St.

Paul University Philippines

Tuguegarao City, Cagayan 3500
Marketing Strategies
ERICKA LOVE JOY R. DIMACULANGAN
How does the company promote its products/services to the customers? Are the marketing
strategies aligned with the nature of the target market? What are the components of
the marketing mix that are given emphasis by the company? Do you agree with it? What are
the strengths and weaknesses of the marketing strategies?
Southeast Asian Medical Center is a 12-story building
located along Molino Road, Bacoor Cavite, a newly built
hospital founded by medical specialists, professional and
businessman of diverse hospital and business affiliations. It
is the first modern innovative hospital in Molino, Bacoor,
Cavite blessed and inaugurated by Senate President Juan
Ponce Enrile and Secretary of Health Enrique Ona on
October 28, 2009. The founding members of SAMC come
from several tertiary hospitals in Metro Manila and
Southern Tagalog areas with several years of experience.
Southeast Asian Medical Center, a modern medical facility
dedicated for the delivery of quality, affordable and
accessible holistic healthcare through medical excellence
and
compassion.
The
hospital
promotes it services through direct marketing with the
use of fliers, brochures, tarpaulins, advertisement prints
and through video board. The mission and vision of the
hospital can be
seen along the
hospital hallway, a strategy to share and inform the
objectives of the institution.
A Medical Directory posted with list of accredited
physicians, a way of enticing consumers to avail their
services and to boost patients volume. Moreover, the
hospital provides training programs for professional health care team members (doctors &
nurses), which is cost-effective and profitable.

The hospital provide a number of health

packages to choose from to meet the needs of the consumers accordingly. A varierty of
accredited Health Maintenance Organization Insurance to cater and assist health consumers to
avail servies offered. SAMC also used a tagline Healthcare Within Reach , designed to
promote the hospital in community health, with its intentioned-message.

Lately, new hospitals are being built everywhere possible in Cavite area and the daunting task
of each hospital is to market itself. Marketing plan is vital to acquire consumers and providers,
at the same time to increase number of new patients, build the organizations reputation and
increase revenues. I believe that the strengths of the institution I am with now, is that they do
used direct marketing, however, they do lack focus on advertising campaigns, social media and
web advertisement. The influx of internet user is massively growing and so to attract more
consumers, these social networks/advertisements must be facilitated to boost the hospitals
public image. Nevertheless, not all advertising mediums may guarantee success.
Communication is still most effective way to advertise. The hospital can acquire feedbacks,
observations, achievement to improve the quality of service, all knowing that conversations and
participation is considered marketing already. If the hospital provides excellence service with
empowering patients, they may become an extension of the marketing strategy. Another
observation I had is that, the institution neglect to have continuous track of their marketing
efforts to evaluate its effectiveness. Continue evaluation and documentation will help the
organization to identify and refine target marketing tool.