SYLLABUS

SYLLABUS

MBA
MBA
(Regular2YearsProgram)

(Regular 2 Years Semester System Program)

BijuPatnaikUniversityofTechnology,Orissa
Rourkela

Biju Patnaik University of Technology, Orissa

Rourkela

COURSESTRUCTUREMBA(SEMESTERSYSTEM)
CodeNo.

Subject

Semester:1

Credit Hours

FullMark

MBA101

OrganizationStructure&Management

45

100

MBA102

OrganizationalBehaviour

45

100

MBA103

ManagerialEconomics

45

100

MBA104

QuantitativeTechniques

45

100

MBA105

BasicFinancialAccounting

45

100

MBA106

ITforManagers

35

100

MBA107

Communicative English

35

100

MBA108

CommunicativeEnglish(Lab)

30

50

MBA109

IT Lab

30

50

30

355

800

MBA201

MarketingManagement

45

100

MBA202

FinancialManagement

45

100

MBA203

HumanResourceManagement

45

100

MBA204

ProductionandOperationManagement

45

100

MBA205

ResearchMethodology&SPSS

35

100

MBA206

BusinessEnvironment&SustainableDevt.

35

100

MBA207

MIS&ERP

35

100

MBA208

BusinessCommunication

35

100

MBA209

BusinessCommunication(Lab)

30

50

MBA210

MIS&ERP(Lab)

30

50

MBA211

ResearchMethods&SPSS(Lab)

15

50

33

395

950

Semester:2

Semester:3
MBA301

CostandManagementAccounting

45

100

MBA302

Banking&InsuranceManagement

45

100

MBA303

Business&CorporateLaw

35

100

MBA304

Entrepreneurship&ManagementofSME

35

100

MBA305

ElectiveI

45

100

MBA306

ElectiveII

45

100

MBA307

ElectiveIII

45

100

MBA308

ElectiveIV

45

100

MBA309

SummerProjectPresentation&Viva

34

340

900

MBA401

BusinessEthics&CorporateGovernance

35

100

MBA402

StrategicManagement

35

100

MBA403

ElectiveV

45

100

MBA404

ElectiveVI

45

100

MBA405

ElectiveVII

45

100

MBA406

ElectiveVIII

45

100

MBA407

ComprehensiveViva

100

26

250

700

TOTAL

123

1340

3350

100

Semester:4

ELECTIVES
3rdSemester

ElectiveI(Chooseonepaperfromthefollowing)

MBA305A

ConsumerBehaviour

MBA305B

ProjectAppraisal

MBA305C

HumanResourcePlanning

MBA305D

SoftwareManagement

MBA305E

TechnologyManagement

3rdSemester

ElectiveII(Chooseonepaperfromthefollowing)

MBA306A

Sales&DistributionManagement

MBA306B

FinancialServices

MBA306C

CompensationManagement

MBA306D

EBusiness

MBA306E

TotalQualityManagement

3rdSemester

ElectiveIII(Chooseonepaperfromthefollowing)

MBA307A

ServicesMarketing

MBA307B

SecurityAnalysis&PortfolioManagement

MBA307C

PerformanceManagement

MBA307D

NetworkingManagement

MBA307E

ProjectOperationsandManagement

3rdSemester

ElectiveIV(Chooseonepaperfromthefollowing)

MBA308A

Product&BrandManagement

MBA308B

TaxationManagement

MBA308C

HumanResourceDevelopment

MBA308D

ComputerAidedManagement

MBA308E

InnovationandR&DManagement

4thSemester

ElectiveV(Chooseonepaperfromthefollowing)

MBA403A

IntegratedMarketingCommunication

MBA403B

DerivativesandRiskManagement

MBA403C

EmploymentLegislations

MBA403D

SystemAnalysis&Design

MBA403E

MaterialsManagement

4thSemester

ElectiveVI(Chooseonepaperfromthefollowing)

MBA404A

RetailManagement

MBA404B

StrategicFinancialManagement

MBA404C

OrganizationalChangeandDevelopment

MBA404D

DataBaseManagement

MBA404E

SupplyChainManagement

4thSemester

ElectiveVII(Chooseonepaperfromthefollowing)

MBA405A

RuralandAgriculturalMarketing

MBA405B

InternationalFinancialManagement

MBA405C

IndustrialRelations

MBA405D

InformationSecurityAndCyberLaw

MBA405E

ServiceOperationsManagement

4ThSemester

ElectiveVIII

(Chooseonepaperfromthefollowing)

MBA406A

InternationalMarketing

MBA406B

FinancialInstitutes&FinancialMarkets

MBA406C

CrossCultural&GlobalHRM

MBA406D

ObjectOrientedProgramwithJava

MBA406E

ManagementofPhysicalAssets

AreaspecializationMatrix:
Thereshallbe5functionalmanagementareasinthe3rdand4thsemesterasspecializationsas
under:

Marketing

Finance

HR

IT

Operations

3rdSem

ElectiveI

Consumer
Behaviour

Project
Appraisal

Human
Resource
Planning

Software
Management

Technology
Management

ElectiveII

Sales&
Distribution
Management

Financial
Services

Compensation EBusiness
Management

ElectiveIII

Services
Marketing

Security
Performance
Analysis
& Management
Portfolio
Management

ElectiveIV

Product
& Taxation
Brand
Management
Management

4thSem

ElectiveV

Total Quality
Management

Networking
Management

Project
Operations
and
Management

Human
Resource
Development

Computer
Aided
Management

Innovation
and R & D
Management

Integrated
Derivatives
Marketing
andRisk
Communication Management

Employment
Legislations

System
Analysis
Design

ElectiveVI

Retail
Management

Organizational Data
Base Supply Chain
Change and Management Management
Development

ElectiveVII

Rural
and International
Agricultural
Financial
Marketing
Management

Industrial
Relations

Information
Service
Security And Operations
CyberLaw
Management

ElectiveVIII

International
Marketing

CrossCultural
&GlobalHRM

Object
Management
Oriented
ofPhysical
Program with Assets
Java

Strategic
Financial
Management

Financial
Institutes&
Financial
Markets

Materials
& Management

ChoiceofElectives:
Allthestudentshavetochoose eightelectivepapers inboththesemesters
in 2 n d year. Detail modality of choices and award of specialization for such
optionsareasstatedbelow:
OPTIONI(DualSpecialization)
i. A student can select any one combination comprising two streams of
functionalmanagementareasasfollows:

FinanceandMarketing;
FinanceandHR;
FinanceandIT;
FinanceandOperation;
MarketingandHR;
MarketingandIT;
MarketingandOperation
HRandITand
HRandOperation.
OperationandIT

ii. Now, he / she may choose 4(four) papers each from these two streams
out of 8 (eight) papers offered in both the semesters in each such
functionalmanagementarea.
ForExample,
Suppose a candidate opts for the combination of Finance and
Marketing, he may take 4 papers from Finance and 4 papers from
Marketing which may spread over both the 3 r d and 4 t h semesters in
2 n d year.
Under this situation, he/she shall be said to have opted for dual
specializations.Aftersuccessfulcompletionofthecourse,heshallbe
considered pass with dual specializations. The grade sheet shall
reflectthesame.
OPTIONII(SingleSpecialization)
A student may opt for only one stream of functional management as
specialization. In this case he has to select at least four papers from
that particular stream of functional management and rest papers
from other areas of functional Managements. Under such situation,
he is said to have opted for single specialization. The grade sheet
shallreflectonlyonespecialization.

The college authority shall notify the combinations at the start of the 3 r d
semester that would be made available to students considering their own
resources and facilities. Each and every student has to register the stream of
functional management area(s) and papers he/ she would like to opt at the
startoftheacademicsession.

ImportantNote: Ifminimum10studentsoptforaparticularelectivepaper
in 3 r d and 4 t h semester at the college level, then it may be offered in the
collegeandstudentsnaybeallowedforregistrationofthesame.
The teaching methodology in core and elective papers should emphasize on
case study approach wherever appropriate with cases being of recent origin.
The students should note that the case analysis would be a compulsory
questionintheendtermexaminationofeachpaper.

******

st

1 Year MBA
st

1 Semester
MBA101

OrganizationStructure&ManagementProcess

MBA102

OrganizationalBehaviour

MBA103

ManagerialEconomics

MBA104

QuantitativeTechniques

MBA105

BasicFinancialAccounting

MBA106

ITforManagers

MBA107

CommunicativeEnglish

MBA108

CommunicativeEnglish(Lab.)

MBA109

ITLab

MBA101:ORGANIZATIONSTRUCTURE&MANAGEMENTPROCESS

ModuleI:ManagementandNatureofOrganization

Introduction: Nature, purpose and functions, level and types of Managers, Managerial
Roles, Essential Managerial Skills, Key personal characteristics for Managerial success.
Evolutionandvariousschoolstomanagementthoughts.
Nature of Organisation Proprietorship, Partnership, Cooperatives and Statutory
Corporations, CompaniesConcepts of holding and subsidiary companies, Comparison and
Choice of structures, Features of International Organisations and Multinational
Companies.

ModuleII:PlanningandDecisionMaking
Meaning and nature of planning, types of plans, steps in planning process; Objectives:
meaning, setting and managing objectives MBO method: concept and process of
managing by objectives; Strategies: definition, levels of strategies, its importance in an
Organization; Policies: meaning, formulation of policies; Programs: meaning, nature;
Planningpremises:concept,developingeffectiveplanningpremises;Decisionmaking,steps
in decision making, approaches to decision making, types of decisions and various
techniques used for decision making, Nature and process of controlling, Techniques of
controlling.

ModuleIII:Organizing:
Organizing as Managerial Function organization structure, formal and informal
organization.Traditional Organization Structures Functional, Divisional and Matrix
Structure. Directions in organizational Structures Team structure, network structure,
boundary less structure. Organizing Trends and Practices Chain of command, unity of
command,spanofcontrol,delegationandempowerment,decentralizationanduseofstaff,
organizationaldesignandorganizationalconfiguration.

Leading as a function of management, Leadership and vision, Leadership traits, classic

Leadershipstyles,LeadersbehaviourLikertsfoursystems,ManagerialGrid.Overlapping
roleofleaderandmanagers.

Caseanalysiscompulsory
RecommendedBooks:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

ManagementTextandCases,VSPRao&V.Harikrishna,Excel.
Management,Robbins,Coulter&Vohra,Pearson.
ManagementPrinciples&Applications,RickyW.Griffin,Cengage.
BusinessOrganization&Management,C.R.Basu,TMH
BusinessStructureandProcesses,Appannaihaetall,HPH.
EssentialsofManagement,KoontzandWeihrich,TMH
BusinessOrganization&Management,M.C.Shukla,S.Chand.
PrinciplesofManagement,Gupta,PHI
ManagementPrinciples,Processes&Practices,BhatKumar,Oxford.
PrinciplesandPractices&ManagementL.MPrasad,SultanChand.

MBA102:ORGANIZATIONALBEHAVIOUR

ModuleI:
Organizationalbehavior:
Introduction, goals, elements, scope and historical development of Organizational
Behaviour, fundamental concepts, contributing disciplines to OB, Models of OB, social
systems and organizational culture, international dimensions of organizational behaviour,
limitationsofOrganizationalbehaviour,thefutureofOB

ModuleII:
Individualbehaviours:Introduction,foundationofindividualbehavior:
Personality: determinants, personality traits, types, from concepts to skills, theories,
instrumentstomeasurepersonality,personalityattributesinfluencingOB.
Perception:factorsinfluencingperception,theories,perceptualerrors.
Emotions:typesofemotions,determinants,emotionallabour,emotionalintelligence.
Attitudes: sources of attitudes, types of attitudes, cognitive dissonance theory, from
conceptstoskills,changingattitudes,workrelatedattitudes.
Values: importance of values, sources of our value systems, types of values, loyalty and
ethicalbehavior.
Learning:theoriesoflearningsomespecificorganizationalapplications.
TheoriesofMotivation.

ModuleIII:
Behaviourintheorganization:Introduction,Issuesbetweenorganizationsandindividuals.
Interpersonal behaviour: Conflict in Organizations: nature of conflict, levels of conflict,
conflictmanagementstyles.
Groupdynamics:typesofgroups,meetings,teamwork,stagesofgroupformation.
Employeestress:forms,causes,implications,approachestostressmanagement.

Caseanalysiscompulsory
RecommendedBooks:
1. OrganizationalBehaviour,K.Awathappa,HPH.
2. OrganizationalBehaviour,Robbins,Judge,Sanghi,Pearson.
3. OrganizationalBehaviour,VSPRao,Excel
4. IntroductiontoOrganizationalBehaviour,Moorhead,Griffin,Cengage.
5. UnderstandingOrganizationalBehaviour,Parek,Oxford
6. OrganizationalBehaviour,Hitt,Miller,Colella,Wiley
7. BehaviourinOrganizations,Greenberg,Baron,PHI
8. OrganizationalBehaviour,MParikh,RGuptaTMH
9. CasesinOrganizationalBehaviour&HRM,SaiyadainSodhiJoshi,TMH
10. OrganizationalBehavior,Khanka,S.Chand
11. OrganisationalBehaviour,Gupta,joshi,Kalyani

MBA103:MANAGERIALECONOMICS
ModuleI:Introduction&DemandandProductionAnalysis:
Introduction to Managerial Economics, Use of Economic models in Decision making,
Specifications of the model, Demand Analysis for decision making, Demand Schedule and
demand function, Elasticity of Demand, Demand forecasting, Production Analysis,
production Function, One Variable input Production function and two variable Input
productionfunction.(Simplenumericalproblemsbesolved)

ModuleII:Cost&PricingAnalysis
Various Cost concepts, Cost Functions Short run Cost Functions and its Empirical
Estimation,LongrunCostFunction,Economiesofscaleandeconomiesofscope.Priceand
Output decision under perfect Competition, Monopoly, Monopolistic Competition and
Oligopoly. Descriptive pricing approaches: full cost pricing, product pricing. Pricing
strategies : price skimming, penetration pricing and loss leader pricing. (Simple numerical
problemsbesolved)

ModuleIII:MacroEconomicAnalysisofManagerialDecisions
Meaning and Nature of Macro Economics; Circular Flow of income, the concept of GDP,
GNP,ConceptsofConsumptions,SavingsandInvestment.BusinessCycles:Consequences
andMeasurestosolvetheProblemsofBusinessCycles,Inflation.

CASEANALYSISCOMPULSORY
RecommendedBooks:
1. ManagerialEconomics,GeetikaGhosh,RoyChoudhury,(2ndEdition)TMH.
2. ManagerialEconomics,Keat,Young,Banarjee,Pearson.
3. ManagerialEconomics,Theory&Applications,D.M.Mithani,HPH.
4. ManagerialEconomics,AnIntegrativeApproach,MarkHirschey,Cengage.
5. ManagerialEconomics,Salvatre/Srivastava,Oxford.
6. ManagerialEconomics,analysisofmanagerialdecisionmaking,H.L.Ahuja,S.Chand.
7. ManagerialEconomics,D.N.Dwivedi,Vikas.
8. ManagerialEconomics,PLMehta,SultanChandandSons

MBA104:QUANTITATIVETECHNIQUES
ModuleI
Introduction to Linear Programming Problems, Formulation of Linear Programming
Problems, General statement and assumptions underlying Linear Programming, Graphical
methodfor solution of LPP.Simplexmethodforsolution ofLPP,Solutionofmaximization
and minimization problems, BigM method, Two phase method, Unbounded and
degeneratesolution of LPP,DualityinLinearprogramming.Introductiontotransportation
problems, NorthWest corner rule, Least cost method, Vogels approximation method for
obtaining initial feasible solutions, Stepping stone and MODI method to get optimal
solution,Transhipmentproblem.

ModuleII
Introduction to Assignment problems, Hungarian method to solve assignment problems,
Unbalanced assignment problems, Constrained assignment problems. Introduction to
sequencing problem, Solution to sequencing problems, Gantt chart, Johnsons rule.
Introductiontoreplacementtheory,Replacementpolicyforequipmentswhichdeteriorates
graduallyandfailsuddenly.Introductiontogametheory,Gamemodels,Twopersonszero
sum games and their solution, solution of 2Xn and mX2 games by graphical approach,
SolutionofmXngames.

ModuleIII
Introduction to decision theory, One stage decision making problem, multi stage decision
makingproblem,utilitytheory.IntroductiontoMarkovprocess,Markovanalysis:inputand
output. Introduction to forecasting problems, Time series models for forecasting.
Introduction to simulation, Process of simulation, Monte Carlo simulation, Simulation of
inventorysystem,simulationofqueuingsystem.

CASEANALYSISCOMPULSORY

RecommendedBooks:
1. QuantitativeTechniquesinManagement,VohraTMH
2. QuantitativeAnalysisforManagement,Rendey,Staiv,Hanna,BadriPearson.
3. QuantitativeTechniquesforManagerialDecisions,J.K.Sharma,McMillan
4. QuantitativeTechniques,K.S.Bhatt,HPH
5. AnIntroductiontoManagementScience,Anderson,Sweeney,WilliamsCengage
6. OperationResearch,Ravindram,Philips,SolbergWiley.
7. QuantitativeTechniques,C.R.Kothari,Vikas.
8. OperationResearch,Winston,Cengage.
9. OperationResearch,Tripathy,Kalyani.

