Key Data at a Glance

CROMWELLS

YEAR IN
REVIEW

Lapsed 2,192

= warm databa
se
2,9
04

16%
Spending

8.5%
Engaged

Engaged 233

Ireland

10 Stalled

427
Records
25%
RICHARD

West
12 unallocated

We need to decrease lapsed & increase engaged/ spending customers!

- 546 reco
LL
rd
IA
s
142
26%
Spending

319
58%
Lapsed

D - 427 re
co
AR
r
CH

RI

NIALL

405
2

459

110
26%
Spending

259
60%
Lapsed

91 rec
or
T-6
ds
AT

- 47 rec
UL
or
d
PA

128
19%
Spending

38
5%
Engaged

29
62%
29
Spending
62%

523
76%
Lapsed

11
24%
11
Lapsed
24%
Lapsed

47
Records
3%
PAUL

546
Records
546
32%
Records
NIALL
32%

ds

691
Records
40%
MATT

rec
or
ds

9%

BDM = 1,711

707
East

CROMWELL FACT
We lost 167 (20 above
industry average)
spending customers
last year!

So we need to to keep
talking to lapsed contacts.
Keep in touch!

North

26

INDUSTRY FACT
Each year youll lose
147 of your
customers.
Never stop
prospecting!

63% of prospects will not

purchase for 3 months. 20% of
these may take 12 months!

by
lit
sp

Lets remove these so we

can focus on nurturing our
warm prospects!

Spending 466

75.5%
Lapsed.

41% unallocated*

Scotland

102

Sus
pe
ct

Suspect 6,034

s!
rd
co
re

ed
ov
m
re

# 8,938 recs

6
13%
6
Engaged
13%
Engaged

Spending

*This 41% will be split by BDM over the next couple of months

PRINT/
WEB
WHAT APPRENTICESHIP? MEDIA PACK
What Apprenticeship? is a fantastic handbook from
Open Doors Media, profiling every single apprenticeship
framework in England. This unique resource is the ultimate
one-stop-shop for students considering an apprenticeship.

Your ambition...

Taking a
career journey
with limitless
possibilities.

2016 EDITION

There are many ways to qualify as

an ICAEW Chartered Accountant.
Find out about the range of school
leaver and graduate routes offered
by employers.

2016 EDITION

Choose the one that suits you and

achieve more as a chartered accountant.

icaew.com/careers

AGRICULTURE,
HORTICULTURE &
ANIMAL CARE

CONSTRUCTION,
PLANNING & THE
BUILT ENVIRONMENT

INFORMATION &
COMMUNICATION
TECHNOLOGY

ARTS, MEDIA
& PUBLISHING

ENGINEERING &
MANUFACTURING
TECHNOLOGIES

LEISURE, TRAVEL
& TOURISM

BUSINESS,
ADMINISTRATION
& LAW

HEALTH, PUBLIC
SERVICES & CARE

RETAIL &
COMMERCIAL
ENTERPRISE

Sponsored by

m
AFFILIATE MEMBER

A WORLD LEADER OF THE ACCOUNTANCY AND FINANCE PROFESSION

LPDADV14295 School-A5-protrait.indd 1

18/09/2015 11:32

With support from the National Apprenticeship Service and Sector

Skills Councils, What Apprenticeship? breaks down all of the
apprenticeship frameworks into 9 simple industry sectors, making
searching for a specific apprenticeship quick and easy. Each
framework is summed up simply outlining job roles, mandatory and
optional modules and the resulting qualifications that each
apprenticeship entails, giving hard facts, not loose descriptions. It
also covers some of the most common questions and concerns that
students have about apprenticeships generally.

Welcome to Careers World, from Open Doors Media; the premier resource for
careers information in England, and the only publication to be awarded the
Careers Mark, an indicator of quality and excellence in Car eers and Education
Information, Advice and Guidance.

Open Doors Media have years of educational publishing experience

and our close relationship with hundreds of careers professionals
has informed the content of this resource.

Our advice is second to none and provides careers advisors and students with
relevant, current information tailored to their region, ensuring young people are
well informed about their prospective career paths.

We know that students and advisors need a clear picture of an what

an apprenticeship involves - so thats just what weve given them!
Thanks to our connections with every single school, college and
careers centre in the country, we ensure that this resource goes
straight to those who need it.

We pride ourselves on being the number one careers resource in schools and
have spent the last four years refining and improving on our formula for success
in the student careers market, creeating a first-rate advertising platform.

For those looking to advertise their courses, vacancies, institutions or information to students, Open Doors
Media specialise in providing a direct line to students in the 14-19 age bracket. Our Team has unmatched
knowledge of the careers sector and ensure we never miss a vital development in this dynamic,
ever-changing market. We work in tandem with schools, colleges, universities, training providers and
careers advisors to guarantee that our product is an excellent CEIAG resource. We have a genuine passion
to inspire young people, and we believe the only real way to do this is to ensure our content is the best it
can be, valuing quality above all else.
We want to both help students to find a career perfectly suited to them, and help advertisers, providing
them with a means of communication to their target market. Our primary concern is the education of
students in the vast range of options open to them after school. A-Levels, NVQs, BTECs, Degrees,
Apprenticeships; we believe we are enabling students to make an informed decision about their future.
Our website content is tailored to a specific region, meaning we can provide relevant information, expert
advice and case studies from the very providers that students will be considering in their applications. We
regularly hold focus groups and attend events across the country to ensure we obtain first-hand
knowledge of what students and teachers want to see in a CEIAG publication. The result of our passion is
a magazine and website that have quickly become a vital addition to careers resources in schools, colleges
and careers centres nationwide, and a crucial tool for advertisers to reach this essential audience.

Of course, our readers also need to know where to study an

apprenticeship, which is why were offering employers and training
providers the chance to get involved...

01677 422 510

ONLINE PRINT SOCIAL MEDIA

m
AFFILIATE MEMBER

t 01677 422 510 e sales@opendoorsmedia.co.uk w www.careersworld.co.uk