A PROJECT REPORT ON

THE EMPLOYEE CONVINIENCE CENTERAn Initiative By Aadhaarshila Enroll Systems.

P a g e 1 | 30

INDEX
Sr.
No
.
1.

Particulars

Pg. Nos.

Vision, Mission, Objective- AES

2.

Vision, Mission, Objective- ECC Project

3.

Financial Inclusion

4.

FinTech

5.

Cashless transactions

6.

UPI

10

7.

NEFT & RTGS

12

8.

Company Profile- AES

13

9.

Product line

14

10.

Marketing Plan

15

11.

Sales Pipeline

16

12.

Problems Faced

17

13.

Solutions To The Problems Faced

19

14.

Sales force specification

21

15.

Target locations

24

16.

New solutions

26

17.

SWOT Analysis

27

18.

Conclusion & Recommendation

28

P a g e 2 | 30

VISION, MISSION & OBJECTIVE OF AADHAARSHILA

ENROLL SYSTEMS
"Vision Is The Art Of Seeing The Invisible." - Jonathan Swift
VISION:
Aadhaarshila envisions an evolution of a technological model that empowers our Infopreneurs to
offer digital services.

"When You Discover Your Mission, You Will Feel Its Demand. It Will Fill You With
Enthusiasm And A Burning Desire To Get To Work On It."
- W. Clement Stone
MISSION:
To develop a framework and to create 1 lakh Infopreneurs ,to reach the last mile through all
devices.

You Will Face Your Greatest Opposition When You Are Closest To Your Biggest Miracle.
Shannon L. Alder
OBJECTIVE:
Aadhaarshila is an initiative powered by leading technology in payments and service delivery
platform to give individuals ease, in dealing with technology, introduce trust in payments and
carry our efficient delivery of services.
Aadhaarshila works in:.

Creation of digital infrastructure,

Delivering digital services and
Spreading digital literacy.

P a g e 3 | 30

OBJECTIVE, VISION & MISSION OF EMPLOYEE

CONVENIENCE CENTER PROJECT
OBJECTIVES:

5000 ECCs all over India

Reduce Financial Inclusion
Provide India with cashless transaction solutions
Provide underprivileged with a convenient and easy virtual banking system.
Boost women empowerment.
Foster growth and development in India

VISION:
To empower the under privileged and develop thrust in Indian economy.

MISSION:
Educate one, & he will assist million

P a g e 4 | 30

FINANCIAL INCLUSION
WHAT IS FINACIAL INCLUSIONS?
Financial inclusion or inclusive financing is the delivery of financial services at affordable costs
to sections of disadvantaged and low-income segments of society, in contrast to financial
exclusion where those services are not available or affordable. An estimated 2 billion workingage adults globally have no access to the types of formal financial services delivered by
regulated financial institutions. For example, in Sub-Saharan Africa only 24% of adults have a
bank account even though Africa's formal financial sector has grown in recent years. It is argued
that as banking services are in the nature of a public good, the availability of banking and
payment services to the entire population without discrimination is a key objective of financial
inclusion.

THE MAIN PROBLEM WITH INDIAN ECONOMY

India being a developing country with a large and growing population faces many problems. Due
to the ever growing population it becomes difficult to keep a track of the literacy rate of the
people. Illiterates have a fear and inferiority complex so they dont fight for their rights. Hence
majority of the Indian population has no bank accounts, and to do simple banking transactions
they have to go through a unsafe or expensive mean.
Only 4% of the Indian population is Financially Inclusive. Rest 96% is still deprived of their
basic financial rights in this country.

