941 and is the first
and oldest commercial airline in Asia operating under its original name.
Out of its hubs at Ninoy Aquino International Airport of Manila and
Mactan-Cebu International Airport of Cebu, Philippine Airlines serves 31
destinations in the Philippines and 41 overseas destinations in
Southeast
Asia, East
Asia, Middle
East, Oceania, North
America and Europe.