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IBM Cloud: Think it. Build it. Tap into it.

A Briefing on Cloud

Nathan O. Dy
dyno@ph.ibm.com

2013 IBM Corporation

IBM Cloud: Think it. Build it. Tap into it.

Agenda

Intro on Cloud Technology

Types of Cloud

Why use Cloud

Q&A

2013 IBM Corporation

Information delivery evolution

1960s

Mainframe delivery model

1980s and 1990s

Client/Server delivery model

Today

Information is delivered via multiple


interconnected device types
MultiTenancy

IBM Confidential

Fundamentally, the
cloud is simply:
computing as a utility
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IBM Confidential

IBM Cloud: Think it. Build it. Tap into it.

Common Themes

In all clouds, someone else is providing the physical


machines
You arent concerned about power, bandwidth,
maintenance, physical security, or (sometimes)
scaling
You only pay for what you use
Although you may pay to guarantee a level of
availability

2013 IBM Corporation

Agenda
Intro on Cloud Technology

Types of Cloud

Why use Cloud

Q&A

IBM Confidential

IBM Cloud: Think it. Build it. Tap into it.

Type of Cloud
Cloud ...

is a new consumption model with high levels of automation


permits rapid provisioning, flexible pricing and ease of access
enables self service, new sourcing options and economies of scale
is workload oriented enables decision-making based on individual workloads
is as-a-service

2013 IBM Corporation

Data

Data

Data

Runtime

Runtime

Middleware

Middleware

O/S

O/S

O/S

Virtualization

Virtualization

Servers

Servers

Storage

Storage

Networking

Networking

Vendor Manages in Cloud

Client Manages

Runtime

Software
as a Service
Applications

Virtualization
Servers
Storage
Networking

Vendor Manages in Cloud

Middleware

Data

Platform
as a Service
Applications

Middleware
O/S
Virtualization
Servers
Storage
Networking

Customization; higher costs; slower time to value


Standardization; lower costs; faster time to value
IBM Confidential

Vendor Manages in Cloud

Runtime

Infrastructure
as a Service
Applications
Client Manages

Traditional
On-Premises
Applications

Client Manages

Cloud Service Models

IBM Cloud: Think it. Build it. Tap into it.

Infrastructure as a service (IAAS)

2013 IBM Corporation

IBM Cloud: Think it. Build it. Tap into it.

Build it.
Build a cloud thats customized for you.
Dynamic Hybrid is the future.
Private Cloud & IT

Dynamic Hybrid

Benefits:
Fully customizable

Hybrid Cloud

Robust management
Secure by design

Best of both worlds.


Better outcomes.

Public Cloud
Maximize return on existing IT investments
Benefits:
Low entry cost

Match workloads to best-fit infrastructure

Pay-per-use

Hit the right balance of risk to speed

Highly elastic

Meet seasonal capacity without CapEx


Add new capabilities quickly

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2013 IBM Corporation

IBM Cloud: Think it. Build it. Tap into it.

SoftLayer: Global Cloud Leader

Formed by 10 industry veterans in 2005


Model predicated on software-driven infrastructure
Unencumbered by early-industry legacy restrictions
Founding principles
Innovation, Empowerment, Automation, Integration
Acquired by IBM in July 2013
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2013 IBM Corporation

IBM Cloud: Think it. Build it. Tap into it.

Redefine how you use cloud..with the SoftLayer advantages


Bare Metal/Virtual/Hybrid

SoftLayer Advantages

Bare Metal

Virtual Servers
Hybrid Clouds

APIs for control (IMS)

Triple Network Architecture

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Flexibility Bare Metal. Virtual.


Hybrid. You choose.
Performance >50% better disk
performance
Automation Fully dedicated
infrastructure in 2-4 hours. Scaleable
Globalization 13 global data
centers all connected by private
network.
Transparency See everything
from network topology to hardware.
Control The use of APIs gives
you more granular control and
automation of resource management
Access to the latest technology:
mitigates rapid obsolescence
2013 IBM Corporation

IBM Cloud: Think it. Build it. Tap into it.

Unified architecture with common management and programming interfaces

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Common command and control interface across a unified architecture


Combine bare-metal servers, public cloud instances and private cloud
deployments into distributed hybrid architectures and manage from a
single control pane and API
All deployed on-demand and provisioned in real-time
Ideally suited to big data deployments, high I/O and latency-sensitive
apps

2013 IBM Corporation

IBM Cloud: Think it. Build it. Tap into it.