P a g e 5 | 30

FINTECH
Financial technology, also known as FinTech, is an economic industry composed of companies
that use technology to make financial services more efficient. Financial technology companies
are generally startups trying to dis intermediate incumbent financial systems and challenge
traditional corporations that are less reliant on software.
FINTECH FACTS AND FIGURES GLOBALY
1. Global investment in Fintech currently stands at a staggering $49.7 billion. From 2010 to
2015, the largest amount of investments had been received by the USA, UK & Ireland, Europe,
China, and India. Investment has more than tripled over the last few years, jumping from $4
billion in 2013 to $12 billion in 2014.
2. Finance & lending is the Fintech category that receives the largest amount of investment
dollars with 19% of total investment going into it. Processing & payments category receives
14%, while Mobile wallet, authentication, and remittance receive 10, 7 and 7% respectively.
Other growing Fintech areas include P2P lending, mobile banking, prepaid cards, and networks.
3. There are 1,362 Fintech companies in 54 countries around the world with the USA, India, UK
& Ireland, Israel, and Germany having the most Fintech start-ups.
4. Government support for Fintech is huge, with many Fintech companies receiving tax
incentives, subsidized loans, and other benefits to encourage their growth. Governments like the
UK have invested heavily in cyber security to protect companies from fraud, hacking, and other
threats. The USA tripled its investments in accelerators and incubators to help start-ups connect
with investors while other countries have launched initiatives that channel full or co-financing
into Fintech start-ups. Hong Kong has set aside $250 million for the development of businesses
in this sector while Luxembourg has promised unlimited support to entrepreneurs who choose to
launch start-ups in the country.
5. 43.4% of people who use Fintech services choose to do so because of ease of access. 15.4% of
users state that lower rates are what attract them to Fintech while access to a wide range of
products, better online experience and greater levels of trust are other reasons for the popularity
of Fintech.
6. Fintech is growing faster than other industries for several reasons. First of all is the fact that
financial services are the biggest industry in the world. Secondly, more and more people are
accessing financial services through the use of mobile devices which creates opportunities for
even greater growth for Fintech companies. Finally, the great user experience is causing more
and more people to choose Fintech companies over banks.

P a g e 6 | 30

7. The top 5 Fintech firms globally are: Lufax, an international finance trading company, Square,
a provider of smartphone card readers, small business loans and online payments, Markit, the
UK based provider of financial information and data, Stripe which does online payments and
Lending club, which bypasses middlemen to lend directly to customers.

P a g e 7 | 30

CASHLESS TRANSACTIONS
WHAT ARE CASHLESS TRANSACTIONS?
Consumers seem to be cashing out of automated teller machines (ATMs) and logging in at pointof-sale (POS) terminals more frequently. Even as the network expands, the average number of
transactions at ATMs is on a downward slope. The use of debit cards at POS terminals, by
contrast, is growing at a rapid pace. While in terms of value of transactions, ATMs still enjoy a
huge lead, the fact that people have started using their debit cards for more than just withdrawing
money suggests the idea of cashless is gaining momentum.
A Business Standard analysis of Reserve Bank of India data for the past three years reveals the
average number of monthly transactions at an ATM has fallen 26 per cent from 4,693 in May
2012 to 3,454 in the month this year. During the same period, the average number of transactions
at POS terminals increased from under 48 a month to nearly 55 now, an increase of nearly 15 per
cent.
On an absolute basis, however, the number of transactions at ATMs and POS terminals is still
rising. Between May 2013 and May this year, the number of debit card transactions at ATMs
grew nearly 19 per cent and at POS terminals by 25
per cent.
Bankers say a cashless transaction is more efficient
and transparent. It is easy to track, too. And a gradual
shift to the cashless form brings down the cost of
banking, as setting up and running an ATM is a costly
affair. POS terminals, on the other hand, come with
very little initial investment and the running cost is
negligible.
ARE WE MOVING TO A CASHLESS SOCIETY
IN INDIA?
While the tech-savvy have reduced their dependence on cash by 30-40%, many are still not using
cards because merchants charge them extra.
Many consumers in metros have seen their cash transactions go down significantly because of
growing e-commerce, expansion of mobile wallets and online banking. This is only the start of a
march towards becoming a cashless society. Things are expected to change dramatically in a few
years for urban consumers. Many entities are working on different electronic payment
mechanisms that can usher in a digital payment revolution. Wallet companies are aggressively
tying up with retailers to let customers use mobile payments. National Payments Corporation of
P a g e 8 | 30