MBA105:BASICFINANCIALACCOUNTING

ModuleI:ACCOUNTING
Importance & scope of accounting, Accounting concepts & conventions, Accounting
Standards,IFRS,Accountingequations,Usersofaccountingstatements.
Preparation of Books of Original Records: Journals, Subsidiary books, Ledgers & Trial
balance.
Preparation of Final Accounts / Statements: Basic adjustments, , Preparation of financial
statements.
DepreciationFixedAssetAccounting,Inventoryvaluation.
StudentsshouldlearnapplicationofTallypackage.

ModuleII:CORPORATEACCOUNTING
Accounting of Joint Stock Companies: Overview of Share Capital and Debentures,
AccountingforIssueandforfeitureofShares,IssueofBonusShare.IssueofDebentures,
FinancialStatementsofCompanies:IncomeStatementandBalanceSheetinScheduleVI.

ProvisionsoftheCompaniesAct:AffectingpreparationofFinancialStatements,Creative
Accounting,AnnualReport,PresentationandanalysisofAuditreportsandDirectorsreport.
(StudentsshouldbeexposedtoreadingofAnnualReportsofCompaniesbothdetailedand
summarizedversion).

ModuleIII:FINANCIALPERFORMANCEMEASUREMENT
Funds Flow & Cash Flow Statement: Preparation & Analysis. Financial Statement Analysis.
Analysis of Financial Performance of a firm ; Use of Different Tools, Ratio Analysis
DifferentTypesofRatios.

CASEANALYSISCOMPULSORYFOREACHMODULE.

RecommendedBooks:
1. FinancialAccountingforManagement,AmbrishGupta,Pearson
2. FinancialAccountingforManagement,DKhatri,TMH
3. AccountingforManagement,M.N.Arora,HPH
4. FinancialandManagementAccounting,Satpathy/Sahoo,Vrinda
5. FinancialAccounting:AManagerialPerspective,R.NarayanSwamy,PHI
6. FinancialAccounting,Warren,Revee,Cengage
7. BasicFinancialAccountingforManagement,Shah,Oxford
8. ANewApproachtoFinancialAccounting,Bal/Sahu/Das,S.Chand
9. FinancialAccounting,Jain/Narang/Agarwal,Kalyani
10. FinancialAccountingforManagers,T.P.Ghosh,Taxman.
11. ATextBookofAccountingforManagement,Maheswari,Vikas

MBA106:ITFORMANAGERS
ModuleI:RoleofComputerinmodernbusinessandinvariousfunctionalareasofbusiness
anditsapplications.ConceptofComputers:BriefHistoryofcomputer,Generationandits
evolution(nowandthen),Classification,Characteristicsandlimitationsofcomputers.Basic
computing Architecture, CPU and its components. Components : Software, Hardware,
Firmware, Input/output devices, Storage Units (CD, DVD, Hard Disks, Pen drive), Memory
types (RAM, ROM, Cache). Operating Systems: Functions, Process Management: Multi
programming, Multiprocessing, Multitasking, Multithreading, Real time OS; Memory
Management: virtual memory; User Interface: Shells, GUI, etc; File system. Measuring
ComputerPerformancethroughBenchmarks.

Evolutionofprogramminglanguage,Classification,Featuresandselectionofprogramming
language. Software Definition, Relation with Hardware. Software categories System
Software (Home edition, Professional edition, Enterprise edition), Application Software:
typesofapplicationsoftware,Graphicsandmultimediaconcepts,AlgorithmDefinitionand
properties.

ModuleII:DatabaseManagementSystems
Conceptoffiles,filemanagement;organizationandtypesofAccess,Drawbacksinfilebased
system. Database; types of Database, components of a Database system. DBMS,
components of DBMS; DBMS language, Advantage and limitations of Database, Database
models, Advanced Database: Distributed, Object oriented Database, Multimedia Database
systems,MobileDatabases.

ModuleIII: BasicconceptsofComputerNetworks,InternetandSecurity.
IntroductiontoNetworks:LAN,MAN,WAN,Topology,DataCommunication,Transmission
Media, Network Devices: Hubs, Switches, routers, repeaters. Introduction to
Communication Protocol: TCP/IP, OSI model, Communication Connectivity: DSL, Dialup,
Broad Band. Internet and its Applications: Evolution of Internet, Basics of working of
Internet,ServiceProviders,Email,Telnet,FTP,WWW.InternetSecurity:Typesofattacks,
DOS attacks, Viruses and Worms, Identity Theft, Snooping and Sniffing. Cyber Law and
InternetsecurityLegislation.

RecommendedBooks:
1. InformationTechnologyforManagers,Sudalaimuthu&Hariharan,HPH
2. Understanding Computers Today & Tomorrow, D.Monley & CS Parker,
Cengage/Thomson
3. IntroductiontoComputerScience,ITLEducationSolutionsLtd,Pearson
4. InformationTechnology,DrSushilaMadan,Taxmann

MBA107:COMMUNICATIVEENGLISH

ModuleI BasicsofCommunication
1.1 Communicationelementsandprocess
1.2 NeedofCommunicationSkillsforManagers
1.3 Channels,formsanddimensionsofcommunication
1.3 Verbalandnonverbalcommunication
1.4 Barrierstocommunicationandhowtoovercomethebarriers
1.5 Principlesofeffectivecommunication
7 Cs of Communication
Clarity, Completeness, Coherence Conciseness, Credibility, Correctness, Continuity
1.6
Avoidance of Ambiguity, Jargon, Cliches

ModuleII LanguageandCommunication
2.1 PlainEnglishandsimpleexpressions,foreignwordsandtheirplainalternatives
IndianisedandstandardEnglish
2.2 TheimportanceofcommunicationthroughEnglishatthepresenttime,
2.3
TheSoundsofEnglish
2.4 StressandIntonation
2.5
The importance of the four skills (listening, speaking, reading and writing) and
strategiesfordevelopingtheskills.
Listening:barriers,strategiesforimprovinglisteningskills
Speaking : the characteristics of effective speech : voice quality, rate of speaking,
cleararticulation,eyecontact,useofexpressions,andgesturesandposture.
Reading : developing reading skills and strategies, skimming and scanning ;
predicting,guessing,inferring;readingcritically,takingnotes.
Writing:thecharacteristicsofeffectivewriting,clearorganizationandstructuring
ofideas,summarizing,clarityoflanguage,stylisticvariation.
2.6 BiasfreeEnglish
2.7 Formalandinformallanguageuse

ModuleIII: ReviewofEnglishGrammar
3.1 Englishverbs
3.2 Tenseandtime&Aspect
3.3 Modals
3.4 Voice
3.5
Negation
3.6 Interrogation;reportedandtagquestions
3.7
Preposition
3.8 Conditionals
3.9 Phrasalverbs
3.10 Parallelstructure
3.11 onewordsubstitutesandproverbs
3.12 Modifiers

RecommendedBooks:
1. An introduction to Professional English and Soft Skills: Das et al, BPUT Text Book.
CUP.
2. CommunicativeEnglish,Rai&Rai,HPH
3. BetterEnglishPronunciation,J.D.O.Conuor(Cambridge)
4. AUniversityGrammerofEnglish,Quirketal,Pearson
5. FoundationsofBusinessCommunication,DonaJ.Young,TMH
6. CommunicativeSkills,LeenaSen,PHI
7. OxfordWriting&SpeakingEnglishSealyOUP
8. CommunicativeEnglish,Mohapatra,Dash,Kalyani

MBA108:COMMUNICATIVEENGLISHSKILLSLAB

Lab sessions will be used to provide practice activities based on the content of all three
modulesoftheory.
ModuleI
Understanding the need of Communication Skills for Managers and the importance of
effective communication through different social/workrelated situations and roleplay
activities, Recognizing the barriers through case studies related to organizational
communication Role plays to understand nonverbal communication and activities to
identifyeffectiveuseofbodylanguage,paralanguageandspatialcommunication.

ModuleII
PhonemictranscriptionusingIPAsymbols.
i.
transcriptionofwordsandshortsentencesinnormalEnglishorthography(writing)
intotheirIPAequivalents;
ii.
transcriptionofwordspresentedorally;
iii.
conversionofwordspresentedthroughIPAsymbolsintonormalorthography
iv.
syllabledivisionandstressmarking(inwordspresentedinIPAform)
Listeningexercises
i.
listening with a focus on pronunciation (eartraining) : segmental sounds, stress,
weakforms,intonation,listeningthedictations
ii
listening for meaning (oral comprehension) : listening to talks, lectures,
conversations,discussions,jokes,riddlesetc.
Speakingexercises
i
pronunciationpractice(foraccentneutralization),particularlyofproblemsounds,in
isolatedwordsaswellassentences
ii
practicingwordstress,rhythminsentences,weakforms,intonation,commonevery
day
Expressions,meeting,greeting,takingleave,intervening,requesting,refusingetc
iii
readingaloudofdialogues,poems,excerptsfromplays,speechesetc.forpracticein

pronunciation
iv
speakingbrieflyontopicsofinterest;takingpartindebatesandgroupdiscussions

Readingexercises
Readingandcomprehensionofthetextssupportedbysuitableexercises
UseofDictionary,
Note making after reading a text, showing the main idea and supporting ideas and the
relationshipsbetweenthem
Writingexercises
Practiceinwritingparagraphs,shortessaysandsummaries,ideabuilding,creativewriting

ModuleIII
Developingcorrectnessinspeechaswellaswriting
Practiceexercisesonthecommongrammaticalerrors,

10

RemedialmeasurestofocusoncorrectuseofEnglishverbs,Tense,Aspect,Voice,Negation,
Interrogation,Phrasalverbs,parallelstructure,onewordsubstitutes,proverbialexpressions
andModifiers,prepositions,modalexercises&conditionals

LabTests:
1stLabtest15marks.(Listening,Speaking)
2ndLabtest15marks.(ReadingandWriting)
3rdLabtest20marks(VerbalandNonverbalcommunicationability).Thefaculty.concerned
shall assign caselets related to commnication in the business world to the students who
shall make analysis of the same and present in the classroom. This may be given as an
individualorgroupassignment.

MBA109:ITLab
1. IntroductiontoOSandOfficeSoftware.
Additionalfeaturesof
a. WindowsXP
b. Windows7
c. Server2003
d. Windows8Server

2. InternetBasics,TypesofConnection,InternetProtocol,IPAddress,Connectivityto
Internet,WIFiConnectivity.
3. GoogleSearchTricksandTechniques
4. WorkingwithGoogleServices:Docs,Spreadsheet,presenter,sites,etc.

5. IntroductiontoOracleorMySQL.

6. LearningBasicDDLandDMLcommands.
a. Create,Alter,Drop,Truncate,Viewcommands.
b. Insert,Select,Update,Deletecommands.

7. UNIX/LINUXstructure,UNIX/LINUXcommands
Commoncommands,PracticeSession(MKDir,CD,PWD,LS,MAN,CP,MV,RM,
Delete,RMdir,Cat)

8. Working with Gnome: editor (gedit), file explorer (nautilas), working with office
applications(openoffice).

11

1st Year MBA

2nd Semester
MBA201

MarketingManagement

MBA202

FinancialManagement

MBA203

HumanResourceManagement

MBA204

Production&OperationManagement

MBA205

ResearchMethodology&SPSS

MBA206

BusinessEnvironment&SustainableDev.

MBA207

MIS&ERP

MBA208

BusinessCommunication

MBA209

BusinessCommunication(Lab)

MBA210

MIS&ERP(Lab)

MBA211

ResearchMethodology&SPSS(Lab)

12

MBA201:MARKETINGMANAGEMENT

ModuleI
Concepts of Marketing and market, Marketing Mix, Product, Price, Promotion, Place,
Product: Product concept, Product classification, New Product Development, Product life
cycle,Productmixdecision,Branding,Packaging,Labellingdecisions,Serviceasaproduct,
Price:objectiveofpricing,Pricingpolicies,Pricingmethods.
Price:Objectiveofpricing,Pricingpolicies,Pricingmethods.
Promotion: Advertising, Sales promotion, Personal selling, Public relation, Publicity and
propaganda.
Place: Marketing channels, vertical and horizontal integration, Channel conflict
management,DistributionsystemandLogisticManagement.

ModuleII
Marketing environment, Marketing planning and control, Segmenting (Demographic and
Psychographic)targeting,Positioning(STP),Marketingresearchandforecasting,Marketing
InformationSystemvalueproposition.

ModuleIII
Role of consumers, Consumer Decision making process, Factors influencing consumer
decision making, Special topics in Marketing: Green marketing, Relationship Marketing,
societal Marketing, Guerrilla Marketing, Online Marketing, Mega marketing, Database
marketing.
CASEANALYSISCOMPULSORY

RecommendedBooks:
1. MarketingManagement,Kotler,Keler,Koshi,Jha,Pearson
2. MarketingManagement,Ramaswamy,Namakumar,McMillan
3. Marketing,Etzel/Walker/Standtom/Pandit,TMH
4. MarketingManagement,Karunakaran,HPH
5. MarketingManagement,Evans/Berman,Cengage
6. MarketingManagement,GovindRajan,PHI
7. MarketingManagementText&Cases,Kazmi,Excel
8. MarketingManagementText&Cases,Lal,TMH

13

MBA202:FINANCIALMANAGEMENT

ModuleI
Financial Management : Introduction to finance Fundamental principles objectives of
financial management profit maximization and wealth maximization. Functions of
FinancialManagement.
Time value of Money; Compounding and Discounting. Risk and Return Risk & Return,
MeasurementofRisk
SourcesofFinance:(ShortTermandLongTerm)

ModuleII
Investmentdecisions:CapitalBudgetingInvestmentevaluationtechniques;Estimationof
cash flow for new project, replacement projects, Risks in capital budgeting, Sensitivity
Analysis,DecisionTreeAnalysis.
CostofCapital:Factorsaffectingcostofcapital,RetainedEarnings,WACC.
Capital structure decisions: Theories of Capital Structure, Designing Capital Structure,
Leverages: Determination of operating leverage, financial leverage and total leverage,
LeverageandFinancialDistress
Dividend policy: Relevance and Irrelevance Theories of Dividend, Factors affecting the
dividendpolicy,AlternativeFormsofDividend.

ModuleIII
WorkingCapitalManagement:Factorsinfluencingworkingcapitalrequirements,Current
asset policy and current asset finance policy. Determination of operating cycle and cash
cycle.Estimationofworkingcapitalrequirementsofafirm.Cashbudgeting,longtermcash
forecasting,optimalcashbalance,investmentofsurplusfund.InventoryManagementneed
forinventory,orderquantityEOQmodel,monitoringandcontrolofinventory,Receivables
ManagementMeaning and objective, cost and benefit of receivable management, factors
influencing the size of investment in receivables, credit evaluation of individual accounts,
monitoringaccountsreceivable

CASEANALYSISCOMPULSORY

RecommendedBooks:
1. FinancialManagement,I.M.Pandey,Vikas
2. FinancialManagement,Kapil,Pearson
3. FundamentalsofFinancialManagement,Brigham&Houston,Cengage
4. FinancialManagement,PrasannaChandra,TMH
5. FinancialManagement,Reddy,HPH
6. FinancialManagement,Srivastav,Misra,Oxford
7. FinancialManagement,ShashiKGupta,R.K.Sharma,Kalyani
8. FinancialManagement,Tulsian,S.Chand
9. FinancialManagement,Rustagi,Taxman

14

MBA203:HUMANRESOURCEMANAGEMENT

ModuleI

Concept, Nature, scope and objectives of Human Resource Management, HRM : The
challenges Environmental, Organizational and Individual, Human Resource Planning, Job
analysis, recruitment sources, concept and objectives, Selection: Concept, Procedure and
costbenefitanalysisofselection,Induction,careerplanning,BasesofPromotion,Transfer,
Separations, Outplacement and Outsourcing HR. Emerging trends of HRM in globalized
economyandcrossculturalenvironment.

ModuleII
Training & DevelopmentConcept, Training needs assessment, Types of training
programmes:onthejobandoffthejob,ROIoftraining,metricsforevaluationoftraining
programme, Performance Appraisal Objectives, Uses and Methods Traditional and
Modern methods (Assessment and Development Centres, 3600 Appraisals), Problems of
Performance Appraisal, Legal issues in Performance Appraisal. Classification of Employees
and Conceptual differences in Compensation Systems. Concept of Wages & Salary,
ComponentsofWages,MethodofWageDetermination,MethodsofWagePayment,Wage
Differentials,JobEvaluation.
ModuleIII
IndustrialRelations:ConceptandApproachestoIndustrialRelations,Unitary,Plurasticand
Radical Approach, Industrial Relations System, Overview of International HRM: Selection,
Compensation,Training&Development,PatriationandRepatriation.
RecommendedBooks:
1. HumanResourceManagement,VSPRao,ExcelBooks
2. HumanResourceManagement,Durai,Pearson
3. Personnel&HumanResourceManagement,P.SubbaRao,HPH
4. HRMText&Cases,Aswathappa,TMH
5. HRM,Snell,Bohlander,Vohra;Cengage
6. ManagingHumanResources,Gomez,Balkin,Cardy,PHI
7. HumanResourceManagement,Jyoti,Venkates,Oxford
8. HumanResourceManagement,Khanka,S.Chand
9. HRMacasestudyapproach,MullerCamen,Jaico

15

MBA204:PRODUCTIONANDOPERATIONSMANAGEMENT

ModuleI OverviewofProduction&OperationsManagement,WorkStudy
Introduction , Responsibilities of Production Manager, Strategic Decisions in Operations,
ManufacturingVs.ServiceOperation,TypesofProductionprocesses(Project/Job,Batch,
Mass/Line , Continuous ), Concept of FMS(Flexible Manufacturing System), Vertical
integration, Productivity & Factors affecting productivity, Role of Production, Planning &
Control(PPC),NewProductDevelopment&ProcessDesign,LearningCurve,Introductionof
Work Study, Method study Procedure, Principles of Motion Economy, Stop Watch Time
StudyProcedure,ImportanceofRating&AllowancesinTimeStudy,PredeterminedTime
Standard(MTM).