Unique Triple Architecture Network allows seamless communication across distributed


environments

Each device is connected to three separate, redundant, networks


Public Network Connectivity redundant 20GB connections, with Tier-1 carrier peering
Global Private Network redundant 20GB connections between every DC, connecting
every device to every other device in the SoftLayer footprint. Allows for intra-application
and inter-facility communications, access to shared services
Secure OOB management via VPN

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VLANs enable network-within-a-network design

2013 IBM Corporation

IBM Cloud: Think it. Build it. Tap into it.

Redefine growth potential on cloud.. with global delivery capabilities


and an additional $1.2B being invested to expand
40 data centers
in 15 countries
aross five
continents

Frankfurt

Paris

London
Amsterdam
Toronto
Chicago

Seattle

CHINA

Denver

San Jose

Tokyo

Dallas
Los Angeles

INDIA

Houston

Montreal

Frankfurt
Paris

New York City


Washington D.C.
Atlanta
Miami

Hong Kong
Mexico City

Singapore

BRAZIL

Sydney
Melbourne

PLANNED DATA CENTER & NETWORK POINT OF PRESENCE (2014)


NETWORK POINT OF PRESENCE

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Key facts

DATA CENTER & NETWORK POINT OF PRESENCE

Pod design allows each data center to be functionally

independent with distinct and redundant resources


Redundant 20GB connections between every datacenter
Customers can specify data center locations
Private Network allows for unmetered bandwidth usage
between servers, even over our interconnected
global
2013
IBMfootprint
Corporation

IBM Cloud: Think it. Build it. Tap into it.

Supports the deployment of regulated workloads through extensive compliance and clear
delineation of roles and responsibilities

SoftLayer does not have access to customer data. Only the customer controls movement of
their data
SoftLayer offers a comprehensive set of security services, overarching the IT infrastructure
Dedicated and private clouds well suited for regulated workloads
Strict physical and operational security controls are in place at data centers
SoftLayer is compliant with major industry and regulatory standards

In progress

PCI SAQ

US Government
standard SP800-53
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2013 IBM Corporation

IBM Cloud: Think it. Build it. Tap into it.

Cloud Advisory Services


Cloud Advisory Services are the tip of the arrow

wants a high level view of


workloads that are a good fit
for cloud

IBM Cloud Affinity Workshop


A workshop method to quickly conduct a qualitative analysis of workloads and their
affinity to be migrated to Cloud
(this is also an element of the broader Infrastructure Strategy and Design offering)

wants to use cloud but isnt


sure how to get started

IBM Cloud Infrastructure Strategy & Design


Delivers a cloud computing strategy aligning business & IT priorities

is using cloud but doesnt


have a clear strategic intent

Identifies candidate workloads best suited for cloud computing


Assesses impact and readiness of the clients IT Services organization, processes
and governance to embrace Cloud

requires a detailed maturity


assessment on readiness for
cloud
is executing their cloud
strategy; has identified
candidate workloads &
cloud environment;
needs information to
determine the fit of their
workloads to cloud

Develops an actionable roadmap to help ensure a smooth implementation

IBM Workload Transformation Analysis for Cloud


a deeper dive analysis to determine the alignment of a clients workload with one or more
target clouds
Produces a detailed, quantitative analysis against one or more target cloud environments

needs information to help


create justification for cloud
17 adoption

2013 IBM Corporation

IBM Cloud: Think it. Build it. Tap into it.

Platform as a Service(PaaS)

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2013 IBM Corporation

IBM Cloud: Think it. Build it. Tap into it.

Timing is critical

Todays apps must keep up with the speed of the app revolution.
Platform
a Service

Customer Managed

as

Service Provider Managed

Benefits
Setup environments and
deploy apps very quickly.
Infrastructure and platform
managed by SP.

Code
Data
Runtime
Middleware
OS
Virtualization

Time Commitment
Minutes to setup and deploy.
Focus on your apps and their
data.

Servers
Storage
Networking

Time to initial deployment

Core IT

~ Weeks
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IBM Bluemix

IaaS

~ Days

~ Minutes
2013 IBM Corporation

IBM Cloud: Think it. Build it. Tap into it.

What is Bluemix?

Bluemix is an open-standard, cloud-based platform for


building, managing, and running applications of all types
(web, mobile, big data, new smart devices, and so on).

Go Live in Seconds
The developer can choose
any language runtime or
bring their own. Zero to
production in one command.

APIs and Services


A catalog of IBM, third party,
and open source API services
allow the developer to stitch an
application together in minutes.

On-Prem Integration
Build hybrid environments.
Connect to on-premise assets
plus other public and private
clouds.

DevOps
Development, monitoring,
deployment, and logging tools
allow the developer to run the
entire application.

Layered Security
IBM secures the platform and
infrastructure and provides
you with the tools to secure
your apps.

