Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
ANKIT BHARDWAJ
In partial fulfillment for the award of the
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ACKNOWLEDGEMENT
I would like to take this opportunity to thank all those who helped me in the successful completion
of my Summer Internship Program (SIP).
I would like to thank Mr. Himanshu Shah, Mitashi Edutainment Pvt. Ltd. Mumbai, to give me the
opportunity to work with the company on the project titled Study of Institutional Marketing
Strategies of E-Commerce Companies with Special Reference to Mitashi Edutainment Pvt. Ltd EPortal. His constant guidance and monitoring helped me immensely during the course of the
project.
I would like to thank my company guide Mr. Himanshu Shah, Business Development Manager,
Mitashi Edutainment Pvt. Ltd. Mumbai, for his constant support and guidance during the course
of the project. I am extremely grateful to him for providing valuable inputs and assistance
throughout my project work. He always motivated and encouraged me during the course of the
project.
I have received immense guidance from my guide Prof. Mahesh Soni who motivated me to receive
enormous amount of input & inspiration at the various stages during my project preparation & also
assisted me to make many valuable improvements that helped me to enhance my project. I would
like to convey my sincere gratitude to him.
I would also like to extend a special thanks to Mr. Nitesh Sharma, Mr. Prashant Nerwade and the
entire Mitashi Edutainment Pvt. Ltd. team, my friends and employees at Mitashi Edutainment Pvt.
Ltd. for helping me throughout my Internship.
Finally I would like to thank to all the Faculties of Institute of Professional Education & Research
(IPER), who supported me in various ways & enlightened me about the valuable information
pertaining to my research work.
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DECLARATION
This is to certify that, I have completed the Summer Project titled Study Of Institutional
Marketing Strategies Of E-Commerce Companies With Special Reference To Mitashi
Edutainment Pvt. Ltd E-Portal under the guidance of Prof. Mahesh Soni in partial fulfillment of
the requirement for the award of Degree of Post Graduate Diploma in Management (PGDM) at
Institute of Professional Education and Research, Bhopal. This is an original piece of work & I
have not submitted it earlier elsewhere.
Date:
Signature:
Place:
Name:
Enrolment No.:
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Contents
ACKNOWLEDGEMENT ....................................................................................................... 2
DECLARATION...................................................................................................................... 3
CERTIFICATE SIP...................................................................................................................
CERTIFICATE INSTITUTION ..............................................................................................
CHAPTERS ........................................................................................................................ 5-50
1.Conceptual Overview ........................................................................................................ 5
2.Research Methodology ...................................................................................................... 7
3.Theoretical Background ................................................................................................. 10
4.Company Introduction ................................................................................................... 19
5. Data Analysis .................................................................................................................. 35
6.Findings ............................................................................................................................ 49
BIBLIOGRAPHY .................................................................................................................. 51
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CHAPTER-1
Conceptual Overview
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EXECUTIVE SUMMARY
The world is emerging to be a global village and the correspondence among people from across
the world for various aspects has been changing. One most evident change is the way we buy and
sell. Shopping now is now nothing similar to what it was a few years ago as people prefer to buy
things with the click of a button from the comfort of their couch, rather than having to head out
from home and walk around the stores.
This rapid change in the consumer behaviour has resulted in the fast paced growth of the online
retailers across the globe, creating a new eco-system of traders. Online retailers also have an edge
over their brick and mortar counterparts as they can sell more and can sell from anywhere. This
increase in online retailing business has obviously created demand for ecommerce professionals.
This internship would provide me with understanding on everything that is required for offline
business to go online and all the essential things for succeeding in the ecommerce industry. Full
knowledge will be attained in this internship regarding:
1. Product Ecommerce24
2. Offline business as a whole
3. Understanding Consumer Behavior
4. Sales Pitch
5. Meeting Process
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CHAPTER-2
Research Methodology
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PURPOSE
1.
To gain practical expertise in corporate life by understanding their culture and exposure to
actual working life.
2.
3.
4.
OBJECTIVE
1. To learn lead generation by:
Tele-calling
Cold calling
2.