ModuleII AggregatePlanning,CapacityPlanningandProjectManagement,
Scheduling,MaintenanceManagement
Aggregate Planning: Relevant cost; Evaluation of strategic alternatives (Level, Chase and
Mixed), Types of capacity, Economics and Diseconomies of scale, Developing capacity
alternatives.ProjectManagement:Basicconcept,NetworkprinciplesCPM,PERT,Crashing,
Sequencing,2 and 3 Machine cases: Johnsons Rule, Job shop Scheduling: Priority
dispatching Rules, Importance of Maintenance, Breakdown, Preventive, Predictive and
TPM(TotalProductiveMaintenance),BasicconceptofReliability.

ModuleIII FacilityLocationandLayout,InventoryControl,QualityControl
Importance & Factors affecting the Plant Location, Single and Multi facility location
Techniques(CentroidandMinimaxmethod),PlantLayout&itsclassification,Relationship
Diagram & Block Diagramming, Assembly Line of Balancing, Inventory Control: Relevant
Costs, P & Q Systems of Inventory, Basic EOQ Model, and Model with Quantity discount,
EconomicBatchQuantity.SafetyStock,ReorderPoint,ABCAnalysis,MaterialRequirement
Planning,ConceptofQualityManagement,QualityofDesign,StatisticalQualityControl,X
Bar, R and P Charts. Acceptance sampling, Elementary concept on TQM (Total Quality
Management),JIT(JustInTime)

Case Study: Relevant cases have to be discussed in following areas: Aggregate Planning
Strategies, CRAFT (Computerized Relative Allocation of Facilities Technique), ROC (Rank
OrderClusteringMethod),MaterialRequirementPlanning.
Aggregateplanningstrategies
LayoutTechniques(CRAFT,ROC)
MaterialRequirementPlanning

RecommendedBooks:
1.
2.
3.
4.
5.
6.
7.

OperationsManagement,Mahadevan,Pearson
Production&OperationsManagement,K.Aswathappa,K.ShridharBhat,HPH
Production&OperationsManagement,Bedi,Oxford
Production&OperationsManagement,S.N.Chary,TMH
OperationsManagement,Krajewski,Rizman,Malhotra,Pearson
OperationsManagementforcompetitiveAdvantage,Chase,Jacob,Aquilan,Agrawal,TMH
Production&OperationsManagement,PanneerSelvam,PHI

16

MBA205:RESEARCHMETHODOLOGY&SPSS

ModuleI:
Nature and Scope of Business Research, Identification of Research problem, Research
objective, Type of Business Research, Research Process, Research Designs : Exploratory,
Descriptive, Experimental and Observational. Planning and formulation of Research
Projects, Preparation of questionnaire and schedules, Measurement problem and scaling
techniques. Collection of data : Primary and Secondary data. Purpose of research
application, Type of research reports, Structure of Research report, Report writing and
Presentation.SPSSandReportPresentation:UseofStatisticalpackageforsocialsciences.

ModuleII:
Sampling : Probabilistic and Nonprobabilistic sampling. Methods of drawing samples :
Lottery methods and using random number table, Sampling vs. complete enumeration,
SamplingandNonsamplingerrors,Conceptofdifferentsamplingmethods:Simplerandom
Sampling,Stratifiedrandomsampling,Clustersampling,Multistagesampling.

ModuleIII:
Data analysis : Editing, Coding, transformation of data, Basic data analysis, Setting of
hypothesis,hypothesistesting,ClusterandFactoranalysis(Conceptonly).Hypothesis:Null
hypothesis and alternative hypothesis, Testing of hypothesis, Type I and Type II errors,
SamplingdistributionandStandarderrors,TestofSignificance:Smallsampletests:tandF
tests,Largesampletest:Ztest,ChiSquaretests:Goodnessoffitandtestofassociation.
Nonparametrictests:Signtest,Wilcoxonsignedranktest,Runtest,ManWhitneyUtest,
Randomnesstest;AnalysisofVariance:OnewayandtwowayClassifications.

CASEANALYSISCOMPULSORY

RecommendedBooks:
1. BusinessResearchMethods,Cooper,Schindler,TMH
2. ResearchMethodology,C.R.Kothari,NewagePublication
3. ResearchMethodologyforManagementwithSPSS,Majhi&Khatua,HPH
4. ManagementResearchMethodology,Krishnaswamy,Sirakumar,Pearson
5. ResearchMethodology,Zeikmund,Cengage
6. ResearchMethodology,PaneerSelvam,PHI
7. ResearchMethodology,PrasantaSarangi,Taxmann
8. ATextBookofResearchMethodology,AKPCSwain,Kalyani
9. ResearchMethodology,Das,Vrinda

17

MBA206:BUSINESSENVIRONMENT&SUSTAINABLE
DEVELOPMENT

ModuleI:Businessenvironment:
Meaning of business, nature of modern business, Environment of business, Economic
system,Macroeconomicscenario,neoliberalprofileoftheeconomy(LPG)
Indian Money Market, Capital Market in India, Stock market and its regulation, Currency
convertibility,Exchangeratemanagement

ModuleII:BusinessandGovt.IndianPerspective
Economicrolesofthestateandgovt.,EconomicplanninginIndia,Exportimportpolicyand
trade liberalization, Industrial policy resolution in India, Indian economic policies, Exim
policy,disinvestmentpolicy,taxationpolicy.

ModuleIII:ManagingEnvironmentalissuesandSustainableDevelopment
Environmental management as a competitive advantage, The greening of management,
Role of Govt. in environmental regulations, Industrialization, urban development and
environment,Globalenvironmentalissues,SustainabledevelopmentConcepts,relevancein
modernBusiness,WorldBusinessCouncilforSustainableDevelopment(WBCSD)Report.

Caseanalysiscompulsory

RecommendedBooks:
1. BusinessEnvironmentforSustainableDevelopment,FrancisCherunilam,HPH
2. EconomicEnvironmentofBusiness,H.L.Ahuja,S.Chand
3. BusinessEnvironmentinaGlobalContext,AndrewHarison,Oxford
4. BusinessEnvironment,TextandCasesJustinPaul,TMH
5. BusinessEnvironment,VivekMittal,Excel
6. BusinessandSociety,LawrenceandWeber,TMH

18

MBA207:MIS&ERP
ModuleI:RoleofMISinOrganizations
OrganizationandInformationSystems,ChangingEnvironmentanditsimpactonBusiness
The ITES and its influence The Organization: Structure, Managers and activities Data,
informationanditsattributesThelevelofpeopleandtheirinformationneedsTypesof
DecisionsandinformationInformationSystem,categorizationofinformationonthebasis
ofnatureandcharacteristics.

ModuleII:SystemAnalysisandDevelopmentMethodologies
NeedforSystemAnalysisStagesinSystemAnalysisStructuredSADandtoolslikeDFD,
Context Diagram Decision Table and Structured Diagram. System Development Models:
WaterFlow,Prototype,Spiral,RADRolesandresponsibilitiesofSystemAnalyst,Database
AdministratorandDatabaseDesigner.SystemDevelopmentLifeCycle:SequentialProcess
of software development; Computer Aided Software Engineering (CASE); Tools and the
modularapproachtosoftwaredevelopment;Informationsystemaudit.

ModuleIII:EnterpriseSystems
Enterprise Resources Planning (ERP): Features, selection criteria, merits, issues and
challenges in Implementation Supply Chain Management (SCM): Features, Modules in
SCMCustomerRelationshipManagement(CRM):Phases.KnowledgeManagementande
governance.NatureofITdecisionStrategicdecisionConfigurationdesignandevaluation
Informationtechnologyimplementationplan.

SecurityandEthicalChallenges:EthicalresponsibilitiesofBusinessProfessionalsBusiness,
technology; Computer crime Hacking, cyber theft, unauthorized use at work; Piracy
softwareandintellectualproperty;PrivacyIssuesandtheInternetPrivacy;Challenges
workingcondition,individuals;HealthandSocialIssues,Ergonomicsandcyberterrorism;

RecommendedBooks:
1. EnterpriseResourcePlanning&Mgment.ofInformationSystem,CSVMurthy,HPH
2. ManagementInformationSystem,Launden&Launden,Pearson
3. ManagementInformationSystem,EffyOz,Cengage
4. ERP,LeonAlexis,TMH
5. MISInKnowledgeEconomyJoseph&MohapatraPHI
6. ERPConceptandpracticesGargandKrishnaPHI
7. ManagementInformationSystemJamesOBrianTMH
8. ManagementInformationSystem,Jawadekar,McGrawHill

19

MBA208:BUSINESSCOMMUNICATION

ModuleI
InterpersonalandInterculturalCommunicationSkills
1.1.1 Crosscultural communication: Crosscultural issues which affect Communication
across different Cultures, Culture and nonverbal communication ,Effective
interculturalcommunication.
1.2
Persuasive communication: the process of persuasion, formal and informal
persuasion.
1.3 NegotiationSkills
1.4
Presentationskills:Planning,StructureandDelivery.

ModuleII BusinessWriting
2.1 Developingcoherentparagraphs
2.2 Prciswriting
2.3 Business letters: writing routine and persuasive letters positive and negative
messages.
2.4 Writingmemos,circulars,noticesandemails,
2.5 Business reports: what is a report , kinds and objectives of reports, Process,
StructureandLayout.
2.6 Writingbusinessproposals
2.7 Meetings:AgendaandMinutes.

ModuleIII Softskills
3.1 Howcommunicationskillsandsoftskillsareinterrelated
3.2 Leadershipskills
3.3 GroupDynamics:
3.4 GroupDiscussions
3.5 Interviewskills
3.6
Telephoneetiquettes.
3.7 Businessetiquettes.

RecommendedBooks:
1. BusinessCommunicationToday,Boveeetal,Pearson
2. BusinessCommunication,Lesiker,etal,McGrawHill
3. BusinessCommunication,Viswanathan,HPH
4. BusinessCommunicationforManagers,Penrose,RasberryMyers,Cengage
5. DevelopingSoftSkills,Cornerstone,Pearson
6. SkillsDevelopmentforBusiness&Managementstudents,Oxford
7. EffectiveTechnicalCommunication,Rizvi,TMH
8. CaseStudiesforOrganisationalCommunication,Keytone,Jaico

20

MBA209:BUSINESSCOMMUNICATIONLAB

ModuleI
Casestudieshighlightingcrossculturalissues
NegotiationSkillspracticethroughroleplaysindifferentsituations
Extempore
DeliveringOralPresentations

ModuleII
Practiceshouldbeprovidedinfunctionalwritingbyusingsamples.Theprinciplesof
ProcessWritingshouldbeusedtoteachwritingskills.Thefocusshouldmainlybeon:

Thedevelopmentofcoherentparagraphs
Preciswriting
WritingBusinessletters
Writingmemos,circulars,noticesandemails,
WritingBusinessreportsandbusinessproposals
Preparingagendaandminutesformeetingsthroughmockmeetings

ModuleIII
Practiceshouldbeprovidedthrough:

Activitiesdesignedtohighlightleadershipandteamskills,
GroupDiscussions
Grouppresentations
Oralcaseanalysisinsmallgroups
Mockinterviews
Telephoneetiquettespractice

LabTests:
1stLabtest15marks.
2ndLabtest15marks.
3rdLabTest20marks.
(The1stand2ndLabtestandwillbebasedonthepracticeprovidedduringLabsessions
duringthesemesterTherewillbenotestingoftheoreticalknowledge.)
The3rdLabtestwilltestthesoftskillsalongwiththelanguageskills.Studentsare
requiredtopreparepresentationswithasetofslides(text/visual)ontopics(preferablyofa
nontechnicalnature)chosenbythemwiththeapprovaloftheconcernedfacultymember
.Eachstudentwilldeliveronepresentationtotheclassandthetopicchosenforthepurpose
shouldnotberepeatedbyothers.Otherfacultymembersofthecollegemayalsobeinvited
toformapanel.
Thepresentationswillbeevaluatedonthebasisofthefollowingcriteria:

Formatforpreparationofslides
Contentfocus:Innovativeidea
Powerofvisuals
Extentofpersuasiveness,structure,economy,distributionvisual/verbal

21

Languagefocus:Pronunciation
Grammar
Choiceofwordsandsentencestructure
Presenterfocus:Involvement
Rapportwithaudience
Bodylanguage
Paralanguage
Handlingthequestionanswersession

MBA210:MIS&ERP(LAB)

MSProject:

(i)
GettingStartedwithMicrosoftProject:ManagingyourProjectswithMicrosoft
Project,StartingMicrosoftProject,ExploringViews,ExploringReports,Creatinga
NewProjectPlan,SettingNetworkingDays,EnteringProjectProperties.

(ii)
Getting a Task List: Entering Tasks, Project Management Focus; Defining the
RightTasksfortheRightDeliverable,EstimatingDurations,ProjectManagement
Focus;HowdoyoucomeupwithAccurateTaskDurations,EnteringaMilestone,
Organizing Tasks into Phases, Project Management Focus: TopDown and
BottomupPlanning,LinkingTasks,DocumentingTasks.

(iii)
Setting Up Resources; Setting Up people Resources, Setting up equipment
Resources,SettingupMaterialResources,EnteringResourcePayRates,Project
management Focus: Getting Resource Cost Information, Adjustment Working
TimeforIndividualResources,DocumentingResources.

(iv)
AssigningResourcestoTasks:AssigningResourcestoTasks,AssigningAdditional
Resources to a Task, Project management Focus: When should Effort Driven
SchedulingApply,AssigningMaterialResourcestoTasks.

ERP:OpenSourceSoftware

RecommendedBooks
1.MicrosoftOfficeProject2007,Marmel,Wiley

22

MBA211:ResearchMethodology&SPSS(Lab)

Assignment1:LearningtheBasicsofSPSS.
Assignment2:LookingatFrequencyDistributionsandDescriptiveStatistics.
Assignment3:PresentingDatainGraphicForm.
Assignment4:TestingResearchHypothesesforTwoIndependentSamples.
Assignment5:TestingResearchHypothesesaboutTwoRelatedSampled.
Assignment6:ComparingIndependentSampleswithOnewayANOVA.
Assignment7:comparingrelatedSampleswithOnewayANOVA.
Assignment8:MeasuringtheSimpleRelationshipbetweenTwoVariables.
Assignment9:DescribingtheLinearRelationshipbetweenTwoVariables.
Assignment10:AssessingtheAssociationbetweenTwoCategoricalVariables.
Assignment11:EnteringDatausingProgramsotherthanSPSS.
RecommendedBooks:
1. Ready,Set,GO!AStudentGuidetoSPSS,ThomasPavkov,KentPierce,TMH.
2. SPSSforWindowsstepbystep,George&Mallery,Pearson
3. DataAnalysiswithSPSS,CarverandNash,Cengage.

23

nd

2 Year
3rd Semester Core Papers

MBA301 Cost&ManagementAccounting
MBA302 Banking&InsuranceManagement
MBA303 BusinessCorporateLaw
MBA304 Entrepreneurship&ManagementofSME

24


MBA301:COSTANDMANAGEMENTACCOUNTING

ModuleI:IntroductiontoCostAccounting
Introduction,Terminology(Cost,costing,costunit,costcentre,profitcentre,costobject),
ObjectivesofCostAccounting,CostAccountingVsFinancialAccounting,NecessityforCost
Accounting, Methods of costing & types of costing, Classification of costs (by nature, by
activities,bybehaviour,bytime,inrelationtomanagerialdecisionmaking),Preparationof
costsheet,Jobcosting,ContractCosting,ProcessCosting,Jointproductsandbyproducts,
Reconciliationofcostandfinancialaccounts.

ModuleII:ManagementAccounting
Definition, Scope and functions of Management Accounting and difference between
Management Accounting and Financial Accounting, Breakeven and Costvolumeprofit
analysis, Marginal costing and practical application (In situations like key factor analysis,
optimizing product mix, make or buy decision, discontinuance and diversification of
products,acceptorrejectspecialoffer,closedownofoperations).

ModuleIII:BudgetaryControl&StandardCosting
Budgeting process, Preparation of Sales or Revenue budget & other budgets, Flexible
budgeting,MasterBudget,EfficiencyRatio,ActivityRatio,CapacityRatio,StandardCosting
Objectives, Variance analysis Interpretation of variances, Decisions under risk and
uncertainty,Costcontrolandcostreduction.

CASEANALYSISCOMPULSORY

RecommendedBooks:
1. CostandManagementAccounting,M.Hanif,TMH
2. ATextBookofCost&ManagementAccounting,M.N.Arora,Vikas
3. ManagementAccounting,Shah,Oxford
4. CostAccountingRaviMKishore,Taxmann
5. CostAccounting,Jawaharlal&Srivastava,TMH
6. Management&CostAccounting,Drury,Cengage

25

MBA302:BANKINGANDINSURANCEMANAGEMENT

ModuleI OverviewofBanking
EvolutionofBanking,BankinginIndia,TypesofBanks,RolesofBanks(viz.Intermediation,
Paymentsystem,Financialservices),BankingRegulations,BASELNorms,BankingProducts
Feebasedandfundbased.