India (NPCI), a company promoted by banks, is working on a mechanism that will allow
consumers to transfer money and make payments almost as easily as they send a text message.
The Reserve Bank of India (RBI) has allowed 11 payments banks and 10 small finance banks to
open shop. RBI also wants to make it cost-effective for banks to provide point of sale (PoS)
terminals (for using credit and debit cards) at small merchant establishments. And, to incentives
consumers for more electronic transactions, the government has withdrawn the surcharge, service
charge or convenience fee on digital payments on cards and online payments for any government
service.
Need for change: While digital payments are on a rise in metros, they are only five per cent of all
transactions in the country. The cash to gross domestic product ratio is one of the highest in the
world - 12.4 per cent in 2014, compared to 9.5 per cent in China and four per cent in Brazil.
Even the number of currency notes in circulation is high: the US has 34.5 billion notes in
circulation, India has 76.5 billion.
The amount of currency in circulation stood at Rs. 1,283
lakh crore in 2013-14. Of this, only a small amount is
with banks, but this is changing. Electronic payment
methods such as credit, debit and pre-paid cards added
about Rs. 40,000 crore to the economy between 2011 and
2015 and created 336,000 jobs, according to a Visa study
by Moody's Analytics.
The way we undertake money transactions in India is
expected to change dramatically with the introduction of
the Unified Payment Interface (UPI), which aims to
move the country towards a more cashless model.
Developed by The National Payment Corporation of
India (NPCI), the payment interface is expected to be a
game changer in mobile banking.

UPI, THE UNIFIED PAYMENT SYSTEMS

P a g e 9 | 30

Shikha Sharma, managing director and CEO of Axis Bank, considers UPI the WhatsApp
moment for payments in India.
The UPI technology promises to change the way Indians carry out transactions, and aims to
move to a largely cashless economy at the retail level.

Key Drivers of UPI

The NPCI document points out that the key goal of implementing UPI was to simplify and
provide a single interface across all segments. The key drivers for this are:
Simplicity: The thinking behind the UPI was to make the application as simple as possible.
Paying and receiving payments should be as easy as swiping a phonebook entry and making a
call on mobile phone, says the document. An account holder should be able to send and receive
money from their mobile phone with just an identifier without having any other bank/account
details. All they need to do is to "pay to" or "collect from" a payment address (such
as Aadhaar number, Mobile number, RuPay Card, virtual payment address, etc.) with a single
click.
Innovation: The idea here was to come up with a solution so that innovations on both payee and
payer side can evolve without having to change the whole interface. It should allow application
providers to take advantage of enhancements in mobile devices, provide integrated payments on
new consumer devices provide innovative user interface features, take advantage of newer
authentication services, etc.
Adoption: Given the size of the potential user base, the key was to have a solution which should
not crash and be scalable to a billion users and enable large scale adoption. It should allow
gradual adoption across smartphone and feature phone users and provide full interoperability
across all payment players, phones, and use cases. People using smartphone should be able to
send money to others who are not yet using any mobile application and vice versa. Similarly, it
should allow full interoperability between multiple identifiers such as Aadhaar number, mobile
number, and new virtual payment addresses.
Security: One of the key areas of concern among users is security. The solution had to provide
end-to-end strong security and data protection. The trick here was not to reveal too much data
like banking or other personal details which could be misused. For convenience, the solution also
had to offer 1-click 2-factor authentication, protection from phishing, risk scoring, etc.
Cost: India is a cost-conscious country and any product with a high cost is likely to have a short
life. Since mobile phone number is used as an authentication (credential capture) device, use of
P a g e 10 | 30

virtual payment addresses, and use of third party portable authentication schemes such as
Aadhaar should allow both acquiring side and issuing side cost to be driven down.

Objectives of UPI
The key objective of a unified system is to offer an architecture to facilitate next generation
online immediate payments leveraging trends such as increasing smartphone adoption, Indian
language interfaces, and universal access to Internet and data.
UPI is expected to further propel easy instant payments via mobile, web, and other applications.
The payments can be both sender (payer) and receiver (payee) initiated and will be carried out in
a secure, convenient, and integrated fashion. Virtual payment addresses, 1-click 2-factor
authentication, Aadhaar integration, use of payers smartphone for secure credential capture, etc.
are some of the core features. It supports the growth of e-commerce, while simultaneously
meeting the target of financial inclusion.