3.
4.
5.
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RESEARCH METHODOLOGY
This project is an exploratory project as it contains data from primary sources collected
from Jabong vendors and LRF (electronics) in the format of calling.
The methodology comprises of varied econometric and statistical tools. Frequency and
trends of perception on various schemes and operations of the company has been analyzed
with the help of tabulation of data, use of simple percentages, correlation, and cross
tabulation.
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CHAPTER-3
Theoretical Background
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LITERATURE OVERVIEW
Recent years have seen a remarkable transformation in the way India shops and trades. Ecommerce has taken the world of retail by storm and captivated the imagination of an entire
generation of entrepreneurs, with e-commerce ventures with various business and commercial
models. The explosive growth in the last few years has already catapulted the biggest firms among
these ventures past the billion-dollar territory. The sector has grown three times in four years to
nearly 12.6 billion USD in 2015. Various industry estimates project that the sector will further
growth five to seven times over the next four to five years.
Online retail, while today representing a small fraction of the e-commerce space is one of the
fastest growing segments. It is also the most challenging in fulfilling its fundamental proposition
of transcending physical boundaries to deliver a variety of products to the customers doorstep.
Logistics and infrastructure in e-retailing becomes the very backbone of the fulfilment network
and the basis on which stringent service level expectations are set and met, and customer mindspace among competing alternatives is won. In India, these are arguably the weakest links, and
therefore the enhanced need for greater attention and management bandwidth to these critical
functions.
We estimate that a large proportion of investment in e-commerce retail will flow into logistics and
infrastructure. In the absence of an incumbent ecosystem, e-commerce providers are beginning to
build these functions from scratch. This will also spawn infrastructural investments into allied
sectors such as warehousing, air cargo, road and rail-based transport transportation. As delivery
reach and fulfilment networks become more entrenched and increasingly complex, opportunities
will emerge for logistics service providers and 3PL players. All of these trends point to a bright
future for talented entrepreneurs, operational managers as well as greater employment
opportunities for blue-collared workers.
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With the increasing internet literacy, the prospect of online marketing is increasing in India.
Alternative names of online shopping are: e-web-store, e-shop, e-store, Internet shop, web-shop,
web-store, online store, online storefront and virtual store. An online shop evokes the physical
analogy of buying products or services at a bricks-and-mortar retailer or shopping center; the
process is called business-to-consumer (B2C) online shopping. The largest of these online retailing
corporations are Snap deal, Amazon.com, and eBay .Retail success is no longer all about physical
IPER PGDM TRIM-III
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stores. This is evident because of the increase in retailers now offering online store interfaces for
consumers. With the growth of online shopping, comes, the concepts of satisfaction and loyalty
for website which involved in providing services on the website and transacting online. Companies
before using effective marketing strategies analyze various factors to convert potential customers
into active ones the five dominant factors which influence consumer perceptions of online
shopping are Information, Ease of use, Satisfaction, Security/Privacy, Proper Utilization. In this
paper we are trying to identify the perception of the customers towards on line shopping.
Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved
into a global phenomenon. Many companies have started using the Internet with the aim of cutting
marketing costs, thereby reducing the price of their products and services in order to stay ahead in
highly competitive markets.
Companies also use the Internet to convey communicates and disseminate information, to sell the
product, to take feedback and also to conduct satisfaction surveys with customers .Customers use
the Internet not only to buy the product online, but also to compare prices, product features and
after sale service facilities the will receive if they purchase the product from a particular store.
Many experts are optimistic about the prospect of online business. In addition to the tremendous
potential of the E-commerce market, the Internet provides a unique opportunity for companies to
more efficiently reach existing and potential customers. Although most of the revenue of online
transactions comes from business-to-business commerce, the practitioners of business-toconsumer commerce should not lose confidence. It has been more than a decade since businessto-consumer E-commerce first evolved. Scholars and practitioners of electronic commerce
constantly strive to gain an improved insight into consumer behavior in cyber space. Along with
the development of E-retailing, researchers continue to explain E-consumers behavior from
different perspectives. Many of their studies have posited new emergent factors or assumptions
which are based on the traditional models of consumer behavior, and then examine their validity
in the Internet context.