Micro creditsize of loan, target user, utilization of loan product, terms and conditions:
MicrosavingsLifecycleneeds,personalemergencies,disasters,investmentopportunities,
Micro finance creditlending modelcommunity banking model, cooperative model, SHG
model,Graminjointliabilitygroupmodel,villagebankingmodel.

ModuleII BasicsofInsurance:
Indemnity, Insurable interest, Materiality of facts, Uberimmaefidae and implications, Duty
of disclosure. Types of Insurance : Life Insurance, General Insurance, Health & Medical
Insurance,PropertyrelatedInsurance,LiabilityInsurance,Reinsurance.Principlesgoverning
marketingofinsuranceproducts.InsuranceRegulationandRoleofIRDA.
Microinsuranceriskfacedbythepoor,definingmicroinsurance,enablingenvironmentfor
micro insurance in the Indian context, demand and supply of micro insurance, Delivery
mechanismmicro insurance modelspartneragent model, Full service model, Community
basedmodel,providermodel.Linkingmicrocreditwithmicroinsurance,IRDAregulations
onmicroinsurance.

ModuleIII ManagementTechniques&Process:
BankManagement:LiquidityManagement,InvestmentManagement,LoanManagement,
LiabilityManagement,CreditManagement,RiskManagement
Insurance Management: Definition of Risk, Classification of Pure Risks: Personal Risks,
Property Risks, Liability Risks, Failure of Others, Overlapping Risks; Rules of Risk
Management,RiskManagementTechnique,RiskManagementProcess:underwritingTPA
basicassessment,claimmanagementofclaimsettlement.

Casediscussionandanalysiscompulsory

RecommendedBooks:

1. BankingTheory,Law&Practice,GordonNatrajan,HPH
2. InsuranceManagement,S.C.Sahoo&S.C.Das,HPH
3. BankManagement&FinancialServices,Rose,Hudgins,McGrawHill
4. RiskManagement&Insurance,Trieschmann,Hoyt,Sommer,Cengage
5. BankingandInsurance,MohapatraandAcharya,Pearson

26

MBA303:BUSINESS&CORPORATELAW

ModuleI
LawofContract:

Contract Act: Offer and Acceptance, Consideration, Free consent, Legality of object and
consideration, Performance and Discharge of contract, quasi contract, Contract of
Guarantee, Bailment, Bailment(rights and duties of bailor and bailee), Agency (various
modesofcreatingagency,rightsanddutiesofagentsandprincipal).

LawofSales: Sale of Goods Act: Sale and Agreement to sell, Conditions and Warrantees,
Transferofproperty,Finderofgoods,Performanceofcontractofsale,Rightsofanunpaid
seller.

ModuleII EconomicLaws:

CompetitionAct2002:
ConsumerProtectionAct1986,
Industries(DevelopmentandRegulation)Act,1957
ForeignExchangeManagementAct,1999andRULES.

ModuleIII CompanyLaw:

Salient Features of Companies, Classification and Formation of Companies, Memorandum

and Articles of Association, Doctrine of Indoor Management, Appointment of Directors,
Meetings of Directors & Shareholders of Companies, Overview of different modes of
windingupofCompanies.

CASEDISCUSSIONCOMPULSORY
RecommendedBooks:
1. BusinessandCorporateLaw,SaravanavelandMohapatra,HPH
2. BusinessLaw,N.D.Kapoor,NewAge
3. BusinessLaw,Gulshan,Excel
4. LegalAspectsofBusiness,Pathak,TMH

27

MBA304:ENTREPRENEURSHIP&MANAGEMENTOFSMALLAND
MEDIUMENTERPRISES
ModuleI:

UnderstandingEntrepreneurship

ConceptofEntrepreneur,EntrepreneurialMotivation
Entrepreneurship.
WhytostartBusinessEntrepreneurialcharacteristicsandskills
Entrepreneurialsuccessandfailures.
EntrepreneurialProcess

Stepsofentrepreneurialprocess
DecidingDevelopingMovingManagingRecognizing.

ModuleII: SettingupofasmallBusinessEnterprise.

IdentifyingtheBusinessopportunityBusinessopportunitiesinvarious
sectorsformalitiesforsettingupofasmallbusinessenterprise.
EnvironmentalpollutionRelatedclearances.
SicknessinSmallBusinessEnterprises.

CausesofsicknessSymptomsofsicknesscuresofsickness.

Govt.policiesonrevivalofsicknessandremedialmeasures.

ModuleIII: InstitutionalsSupportingSmallBusiness.

Central/StatelevelInstitution.

PreparationofaBusinessPlanElementsofaBusinessPlan.

KindsofBusinessplans

FinancialManagementWorkingCapitalmanagement.

Accounting&BookKeepingPreparationofFinancial

StatementMarketingManagement,problems&strategies

ProblemsofHRMRelevantLabourlaws.

CaseAnalysisCompulsory

RecommendedBooks:
1. EntrepreneurshipDevelopmentSmallBusinessEntrepreses,Charantimath,Pearson
2. SmallScaleIndustriesandEntrepreneurship,VasantDesai,HPH.
3. EntrepreneurshipinthenewMillennium,Kuratko&Hodgetts,Cengage
4. Entrepreneurship&NewVentureCreation,Sahay&Sharma,EB
5. EntrepreneurialDevelopment,Dr.S.S.Kharka,S.Chand
6. Entrepreneurship,Roy,Oxford

28

nd

2 Year
4th Semester Core Papers

MBA401 BusinessEthics&CorporateGovernance
MBA402 StrategicManagement

29

MBA401:BUSINESSETHICSANDCORPORATEGOVERNANCE

ModuleI

Ethics&Business.

What is Ethics, Nature and scope of Ethics, Facts and value, Ethical subjectivism and
Relativism, Moral Development (Kohlbergs 6 stages of Moral Development), Ethics and
Business,Mythofamoralbusiness.
Decision making (Normal Dilemmas and Problems): Application of Ethical theories in
Business (i) Utilitarianism (J.Bentham and J.S. Mill), (ii) Deontology (I. Kant) Virtue Ethics
(Aristotle). Economic Justice: Distributive Justice, John Rawls Libertarian Justice (Robest
Nozick)EthicalIssuesinFunctionalAreasofBusiness.Marketing:CharacteristicsofFreeand
Perfectcompetitivemarket,Monopolyoligopoly,EthicsinAdvertising(TruthinAdvertising).
Finance: Fairness and Efficiency in Financial Market, Insider Trading, Green Mail, Golden
parchate. HR: Workers Right and Duties: Work place safety, sexual harassment, whistle
blowing.

ModuleII

CorporateGovernance.

Origin and Development of Corporate governance, Theories underlying Corporate

Governance (Stake holders theory and Stewardship theory, Agency theory, Separation of
ownership and control, corporate Governance Mechanism: AngloAmerican Model,
GermanModel,JapaneseModel,IndianModel,OECD,emphasisonCorporategovernance,
Ethics and Governance, Process and Corporate Governance (Transparency Accountability
andEmpowerment).

ModuleIII RolePlayers.
RoleofBoardofDirectorsandBoardStructure,RoleofBoardofDirectors,RoleoftheNon
executive Director, Role of Auditors, SEBI Growth of Corporate Governance. Role of
Government, Corporate governance in India, Kumaramangalam Birla Committee, CII,
Report,CadburyCommittee.

CASEANALYSISCOMPULSORY

RecommendedBooks:
1. BusinessEthicsandCorporateGovernance,C.S.V.Murthy,HPH
2. BusinessEthics,Francis&Mishra,TMH
3. Corporategovernance,Fernado,Pearson
4. BusinessEthics&CorporateGovernance,S.Prabakaran,EB
5. CorporateGovernance,Mallin,Oxford
6. CorporateGovernance&BusinessEthics,U.C.Mathur,MacMillan

30

MBA402:STRATEGICMANAGEMENT

ModuleI:Introduction
Concept of strategy, Vision, Mission, Goal, Objective, Strategic Management Process,
Corporateplanninganoverview,SBU,Modesofstrategicdecisionmaking,Strategicintent,
Hierarchyofstrategy.

ModuleII: Strategyformulation.

Environmental Scanning, SWOT analysis, Internal and External environmental analysis,

Competition Analysis: Porters Five Forces Theory, Generic strategies, Competitive
Advantage,Valuechainanalysis,Mckineseys7sframework,BalanceScorecard.

ModuleIII: StrategicImplementationandControl
Stability, Growth, Turnaround, Retrenchment, Diversification, vertical integration,
Horizontal integration, Strategic alliance, merger and acquisition, Divestment, Business
PortfolioanalysisBCG&GECmatrixStrategicChoiceStrategicevaluationandcontrol
(includingtechniques)

Caseanalysiscompulsory

RecommendedBooks:
1. StrategicManagement&BusinessPolicy,Kazmi,TMH
2. StrategicManagement,R.SrinivasanaPHI
3. CorporateStrategy,Lynch,Pearson
4. BusinessPolicyandStrategicManagement,P.Subbarao,HPH
5. StrategicManagement,Haberberg&Rieple,Oxford
6. AnIntegratedapproachtoStrategicManagement,Hill&Jones,Cengage
7. StrategicManagement,U.C.Mathur,McMillan
8. StrategicManagement&Entrepreneurship,D.Acharya&A.Nanda,HPH
9. CasesinStrategicManagement,AmitaMital,TMH

31

ELECTIVE COURSES
Marketing
MBA305A:

ConsumerBehaviour

MBA306A:

Sales&DistributionManagement

MBA307A:

ServicesMarketing

MBA308A:

Product&BrandManagement

MBA403A:

IntegratedMarketingCommunication

MBA404A:

RetailManagement

MBA405A:

RuralandAgriculturalMarketing

MBA406A:InternationalMarketing

32

MBA305A:CONSUMERBEHAVIOR

ModuleI
TheoriesofConsumerBehaviour:Learningtheory,Psychoanalytictheory,Gestalt,Cognitive
theory, Psychological field, Blackbox Models, Distributive Approach, Consumer decision:
Process approach, Factors influencing consumer decision making, Segmentation,
Psychographics&VALS;DiffusionofInnovations.

ModuleII
IndividualDeterminantsofBehaviourPersonality,perception,attitude(attitudinalmodels),
learning, Motivation, Group influence on consumer behaviourSocial class, Social groups,
Opinion leaders. Culture, Subculture, Cultural relevance to marketing decisions,
Characteristicsofculture,CulturalValues,CulturalChanges,Crossculturalunderstandings.
Family:Role&Structure,FamilyLifeCycle,Purchasingdecisions,Changingroleoffamilies.

ModuleIII
Models of Consumer Behaviour; HowardSeth Model, AngleBlackwellKollat
(MultimediationModel),NicosiaModel.SethsFamilyDecisionmakingModel.

RecommendedBooks:
1.
ConsumerBehaviourSchiffmen,KanukPearson
2.
ConsumerBehaviourLoudav&DellaBittaTMH
3.
ConsumerBehaviourSujaR.NairHPH
4.
ConsumerBehaviourBlackwell/Minlard/EngelCengage
5.
ConsumerBehaviourMujumdarPHI
6.
ConsumerBehaviourM.S.Raju,DominiqueXardelVikas
7.
ConsumerBehaviourBatra&KarmiExcelBooks

33

MBA306A:SALESANDDISTRIBUTIONMANAGEMENT

ModuleI
Sales Management; Objectives and Functions, Setting up a sales organization, Personal
Selling, Management of Sales force, Recruitment & Selection, Training, Motivation and
Evaluation, Compensating Sales Force, Sale forecasting, Territory Management, Sales
Budget,SalesQuota.

ModuleII
DistributionManagement,DesignofDistributionChannel,ChannelConflict,Cooperation&
ComPetition,Verticalmarketingsystem,HorizontalMarketingsystem,DesigningCustomer
OrientedMarketingChannels:Wholesaling,Retailing.

ModuleIII
OrderProcessing,Transportation,Warehousing,Inventory,MarketLogisticsDecision,SCM,
EmergingTrends.

Caseanalysiscompulsory

RecommendedBooks:
1.
Sales&DistributionManagementHavaldar,CavaleTMH
2.
SalesManagementStill,Cundifts,GovaniPearson
3.
Sales&DistributionManagementS.L.GuptaExcelBooks
4. Sales&DistributionManagement,ChunnwalaHPH
5.
Salesmanship&SalesManagementSahu&RautVikas
6.
Sales&DistributionManagement,PandaandSahadev,Oxford

34

MBA307A:SERVICESMARKETING

ModuleI
Emergence of Service Economy, Challenges, Service Consumer Behaviour, Service
Encounter,Blueprint,ServiceDelivery,Servicescapes,ServiceStrategy(7ps),Servicefailure
&Recovery,ServiceTaxProvision.

ModuleII
Quality Issues and Models, Gap Analysis, SERVQUAL, DemandSupply Management,
Branding,Packaging,Pricing,Promotion,ServiceResearch.

ModuleIII
Marketing of service SectorFinancial Services, Tourism Services, Education Services,
Informationservices(ITES),CRMinServiceSector,HealthServices,HealthTourismServices

Caseanalysiscompulsory

RecommendedBooks:
1.
ServicesMarketingZeithmal,Bituer,Gremler,PanditTMH
2.
ServicesMarketingLovelock,Wirtz,ChatterjeePearson
3.
ServicesMarketingShajahanHPH
4.
ServicesMarketingRao,Pearson
5.
ServicesMarketingApteOxford
6.TextbookofMarketingofServicesChowdharyandChowdhary,Mcmillan
7.
ServicesMarketing&ManagementB.Balaji,S.Chand

35

MBA308A:PRODUCTANDBRANDMANAGEMENT

ModuleI
ProductsConcepts,Planning,NewProduct,DevelopmentStrategies,,LaunchingStrategies,
PLC, Portfolio ManagementBCG,GE, Porters Model, Competitors Analysis, Customer
Analysis,Marketpotential,ProductDemandpatternandTrendAnalysis.

ModuleII
BrandingDecisions, Branding Strategies, Cobranding strategies, Brand leveraging
strategies,Positioning,Architecture,brandImageandBrandidentity,BrandIdentityPrism,
Brandextensions.

ModuleIII
Packaging,Labeling,BrandRejuvenation,BrandSuccessstrategies,BrandResilience,Brand
EquityBrandvaluation,Buildingglobalbrands,Brandingfailures.

Caseanalysiscompulsory

RecommendedBooks:
1.
ProductManagementLehmann&WinnerTMH
2.
StrategicBrandManagementKellerPearson
3.
ProductandbrandmanagementK.VenugopalRaoHPH
4.
ProductandBrandManagementU.C.MathurExcelBooks
5.
ProductManagementCanandanTMH

36

MBA403A:INTEGRATEDMARKETINGCOMMUNICATION

ModuleI
Integrated Marketing Communication, IMC Planning Process Advertising; 5Ms, Social and
EthicalIssuesinAdvertising,,DevelopingAdProgrammes,SettingObjectives,AdBudgets,
DesigningMessage,MediaSelectionandPlanning,AdResearch,EvaluationandControl.

ModuleII
Sales Promotion, Types, Planning Sales Promotion Programmes, Personal Selling, Role,
AdvantagesandDisadvantages,PersonalSellingSkills.

ModuleIII
Power of Publicity, Public Relations, Direct Marketing Process, On Line Advertising, Social
Networking,Challenges,NetworkMarketing,AdvertisingInMulticulturalEnvironment.

Caseanalysiscompulsory

RecommendedBooks:
1.
Advertising&PromotionsanIMCPerspectiveShah&DSouzaTMH
2.
IntegratedMarketingCommunicationNirajKumarHPH
3.
Advertising&SalesPromotionKazmi&BatraExcellBooks
4.
AdvertisingManagementBatra,Myers,AnkerPearson
5.
AdvertisingManagementwithIntegratedBrandPromotionCengage
6.
AdvertisingManagementJethwaneyJainOxford
7.
AdvertisingAnIMCPerspectiveMurthy,BhojannaExcelBooks

37

MBA404A:RETAILMANAGEMENT

ModuleI
Growthofretailing,RetailTheories,Typesofretailers,RetailFormats,RetailConsumer
Behaviour,RetailMarketingMix.,RetailMarketStrategy.

ModuleII
Retail Location Decisions, Merchandise Planning, Managing Assortments, Store
Management,Layout,Design,SpaceManagement,VisualMerchandising,RetailAesthetics,
CustomerService,RetailAtmospherics,RetailEquity,RetailPurchasePlanning.

ModuleIII
RetailCommunicationMix,RetailPricing:PriceSetting,PricingStrategies,ManagingRetail
Brands,RetailSupplyChain,CRM,HRMPracticesinRetail,TechnologyinRetailing,Futureof
Retailing.

Caseanalysiscompulsory

RecommendedBooks:
1.
RetailManagementBerman,EvansPearson
2.
RetailManagementBajaj,Tulsi&SrivastavaOxford
3.
RetailManagementDunueLuschCengage
4.
RetailingManagementLevy,Weitz,PanditTMH
6.
FundamentalsofRetailingMadaanMCGrawHill
7.
RetailManagementAsifSheikh,KaneezFatimaHPH

38

MBA405A:RURAL&AGRICULTURALMARKETING

ModuleI
Ruralmarketstructure,RuralconsumerBuyingBehaviour,Ruralmarketenvironment,Rural
Marketing Information System, Research & Forecasting, Rural demand, Segmentation,
Targeting,Positioning,Problemsofruralmarketing,RuralMarketingagencies.