NEFT & RTGS

P a g e 11 | 30

NEFT

National Electronic Funds Transfer (NEFT) is an Indian system of electronic transfer of money
from one bank or bank branch to another.
The transfer of money from the customer remitting it to the beneficiary account usually takes
place on the same day. Settlement or clearance of funds takes place in batches as specified by the
guidelines by the RBI. Any amount of money can be transferred using NEFT, making it usually
the best method for retail remittances. Customers with Internet banking accounts can use the
NEFT facility to transfer funds nationwide on their own. Funds can also be transferred via NEFT
by customers by walking into any bank branch (which is NEFT-enabled) and leaving relevant
instructions for such transfer - either from their bank accounts or by payment of cash. Transfer of
funds to Nepal using NEFT, is also allowed subject to limits.

RTGS

Real-time gross settlement systems (RTGS) are specialist funds transfer systems where transfer
of money or securities takes place from one bank to another on a "real time" and on "gross"
basis. Settlement in "real time" means payment transaction is not subjected to any waiting
period. The transactions are settled as soon as they are processed. "Gross settlement" means the
transaction is settled on one to one basis without bundling or netting with any other transaction.
Once processed, payments are final and irrevocable.
RTGS systems are typically used for high-value transactions that require immediate clearing. In
some countries the RTGS systems may be the only way to get same day cleared funds and so
may be used when payments need to be settled urgently. However, most regular payments would
not use a RTGS system, but instead would use a nationalpayment system or network that allows
participants to batch and net payments.
RTGS systems are usually operated by a country's central bank as it is seen as a critical
infrastructure for a country's economy. Economists believe that an efficient national payment
system reduces the cost of exchanging goods and services, and is indispensable to the
functioning of the interbank, money, and capital markets. A weak payment system may severely
drag on the stability and developmental capacity of a national economy; its failures can result in
inefficient use of financial resources, inequitable risk-sharing among agents, actual losses for
participants, and loss of confidence in the financial system and in the very use of money.

P a g e 12 | 30

COMPANY PROFILE AADHAARSHILA ENROLL SYSTEMS.

Aadhaarshila Enroll system is fostering & cultivating the online payment industry for the
financially deprived in India by continuously providing novel products which simplify and
improve their lives and delights them. Our core focus is to create innovate channels which can
deliver value to the people. AES has over 1000+ customers utilizing our services from small &
medium customers to large fortune 200+ companies.
The company has developed a cloud based, robust and scalable service aggregation platform
providing single point access to a consumer's day to day transactions. With its subsidiaries
Syscom Corporation & Morpho, we are market leader in India in digital solutions for telecom,
payment, transport and enterprises. Syscom's telecom business has consistently outperformed the
market and increased its market share year on year.
One of every three Indians is able to communicate, in part because of Syscom's solution. Syscom
was certified as the first and to date only payment card manufacturer in India for the
manufacturing and personalization of chip cards for RuPay, the Indian payment card network by
National Payments Corporation of India (NPCI). Smart Chip's Transport / Road Safety Business
Unit won a 10 year contract with the Government of Madhya Pradesh. Smart Chip Limited's
registration business has shown an impressive turnaround, reaching the magical figure of 16
million enrolments so far.
Smart Chip and Syscom are the industry leaders in the verticals of civil identity, public security
and biometric solutions in India. The key verticals where they lend their expertise are spread
across six functions: - Telecom - Research & Development - Banking - Integration & Services Health & ID - Transport - Defense Our product will allow the non KYC customers, migrants, and
technologically unaware citizens of the country to have a transparent and cheap payment
system .Our product visions to simultaneously empower more than 20000 women in the process.
We are also in CSR activity wherein we empower women entrepreneurship & provide the
financially deprived with basic financial services.
We at Aadhaarshila aim to digitize the payment systems in India for a better tomorrow.

P a g e 13 | 30

PRODUCT & SERVICE LINE THROUGH THE EMPLOYEE

CONVINIENCE CENTER
Innovation Is Not About Saying Yes To Everything .It Is About Saying No To All But The
Most Crucial Feature.

