Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Campaign Category
Summary Recommendations
Rationale
Advertising
Sales to seniors in this market lagging must cobrand to help increase volume of advertising;
Wanders brings additional credability
Altavita Seminar
New Collateral for Senior Services
Advertising
Head-Eze in NFL
Back-Eze in NBA
Community Outreach
Community Outreach
Community Outreach
Co-Lesster-All Campaign
BP Reducer Campaign
Product Group
Activity
Category
Manager
Priority
Project
Status
Consumer-Prescription
Zach Morris
Low
Accepted
5/12/10
5/13/10
5/12/10 Web
Corporate Marketing
Internet/Web
Ted Striker
Medium
Accepted
4/8/10
6/10/10
6/10/10 Web
Consumer-OTC
Internet/Web
Beau Duke
Medium
Accepted
6/3/10
7/20/10
7/20/10 Web
Corporate Marketing
Magazine
Arthur Fonzerelli
Medium
Accepted
1/3/10
1/4/10
1/5/10 USA
Canada
Animal-Pet Care
Magazine
Dylan McKay
High
Accepted
1/2/10
1/2/10
1/2/10 USA
Canada
Consumer-Older Adults
Magazine
Arthur Fonzerelli
Medium
Accepted
8/1/10
9/21/10
9/21/10 USA
Consumer-OTC
Newspaper
Beau Duke
High
Accepted
1/2/10
12/29/10
12/29/10 Web
Consumer-OTC
Newspaper
Beau Duke
Low
Accepted
6/21/10
6/21/10
6/22/10 NA - South
Consumer-Older Adults
Consumer-Older Adults
Physician Event
Product Leaflet
Angus MacGuyver
Angus MacGuyver
Medium
Medium
In Progress
Accepted
1/5/10
12/1/09
2/28/10
1/2/10
3/3/10 USA
3/15/10 Web
Consumer-OTC
Promotion
Beau Duke
Low
Accepted
6/6/10
10/31/10
10/31/10 USA
Consumer-Older Adults
Promotion
Angus MacGuyver
Low
Accepted
9/14/10
9/14/10
9/14/10 USA
Start Date
Drop Date
End Date
Primary
Market
Secondary
Market
NA - West
NA - East
NA - East
Corporate Marketing
Sponsorship
Ted Striker
Medium
Planned
1/1/11
1/31/11
12/31/11 USA
Corporate Marketing
Sponsorship
Ted Striker
Medium
Planned
1/1/11
1/31/11
12/31/11 USA
Animal-Pet Care
Tradeshow
Dylan McKay
High
Cancelled
3/13/10
3/13/10
3/14/10 USA
Animal-Livestock Care
Tradeshow
Andy Griffith
Low
Planned
11/13/10
11/13/10
Consumer-Womens
Tradeshow
Zach Morris
Low
Accepted
3/13/10
3/13/10
3/14/10 NA - East
NA - Central
Consumer-Prescription
TV
Donna Reed
Medium
Accepted
5/27/10
7/27/10
7/27/10 USA
NA - Central
Consumer-Prescription
TV
Donna Reed
Medium
Accepted
6/16/10
9/30/10
9/30/10 USA
Consumer-Prescription
Webinar
Donna Reed
Medium
Closed
12/8/09
1/8/10
1/30/10 Web
Consumer-Prescription
Webinar
Donna Reed
Medium
Accepted
2/7/10
2/7/10
2/9/10 Web
Primary Segment
Expected
# of
Print Ad
Secondary Segment Promotion Attendees Size
General Physicians
No
Consumers
No
Consumers
No
Consumers
Yes
Full Page
Veterinarians
Consumers
Yes
1/2 Page
Consumers
General Physicians
Yes
Full Page
Event Attendees
No
1/8 Page
Consumers
Yes
1/8 Page
General Physicians
General Physicians
No
No
Consumers
Consumers
Consumers
Yes
General Physicians
Yes
75
TV Spot
Length
Consumers
General Physicians
No
Consumers
General Physicians
No
Veterinarians
Consumers
Yes
2500