ModuleII
Rural Marketing Mix: Product Decisions, Pricing Decisions, Promotion Decisions,
Distribution, Channel Management, Relationship Management Physical Distribution, Sales
forcemanagement

ModuleIII
Agri Marketing: Scope, Role in Economic Development, Demand and Supply of Farm
Products, Marketing of Agricultural inputs and farm products, Strategy for Agricultural
Marketing.

Caseanalysiscompulsory

RecommendedBooks:
1.
RuralMarketingBadi&BadiHPH
2.
RuralMarketingDogra,GhumanTMH
3.
RuralMarketingK.RamakrishnanPearson
4.
RuralMarketingKashyap,RautBiztantra
5.
RuralMarketingT.P.GopalaswamyVikas

39

MBA406AINTERNATIONALMARKETING
.
ModuleI
ConceptualframeworkofInternationalMarketing:Basicdifferencesbetweendomesticand
International marketing International Marketing Environment. EPRG frame work in
Internationalmarketing,stagesofdevelopmentintoGlobalMarketing.

ModuleII
IndianForeignTrade:IndianTradePolicyRecenttrendsinIndiasForeigntradeExport
Assistance,InstitutionalInfrastructureforExportPromotioninIndia.
Identification of
ForeignMarkets:ProductPlanningforExportsExportpricingMarketEntryandOverseas
DistributionSystemPromotingproductsinternationally.

ModuleIII
OverseasMarketResearch:MarketingPlanforExportsNewTechniquesinInternational
Marketing, International subcontracting Joint Ventures, Counter trade Arrangements,
Multinationals.Exportsfinance,riskexportdocumentsandprocedure.

TextBooks:

1. InternationalMarketing,JoshiR.MOxfordUniversityPress.
2. GlobalMarketingManagement,KeeganPearson.
3. Internationalmarketing,FransisCherunilamHPH

40

ELECTIVE COURSES
Finance

MBA305B:

ProjectAppraisal

MBA306B:

FinancialServices

MBA307B:

SecurityAnalysis&PortfolioManagement

MBA308B:

TaxationManagement

MBA403B:

DerivativesandRiskManagement

MBA404B:

StrategicFinancialManagement

MBA405B:

InternationalFinancialManagement

MBA406B:FinancialInstitutesandFinancialMarkets

41

MBA305B:PROJECTAPPRAISAL

ModuleI ProjectIdentificationandFormulation
Projectcharacteristics,Taxonomyofprojects,ProjectIdentification,Preparation,Screening
of Project Ideas, Tax Incentives and Tax Planning for project investment decisions, Zero
basedprojectformulation,UNIDOmanuals,DetailedFeasibilityStudyReport.

ProjectAppraisal:Technicalappraisal,Commercialappraisal,Economicappraisal,Financial
Appraisal, Management appraisal, Govt. projects and social projects, Social Cost benefit
analysis.EnvironmentalAppraisal.

ModuleIIProjectCostEstimateandRiskAnalysis
Costofproject,Componentsofcapitalcostofaproject,ProjectRiskAnalysis,Techniquesof
RiskAnalysis,ProjectOrganization.Infrastructureprojectscharacteristicsandissuesrelated
to infrastructure projects, state of infrastructure in India, New Approaches for
infrastructure,PPP,mixofgovt.supportandregulation.

ModuleIIIProjectEvaluationandAudit
Sourcesoffinancing,RoleofFinancialInstitutionsinprojectfinancing,Covenantsattached
tolending,DatarequiredforcalculationofNPV,PI,IRR,BCR,NBCR,Projectcostoverruns
andcostcontrol,Phasesofpostaudit,Typeofpostaudit,ProjectcloseoutofTerminalia.

RecommendedBooks:
1.
ProjectManagementBPatel,Vikas
2.
ProjectManagementandControl,NSingh,HPH
3.
ContemporaryprojectManagementT.J.KloppenborgCengage
3.
ProjectsP.ChandraTMH
4.
ProjectManagementK.NagarajanNewAge
5.
ProjectManagementPannerSelvam/SenthilKumar
6.
IntroductiontoProjectFinanceHRMachiRajuVikash
7.
ProjectManagementPintoPearson
8.
InternationalProjectManagement,Koster,Sage
9.
Guidelineonprojects,PrakashandShivkumar,HPH

42

MBA306B:FINANCIALSERVICES

ModuleI:
AnintroductiontoFinancialServices:
Meaning, Nature, Classification, Scope, Some special fund and nonfund based financial
services: Leasing, Hire purchase, Factoring, Retail finance, Mutual funds, Credit rating,
Securitization.

ModuleII: MerchantBanking&VentureCapital:
Nature&Scope,Structure,Services,Regulationsofmerchantbanking,Merchantbankersin
themarketmakingprocess,MerchantbankinginIndia.VentureCapital:Meaning,Features,
Scope, Importance. Methods of venture financing, Venture capital funds in India. Private
Equityandventurecapitalfinance.

ModuleIII: FinancialMarkets&Instruments:
Money Market: Features, Objectives, Importance, Call Money, Commercial Bills, Treasury
Bills,CommercialPapers,CertificateofDeposits.PlayersofMoneyMarket.
CapitalMarket:Newissuemarket,stockmarket,Methodsoffloatingnewissues,playersin
the new issue market, Advantages of primary market, stock exchange Constitution,
Control, Function, Listing of securities, Trading mechanism, Equity, Debentures, Bonds,
Warrants,ADRsandGDRs.

RecommendedBooks:
1.
FinancialMarketsandServicesGordon/NatarajanHPH
2.
FinancialServicesS.GurusamyTMH
3.
MerchantBankingandFinancialServicesK.RaviChandranHPH
4.
FinancialMarketsandInstitutionsJeffMaduraCengage
5.
FinancialServicesandMarketsP.PandianVikash
6.
FinancialMarketing,InstitutionsandFinancialServicesGomezPHI
7.
IndianFinancialSystemKhanTMH
8. FinancialServicesinIndia,Kothari,Sage

43

MBA307B:SECURITYANALYSIS&PORTFOLIOMANAGEMENT

ModuleI:
Investment&SecurityAnalysis
Introduction, Characteristics and objectives of Investment Management, Investment vs
gambling and speculation, Types of investors and avenues, New Issue market and Stock
Exchanges, Trading mechanisms in stock exchanges, Risk & Return, Stock Return and
Valuation, Bondreturn and valuation, Fundamental Analysis and Economic / Industry /
CompandyAnalysis,TechnicalAnalysis,EfficientMarketHypothesis.

ModuleII: PortfolioAnalysis&Management
Introduction, Phases of portfolio management, Portfolio analysis, Portfolio Selection,
Portfolio construction, Capital Market Theory (CAPM, CML, SML, , Efficient frontier with
Riskless lending and borrowing, Markowitz Model, Sharpe single index Model), Arbitrage
pricingtheory.

ModuleIII: PortfolioEvaluationandBehaviouralFinance

Portfolio revision, performance evaluation of portfolio, forecasting of portfolio

performance, psychological traits affecting investment decision, Explaining biases, fusion
investing,Bubblesandbehaviouraleconomics,Technicalanalysisandbehaviouralfinance.

RecommendedBooks:
1.
SecurityAnalysisandPortfolioManagementFisher/JodanPearson
2.
SecurityAnalysisandPortfolioManagementKevinPHI
3.
InvestnmentManagement,PreetiSingh,HPH
4.
InvestmentAnalysisandPortfolioManagementReilly/BrownCengage
5.
InvestmentAnalysisandPortfolioManagementP.ChandraTMH
6.
ValueinvestingandBehaviouralFinance,Parikh,TMH
7.
InvestmentManagementV.K.BhallaS.Chand
8.
InvestmentManagementandSecurityAnalysisD.K.KhatriMcmillan
9.
SecurityAnalysisandPortfolioManagementP.PandianVikash
10. SecurityAnalysisandPortfolioManagement,Mohapatra,Mishra&Das,HPH

44

MBA308B:TAXMANAGEMENT

ModuleI:
Income Tax: Definition: Cannons of Taxation, Assessee, Income, Previous
Year, Assessment Year, Gross avoidance, Planning, Exemption, Deduction, Rebate, Relief.
ResidentialstatusandtaxincidenceIndividualandCorporate,IncomeexemptedfromTax
Individual & Corporate, Computation of taxable income of individual, HUF, Firm &
Corporate.

ModuleII: TaxManagement:Rateoftaxandsurcharge,Taxrebate,TaxManagement
Submission of return and procedure of assessment, PAN, TAN, Priliminary ideas of
deduction and collection of Tax at source, Advance payment of Tax, Refund of Tax.
MinimumAlternateTax(MAT).SchemesofTax Planning,TaxPlanningforsalaries,Profits
andgainsofbusinessonprofession,CapitalGains,Employeesremuneration,Taxfactorin
dividendpolicy.

ModuleIII: IndirectTaxManagementCentralSalesTaxAct,1956,CustomsActand
Valuation,CentralExciseAct1944,ValueAddedTax(VAT).

RecommendedBooks:
1.
CorporateTaxPlanningandBusinessTaxProcedureSinghania/Singhania
Taxmann
2.
IndirectTaxesLawandPracticeV.S.DateyTaxmann
3.
IncomeTaxLawandPracticeN.HariHaranTMH
4.
StudentsGuidetoIncomeTaxSinghania/SinghaniaTaxmann

45

MBA403B:DERIVATIVESANDRISKMANAGEMENT

ModuleI FinancialDerivatives
Introduction , Definition of Financial Derivative , Features, Types of Derivatives, Basic
Financial Derivatives, History of Derivatives Market, Use of Derivatives, Critiques of
Derivatives. Traders in Derivative Markets, Factors contributing to the growth of
Derivatives. Financial Derivatives Market in India. Forward contract, Features of Forward
contract,ClassificationofForwardContracts.

ModuleIIFutureMarket,Contracting&Pricing
Introduction,FinancialFuturescontracts,TypesofFinancialFutures,Contracts,Evolutionof
Futures Market in India, Operators/Traders in Future Market, Functions and growth in
Future Market, Future Market trading Mechanism, Theories of Future prices. Hedging
ConceptsLong,Short,Cross.ForwardpricesVsFutureprices.

ModuleIIIForwardandSwapMarket:PricingandTradingMechanism
Introduction, concept, Types, Distinction between option and futures contracts, option
valuation,Determinantsofoptionpricing,BlackScholesoptionpricingmodel,Binomial
Option pricing model , Trading with option, Hedging with option; SWAP: Introduction,
concept,Nature,Evolution,Features,TypesofSwaps.OverviewofCommodityDerivatives.

RecommendedBooks:
1. Options,FuturesandOtherDerivativesHull/BasuPearson
2. FinancialDerivativesTheory,ConceptsandproblemsGuptaPHI
3. DerivativesandRiskManagementSrivastavOxford
4. OptionsandFutures,PatwariandBhargava,Jaico
5. RiskManagementandDerivativesStulzCengage
6. DerivativesandRiskManagementVarmaTMH
7. IntroductiontoDerivatives,Johnson,Oxford
8. FinancialDerivativesB.Mishra/S.S.DebashisExcelBooks
9. FinancialDerivativesKumarPHI
10. DerivativesSimplified,Bhaskar,Mahapatra,Sage
11. MasteringDerivativesMarkets,Taylor,Pearson

46

MBA404B:STRATEGICFINANACIALMANAGEMENT

ModuleI: CorporateRestructuring
Nature & objective, Forms of Corporate restructuring, Types and Theories of Mergers,
Reasonsformerger,Demerger,TakeoverandAcquisitions,BusinessAlliances,Divestitures.
LegalandProceduralAspects,TaxImplication.CrossborderacquisitionsandInternational
acquisitions.

ModuleII:StrategicFinancialManagement
Objectives of Strategic Finance Management, The 9S model, Strategic investigation of
growth,ValueChainanalysisandValueEngineering,SBU,LifeCycleCosting,StrategicCost
Management, Activity Based Costing (ABC), Objective Based Costing(OBC), Target Costing,
BalancedScorecard,SpecialPurposeVehicle,VentureFinance,EconomicValueAddedand
OwnersValueAdded.

ModuleIII:FinancialEngineering
Financial Innovations and Financial Engineering: Leverage Buy outoperations, Norms for
financing leverage buyouts, Corporate Control Mechanisms, Financially Engineered
Products.

RecommendedBooks:
1.
StrategicFinancialManagementRaviMKishoreTaxmann
2.
FinancialEngineering,MarshallandBasnsal,PHI
3.
StrategicFinancialManagementJakhotiyaVikash
4.
CreatingValuefromMergersandAcquisitionsSudarsaanPearson
5.
Mergers,AcquisitionsandCorporateRestructuring,Gaughan,Wiley
6.
Mergers,AcquisitionsandBusinessValuationR.VadapalliExcelBooks
7.
Mergers&Acquisitions,Weston,Weiver,TMH
8.
Mergers,Restructuring&CorporateControl,Weston,Chang,PHI
9.
CorporateRestructuring,Dasetall,HPH
10.
Mergers&AcquisitionsTextandCases,RajeshKumar,TMH

47

MBA405B:INTERNATIONALFINANCE

ModuleI: International Dimensions of Financial Management: The Emergence of

MNC,NatureoftheMNC,ObjectivesofthefirmandRiskManagement,DomesticFinancial
Management and International Financial Management, Multinational Capital Budgeting
applicationandinterpretation.

ModuleII: Managing Foreign Exchange exposure: Management of foreign exchange

risk, Management of translation exposure, Management of transactions exposure,
Managementofeconomicexposure.

ModuleIII: International Financial Markets: International Banking and Money market,

International Banking Services, Capital adequacy standards, International Money Markets,
International Equity Sources, Global Equity Markets, Methods of sourcing, Cross listing in
secondarymarkets,NewEquityissues,InternationalDebtssources,DebtManagementand
Funding Goals, International Debt, Instruments, International bank loans, Euro notes,
InternationalBondMarket.

RecommendedBooks:
1.
InternationalFinancialManagementSharan,TMH
2.
InternationalFinancialManagementMadhuvijExcelBooks
3.
InternationalFinancialManagementApteTMH
4.
InternationalFinancialManagementSiddaiahPearson
5.
InternationalFinancialManagementV.A.AvadhaniHPH
6.
InternationalFinanceAcaseBookDesaiWiley
7.
InternationalFinanceOBrienOxford

48

MBA 406B: Financial Institutions and Markets

Module - I : Financial Markets:
Financial System and Financial Markets- Meaning, Types, Classification of Financial
Markets, Money Market, Call money Market, Govt. Securities Market. Capital Market, Debt
Market, Primary and Secondary Market, Interlinking Financial Market-Indian and Global
Financial Markets.
Module - II : Financial Institutions:
Broad Categories- Special Characteristics, Money Market Institutions, Capital Market
Institutions, Financial Services Institutions, Functions and structure introduced,
Stock Exchanges: Constitution, control, functions, Prudential Norms, SEBI Regulations,
Sensitive Indices, Investor Services, Grievance Redressal Measures.
Financial Services Institutions: Clearing Corporation of India Ltd, Discount and Finance
House of India Ltd, National Securities Depository Ltd, Securities Trading Corporation of
India Ltd. Credit Rating Institutions.

Financial Instruments: Commercial Papers, Certificate of Deposits, Treasury Bills,

Commercial Bills, Gilt-edged Securities, Equity Shares, Dematerialisation,
Preference
Shares, Debentures, Warrants and Convertibles, ADRs and GDRs, Derivatives- Options and
Futures,
Module - III : Indian Financial Institutions:
Commercial Banks- Roles, Functions, Regulations, Public Sector, Private Sector and Foreign
Banks, Development Banks: IFCI, IDBI, SFCs, NABARD, RRBs, SIDBI, IIBI, NonBanking Financial Institutions, Insurance Companies- Public and Private, Invesment Policy,
Regulatory Authority
Text Books:
1.
2.;
3.

Financial Markets and Institutions, S Gurusamy, Thomson

Management of Indian Financial institutions, Srivastava,Nigam HPH
Financial Services in India, Kothari, Sage

49

ELECTIVE COURSES
HR
MBA305C:

HumanResourcePlanning

MBA306C:

CompensationManagement

MBA307C:

PerformanceManagement

MBA308C:

HumanResourceDevelopment

MBA403C:

EmploymentLegislations

MBA404C:

OrganizationalChangeandDevelopment

MBA405C:

IndustrialRelations

MBA406C:CrossCulturalandGlobalHRM

50

MBA305C:HUMANRESOURCEPLANNING

ModuleI:

HumanResourcePlanning:

ConceptandObjectivesofHRP,TypesofHRplan,FactorsaffectingHRP,ApproachesSocialDemand
Approach,RateofReturn ApproachandManpowerRequirementApproach, Evolutionandgrowth
ofHRP,QualitativeandQuantitativeDimensionsofHRP,LabourMarketBehaviouranditsimpacton
HRP.

Human Resource Information System: Concept, Objectives of HRIS, Types of information,

sources of information, Method of data collection, Procedure of maintaining HRIS at macro and
microlevel.

ModuleII: HumanResourcePlanningProcess:
Forecast and Projection, types of HR forecasts, Methods of HR demand forecasting at macro and
micro level. Supply forecasting Wastage analysis, Age population balance, Pattern of internal
movementsofemployeesintheorganization.

ModuleIII: Careerplanning
SuccessionPlanning:concept,objectivesandprocess,Careerplanninganddevelopment,Stagesof
career, Early Career and Midcareer crisis and its management. Human Resources Audit: Scope,
CharacteristicsandProcessofHRaudit,HumanResourceAccounting.