Flexible Pricing
Sign up in minutes. Pay as
you go and subscription
models offer choice and
flexibility.

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2013 IBM Corporation

IBM Cloud: Think it. Build it. Tap into it.

Bluemix embraces Cloud Foundry as an open source Platform as a


Service and extends it with IBM, third party, and community built services.

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2013 IBM Corporation

IBM Cloud: Think it. Build it. Tap into it.

Software as a Service(SaaS)

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2013 IBM Corporation

IBM Cloud: Think it. Build it. Tap into it.

Our 100+ SaaS offerings are aligned to key buyer roles across LOB and IT,
providing multiple entry points and expansion opportunities
Marketing
Customer Analytics
Campaign Management

Human Resources
Talent Management
Talent Insights

Retail
Merchandising

Procurement
Contract Management
Strategic Sourcing

Pricing and Promotion


Deal Management
Sales & Commerce
eCommerce, Order Management
Performance & Territory Analytics

Operations / All Roles

Customer Care

Risk Analysis
Performance Management

City Operations

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Supplier Network
Supply Chain Visibility

Finance

Engagement Advice
Experience Management

Transportation Planning
Water Management

B2B/Supply Chain

Enterprise Collaboration
Workforce Productivity

Legal
IT Operations
Service Management
Security
Mobile Device Management

Contract Management
Risk Analytics

2013 IBM Corporation

IBM Cloud: Think it. Build it. Tap into it.

IBM Verse: Mail reimagined for a new way to work


Cloud-enabled, designed for mobile devices, and powered by
IBM's analytics and advanced search, IBM Verse works for
you, not the other way around.
one integrated,
simplified space
lets me focus and
take quick action
on critical
matters at a
glance

Single personalized space for my entire workday


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2013 IBM Corporation

IBM Cloud: Think it. Build it. Tap into it.

The IBM Cloud Advantage


SoftLayer as the foundation for the
as-a-service strategy

IBM Marketplace

Business
Process
as a Service

Software
as a
Service

Platform
as a
Service

Infrastructure
as a
Service

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2013 IBM Corporation

IBM Cloud: Think it. Build it. Tap into it.

Agenda

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Intro on Cloud Technology

Types of Cloud

Why use Cloud

Q&A

2013 IBM Corporation

IBM Cloud: Think it. Build it. Tap into it.

Banking & Financial Markets - Usage Scenarios for Cloud Workloads


Analytics
Allows integration of customer data across banking silos
to enable real-time insights and decision making.
Solutions improve institutional view of customer,
enable better CRM, mitigate fraud and operational
risk, improve customer service and experience

Business Services
Processing (e.g., application, servicing mgmt)
Customer Interaction & Distribution (e.g., relationship
mgmt, marketing info)
Insight (e.g., segment analysis, customer behavior,
customer portfolio analysis)
Collaboration
Communications and collaboration tools provide solutions
to enable employees to share information seamlessly
internally and with partners and customers. Includes
opportunity for better delivery channel collaboration
(e.g., loan processing via cloud).
Desktop and devices
Range of solutions can reduce costs & complexity,
enable better security of PC data, enable centralized
management of critical enterprise data and enable
building of new applications and services that leverage
shared data. Example: ability to enhance security by
limiting data access of sensitive data.

Development and test


Banks & FM clients can provision/configure environments
for developing applications as needed. Leads to faster
deployments, lower investment & risks, & greater
operational efficiencies.

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Industry Applications
Industry-focused archival cloud provides an cost effective,
scalable and secure infrastructure for data that institutions
are mandated to retain. Possible usage scenarios include:
offloading growing unstructured data and alleviating
branch infrastructure storage. Platform for analytics
solutions
.
Infrastructure compute
Flexibly deployed infrastructure to ensure greater IT
efficiency. Enables opportunity to scale-up for compute
needs such as data mining projects.

Infrastructure storage
Scalable storage infrastructure to ensure high performance
for real-time trading and analytics, enable policy-driven
data archival to address compliance while supporting
growing storage needs for managing large data sets from
multiple sources.
Managed backup
Enables institutions with exponential data growth or regulatory
requirements to better protect data at reduced costs. Helps
banks quickly backup, restore and maintain access to
critical data. Solutions are available for any environment
with critical data including both DC and remote office
environments.
Security
Improve security of globally distributed banking operations.
Ensures coordinated event/log management and intrusion
detection across the evolving delivery chain. Helps to
lower management burden for IT staff.

2013 IBM Corporation

Source: IBM Market Insights Analysis

IBM Cloud: Think it. Build it. Tap into it.

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2013 IBM Corporation

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