KADUNA BUSINESS SCHOOL

KADSTEP
MARKETING TEMPLATE (Week 4)

Please complete the

template below based on
your Business and what you
learn in class

SPECIFIC PURCHASE DECISION NEEDS

Instructions:
Think carefully about how your
customers
go about making their
purchase decisions.
Visualize them. Feel what they
feel.
Then, for each need category,
briefly but

Advice:

Information:

Assistance:

A customer needs to be informed of how a

product is,so i will give him information and
facts about the product and where to get the
product. And i can do that by different
medias where a customer can easily have
access to the information.

I will also go to the extend of assisting him to

get the product delivery to his point of sale
or house when he asked for it or when he is
occupied with other activities,not once but
anytime.

Understanding:

Reassurance:

I will make my customer understand why he

should buy my product by interpreting the
fact of the information i gave to him that
prompt his decisions.

I will make sure he is comfortable with his

decision not regreting his decison of buying
the product by giving him true facts
concerning the product,also maintaining
quality and stability in delivery.

Needs Clarification:

Transaction Processing:

I will also make him understand the health

benefit of consuming my product by making it
so clear of how important the product is to
him and family or friends.

I shall advice him by telling him to buy the

product for the benefit of his health and to
always frequently get the product in his
household for regular consumption.

I also will make every transaction easier for

my customer where they can also make
purchases online and call for order.

PRODUCTS

MARKETS

ur company serves across Sthe

you
need
make copies
the worksheet
or construct
a larger
one.
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itiztoe cth
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in order
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their potential.
te top.
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r c o mpany
s S traof
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O bje c tive,
e sti ma te
the potential
for eachSproduct-market
onetrpr
ibod
ute
to itket
s sets
a ch ieve
me nt,
notations in the appropriate cell.

Product-Market Grid Worksheet

Diabetic
patient
Diabetic patients
can also enjoy
this piece

School
children
Suitable for
school children

Events
Can also be served
during events

Househol Can be served during

lunch and dinner for
ds.
easy digestion of food

and energy.

Ginger

Juice
Date fruit
Biscuit

Product Feasibility Worksheet

Use this worksheet to determine the feasibility of offering a new or improved product.
PRODUCT:Date fruit Biscuit

Requirements:
Resources required:Date fruit,Wheat flour or cassava flour,milk,sugar and
preservative.

Impact on production and delivery process:Its a new product. The

delivery process will make it easier for transaction and is also a process for customer
interaction as it will be distributed to outlets.

Costs:
The cost of producing per pack is N80

Pricing:
Selling price is N150/N100

Advantages:
The product is of great advantage inthe market as it contains natural sweetener unlike others
close subtitute.

Disadvantages:
No disadvantage towards this product.

PRODU
CTS
Constraints, uncertainties, risks, problems:
Government policies,bad marketing strategy,lack of advert and promotion.