RecommendedBooks:
1.
HumanResourcePlanning,BhattacharyaEB
2.
HumanResourcePlanningandAudit,ArunSekhriHPH
3.
StrategicHumanResourcePlanning,VivekParanjpee,Allied
4.
StrategicHumanResourcePlanning,BelcourtandMcBeyCengage
5.
StrategicStaffing,Phillips,GullyPearson

51

MBA306C:COMPENSATIONMANAGEMENT

ModuleI: COMPENSATIONMANAGEMENT
Conceptual Framework of Compensation Management: Concept and Components of
Wages, Theories of wages: Subsistence theory, Wage Fund Theory, Marginal Productivity
theory, Residual claimant theory, Bargaining theory, Criteria of wage fixation. Methods of
Payment, Broad banding, Executive compensation, Emerging trends of compensation
managementinITindustries.

ModuleII: WAGEDETERMINATION:
Principlesofwageandsalaryadministration,JobEvaluation:Concept,Scope,Methodsand
techniques,Performance based pay systems; Knowledge based pay system, market based
paysystem,Incentivebasedpaysystem,Typesofincentiveplans,Wagedifferentials.

ModuleIII: WAGEADMINISTRATIONININDIA:
WagePolicyinIndia,MethodsofwagedeterminationinIndia,ThePayCommission,Wage
Boards: Structure, Scope and functions, Role of Collective bargaining in wage
determination,TheRateofMinimumWagesAct.

RecommendedBooks:
1.
UnderstandingWageandCompensationSystem,A.M.Sharma,HPH
2.
CompensationandRewardManagement,B.D.SinghEB
3.
Compensation,Milkvichetal,McGrawHill
4.
CompensationManagementinaKnowledgeBasedWorld,HendersonPearson

52

MBA307C:PERFORMANCEMANAGEMENT

ModuleI: PerformanceManagement(PM)ConceptualFrameWork:
Introduction to Performance Management, nature, scope, importance, process of
Performance Management, link between Performance Management and Performance
Appraisal,BenefitsofPerformanceManagement,PerformancePlanning,RoleAnalysisand
EvaluatingPerformanceManagement.

PerformanceAppraisal&PotentialAppraisal:
Meaning of Performance appraisal, methods and approaches to performance appraisal,
Obstacles in appraisal, Designing appraisal for better results, Performance Appraisal
Interview,PotentialAppraisal.

ModuleII:
3600 feedback, Assessment centers, Performance reviews, Coaching and Counseling,
PerformanceManagementinManufacturing,ServicesandITSectorwithspecialreference
toNALCO,StateBankofIndia,InfosysandITC,Strategiesforimprovingperformance.
PerformanceManagementanddevelopment,PerformanceManagementandpay.

ModuleIII: PerformanceManagementApplication&Improvement:
Performance Management for Teams, Performance Management in practice, Analyzing
Performanceproblems.PerformancecounselingConcept,PrinciplesandSkillscompetency
basedPerformanceManagement.

Performance Management linked Reward Systems Reward Management, Objectives,

Components of Reward System, Linkage of Performance Management to Reward and
Compensation Systems Do only what you get paid for Syndrome, Types of pay for
PerformancePlansIndividualbased,TeamBased,PlantWidePlansandCorporateWide
Plans.

RecommendedBooks:

a. PerformanceManagement,AquinisPearson
b. PerformanceManagement,Chadha,Macmillan
c. PerformanceManagement,Armstrong,Michael,Baron,Jaico
d. PerformanceManagement,CardyPHI
e. PerformanceManagement,Kohli,DebOxford
f. PerformanceManagement,DSharma,HPH
g. PerformanceManagementSystem,R.K.SahuEB
h. PerformanceManagementandAppraisal,TVRao,Sage

53

MBA308C:HUMANRESOURCEDEVELOPMENT

ModuleI: Evolution&ConceptofHRD
Concept, importance, objectives, evolution of HRD, Relationship between HRM and
HRD/Training.HRDfunctions,RoleofanHRDProfessional,HRDclimate&itselements,HRD
Matrix,HRDProcess,HRDProcessmodels,RoleoflineManagersinHRD.

Assessing HRD needs: Concept and purpose of Needs Assessment, Training HRD Need,
Techniques of training Need Assessment (TNA), Levels of Need Analysis. Task analysis,
PersonsAnalysis,Organizationalanalysis,

ModuleII: ImplementingHRDProgrammes
LearningandHRDLearningandInstruction,MaximizingLearning,IndividualDifferencesin
the Learning Process, Learning Strategies and Styles. HRD Interventions Strategy and
TypesandEvaluating.

Introduction, Training Delivery Methods, On the job (OJT) Training Methods JIT,
Simulation, Job Rotations, Coaching and Mentoring Classroom Training Approaches
Lecture approach, Discussion Method, Experiential Methods, Computer based Training
Methods.

ModuleIII:OrganisationalDevelopment&HRD
Evaluation Purpose of HRD Evaluation, Models and Framework of Evaluation
KirkpatricksframeworkandotherModels.DatacollectionforEvaluation,ResearchDesign,
EthicalIssues,AssessmentoftheImpartofHRDProgram.

Organizational Development Concepts and Theories. Organizational CultureWork force

diversity & HRD, Managing Workforce Diversity, labour Market changes, adapting to
demographic changes. HRD practices in manufacturing and services sector. Issues and
ChallengesofHRDIncrossculturalenvironmentforGlobalworkforce.

RecommendedBooks:
1. HumanResourceDevelopment,Dr.D.K.BhattacharyaHPH
2. HumanResourceDevelopment,Werner/DesimoneCengage
3. HumanResourceDevelopment,T.V.Rao,Oxford
4. OrganizationDevelopmentandTransformation,McGrawHill
5. HumanResourceDevelopmentandManagement,A.M.Sheikh,S.Chand

54

MBA403C:EMPLOYMENTLEGISLATIONS

ModuleI: LabourLegislation:
Need, objectives, scope, growth of labour legislation in India. Legislations on working
conditions,FactoriesAct,1948,MinesAct1952,ContractLabour(RegulationandAbolition)
Act,1970.

ModuleII: Legislationsconcerningwages

PaymentofWagesAct,1936,PaymentofBonusAct1965,EqualRemunerationAct,1976,
The Workmens Compensation Act, 1923, Employees State Insurance Act, 1948, The
EmployeesProvidentFundAct,1952&1995.

ModuleIII: IndustrialRelationsLegislations

Payment of Gratuity Act, 1972, Indian Trade Union Act 1926, Industrial Employment
StandingOrderAct,1946,IndustrialDisputeAct1947.

RecommendedBooks:
1.
IndustrialJurisprudence&LabourLegislation,A.M.Sharma,HPH
2.
IndustrialRelations,TradeUnion&LabourLegislation,Sinha,Sinha,Shekhar,
Pearson
3.
LabourLaws,Taxmann
4.
IndustrialandLabourLegislations,L.M.PorwalandSanjeevKumarVrinda

55

MBA404C:ORGANIZATIONALCHANGE&DEVELOPMENT

ModuleI: OrganisationalChange:
Concept,forcesandtypesoforganizationalchangeExternalandInternal,Recognizingthe
needforchange,problemdiagnosis,TheSixBoxorganizationalModel,The7Sframework,
Identifying alternate change techniques , Resistance to change, Managing resistance to
change,Theprocessoforganizationalchange.IncrementalChangeVsDisruptiveChange.

ModuleII:ManagingChange:
Managing Change: Planning, Creating the support system,Internal Resource Persons (IRP)
andExternalagent,managingthetransition,organizationrestructuring,reorganizingwork
activities, strategies, process oriented strategies, competitor and customer oriented
strategies.

ModuleIII: OrganisationalDevelopment:
OrganisationalchangeandprocessConsultation,OrganisationDevelopmentODprocess,
ODInterventions,ActionResearchorientation,EvaluatingODEffectiveness.

Managers as change agents, Internal and external change agents, Organizational change
anditsmanagementinmanufacturingandservicesectorsPowersectorreformsinOrissa.

RecommendedBooks:
1.
ManagingOrganizationalChange,PalmerDunfordAvinTMH
2.
ManagementofOrganizationChanges,K.Harigopal,ResponseBook
3.
OrganizationChange&Development,KavitaSingh,Excel
4.
Organisationalstructurechangeandmanagement,Bhattacharya,HPH
6.
TraininginOrganizations,Goldstein,FordCengage.

56

MBA405C:INDUSTRIALRELATIONS

ModuleI: IndustrialRelation:
Concept, Scope and Approaches to Industrial Relations Unitary, Pluralistic, and Radical
approach, Industrial Relations Systems (IRS), Values in IR. Role of State in Industrial
RelationsinIndia.

Trade Unionism: Concept, structure and function, Union Registration and Recognition,
Theories on Trade Unionism Selling Pearl man, Sidney and Beatrice Webb, Karl Marx,
RobertHoxieandMahatmaGandhi,WhiteCollarTradeUnions,TradeUnionMovementin
India.

ModuleII: IndustrialDispute:causes,types,methodsofsettlementofdisputeinIndia,
CodeofDisciplineandGrievanceManagement.

Collective Bargaining: Meaning, Concept and functions, Types of Bargaining, Process of

Bargaining,EmergingTrendsinCollectiveBargaining,TheoriesofCollectiveBargainingby
M.W.chamberlain,AllanFlanders,WaltonMckersieandSidney&BeatriceWebb.Levelsof
bargainingandagreements,negotiationtechniquesandskills.

ModuleIII: TripartismandIR,ILC&SLC.ILOStructureandFunctions.Conventionsand
Recommendations.BipartismlinkwithTripartism,StrengtheningTripartiteSocialDialogue.

WorkersParticipationinManagement:Concept,Scope,Levelsandfunctions,Farmsof
WorkersParticipation,WorkersParticipationinothercountries.

RecommendedBooks:

1.
IndustrialRelations,C.S.VenkataRatnam,Oxford
2.
IndustrialRelations,TradeUnions&LabourLegislation,Sinha&Shekhar,Pearson
3.
DynamicsofIndustrialRelations,Mamoria,GankarHPH
4.
HRM&IndustrialRelations,P.SubbaRao,HPH
5.
IndustrialRelations,MonappaTMH
6.
IndustrialRelations,BalasubramanianEverestPublishingHouse
7.
EmployeeRelationPNSingh,NirajKumarPearson

57

MBA406CCROSSCULTURALANDGLOBALHRM

ModuleI;GlobalBusinessEnvironmentandHumanComponent:
Global Business Environment and Human and Cultural variables and Cross cultural
differencesandmanagerialimplication;crossculturalresearchmethodologyandHofstede
study.

ModuleII;CrossCulturalmanagement:
Cross Cultural Leadership and Decision making, Cross Cultural Communication and
negotiation.

ModuleIII:InternationalHumanResourceManagement:
Approaches; International Recruitment and Selection, Performance Management and
Training and Development, International HRM roles in multinational organizations,
Expatriateproblem,InternationalCompensation,Repatriation.

KeyissuesinInternationalLabourRelations:
LabourUnionsandInternationalLabourRelations,HRMpracticesincountriesspeciallyin
Japan,Germany,Netherlands,ScandinavianCountries,USA.

ReferenceBooks

1. InternationalHRM,P.SubbaRao,HPH
2. Cultures Consequence ; International Differences in Work related Values, G.

HofstedeSage
3. InternationalDimensionsofHumanResourceMgt.,Doweing,P.J.End
EditionWordsWorth
4. InternationalHRM,A.Harzing,Sage

58

ELECTIVE COURSES
Information Technology
MBA305D:

SoftwareManagement

MBA306D:

EBusiness

MBA307D:

NetworkingManagement

MBA308D:

ComputerAidedManagement

MBA403D:

SystemAnalysis&Design

MBA404D:

DataBaseManagement

MBA405D:

InformationSecurity&CyberLaw

MBA406D:ObjectorientedprogramwithJava

59

MBA305D:SOFTWAREMANAGEMENT
ModuleI:Introduction:
The Software Engineefring Discipline Evolution And Impact; Programs Vs. Software
Products; Why Should Software Engineering; Emergence Of Software Engineering: Early
Computer Programming, Highlevel Language Programming, Control Flowbased Design,
DataStructureorientedDesign,DataFloworientedDesign,ObjectorientedDesign;
Software Life Cycle Models; Classical Waterfall Model; Iterative Watermall Model;
PrototypingModel;EvolutionaryModel;SpiralModel
Software Project Management; Responsibilities Of A Software Project Manager; Project
Planning;MaterialsForProjectSizeEstimation:LinesOfCode(Loc),FunctionPointMetric;
Project Estimation Techniques: Empirical Estimation Techniques, Heuristic Techniques,
Analytical Estimation Techniques; Empirical Estimation Techniques: Expert Judgment
Technique, Delphi Cost Estimation; Cocomo A Heirostoc Estimation Technique: Basic
CocomoModel,StaffingLevelEstimation:NordensWork,PutnamsWork
RiskManagement:RiskIdentification,RiskAssessment,RiskContainment

ModuleII:ClassicalAnalysis&DesignOfSoftware
RequirementsGatheringAndAnalysis;SoftwareRequirementsSpecification(Srs):Contents
OfTheSrsDocument,FunctionalRequirements,Traceability,CharacteristicsOfAGoodSrs
Document;
Software Design; Cohesion And Coupling, Classification Of Cohesiveness, Classification Of
Coupling;SoftwareDesignApproaches:FunctionorientedDesign,ObjectorientedDesign;
Functionoriented Software Design; Overview Of Sa/Sd Methodology; Structured Analysis;
DataFlowDiagrams(Dfds):PrimitiveSymbolsUsedForConstructingDfds,SomeImportant
Concepts Associated With Designing Dfds; Structured Design: Flow Chart Vs. Structure
Chart,TransformationOfADfdModelIntoAStructureChart;

ModuleIII:ObjectOrientedSoftwareAnalysis&Design
Object Modelling Using Uml; Unified Modelling Language (Uml): Uml Diagrams Use Case
Model: Representation Of Use Cases, Use Case Packaging; Class Diagrams;Interaction
Diagrams; Activity Diagrams; StateChart Diagram Objectoriented Software Development;
DesignPatterns

Software Quality: Coding: Coding Standards And Guidelines; Code Review: Code Walk
throughs,CodeInspection;Testing:VerificationVs.Validation,DesignOfTestCases;Unit
Testing; Blackbox Testing; Whitebox Testing; Debugging; Integration Testing; System
Testing: Performance Testing; Software Reliability And Quality Management: Software
Reliability: Reliability Metrics, Statistical Testing; Software Quality; Software Quality
Management System: Evolution Of Quality System; Sei Capability Maturity Model:
ComparisonBetweenISO9000CertificationAndSei/Cmm;SixSigma

RecommendedBooks:
1.
FundamentalsofSoftwareEngineering,Mall,Rajib,PHI.
2.
SoftwareEngineeringAPractitionersApproach,RogerPressman,TMH

60

4.
SoftwareEngineering,Sommerville,Pearson.
5.AnIntegratedapproachtoSoftwareEngineering,Jalote,Pankaj,Narosa.
6.
SoftwareProjectManagement,Hughes&Cotterell,TMH
7.
ProjectMgmt.,Maylor,PearsonEducation
3.
SoftwareEngineeringProjectManagementEditedbyRichandH.TheyerWiley.

