Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Kinza Hagerup
Thesis
With technology growing and changing, anyone can
be come a pop star, create their own album, and
even be discovered on YouTube. It is possible now
more than ever to create and share music but at what
costs? The rate of music being produced is at an
alarming rate and what is that doing to our listeners?
How are fans of struggling artists able to sift
through all the sub par music to hear what they
want. Niche marketing has become a way for
smaller artists to get their music to their fans without
the help of major record labels.
The Past
Record labels, until recently, have been the main
way artists are able to get artists music heard to the
music. Why you might ask? They have the cash
flow to be able to afford things like studio time, tour,
merchandise, radio time, etc. A starving musician
does not have nearly the capitol to be able to take
this on.
The Present
What is going on today is that artists actually have a
say in how their music is being heard.
Spotify
SoundCloud
Vevo
Youtube
Pandora
The Future
We as a society will continue to pump out
more and more music but there will
always be better music, better artists and
we can look to see how streaming will
help artists with many albums be able to
grow in popularity as they get older.
Conclusion
Major Record Labels are not as crucial in an
artists success
Anyone can create music whether or not it is
a considered good or not
Streaming sites like Spotify and creations
like YouTube are how smaller artists can
really get their music heard
Niche marketing is how an artists can
succeed
References
Batey, Angus. "Is New Music Killing the Record
Industry?" The Guardian. February 24, 2015.
Accessed April 25, 2016.
http://www.theguardian.com/music/musicblog/2015/
feb/24/is-new-music-killing-music-industry.
Bustard, Clarke. "Your Niche or Mine?" NewMusicBox.
February 13, 2007. Accessed April 25, 2016.
http://www.newmusicbox.org/articles/Your-Niche-orMine/.
"How Musicians Can Find and Succeed in Niche Markets DIY Musician Blog." DIY Musician Blog. October 09,
2013. Accessed April 25, 2016.
http://diymusician.cdbaby.com/musician-tips/how-tofind-and-succeed-in-a-niche-market/.
Jaeger, Jonathan. "Oversaturation: Clogging the Arteries
of the Music Industry." Music, Musings, and the
Social Media Biz. May 14, 2010. Accessed April 25,
2016.
http://jonathanjaeger.com/oversaturation-cloggingthe-arteries-of-the-m.
Mally Greenburg, Zack. "Revenge Of The Record Labels:
How
The Majors Renewed Their Grip On Music."
Forbes. April 15, 2015. Accessed April 25, 2016.
http://www.forbes.com/sites/zackomalleygreenburg/
2015/04/15/revenge-of-the-record-labels-how-the-majorsrenewed-their-grip-on-music/2/#4a0d4ebf331a.
Rys, Dan. "Label Execs Talk 'Decline of Record Business,
Rise of Music Business' at New Music Seminar." Billboard.
June 18, 2012. Accessed April 25, 2016.
http://www.billboard.com/biz/articles/news/1093183/labelexecs-talk-decline-of-record-business-rise-of-musicbusiness-at-new.
Samson, Boaz. "SoundCloud SEO-based SWOT Analysis
Not Your Mom's MTV? - Similarweb Blog."
Similarweb Blog SoundCloud SEObased SWOT
Analysis Not Your Moms MTV Comments. 2014.
Accessed April 25, 2016. https://www.similarweb.com/
blog/soundcloud-swot-analysis-not-your-moms-mtv.