The Employee Convenience Center is a very old model practiced in organizations.But the
provision of financial services through these Centers is a rather new concept.
AADHAARSHILA ENROLL SYSTEMS through its ECC helps workers and employees by
providing them with the following facilities:

Recharge- Mobile Bill, DTH, Data Card

Bill Payments- Utility Bill, Landline Bills, Insurance Premium
Money Transfer- 24*7 from anywhere to anywhere
Travel Bookings- Bus, Hotel, Flight.

These services are provided by the company through a kiosk set up in the organizations vicinity.
Value Added Products and services:.

Cash @ PoS Machine and facility

E-KYC facility and machine at a refined rate

Along with the above mentioned services the company also provides the organizations
employees with convenience and utility at their doorstep.

P a g e 14 | 30

MARKETING PLAN
The Aim Of Marketing Is To Know And Understand The Customer So Well The Product
Or Service Fits Him And Sells Itself.
~ Peter F. Drucker
The heart of the business success lies in its marketing. Most aspects of the business depend on
successful marketing. The overall marketing umbrella covers advertising, public relations,
promotions and sales. Marketing is a process by which a product or service is introduced and
promoted to potential customers. Hence Sales has to be backed by Marketing or Sales becomes a
time consuming process .Marketing helps create an Identity of a particular company or product
in the minds of the potential customers. This saves the time of the sales team to make them
understand the credibility of the company.
The Marketing plan already implemented:.
P a g e 15 | 30

Visiting and collecting information about industrial cooperative bodies like the MCCIA.
Social media marketing
Video creation
Retail and Worker testimonials
Booster mails

Marketing Plans to be implemented in Future:.

More aggressive social media marketing

Refining the video and making it viral
Targeting audience (HR & Admin of org.) and draft a specific SMO post which will only
be visible to them
Conducting seminars and hosting events in collaboration with large industrial cooperative
organizations
Printing advertisements in yearly editions of magazines
Posting advertisements on related websites
Spreading a word through NGOs which have collaboration with large organizations
Making the website more attractive

SALES PIPELINE
Telling Is Not Selling;Never Make A Statement If You Can Phrase It In The Form Of A
Question.
-Brian Tracy

A sales pipeline describes an approach to selling, founded on the underlying principles of the
sales process. It describes the individual steps salespeople take from initial contact with a
potential customer, or prospect, to qualifying that prospect into a lead, and further validating that
lead into a sales opportunity followed through the different stages until closed. All sales
opportunities arranged along each of the sales steps that make up your sales process is what
the sales pipeline represents .It is difficult to encounter a sales professional these days the has not
heard of pipeline management. As common as the term may be, many sales organizations today
are not making use of this powerful sales management methodology. Why is this?
P a g e 16 | 30

In many cases, you could say, that those companies that are not using sales pipeline management
either fail to recognize the benefits it provides or simply dont know how to shape their sales
pipeline to produce a strong sales outlook for their company.
Maintaining an accurate and interactive sales pipeline hence is very essential.
..\..\Downloads\final report of ecc.xlsx

LEADS
HOT LEADS

7% 21%
56%

WARM LEADS
COLD LEADS
NOT
INTERESTED

16%

The pipeline data can be found on the above

link.
Status

No.

Hot

20

Warm

15

Cold

53

Not Interested

Total Contacted

95

PROBLEMS FACED
Problems Are Not Stop Signs, They Are Guidelines.
-Robert H. Schuller

P a g e 17 | 30

1
.

LESS SOURCES OF DATA

2
.

INSUFFICIENT DATA

3
.

EDUCATED STAFF

4
.

NOT READY TO ENTERTAIN WITHOUT REFERENCE

5
.

SMALL SCALE UNITS IN PUNE

Every journey when started there

are certain hurdles which one comes
across. The journey of ECC was a
dream path which we set out to
explore. As the project was a new
one, every day was a new
experience and the strategies drafted
on day 1and the assumed time
period was revised everyday
thereafter.