61

MBA306D:EBUSINESS

ModuleI:INTRODUCTION
Definition of Ecommerce, Unique Features of Ecommerce Technology:Ubiquity, Global
Reach, Universal Standards, Richness, Interactivity, Information Density, Personalization/
Customization, Social Technology: User Content Generation and Social Networking., Web
2.0, Play My version; Growth of the Internet and the Web, Origins and Growth of E
commerce, Insight on Technology: Spider Webs, Bow Ties, ScaleFree Networks and Deep
WebTechnologyandEcommerceinPerspective

EBusinessTechnologies
The Internet: Key Technology Concepts: Packet Switching, Transmission Control
Protocol/Internet Protocol (TCP/IP), IP Addresses, Domain Names, DNS, and URLs,
Client/ServerComputing
The Internet Today: The Internet Backbone, Internet Exchange Points, Campus Area
Networks (CANs), Internet Service Providers, Intranets and Extranets, Who Govern the
Internet?
BuildinganEcommerceWebsite:Planning:TheSystemsDevelopmentLifeCycle,Systems
Analysis/Planning: Identify Business Objectives, System Functionality and Information
Requirements. , System Design: Hardware and Software Platforms, Building YourOwn
versusOutsourcing,HostyourOwnversusOutsourcing,

Module II: EBusiness Models : Eight Key Elements of a Business Model: Value
Proposition,RevenueModel,MarketOpportunity,CompetitiveEnvironment,Competitive
Advantage,MarketStrategy,MajorBusinesstoConsumer(B2C)BusinessModels:Portal,E
tailer,InsightonTechnology:Search,adsandApps:ThefutureforGoogle,(andMicrosoft),
Content Provider, Transaction Broker, Market Creator, Service Provider, Community
Provider
MajorBusinesstobusiness(B2B)BusinessModel:Edistributor,EProcurement,Exchanges,
InsightonBusiness:OnviaEvolves,IndustryConsortia,PrivateIndustrialNetworks,
Business Models in Emerging Ecommerce Areas: Consumertoconsumer (C2C) Business
Models,Peertopeer(P2P)BusinessModels,McommerceBusinessModels,ECommerce
Enablers:TheGoldRushModels,InsightonSociety:IsPrivacyPossibleinaWirelessWorld?,

HowtheInternetandtheWebChangeBusiness:Strategy,Structure,andProcess,Industry
structure,IndustryValueChains,FirmValueChains,FirmValueWebs,BusinessStrategy

BACKOFFICEAUTOMATICSFOREBUSINESS

BUILDINGTHEEBUSISNESSBACKBONE:ENTERPRISERESOURCEPLANNING:
TheBasicsofEnterpriseResourcePlanning,ERPDecision=EnterpriseArchitecturePlanning
ERPImplementation,ERPArchitectureandToolkitEvolution

62

IMPLEMENTATION SUPPLY CHAIN MANAGEMENT AND E FULFILLMENT: The Basics of

Supply Chain Management, InternetEnabled SCM, ESupply Chain Fusion, Management
IssuesinesupplyChainFusion,Thecontinuing EvolutionofeSupplyChains,ARoadmap
forManagers

DEMYSTIFYING EPROCUREMENT: BUYSIDE, SELLSIDE, NET MARKETS AND TRADING

EXCHANGES: Evolution of eProcurement Models, Evolution of Procurement Processes, e
ProcurementInfrastructureIntegratingOrdering,Fulfillment,andpayment,EProcurement
Analysis and Administration Applications, Marketplace Enables, A Roadmap for e
ProcurementManagers

ModuleIII:MOVINGTOEBUSINESS: SPOTTINGEBUSINESSTRENDS,TrendsDrivinge
business, CustomerOriented Trends, eService Trends, Organizational Trends, Employee
Megatrends, Enterprise Technology Trends, General Technology Trends, What These 20
TrendsHaveinCommon
DIGITIZING THE BUSINESS: EBUSINESS PATTERNS, eBusiness Patterns: The Structural
Foundation,TheeChannelPattern,TheClickandBrickPattern,TheePortalPattern,Thee
MarketMakerPattern,ThePureEDigitalProductsPattern
THINKING EBUSINESS DESIGN: MORE THAN TECHNOLOGY, The Race to Create Novel e
BusinessDesigns,Step:1:SelfDiagnosis,Step:2:ReversetheValueChain,Step:3:Choose
aFocus,Step4:ExecuteFlawlessly,LessonsfromeBusinessDesign

ETHICAL,SOCIALANDPOLITICALISSUES

Understanding Ethical, Social, and Political Issues in Ecommerce, A Model for organizing
the issues, Basic Ethical Concepts: Responsibility, Accountability, and Liability, Analyzing
EthicalDilemmas,CandidateEthicalPrinciples,PrivacyandInformationRights,Information
Collected at Ecommerce Sites, Profiling and Behavioral Targeting, The Internet and
Government Invasions of Privacy:, Ecommerce Surveillance, Legal Protections, Informed
Consent, Intellectual Property Rights, Types of Intellectual Property Protection, Copyright:
TheProblemofPerfectCopiesandEncryption,Patents:BusinessMethodsandProcesses,
Trademarks: Online Infringement and Dilution, Challenge: Balancing the Protection of
Propertywithothervalues,

RecommendedBooks:
1.
eBusiness2.0,Kalakota,Robinson,Pearson.
2.
eCommerce:BusinessTechnology&Society,LaudonandTraver,Pearson
3.
ElectronicCommerceTechnologies&Applications,BhaskarBharat,TMH
4.
GlobalECommerce,ChristopherJ.&ClerkT.H.K.,UniversityPress
5.
ECommerceAnIndianPerspective,JosephP.T.,PHI
6.
BeginningECommerce,Reynolds,SPD
7.
ECommerce:StrategyTechnologies&Applications,Whiteley,David,TataMcGraw
Hill.

63

MBA307D:NETWORKINGMANAGEMENT

ModuleI:IntroductiontoNetworks
Needforcomputernetworking,componentsofadatacommunicationsystem,directionof
dataflow(simplex,halfduplex,fullduplex).
Typesofnetworks:LAN,MAN,WAN;conceptsofInternet,Intranet,Extranet,WWW.
Networktopology,transmissionmedia.
Applicationsofnetworkinginbusinessandsociety.
Concepts of data transmission, signal encoding, modulation methods, synchronization,
multiplexingandconcentration,codingmethod,cryptography.

ModuleII:OSIModelandDataLinkTechnologies
Communication system architecture OSI reference model, Topology types, selections,
design,Localareanetworks(LAN),CSMA/CD,tokenbus,tokenringtechniques,linklevel
control(LLC)protocols,HDLS,analysisofprotocols&performance

NetworkandTransportLayers
Network Layer: IP addressing, IP routing, Routing Protocols: RIP, OSPF, DHCP, DNS, IPV6,
otherfunctionsinnetworklayer
Transport Layer: TCP, UDP, ports and sockets, Sessions and Connections, clientserver
implementation

BasicNetworkServices
Telnet,FTP,SMTPandPOP,HTTP,

ModuleIII:AdvancedTopics
Mobile Computing: Introduction to mobile technology, concept of GPRS, Wireless
ApplicationProtocols&otherprotocols,conceptofbluetooth.
NetworkSecurity&Privacy:overview,purpose,spamming,cryptography(ciphering,DES,
RSAconceptonly),authentication(conceptonly)andfirewall.

RecommendedBooks:
1.
InternetworkingwithTCP/IP,Vol1,PHI/,Comer,PearsonEducation
2.
DataCommunication&Networking,Forouzan,TMH.
3.
DataandComputerCommunications,Stallings,W.,PearsonEducation
4.
ComputerNetworks,Tanenbaum,PearsonEducation
5.
ComputerNetworksforScientists&Engineers,Zheng,OUP
6.
ComputerNetworksTanenbaumPearson

64

MBA308D:COMPUTERAIDEDMANAGEMENT
ModuleI:ManagementandDecisionSupportSystems
Management Support Systems: Introduction, Objective and Characteristics, Collaborative
Computing Technologies: Group Support System, Technologies, Data Reviewing Concept
andApplications.
DecisionSupportSystems:
Introduction to Decision Support Systems, Decisions and Decision Makers, Decision in the
Organization, Modeling Decision Processes, Group Decision Support and Groupware
Technologies, Executive Information Systems, Designing and Building Decision Support
Systems,ImplementingandIntegratingDecisionSupportSystems.

ModuleII:KnowledgeManagement
Knowledge Management: Concepts, Development Methods, Technologies & Tools,
ElectronicDocumentManagement.CaseStudy.
KnowledgeBasedDecisionSupport:ArtificialIntelligence(AI):Concept,Definition,AIVs
Natural Intelligence. Expert System: Concept, Structure, Working, Benefits & Limitations.
Knowledge Acquisition & Validation: Scope, Methods, Validation, Verification, Analysing,
Coding, Documenting & Diagramming. Knowledge Representation, Inference Techniques,
IntelligenceSystemDevelopment.FuzzyLogic,GeneticAlgorithm

ModuleIII:DataWarehouseandDataMining
DataWarehousing:Access,Analysis,Mining&Visualization;OLAP&OLTP
DataMining:WhatisDataMining?,MotivatingChallenges,TheOriginsofDataMining,Data
MiningTasks,ExploringData:SummaryStatistics,Visualization,OLAPandMultidimensional
Data Analysis, Classification: Preliminaries, General Approach to Solving a Classification
Problem, Decision Tree Induction, Model Overfitting, Evaluating the Performance of a
Classifier, Methods for Comparing Classifiers, Association Analysis: Problem Definition,
Frequent Itemset Generation, Rule Generation, Compact Representation of Frequent
Itemsets, Alternative Methods for Generating Frequent Itemsets, FPGrowth Algorithm,
EvaluationofAssociationPatterns,EffectofSkewedSupportDistribution

AdvancedTopics
NeuralComputing:Fundamentals,TypesofNeuralNetworks,NeuralNetworkApplication,
Development, Architecture, Learning Algorithms, Neural Network Software & Hardware,
Benefits&LimitationsofNeuralNetworks.
GridComputing:Overview.
Implementing & Integrating Management Support Systems: Issues, Strategies, Generic
Models,IntegratingEIS,DSS,ES&GlobalIntegration.

RecommendedBooks:
1.
2.
3.

DecisionSupportSystem&IntelligentSystem,Turban,Aronson,Pearson.
BUSINESSINTELLIGENCE:DATAMININGANDOPTIMIZATIONFORDECISIONMAKING,VERCELLIS
CARLO,Wiley
INTRODUCTIONTOKNOWLEDGEMANAGEMENT:KMINBUSINESS,GROFFTODDR&JONESTHOMAS

65

MBA403D:SYSTEMANALYSISANDDESIGN

ModuleI:OverviewofSystemsAnalysis&Design:
Business Systems Concepts, Systems Development Life Cycle(SDLC), Life cycle models
(Waterfall model, Prototyping model, Incremental model, Spiral model, RAD model),
FeasibilityAnalysis,Design,Implementation,Testing&Evaluation.
BusinessProcessReengineering:Concepts,Processinvolved;Casestudy.

AnalysisandDesignMethodologies
SystemRequirementSpecification&Analysis:Factfindingtechniques,dataflowDiagrams,
data dictionaries, process organization & interactions, decision analysis, standards ( IEEE/
ISO).DataModeling&Analysis.
Detailed Design Modularization: Module Specification, File Design, Systems Development
involving Data Bases. Structured Design Methodology(SDM). Database Design. Output
Design.InputDesign.UserInterfaceDesign.

ModuleII:ObjectOrientedAnalysis&Design
Modeling System Requirements using USE CASES. Object Modeling: Object Structure,
Object Features, Classes & Objects, Key Concepts of object oriented approach, Object
Representation methods, Object Status, State Diagram, Modeling behaviour in object
Modelingusecases,ObjectorientedAnalysis,ObjectorientedDesign,Modeling&Design
usingUML,ActivityDiagram&SwimlaneDiagram,Sequence&CollaborationDiagram.OO
Testingstrategies&techniques.

ModuleIII:SystemControl&QualityAssurancethroughtesting
DesignObjectivesreliability&maintenance,SoftwareDesign&documentationtools,top
down, bottom up and variants. Testing strategies & techniques: Unit and integration
testing,testingpracticesandplans;SystemControls,AuditTrails,CASETools.

Hardware&SoftwareSelection:
Hardware acquisition, memory , process, peripherals, Benchmarking, Vendor selection,
Software selection operating system, languages, Language Processes, performance &
acceptancecriteria.

RecommendedBooks:
1.
Analysis&DesignofInformationSystems,Senn:McGrawHillInternational.
2.
ObjectOrientedAnalysis&Design,Booch,Grady
3.
ModernSystemAnalysis&Design,Hoffer:PearsonEducation.
4.
SystemAnalysis&Design,Kendall:Pearson.
5.
SystemsAnalysis&Design,Kiewycs,IgorHawrysz:PHI
6.
SystemsAnalysisandDesign,RajaramanV.,PHI
7.
UMLReferenceManual,Rambaugh,Jacobson,Booch:Pearson.
8.
StructuredSystemAnalysisandDesign,ISRD,TataMcGrawHill.
9.
SystemsAnalysisandDesign,NCock,Sage

66

MBA404D:DATABASEMANAGEMENT

ModuleI: Introduction
DatabaseSystem Applications, Purpose of Database Systems, View of Data, Database
Languages, Relational Database, Database Design, ObjectBased and Semistructured
Database,DataStorageandQuerying,TransactionManagement,DataMiningandAnalysis,
DatabaseArchitecture,DatabaseUsersandAdministrations,HistoryofDatabaseSystems

RelationalModel
Relational Model: Structure of Relational Database, Fundamental RelationalAlgebra
Operations, Additional RelationalAlgebra Operations, Extended RelationalAlgebra
Operations,NullValues,ModificationoftheDatabase
SQL:Background,DataDefinition,BasicStructureofSQLQueries,SetOperations,Aggregate
Functions, Null Values, Nested Subqueries , Complex Queries, Views, Modification of the
Database,JoinedRelations,

ModuleII:DATABASEDESIGNMETHODOLOGY
Database Design and the ER Model: Overview of the Design Process, The Entity
Relationship Model, Constraints, EntityRelationship Diagrams, EntityRelationship Design
Issues],WeakEntitySets,ExtendedERFeatures,DatabaseDesignforBankingEnterprise,
ReductiontoRelationalSchemes,OtherAspectsofDatabaseDesign
RelationalDatabaseDesign:FeaturesofGoodRelationalDesigns,AtomicDomainsandFirst
Normal Form, Decomposition Using Functional Dependency Theory , Functional
DependencyTheory,DecompositionUsingFunctionalDependencies,DecompositionUsing
MultivaluedDependencies;
Application Design and Development: User Interfaces and Tools, Web Interfaces to
Database,WebFundamentals,ServletsandJSP,BuildingLargeWebApplications,Triggers,
AuthorizationinSQL,ApplicationSecurity,

ModuleIII:IntegrityIssuesinDatabase
BackupandRecovery:OverviewofIntegrityControlFunctions,TheProcessesofDatabase
Backup and Recovery, Backup Strategies, Summary Chart of Traditional Backup and
Recovery Strategies, Residual Dump Backup Strategy, Variables in the Backup Process,
ProcessCheckpointandRestart,
QualityControlandConcurrentUpdate:DataValidation,UpdateAuthorization,Concurrent
UpdateControl,UpdateSynchronization;
Access Control and Encryption: Data Access Control Policies and Approaches, A General
Model of Data Access Control, User Identification and Authentication, Authorization,
ControllingInferencesfromStatisticalData,Encryption,ThreatMonitoringandAuditTrail;

AdvancedTopics
DatabaseSystem Architecture: Centralized and ClientServer Architecture, Server System
Architectures,ParallelSystems,DistributedSystems,NetworkTypes,

67

Parallel Database: Introduction, I/O Parallelism, Interquery Parallelism, Intraquery

Parallelism, Intraoperation Parallelism , Interoperation Parallelism , Design of Parallel
Systems,
DistributedSystem:HomogeneousandHeterogeneousDatabase,DistributedDataStorage,
Distributed Transactions, Commit Protocols, Concurrency Control in Distributed Database,
Availability, Distributed Query Processing, Heterogeneous Distributed Database, Directory
Systems
Data Analysis and Mining: DecisionSupport Systems, Data Analysis and OLAP, Data
Warehousing,DataMining,

RecommendedBooks:
1.
FundamentalsofDatabaseSystem,Elmasri,Navathe:PearsonEducation.
2.
DatabaseSystemConcepts,Silberschatz,Korth,Sudarshan:McGrawHill
International.
3.
AnIntroductiontoDatabaseSystem,Date:PearsonEducation.
4.
DatabaseManagement,BipinDesai
5.
DatabaseSystem,Molina,Ullman,Widom:PearsonEducation.
6.
FundamentalsofRelationalDatabases,SchaumsOutlineSeries:TataMcGrawHill.
7.
TheOracle9iCompleteReference,Loney&Koch:OraclePress
8.
SQL&PL/SQL,IvanBayross:BPB

68

MBA405D:INFORMATIONSECURITY&CYBERLAW

ModuleI:Cryptographyandsecurity
CRYPTO BASICS: How to Speak Crypto, Classic Crypto, Simple Substitution Cipher,
CryptanalysisofaSimpleSubstitution,DefinitionofSecure,DoubleTransportationCipher,
OneTime Pad, Modern Crypto History, A Taxonomy of Cryptography, A Taxonomy of
Cryptanalysis;
SYMMETRIC KEY CRYPTO: Introduction, Stream Ciphers, A5/1, RC4, Block Ciphers, Feistel
Cipher,DES,AES,BlockCipherModes,Integrity;
PUBLICKEYCRYPTO:Introduction,Knapsack,RSA,RepeatedSquaring,PublicKeyNotation,
UserforPublicKeyCrypto,ConfidentiallyintheRealWorld,SignatureandNonrepudiation,
ConfidentialityandNonrepudiation,PublicKeyInfrastructure;

AccessControl
AUTHENTICATION: Passwords, Keys Versus Passwords, Choosing Passwords, Attacking
SystemsviaPasswords,PasswordVerification,MathofPasswordCracking,OtherPassword
Issues,Biometrics,TypesofErrors,BiometricExamples,BiometricConclusions,Something
Youhave,TwoFactorAuthentication,SingleSignonandWebCookies;

AUTHORIZATION: Access Control Matrix, ACLs and Capabilities, Confused Deputy,

Multilateral Security, Multilateral Security, Convert Channel, Inference Control, CAPTCHA,
Firewalls,PacketFilter,StatefulPacketFilter,ApplicationProxy,PersonalFirewall,Defense
inDepth,IntrusionDetection,SignatureBasedIDS,AnomalyBasedIDS;

ModuleII:SECURITYINSOFTWARE
SOFTWARE FLAWS AND MALWARE: Software Flaws, Buffer Overflow, Incomplete
Mediation,RaceConditions,Malware,Brain,MorrisWorm,CodeRed,SQLSlammer,Trojan
Example, Malware Detection, The Future of Malware, Cyber Diseases Versus Biological
Diseases,MiscellaneousSoftwareBasedAttacks,SalamiAttacks,LinearizationAttacks,Time
Bombs,TrustingSoftware

INSECURITY IN SOFTWARE: Software Reverse Engineering, AntiDisassembly Techniques,

AntiDebugging Techniques, Software Tamper Resistance, Guards, Obfuscation,
MetamorphismRevisited;
DigitalRightsManagement:WhatisDRM?,ARealWorldDRMSystem,DRMforStreaming
Media,DRMforaP2PApplication,DRMintheEnterprise,DRMFailures,DRMConclusions

OPERATING SYSTEM AND SECURITY: Operating System Security Functions, Separation,

Memory Protection, Access Control, Trusted Operating System, MAC, DAC and More,
Trusted Path, Trusted Computing Base, Next Generation Secure Computing Base, NGSCB
FeatureGroups,NGSCBCompellingApplications,CriticismsofNGSCB;

ModuleIII:SECURITYPLANNINGANDIMPLEMENTATION
RiskManagement:AnOverviewofRiskManagement,RiskIdentification,RiskAssessment,
RiskControlStrategies,SelectingaRisksControlStrategy,QuantitativeversusQuantitative

69

Risk Control Practices, Risk Management Discussion Points, Recommended Risk Control
Practices,

Planning and Implementing Security: Information Security Policy, Standards and Practices,
The Information Security Blueprint, Control Strategies, Information Security Project
Management, Technical Topics of Implementation, Nontechnical Aspects of
Implementation,InformationSystemsSecurityCertificationandAccreditation,

CyberLaw
Legal,EthicalandProfessionalIssuesinInformationSecurity,Introduction,LawandEthicsin
Information Security, Relevant U.S Laws, International Laws and Legal Bodies, Ethics and
InformationSecurity,CodesofEthicsandProfessionalOrganizations;

ReferenceBooks:
1.
InformationSecurtiy:PrinciplesandPractice,Stamp,Wiley
2.
PrinciplesofInformationSecurity,WhitmanandMattford,Cengage/Thomson
3.
CryptographySecurityAndNetworkSecurity,Forouzan,TMH
4.
CryptographySecurityAndNetworkSecurity,Kahate,TMH
5.
ChariesP.Pfleeger,ShariLawrencePfleeger,PHI.
6.
Cryptography&NetworkSecurity:WilliamStalling.
7.
InformationSecurityforManagementVenugopalIyengarHPH

MBA406D:ObjectOrientedProgramwithJava

ModuleI
ObjectOrientedConcepts:
Conceptofobjects,ConceptofMessages,ConceptofClasses,Conceptof
Inheritance.
JavaProgrammingLanguage:

Variablesanddatatypes,Operators,Expressions,ControlFlow Statements,
ArraysandStrings.