In 2013, Asia-Pacific emerged as the strongest business-to consumer (B2C) ecommerce region in
the world with sales of around 567.3 billion USD, a growth of 45% over 2012, ranking ahead of
Europe (482.3 billion USD) and North America (452.4 billion USD). The top three were followed
by Latin America, and the Middle East and North Africa (MENA) region, according to Ecommerce
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Europe1. Globally, B2C eCommerce sales increased by 24% over 2012. This reflects the huge
untapped potential of eCommerce by retail companies, both in their country of origin and across
borders.
eCommerce or electronic commerce, deals with the buying and selling of goods and services, or
the transmitting of funds or data, over an electronic platform, mainly the internet. These business
transactions are categorized into either business-to-business
(B2B), business-to-consumer (B2C), consumer-to-consumer (C2C), consumer-to-business (C2B)
or the recently evolved Business-to-business-to-consumer (B2B2C).
ECommerce processes are conducted using applications, such as email, fax, online catalogues and
shopping carts, electronic data interchange (EDI), file transfer protocol and web services and enewsletters to subscribers. eTravel is the most popular form of eCommerce, followed by eTail
which essentially means selling of retail goods on the internet conducted by the B2C category.
According to Ecommerce Europe, country-wise, the US, UK and China together account for 57%
of the worlds total B2C eCommerce sales in 2013, with China having total sales of 328.4 billion
USD. As against this, India had sales of only 10.7 billion USD, 3.3% of that of China in 2013 with
fifth position in Asia- Pacific. This is despite the fact that India enjoys high demographic dividends
just like China. Indias internet penetration with total e-households at 46 million against Chinas
207 million is one of the reasons behind Indias poor B2C sales growth.
Since the eCommerce industry is fast rising, changes can be seen over a year. The sector in India
has grown by 34% (CAGR) since 2009 to touch 16.4 billion USD in 2015. The sector is expected
to be in the range of 22 billion USD in 2015.
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Currently, eTravel comprises 70% of the total eCommerce market. eTailing, which comprises of
online retail and online marketplaces, has become the fastest-growing segment in the larger market
having grown at a CAGR of around 56% over 2009-2014. The size of the eTail market is pegged
at 6 billion USD in 2015. Books, apparel and accessories and electronics are the largest selling
products through eTailing, constituting around 80% of product distribution. The increasing use of
smartphones, tablets and internet broadband and 3G has led to developing a strong consumer base
likely to increase further. This, combined with a larger number of homegrown eTail companies
with their innovative business models has led to a robust eTail market in India rearing to expand
at high speed.
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Models of E-commerce
Business-to-Business (B2B):
B2B e-commerce is simply defined as e-commerce between companies. This is the type of ecommerce that deals with relationships between and among businesses. About 80% of e-commerce
is of this type, and most experts predict that B2B ecommerce will continue to grow faster than the
B2C segment. E.g.: indiamart.com, eindiabusiness.com, tradeindia.com etc.
Business-to-consumer (B2C):
Business-to-Government (B2G):
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Consumer-to-Consumer (C2C):
M-commerce
M-commerce (mobile commerce) is the buying and selling of goods and services through wireless
technology-i.e., handheld devices such as cellular telephones and personal digital assistants
(PDAs).
Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods
and services, which is initiated and/or completed by using mobile access to computer-mediated
networks with the help of an electronic device.
In India, Mobile Commerce is still in the development phase as the use of mobile phones for
carrying out transactions is very limited. However, the development is taking place at a nice speed
and in the coming years, Mobile Commerce is most likely to make its presence feel as companies
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and businesses have started understanding the benefits of Mobile Commerce. Some of the
companies have even incorporated this technology. Airtel, ICICI, Reliance are some of the
companies/businesses that are using this technology as their users are allowed to make limited
purchases from their phones. For now, the users are mainly allowed to pay phone bills, utility bills,
book movie tickets, book travel tickets with their cell phones.