The ECC being a project to be done

in manufacturing organizations we had to deal with the uneducated as well as the highly
educated lot.
The following were the problems faced by the team during our tenure with the project.
1. Insufficient data: The data collected from the internet did not give us much information
about the worker capacity and the other facilities available at the plant. Hence we had to
call every organization individually and ask about the employee capacity and to know if
they already have such a similar set up in their organization.This was very time
consuming and even after collecting a large data set we ended up with very little
prospects.

2. Less sources of data: The data collected to find the prospects and closings was sourced
from the internet and from cold calls carried out by us. The ratio of not applicable
companies to the applicable ones was very high. This led to exhaustion of source data
very soon.

3. Small scale units in Pune: Pune being a hub for manufacturing industries there are in all
6 Industrial areas around Pune. They are- Bhosari, Chakan, Chinchwad, Pimpri,
Ranjangaon , Yewat. Out of these only plants in Chakan and Ranjangaon are of a larger
capacity. Whereas the plants in Bhosari, Pimpri, Chinchwad & Yewat are on an average
of the capacity of just 100 employees. For Example: Bhosari MIDC houses more than
500 companies but all have only 50-100 employee strength.
4. Educated Employees: In large companies like Gabriel or Spicer Anand Dana the
employees recruited are compulsorily to have a Diploma in engineering. Even the
P a g e 18 | 30

temporary laborers are to be educated. Hence all use net banking and our portal cannot
benefit them.
5. Not Ready To Entertain Without Reference: Some companies with hierarchy insist on
going through reference. Because they have certain credibility issues with startups. Even
after having a word with the executives to actually get them converted and closed they
need a reference so that they can go ahead with the project.

SOLUTIONS TO THE PROBLEMS FACED

Just Because We Cant Find A Solution It Doesnt Mean That There Isnt One
P a g e 19 | 30

-Andrew Wiles
1.

COLLECT VALID DATA FROM GENUINE SOURCE

2.

TRY TO GO THROUGH REFERENCES

3.

HAVE A BACKUP OPERATOR

4.

MAINTAIN A UPDATED FOLLOW UP SHEET

5.

HAVE MAXIMUM MEETINGS

6.

CREATE A FORMATTED E-MAIL BEFORE GOING ON FIELD

7.

TAKE MARKETING SUPPORT

8.

ESTABLISHING & ASSIGNING TASKS

Every problem has its solution. It is there somewhere just waiting to be found out. The team also
found out the solutions to the encountered problems.

The solutions which we found out on the problems witnessed by us are:.

1. Collect Valid Data From Genuine Sources:. Data collection should be acquired from a
more genuine and a more formatted source. MCCIA membership can give you a database
of 3000+ industries and their contact details.
2. Try To Go Through Reference:. If there is a reference as a leverage the company
suddenly takes you seriously and the job which usually takes over a month to be done is
done within weeks.
3. Have a Backup Operator:. If there is a closing and no operator to be allotted there the
company credibility is at stake. Hence there should be some NGO or Agency tie up
through which we can hire operators as and when needed.
4. Maintain an updated follow up sheet:. The follow up sheet format is very important
and the people using it should understand the need and proper use of it. The Sales team
should be given a proper formatted follow up sheet before going on field.

P a g e 20 | 30

5. Try To Have Maximum Meetings:. The concept should be explained on call and in
depth presentation and detail about the project should not be disclosed on call. An
appointment should be taken immediately as interest is generated. Because the personal
connection made through the real life conversation is always better than telephonic
conversations.
6. Create A Formatted E-Mail Before going on field:. Create a proper Email which
describes the product and the Company details and send it to the prospect companies on
their generic websites. This will help reduce a step in the follow up process and the
prospect will always have a reference mail to look at when the call is made or
appointment is taken.

7. Take Marketing Support:. The sales team should be given the support of a marketing
program wherein the Sales teamwont have to explain about the credibility of the
company along with the product specifications.A good social media marketing should be
done with a social message like Help Them Today & They Will Help You Tomorrow.
This will help the product penetrate in the minds of the prospects.

8. Establishing & Assigning Tasks:. The tasks to be done by the sales team should be
established and each one of the team should be given a separate set of tasks which they
are good at and they have to do them as a priority and can also suggest changes for
others tasks.