Yes
6500
1500
Consumers
Event Attendees
Consumers
Yes
Internists
General Physicians
Yes
30 seconds
Internists
General Physicians
Yes
15 seconds
General Physicians
Internists
No
200
Yes
150
Event Attendees
Team Members
Team Members
JR Ewing (CMO)
Oscar Mayer
Russell 'Rusty' Griswold
Ted Striker (sys admin)
Sandra Dee
James Crockett
Milton Waddams
Julie McCoy
Arthur Fonzerelli
Pedro Sanchez
Ricardo Tubbs
Zach Morris
Angus MacGyver
Beau Duke
Donna Reed
Brenda Walsh
Peter Brady
Dylan McKay
Andy Griffith
Joey Tribbiani
Marion Cunningham
Amanda Woodward
Bill Lumbergh
Irwin Fletcher
Ron Burgundy
Andy Stitzer
Stacy Hamilton
Andie Walsh
Dean Wormer
Product Group
Pharmco (Brand)
Consumer Health
Corporate Marketing
Corporate Marketing
Corporate Marketing
Corporate Marketing
Corporate Marketing
Advertising
Advertising
Advertising - Consumer Health
Advertising - Animal Care
Consumer Health - Womens
Consumer Health - Older Adults
Consumer Health - OTC
Consumer Health - Prescription
Consumer Health
Consumer Health
Animal Care - Pet
Animal Care - Livestock
Animal Care
Animal Care
Animal Care
All Groups
All Groups
AGENCY
AGENCY
AGENCY
AGENCY
AGENCY
Roles
Marketing Leadship Team
Marketing Leadship Team
Marketing Leadship Team
Marketing Manager
Marketing Coordinator
Marketing Coordinator
Event Coordinator
Marketing Leadship Team
Marketing Manager
Marketing Coordinator
Marketing Coordinator
Marketing Manager
Marketing Manager
Marketing Manager
Marketing Manager
Marketing Coordinator
Event Coordinator
Marketing Manager
Marketing Manager
Marketing Leadship Team
Marketing Coordinator
Event Coordinator
Finance
Finance
Copywriter
Copywriter
Designer
Print Vendor
Account Manager
Product Group
Corporate Marketing
Consumer-OTC
Consumer-Older Adults
Consumer-Womens
Consumer-Prescription
Animal-Pet Care
Advertising
High
Medium
Low
Magazine
Newspaper
Radio
TV
Direct Mail
Email
Product Leaflet
Webinar
Internet/Web
Direct Mail
Newsletter
E-mail Campaign
Promotion
Tradeshow
Physician Event
Sponsorship
Activity
Tracking
Statuses
Planned
Cancelled
Closed
Received
Accepted
In Progress
Segments
Event Attendees
General Physicians
Internists
Veterinarians
Consumers
Markets
Products
Promotion
EMEA
Latin America
Pacific Rim
Canada
Mexico
NA - Central
NA - East
NA - West
NA - South
USA
Web
Dewormer
Flea Buster
Plop-Plop Fizzy
Back-Eze
Head-Eze
Joint-Eze
Co-Lesster-All
BP Reducer
Eze Products
Pet Products
Senior Products
Women Products
Consumer
Yes
No
Print Ad
Size
TV Spot
Length
Shared Drive
Main Folder
Sub-Folders
Corporate Marketing
Corporate Collateral
Corporate Images
Corporate PR
Corporate Audio/Video
References
Corporate Collateral
Folder:
Contents
Sample Brochure 1
Sample Brochure 2
Product PPT
Corporate
Images
sunset.jpg
winter.jpg
logo
Corporate PR
Q1 Press Release
Q2 Press Release
Shared Drive
Corporate Audio/Video
References
FDA Guidelines
Pharmaceutical_Industry_Reference