However, more services will be introduced in coming years. Security is one of the main concerns
of Mobile Commerce as its very important to offer secure transactions and this is the reason why
Mobile Commerce is still in the development phase in India.
For now, users are mainly allowed to do Mobile Banking i.e. to access the bank account with a
cell phone in order to pay the utility bills. With the current rate of development, users will be soon
allowed to purchase products, advertise, to take part in auctions and pay bills with the help of a
cell phone, while they are on the move.
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CHAPTER-4
Company Introduction
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Mitashi as a brand has been in the Indian market since 2 decades, and is a transnational brand
serving various countries in South East Asia Middle East Asia and Europe.
A Subsidiary of the Mitashi Group, E-commerce 24 was founded by Mr. Manish Patil in the year
2012. It is India's first end to end Ecommerce Solution Provider. Pioneers in the Ecommerce
Industry in India. Their expertise and experience is in E-retail sector along with,
Customers service
Branding
Marketing
Ecommerce24 create a unique platform wherein Retailers, Entrepreneurs, Brands and others can
start and manage their business in a more effective, efficient and profitable way. Their service
continues even after your e-store is set up. They help you run your business with their expertise in
Manages Services at affordable charges. They help you build business.
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BUILD A WEBSITE
Select from 100+ readily available Mobile friendly website designs or let their experts customize
the design for you. 200+ features & tools give you the flexibility to create and manage your online
stores via PC, Tablets & Mobile.
GET TRAFFIC
Ecommerce24 comes with intelligent apps which enhance your website on search engines & get
your products indexed on Google. Their third party tie-ups enable you to get your website listed
on product comparison websites, coupon websites and other platforms that help you get genuine
traffic on your website.
INCREASE SALES
Apart from selling on your own website, Ecommerce24 helps you to sell on various
platforms like Facebook, EBay, Amazon, Flipkart, Snapdeal and 25 other platforms. The in-built
tools also enable you to cross sell, up sell and promote your deals to existing customers as well as
visitors.
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PRODUCT SOURCING
Their latest offering Quicksource24, Indias first product sourcing and drop shipping platform is
bundled with Ecommerce24. Get access to 80000+ products across 500 categories at wholesale
rates. You need not stock the products or ship them, they manage all the hassle for you.
FEATURES
1.
2.
3.
Managed services
4.
5.
Facebook Store
6.
7.
8.
9.
10.
11.
Google analytics
12.
Bulk Upload
13.
14.
15.
Live chat
16.
17.
18.
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MISSION
Provide innovative solution to satisfy customers needs.
VISION
To be the most trusted brand.
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SWOT ANALYSIS
STRENGTHS
1.
Customer service.
2.
3.
4.
5.
Mitashi Venture.
6.
7.
8.
9.
WEAKNESS
1.
2.
3.
Poor publicity.
OPPORTUNITY
1.
2.
3.
THREATS
1.
2.
3.
4.
5.
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Website Promotion:
A survey tells that about 80% of general visitors to web sites use the search engines to find the
information they are looking for. They dont have all those website addresses which would help
them with the required information. So they find their requirements through search engines. And
because of this it is not only imperative that your site be listed in the search engines but even come
up in the top rankings.
In today's business world, Search Engine Optimization & Online Marketing Services plays vital
role in getting good search engine ranking. Creative Web Promotion helps in getting high search
engine ranking, search engine positioning, through its legitimate SEO strategies. We always update
ourselves with latest technologies and Search engine algorithms of major search engines and take
necessary measures to keep our clients' site on top position. Creative Web Promotion offers the
best methods of web site promotion and SEO services for your web site. Creative Web Promotion
is specialist in providing natural search engine optimization to both small and large internet
business companies to get their web sites highly ranked in the search engines(MSN, Yahoo,
Google) through "on-page" optimization and "off-page" optimization.
Many businesses, including both the largest of corporations and small retailers, rely on electronic
payment system, provided in most instances by the major banks, to accept payments. Essentially
these systems provide companies with an efficient and secure means of collecting payments,
transferring value and managing cash flows.