ModuleII ObjectandClasses:

Introductiontoclasses:membersandmethods,ConstructorsandDestructors,Life
cycleofanobject,CreatingandUsingObjects.

ModuleIII AdvancedFeatureofClasses:
Inheritance,Interfaces,Packages,ObjectOrientedDesignPrinciples

ReferenceBooks:

1.
BalaguruswamyE.,ProgrammingwithJava:APremier,TataMcGrawHill
2.
KenArnold,Gosling,Holmes;TheJavaProgrammingLanguagePearson
Education.

70

ELECTIVE COURSES
Operation Management
MBA305E:

TechnologyManagement

MBA306E:

TotalQualityManagement

MBA307E:

ProjectOperationsandManagement

MBA308E:

InnovationandR&DManagement

MBA403E:

MaterialsManagement

MBA404E:

SupplyChainManagement

MBA405E:

ServiceOperationsManagement

MBA406E:Managementofphysicalassets

71

MBA305E:TECHNOLOGYMANAGEMENT

ModuleI: Introduction&TechnologyPolicy
Definition ,Technology and society ,Definition of technology ,Classifications of
technology,Definition of management ,Management of technology (MOT),The conceptual
frame work for (MOT), Drivers of MOT Significance and Scope of MOT Role of Chief
Technology Officer Responding to Technology challenges.Technology Policy
DeterminantsofNationsCapabilityRoleofGovernmentScienceandTechnologypolicy
StatusofTechnologyinIndiaFutureofIndia

ModuleII TechnologyPlanningandStrategyTools,TechnologyAcquisition
Technology Planning Tools for Company Technology Analysis Tools for industry
Technology Analysis Trajectories of Technology, Alliances: Formal versus Informal
Alliances, Duration of an Alliance, Location: Domestic versus International Alliances
Concerns in Alliances , Mergers and Acquisitions of Technology, Strategic Reasons for
Mergers and Acquisitions, Types of Mergers and Acquisitions, Technology Acquisition
Methods Acquisition Internal Development External acquisition Sources Acquisition
decisions

ModuleIII InnovationManagement,TechnologyTransfer
DefinitionofInnovation,DefinitionofManagementofInnovation,TheProcessofManaging
Innovation, Making Decisions for Managing Innovation, Tools for Managing Innovation,
Process Innovations Concept and types of process Process Management Concerns
Types of Process innovations Process improvement techniques Organizing for
improvements,TechnologyTransferDefinitionClassificationandSignificanceElements
oftransferprocessTypesofTechnologytransfer

CaseStudy:Compulsory,RelevantCaseshavetobediscussedineachunit

RecommendedBooks:
1.
ManagementofTechnologyTrackKhalilTMH

72

MBA306E:TOTALQUALITYMANAGEMENT

ModuleI:IntroductiontoQualityManagement,itsPhilosophiesandTQM
The history and Importance of Quality, Defining Quality, Quality as a Management
Framework, Quality and Competitive Advantage, Three Levels of Quality, The Deming
Philosophy, The Juran Philosophy, The Crosby Philosophy, Comparisons of Quality
Philosophies,Other quality Philosophers, Quality Management Awards and Frameworks,
Acceptance Sampling Techniques, Seven basic tools of quality, ISO 9000:2000, Six Sigma,
Totalqualitymanagement,introductiontototalqualitymanagement,theevolutionoftotal
quality.

ModuleIIPrinciplesandDesignforSixSigma
Kaizen,Total Productive Maintenance(TPM), Meaning, Seven Magnificent Quality Tools,
Application,PokaYoke,SixSigma,TheStatisticalbasisofSixSigma,ProjectSelectionforSix
Sigma,SixSigmaProblemSolving,SixSigmainServicesandSmallOrganizations,Toolsfor
ConceptDevelopment,ToolsforDesignDevelopmentToolsforDesignOptimization,Tools
forDesignVerification.

ModuleIII StatisticalProcessControl
StatisticalProcessControl,Specification&Limits,Chartsforvariables&attributes,Process
Control (X, R & P chart), Summary of Control Chart Construction , Designing Control Charts
ProductcontrolacceptancesamplingandOCcurve, ProcessImprovementMethodologies,
BasicToolsforProcessImprovement,OtherToolsforProcessImprovement,Engagingthe
WorkforceinProcessImprovement

QualitySystems
ISOSystems,ISOCertificationSchemes,PreparinganOrganizationforISOCertification,
Baldridge,Deming,ServiceQualityManagementProduct&services,Classification,Service
Quality,TotalProductiveMaintenance,FunctionDeployment,HouseofQuality,Offline
DesignofParametersandSpecifications

CaseStudy:Compulsory,RelevantCaseshavetobediscussedineachunit.

RecommendedBooks:
1.
TotalQualityManagementJ.R.EvansCengage
2.
QualityManagementBediOxford
3.
ModernMethodsforQualityControlandImprovementWardsworth/Stephens/
GodlsreyWiley
4.
QualityManagementGitlow/Oppenheim/LevineTMH
5.
TotalQualityBharatWakhluS.Chand
6.
QualityControlandManagementEvans/LindsaryCengage
7.
TotalQualityManagementK.SridharaBhat
8.
IntroductiontoStatisticalQualityControlMontgomeryWiley
9.
100methodsofTQM,GopalKanji,Sage.

73

MBA307E:PROJECTOPERATIONMANAGEMENT

ModuleI:ProjectManagementConceptsandNeedsIdentification
AttributesofaProject,ProjectLifeCycle,TheProjectmanagementProcess,GlobalProject
Management, Benefits of Project Management, Needs Identification, Project Selection,
Preparing aRequest for Proposal, Soliciting Proposals, Project organization, the project as
part of the functional organization, pure project organization ,the matrix organization,
mixedorganizationalsystems

ModuleII:ProjectPlanningandScheduling:
Designofprojectmanagementsystem;projectworksystem;workbreakdownstructure,
projectexecutionplan,workpackagingplan,projectproceduremanual;projectscheduling;
barcharts,lineofbalance(LOB)andNetworkTechniques(PERT/CPM)/GERT,Resource
allocation,CrashingandResourceSharing

ModuleIII:ProjectMonitoringandControlandProjectPerformance
Planning, Monitoring and Control; Design of monitoring system; Computerized PMIS
(Project Management Information System). Coordination; Procedures, Meetings, Control;
Scope/Progresscontrol,Performancecontrol,Schedulecontrol,Costcontrol,Performance
Indicators; Project Audit; Project Audit Life Cycle, Responsibilities of Evaluator/ Auditor,
ResponsibilitiesoftheProjectManager.

CaseStudy:Compulsory,RelevantCaseshavetobediscussedineachunit.

RecommendedBooks:
1.
ProjectManagementGido/ClementsCengage
2.
ProjectManagement,MeredithMantel,Wiley
3.
ProjectManagement,S.Choudhury,TMH
4.
ProjectManagementforBusinessandTechnologyNicholasPHI
5.
6.

SuccessfulProjectManagementRosenau/GithensWiley
InternationalProjectManagement,KKostar,Sage

74

MBA308E:INNOVATIONANDR&DMANAGEMENT

ModuleI:Introduction&ManagerialaspectsofInnovationfunction
Introduction, Components of Innovation, Types of Innovations, Models of Innovation
Processes, Evolution and characteristics of Innovation Management, Key drivers of
Innovation, Factors influencing Innovation ,Organizing for Innovation, Factors influencing
organizationaldesign,DevelopingInnovationStrategy,Characteristicsofcreativeofcreative
organization.

ModuleII:ResearchandDevelopmentManagement
Introduction,, Meaning,Objectives,Significance, Classification of R&D according to R&D
type, process phase, measurement level, purpose of measurement and measurement
perspective. Technology development approaches, Performance of R&D management in
Indianscenario.

ModuleIII:FinancialEvaluationofR&DProjects
Introduction, Cost effectiveness of R&D,R&D financial forecasts, Project selection,
Evaluating R&D ventures, Conflicting views of managers, Allocation of resources, R&D
programme planning and control, Project management, Project Planning and Control
techniques.

CaseStudy:Compulsory,RelevantCaseshavetobediscussedineachunit.

RecommendedBooks:

1.
ThemanagementoftechnologyandinnovationAstrategicapproach,White,Cengage
2.
InnovationManagement,SMoikal,Sage

75

MBA404E:MATERIALSMANAGEMENT

ModuleI
Materials Management: An Overview; Objectives; Evolution; Strategies; Functions; Profit
MakingPotential;Costs.

ModuleII
Inventory Management: Stages; Selective Control; Demand Forecasting; Leadtime; Safety
Stock;FixedQuantityReorderSystem;FixedPeriodReorderSystem;MRPandJITsystems;
InventoryValuation.

ModuleIII
Purchasing: Objectives; Types of Materials; Important Aspects; Procedures; Quality;
Quantity, Time, Price and Source; Standardization and Codification; Vendor development;
Value Analysis; Make or Buy Decisions; Negotiations; Institutional, Government and
International Buying; Capital Equipment Purchases. Warehousing and Transportation:
WarehouseLocation;Transportation;Receiving,IssuingandStoreKeeping.

CaseAnalysisandPresentation.

RecommendedBooks:
1.
MaterialsManagement,Gopalkrishna&Sudarsan,TMH
2.
MaterialsManagementProcedures,Texts&Cases,A.K.Dutta,Pearson
3.
HandBookofMaterialsManagementGopalKrishnanPHI
4.
InventoryControlandManagementWatersWiley
5.
ProcurementPrinciples&Mgt.Bailey/Farmer/Crocker/JessopPearson
6.
InventoryManagementPrinciplesandPracticesNarayan/SubramanianExcel

76

MBA405E:SUPPLYCHAINMANAGEMENT

ModuleI: SupplyChainFoundations:

Supply Chain as a network of entities: Role and interactions between the entities. Value
Chain Focus of Supply Chain. Impact of Supply Chain Management on Sales, Cost, Profit,
Profitability, Balance Sheet, Profit and Loss Account, and Customer Accounts Profitability.
Centralized and Decentralized Supply Chains: their coordination and aligning business
activities.

ModuleII: CustomerOrientation:

Customer Satisfaction oriented Supply Chain Management strategy, Customer

segmentation, Customer requirements analysis, Aligning supply chain to customer needs:
Quickresponselogistics,VendorManagedInventory,Crossdocking,PackagingInnovations,
ThirdPartyLogisticandServiceconceptsandapplications.

Procurement Logistics: Source Identification: Global Vs. Domestic Sourcing, Landed Cost
Computation, Vendor Rating, Contract Negotiation, Consolidation, Self Certified Vendor
Management, Individual component Vs. Module Purchases. Vendor Development and
VendorRelationshipManagement,VendorPerformanceMonitoring.

ModuleIII: ManufacturingLogisticsManagement:

LeanandAgileManufacturing,VirtualManufacturing,JustinTimeManufacturing,Lead
timeComponentsandtheirCompression,LotStreaming.
Distribution Management: Distribution Channels: Structure and Operation, Distribution
Cost Components, Pipe line Inventory and Response Considerations, Hub and Spoke
Models,Crossdocking,CarrierSelection,VendorConsolidation,VehicleLoadingandVehicle
RoutingMethods.

CaseStudies

RecommendedBooks:
1.
TextBookofLogisticsandSupplyChainManagementAgarwalMcMillan
2.
BusinessLogistics/SupplyChainManagementBallou/SrivastavaPearson
3.
SupplyChainManagement:Strategy,Planning&Operations,SunilChopra,Pearson
4.
GlobalOperationsandLogisticsDornier/Ernst/Fender/KouvelisWiley
5.
ALogisticApproachtoSupplyChainManagementCoyle/Langley/Gibson/
Novack/BardiCengage
6.
IntroductiontoOperationsandSupplyChainManagementBozarth/Handfield
Pearson
7.
SupplyChainManagementSahayMcMillan
8.
FundamentalsofSupplyChainManagement,JMentzer,Sage

77

MBA406E:SERVICEOPERATIONSMANAGEMENT

ModuleI
Service Operations Concept: Difference between Manufacturing and Service Operations,
Service Operations Characteristics, Different Pure Service Organizations and their
peculiarities,FieldServiceanditsimpactonmanufacturingorganizations,FieldServiceand
Customersatisfaction.
Service Operation Strategy: Service objectivesand goal formulation, Service organization:
In house Vs. Outsourcing, Centralized Vs. Decentralized, Creating Customer Connection,
Enhancingcustomersatisfaction,ServiceOperationsasProfitCentre.

ModuleII:FieldServiceManagement,ServiceManpowerPlanning&Scheduling:
Field Service Organization, Field Service Inventory Management, Field Technical Support
Service, Integrating Field Service with Information Technology, Field Service Effectiveness
Evaluation, Field Service and Customer Relations Management, Uncertainty in Manpower
Requirements, Cyclical and Seasonal nature of demand, Queuing effect, Service Level
ConsiderationsandCostConsiderationsinManning,LinearProgrammingandothermodels
ofplanningandscheduling.

ModuleIIICustomerRelationshipManagement:

Customer requirement assessment, Customer satisfaction parameters and indices,

Manpowerrecruitmentandtraining,Customerfeedbackcollectionandanalysis,Customer
serviceevaluation.
IT enabled Customer Service: Call Centre Operations and Management, Webenabled
Services,ERPenabledFieldandTechnicalSupportServices,Telemarketingandservicing.

CaseStudy:Compulsory,RelevantCaseshavetobediscussedineachunit.

RecommendedBooks:
1. ServiceManagementOperations,Strategy/InformationTechnology:Fitsimmonsand
FizsimmonsTMH
2. ServiceManagement&Operations,Haksever,Render,Rumel,Pearson

78

MBA406EMANAGEMENTOFPHYSICALASSETS

ModuleI:Introduction:
PlantAcquisition: Technological alternatives Generation and Selection, Life Cycle
Costing and WombtoTomb approach to Equipment Selection, Technological
ObsolescenceConsideration,DefenderChallengerConceptandDynamicequipmentpolicy.

Inspection and Condition Monitoring: Inspection and routine maintenance, Preventive

MaintenanceandReplacement,ConditionMonitoringTechniques:VibrationAnalysis,SOAP,
ThermographicAnalysisetc.,ConditionBasedandReliabilityCenteredMaintenance.

ModuleII: FailureDataAnalysis:

Failuredatacollectionandstatisticalanalysis:Failuredensityfunction,Reliabilityfunction,
HazardRatefunction,BathtubCurve,MTBFandMTTRcalculations.

PreventiveMaintenanceModels:

Block,AgeandGroupReplacementPolicies,OpportunisticReplacementPolicies,Choiceof
ReplacementPolicy.

ModuleIII: MaintenancePlanning:

Maintenance Crew size planning, Scheduling of maintenance activities, Failure Mode and
CriticalityAnalysis,FaultTreeAnalysis,PrioritizingtheMaintenanceActivities,Schedulingof
ActivitiesduringPlannedandForcedshutdowns.

SparesPartsProvisioning:

Spare parts Classification: VED, FSN and ABC Classification, Insurance Spares provisioning,
Repairable and Nonrepairable Spares, Optimal Rotable Spare Parts Planning, Continuous
reviewOneforOnereplacementstrategy,InventoryPolicyforslowmovingspares.

ReferenceBooks:

1.
JardineAKS.,Maintenance,ReplacementandReliability,Pitman.
2.
Kelley,F.P.,MaintenancePlanningandControl,Butterworth,1984

79