SALES FORCE SPECIFICATION

An External Pressure Is Required To Be Applied On Something Hard To Boil From Inside
To Become Soft And Not On Someone Strong To Toil To Be Productive And Perform
P a g e 21 | 30

Long.
Anuj Somany

After working on the project for 2 Months we can now jot down the shortcomings in the sales
force and accordingly hope to improvise on them in the actual project when the sales team is to
be hired.
The following can be mentioned as the specifications of the sales team which will be appointed
on this project.

Sr.No.
A.)
1.

Good Communication Skills: The executive will be placed on a level where he has to
communicate with the higher officials who only appreciate and entertain individuals who
are confident calm and can speak properly.
Good Presentation Skills: The prospect customer is someone who wont be having
much time as to listen to all that you say. Hence the person recruited will have to know
how to sum up the information in few yet effective words and yet how to make a mark on
the prospective customer.
Keeping Follow ups: Keeping Follow ups is one of the most important habit the
recruited should be having. Even if it skips his mind to call someone the follow up sheet
will give all the details so as to help in the conversion process. The follow up sheet will
also help the company to keep a track of the individuals performance.
Have Good References Or Willing To Create Good References: After a lot of
experience with the ECC model now we can conclude that no other tool is as effective as
reference. Hence if the candidate has a a good background and is willing to use it for the
company benefit then he can be a valid candidate.
Determination To Work & To Learn More: Nothing can be done without dedication
and determination. If the candidate is willing to and enthusiastic he can do wonders for
the project.
At Least 1 Months Experience Of Working With Institutions: The recruited candidate
should have at least 1 month experience of doing B2B sales. If the individual has already
dealt with institutional structure he can easily interpret the hierarchy and can estimate the
right required time and will already know what are the steps to be taken to penetrate in to
the minds of the prospects.
STATE
Maharashtra

LOCATION

SUB-LOCATION

Pune
Pimpri Chinchwad

DESIGNATION
Territory ECC
Head
Project Executive

Nos.
1
2
1

P a g e 22 | 30

Bhosari
Chakan
Hadapsar
Ranjangaon
Yewat
Rajiv Gandhi
Infotech Park
2.

Mumbai

0
Project Executive

Taloja
Thane( TTC)
Dadar
Bhandup
Navi Mumbai
Millennium
Business Park
Airoli
Samruddhi Venture
Park
3.
4.

Baramati
Satara & Kolhapur

Project Executive
Project Executive
-Degaon
Phaltan
Karad
-Kagal
Gokul Shirgaon
Shiroli
-Satara Infotech
Park
-Kolhapur
Information
Technology park

5.

Nashik, Aurangabad
& Dhule

3
1

0
2
1

Project Executive

-Ambad
Satpur
-Waluj
-Avadhan
V-Tech Information
Technology Park

P a g e 23 | 30

Sr. No.
6.

SECTOR

CITY

SUBLOCATION

Latur &
Nanded

DESIGNATION

NUMBER

Project Executive

Project Executive

Project Executive

Ausa
Nanded
Shankarrao
Chavan Infotech
Park
Latur Infotech
Park
7.

Sangli
Kupwad
Miraj
Islampur
Sangli Infotech
Park

8.

Nagpur
Butibori
Hingana

P a g e 24 | 30

TARGET LOCATION
You Don't Want To Put All Your Lead On The Target. You Want To Leave Some Arrows
In The Quiver.
- Foster Friess

The targeted locations were only Pune and vicinity. The MIDC areas in Pune which were
Targeted were:.

Bhosari
Chinchwad
Pimpri
Ranjangaon
Chakan
Yewat

The Companies in these areas had a capacity constraint hence a few more locations also were
added. The locations extended were:.

Satara
Taloja
Ambad
Thane
Satpur
Wai
Alandi

The Target Locations For Future Reference

P a g e 25 | 30

Maharashtra:.