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Security tokens, authentication techniques, access controls, confidentiality measures and data
transmission controls are all important considerations for electronic payment systems. An
understanding of the key components, underlying risks, key control features, and workable
procedures must be obtained before an audit can make recommendations to management about
safeguarding assets and payments in a cost effective and secure way. Similarly, management needs
to be informed if the auditor is to have any hope of having their findings and recommendations
accepted.
Mobile Application:
Mobile technology has become an integral part of everyday life - supercharged by consumer
adoption. There is a need for speed, and business must catch up. Requirements to access to
information anytime and anywhere has accelerated growth of mobile devices and increased
bandwidth, resulting in high demand for enterprise mobile apps to empower mobile employees.
SAP is the market leader in enterprise mobility and offers the combination of a cutting-edge mobile
device management (MDM) solution and a leading mobile enterprise applications platform
(MEAP).
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Warehousing
Inventory management
Cross docking
Transportation
Freight forwarding
Website Development:
Web development refers to building, creating, and a maintaining websites. It includes aspects such
as web design, web publishing, web programming, and database management.
While the terms "web developer" and "web designer" are often used synonymously, they do not
mean the same thing. Technically, a web designer only designs website interfaces
using HTML and CSS. A web developer may be involved in designing a website, but may also
write web scripts in languages such as PHP and ASP. Additionally, a web developer may help
maintain and update a database used by a dynamic website.
Web development includes many types of web content creation. Some examples include hand
coding web pages in a text editor, building a website in a program like Dreamweaver, and updating
a blog via a blogging website. In recent years, content management systems like Word Press,
Drupal, and Joomla have also become popular means of web development. These tools make it
easy for anyone to create and edit their own website using a web-based interface.
IPER PGDM TRIM-III
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While there are several methods of creating websites, there is often a trade-off between simplicity
and customization. Therefore, most large businesses do not use content management systems, but
instead have a dedicated Web development team that designs and maintains the company's
website(s). Small organizations and individuals are more likely to choose a solution like Word
Press that provides a basic website template and simplified editing tools.
Affiliate Program:
An automated marketing program where a Web advertiser or merchant recruits webmasters to
place the merchant's banner ads or buttons on their own Web site. Webmasters will receive a
referral fee or commission from sales when the customer has clicked the affiliate to get to the
merchant's Web site Web site to perform the desired action, usually make a purchase or fill out a
contact form. The most common types of affiliate programs include
Pay-Per-Click,
Pay-Per-Lead,
Pay-Per-Sale.
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E-commerce Strategies
Micro-Target an Online Audience: E-commerce is basically about establishing a
territory: defining and designing a site to reach an audience with a common interest or
characteristic. Whatever your product or service, define your companys niche markets that you
can penetrate online with specialized offerings.
Personalize: Site visitors are demanding one-of-a-kind experiences that cater to their needs and
interests. Technology is available, even to smaller players, to capture individual shoppers interests
and preferences and generate a product selection and shopping experience led by individualized
promotions tailored to them.
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Invest in Mobile: Mobile commerce is growing at a rate of over 130 percent annually. If you
lack a robust mobile commerce platform, you will see a dramatic drop off in revenue over the next
several years. To stay competitive, you need to offer mobile-accessible services such as delivery
status, real-time notifications, click-to-call, maps, and product information.
Tap into Logistics: To accommodate growth, you may need to tap the capabilities of thirdparty logistics providers (3PLs) to manage a high volume of complex orders. Reverse logistics,
the ability to handle returns and exchanges quickly and economically, is becoming a key
differentiator. Same-day delivery and innovative fulfilment networks can be competitive
advantages.
Bypass the Middlemen: The Internet is enabling small companies to reach lots of consumers
quickly. Manufacturers, including factories in China, are increasingly willing to work with small
brands. They have discovered that small brands are more likely to introduce new products to
market because they are less constrained by shelf space limitations and complex supply chains.