Sr.
No
.
1

CITY

SUB-LOCATIONS

No. OF INDUSTRIES

Pune

Mumbai

3
4

Baramati
Satara

Kolhapur

Nashik

7
8
9
10
11

Aurangabad
Dhule
Latur
Nanded
Sangli

12

Nagpur

Pimpri
Chinchwad
Bhosari
Chakan
Hadapsar
Ranjangaon
Yewat
Taloja
Thane( TTC)
Dadar
Bhandup
Navi Mumbai
Baramati
Degaon
Phaltan
Karad
Kagal
Gokul Shirgaon
Shiroli
Ambad
Satpur
Walunj
Avadhan
Ausa
Nanded
Kupwad
Miraj
Islampur
Butibori
Hingana

157
167
127
158
90
58
6
86
72
87
110
65
11
4
38
17
130
26
77
71
67
72
4
4
12
63
23
74
61
109

P a g e 26 | 30

PARALLEL SOLUTION
The Universe Is So Well Balanced That The Mere Fact That You Have A Problem Also
Serves As A Sign That There Is A Solution.
Steve Maraboli

The Company being a new name has an advantage over its counterparts. We dont have any
positive nor negative image. The Image hence can be shaped according to our wish and will.

The Companies approached have a few problems these are the parallel solutions to those
problems:.
Sr.No. COMMON PROBLEM

PARALLEL SOLUTION

1.

The company internet is in the internal

circuit and the company is unwilling to
share that connection for data security
issues.

Provide the company with a separate net

connection

2.

The weather conditions are drastic hence

the operator cannot reach or sit in the open

Ask for a closed place or keep an

automated kiosk which wont need an
operator.

3.

The approval process takes long

4.

5.

Dont wait for approval and Set up a

kiosk outside the Organization campus. (
Open Kiosk)
The employees from the nearby
Set the kiosk in a bus, which will travel
organizations are not allowed inside the
in separate areas every day during the
other organizations.
lunch hours or after company ends.
(Mobile Kiosk)
The Company policies dont allow
The kiosk will function only for 1 hour
employees to use the kiosk during
per day only 3 days a week.
working hours. ( are allowed to use only in (Scale down kiosk)
lunch break)

P a g e 27 | 30

SWOT ANALYSIS

STRENGTH
MINIMAL INVESTMENT
LONG TERM BENEFIT
WORKER IMPOWERMENT
STRONG FINANCIAL SUPPORT
FROM PARENT COMPANY

OPPORTUNITY
DIGITAL INDIA
FINANCIAL INCLUSION
CASHLESS
BIOMETRIC

WEAKNESS
LACK OF BUDGET ON BRANDING
POOR CUSTOMER SUPPORT
POOR MARKETING
SYSTEM ERROR

THREAT
COMPETITOR BRAND WITH GOOD
SYSTEM
NEGLIGIBLE CO. PRESENT

P a g e 28 | 30

CONCLUSION
The Employee Convenience Center as in the vision of Mr. Sanjeev Shriya is an effort
made for a noble cause. The process of understanding the vision and going through the
process of setting up an actual ECC was empowering. We being interns, the opportunity
of getting to work on such a dream was really a great experience. We would hence like to
conclude our experiences, ideas, and suggestions by saying:
The Employee Convenience Center is actually a very helpful and efficient model in terms
of Branding for the Company. The Cities with maximum industrial traffic should be
targeted to initiate the project from .Pune being one of the best choices. The model not
only helps the employees but also assists the employers to make a human to human
connection. The efficient and smooth functioning of this model will automatically prove
to be the best advertising of our product.
Pointers for Conclusion:
1. Good Branding Strategy
2. Employer & Employee Convenience
3. Targeting Industrial Traffic Zones
4. CSR activity
5. Strong Company Background
6. New Market Segment with Great Potential.

RECOMMENDATION
P a g e 29 | 30

THE RECOMMENDATIONS FOR THE EMPLOYEE CONVENIENCE CENTER

PROJECT:.
1. Marketing Support- Support from Social media & Print media for target audiences
2. More Work force- Location wise hiring employees
3. Structured Jobs- Delegating work.( On field sales, calling, follow-up, conversion,
support.)
4. Parallel practices-mentioned on page 25

P a g e 30 | 30