Offer a Seamless Experience across Channels: Your sales will grow if you ensure that
product availability, promotional strategies, and brand experience are consistent across all
channels whether online, in-store, or on a mobile device. Implement cloud-based supply chain
technology to gain visibility into your performance across all channels.
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Added Items:
Customers often impulse buy when online and buy extra items.
Competitors:
Companies can easily keep track of competitors and quickly change their prices to match.
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Website downtime:
If the website goes down, no one will be able to purchase anything meaning the company are
making no money.
Personal touch:
No personal contact with the customers means it may be harder to get repeat orders.
Online Fraud:
A lot of online fraud, means there is a risk of losing money on sales.
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E-commerce Problems
Failure to understand the customer, why they buy, and how they buy. Even a product with
a sound value proposition can be a failure if customer habits, expectations, and motivations
are not understood. This potential problem could be mitigated with proactive and focused
marketing research.
Failure to consider the competitive situation. You may be able to construct a viable book
e-tailing business model, but do you really want to compete with Amazon.com? This
problem can be mitigated with competitor, industry, and market research.
Inability to predict environmental reaction. What will competitors do? Will they introduce
fighting brands or fighting web sites? Will they supplement their service offering? Will
they try to sabotage your site? Will there be price wars? What will the government do?
This can be mitigated with a 360 degree continuous environmental scanning system.
Failure to coordinate. If reporting and control relationships do not suffice, one can move
towards a flat, accountable, and flexible organizational structure.
Failure to obtain senior management commitment. This often results in a failure to obtain
sufficient company resources to accomplish the task. This can be mitigated by getting top
management involved right from the start.
Failure to obtain employee commitment. The strategy is not well explained to employees.
Employees are not given the whole picture. This can be mitigated by training and by
creating incentives for workers to embrace the strategy.
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CHAPTER-5
DATA ANALYSIS
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During my internship I was allotted with a task to call the vendors registered at Jabong and ask
and rate them on several parameters. In order to complete the task allotted to me I designed a
questionnaire and started gathering the response from the vendors. I took a sample size of 100
vendors in Apparels category.
Following is the Questionnaire and the responses given by the vendors:
Size of Organization *
Small
Medium
Large
Have own web store *
Yes
No
Have shopping website *
Yes
No
Present in how many market places *
1
2
3 or more
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These were the questions asked by the vendors and their responses are as follows.
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61%
SMALL
MEDIUM
LARGE
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YES
74%
YES
NO
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42%
58%
YES
NO
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78%
3 OR MORE
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MOBILE APPLICATION
5%
95%
YES
NO
A mobile app is a software application developed specifically for use on small, wireless
computing devices, such as smartphones and tablets, rather than desktop or laptop
computers.
As the concept of mobile application is new and getting popular day by day still the vendors
are happy to sell their products via own web store and marketplaces.
Out of 100 only 5% of the vendors are currently having their own mobile application to
sell their products and services via mobile application.
95% of the vendors are not operating their business based on any mobile application
software.
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82%
YES
NO
Social media presence simply means having a page or handle on any of the social
networking sites.
Social networking sites plays an important role in marketing your products as now a days
the craze of social media is at the top and therefore every one showcases their products
over social media and thus it gives the customers a sense of trust that the brand is having
its social media presence.
As the above graph represents the value of social media presence, we can clearly see that
most of the vendors are having their Facebook page, twitter handle or any kind of social
media presence in order to get the customer attraction.
Out of 100 vendors, 82% of the vendors are having social media presence.
Only 18% of the vendors are not having any kind of social media presence.
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41%
59%
YES
NO
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FACEBOOK STORE
12%
88%
YES
NO
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47%
53%
IN-HOUSE
OUTSOURCE
An in-house project is a project developed inside one company and for its own benefits. In
other words, an internal project.
An example of an in-house project is an online web store developed inside the company
and to be used by the company.
Outsourcing is an arrangement in which one company provides services for another
company that could also be or usually have been provided in-house.
As we can see that vendors registered at jobong are using both the methods of web store
developers that is in-house as well as outsource.
Out of total vendors having their own web store 53% have developed their web store by
outsourcing.
Whereas 47% of the vendors have developed in-house.
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PREFERRED LOCATION
26%
32%
22%
20%
MUMBAI
SURAT
DELHI
OTHERS
Preferred Location
The above graph represents the favorable and preferred locations in which most of the
vendors operate their business.
As we can see that Mumbai is the most preferred location among the apparels vendors due
to ease of access to all the ecommerce services and good amount of customer base is also
a factor vendors are operating their business in this location. Its also known as the Business
capital of India.
The second most preferred location for apparels vendors is Surat due to the fact that most
of the clothing market is in Surat thus it provides them good quality of cloth and reasonable
rates.
The third most preferred location among the appeals vendors is Delhi. Delhi is the capital
of India and thus provides ease of access in terms of all the solutions an ecommerce vendor
needs.
Others includes the cities like- Bangalore, Jaipur, Ludhiana, Noida, Gurgaon etc.
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10%
15%
34%
Electronics
Books
Health Care
Baby Products
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CHAPTER6
Findings
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FINDINGS
During my study I found that most of the vendors just have their web store for name, that
is, its not even updated with their newest products available nor with their latest contact
number.
Out of 100 vendors only 74% of the vendors have their own web store out of which about
20% of the web store domain is expired or the web store is hacked or is in updating mode.
Majorly medium sized vendors are entering the market with about 61% of vendors falls
in medium sized organization.
Vendors are less concerned about having their own shopping web store as only 42% of the
vendors have their own shopping store, other vendors are happy with their sales on different
market places like Flipkart, Amazon, Snapdeal etc.
Out of 100 vendors most of them are already registered on several market places, about
78% of the vendors are registered and selling their products on more than 3 market places.
Mobile application is a very new concept of ecommerce and thus very less vendors knows
and trusts on that, therefore only 5% of the vendors have developed their mobile
application.
Social Media has emerged as a best possible medium to interact with a huge amount of
customer base in less amount of time.
Mumbai, Surat, and Delhi are the top most preferred locations for operating a business in
apparels category.
Electronics and Apparels are the top most preferred category among the Ecommerce
business (online retailing).
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BIBLIOGRAPHY
Books:
Web Resources:
http://www.pwc.in/assets/pdfs/publications/2014/evolution-of-e-commerce-in-india.pdf
http://www.firstdata.com/icicimerchantservices/icici-insights/ecommerce-in-indiaunique.pdf
http://ecommerce.hostip.info/pages/371/E-Commerce-Solutions.html
http://ecommerce.hostip.info/pages/366/E-Business-Service-Provider-EBSP.html
http://www.ijmbs.com/Vol4.3/spl1
http://shodhganga.inflibnet.ac.in/bitstream/10603/15990/10/10_chapter1.pdf
http://www.creativewebsols.com/electronic-payment.htm
http://www.creativewebsols.com/history.htm
http://www.creativewebsols.com/key-success-factors.htm
http://www.creativewebsols.com/problems.htm
http://www.creativewebsols.com/benefits-ecommerce.htm
http://www.epaynews.com/statistics/
http://www.merchantpicks.com
http://www.google.com
http://www.emarketer.com
http://www.internet-story.com/
http://www.networld.com/hosting/E-Commerce.cfm
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http://www.exploit-lib.org/issue3/E-Commerce/
http://www.E-Commercetimes.com/perl/story/18403.html
http://www.e-global.es/cisco_view.pdf
http://www.cnn.com
http://www.creativewebsols.com/web-analytics.htm
https://sites.google.com/site/misskingonlineshopping/is-shopping-online-a-goodthing/advantages-and-disadvantages-for-the
http://work.chron.com/list-pros-cons-being-part-online-business-20828.html
http://dnbsmallbusiness.com.au/Essentials/Pros_and_cons_of_starting_an_online_busines
s/indexdl_9629.aspx
http://www.investopedia.com/terms/p/payment-gateway.asp
www.ecommerce24.in
www.jabong.com
www.facebook.com
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