CHAPTER 1

INDUSTRY PROFILE AND MARKET TRENDS

1.1 EVOLUTION OF INDIAN TWO-WHEELER INDUSTRY IN INDIA
Two-Wheeler segment is one of the most important components of the automobile sector that has
undergone significant changes due to shift in policy environment. The Two-Wheeler industry
has been in existence in the country since 1955. It consists of three segments viz. scooters,
motorcycles and mopeds. According to the figures published by SIAM, the share of TwoWheeler s in automobile sector in terms of units sold was about 80 per cent during 200304.
This high figure itself is suggestive of the importance of the sector. In the initial years, entry of
firms, capacity expansion, choice of products including capacity mix and technology, all critical
areas of functioning of an industry, were effectively controlled by the State machinery.
The lapses in the system had invited fresh policy options that came into being in late sixties.
Amongst these policies, Monopolies and Restrictive Trade Practices (MRTP) and Foreign
Exchange Regulation Act (FERA) were aimed at regulating monopoly and foreign investment
respectively. This controlling mechanism over the industry resulted in: (a) several firms
operating below minimum scale of efficiency (b) Underutilization of capacity and (c) usage of
outdated technology. Recognition of the damaging effects of licensing and fettering policies led
to initiation of reforms, which ultimately took a more prominent shape with the introduction of
the New Economic Policy (NEP) in 1985. However, the major set of reforms was launched in the
year 1991 in response to the major macroeconomic crisis faced by the economy. The industrial
policies shifted from a regime of regulation and tight control to a more liberalised and
competitive era.
Two major results of policy changes during these years in Two-Wheeler industry were that the,
weaker players died out giving way to the new entrants and superior products and a sizeable
increase in number of brands entered the market that compelled the firms to compete on the basis
of product attributes. Finally, the Two-Wheeler industry in the country has been able to witness
a proliferation of brands with introduction of new technology as well as increase in number of
players.

However, with various policy measures undertaken in order to increase the competition, though
the degree of concentration has been lessened over time, deregulation of the industry has not
really resulted in higher level of competition. Two major results of policy changes during these
years in Two-Wheeler industry were that the, weaker players died out giving way to the new
entrants and superior products and a sizeable increase in number of brands entered the market
that compelled the firms to compete on the basis of product attributes.
Finally, the Two-Wheeler industry in the country has been able to witness a proliferation of
brands with introduction of new technology as well as increase in number of players. However,
with various policy measures undertaken in order to increase the competition, though the degree
of concentration has been lessened over time, deregulation of the industry has not really resulted
in higher level of competition. The reforms that began in the late seventies underwent their most
significant change in 1991 during the liberalization of the economy. The Two-Wheeler sector
was entirely deregulated. In the area of trade, several reforms were introduced with the goal of
making Indian exports competitive.
In the nineties there was seen an increase in the availability of brand launches done by
companies, this era focused on competition between the firms on the basis of the different
features in the products. For example companies such as Bajaj Auto Ltd. and Kinetic Motors Ltd.
introduced scooterettes in 1998 and 1999. The model of Bajaj Auto Ltd had a different feature
which was two-speed transmission system while on the other hand the different feature offered
by kinetic was the separate oil and fuel tank.
In the category of bikes segment the models offered by, Hero Honda always focused on the fuel
efficiency and making it cost effective for the consumers, where in on the other side the
companies like Yamaha focused on the pickup i.e. output power. Prior to late nineties the
scooters available in India were the two stroke scooters, by the late nineties scooters with four
stroke were introduced and these set of scooters were proven to fulfill the emission norms laid by
the regulatory bodies. During this era a new trend was seen in the sales of motorcycles which
showed increases in the sales and this was due to number of factors such as the motorcycles had

better fuel efficiency as compared to scooters and were more durable and all this was possible
due to the use of technology in the product design.
1.2 DEMAND DRIVERS FOR TWO-WHEELER S
The demand for Two-Wheeler s has been influenced by a number of factors over the past five
years. The key demand drivers for the growth of the Two-Wheeler industry are as follows:
Rise in GDP per Capita has increased affordability of Two-Wheeler s:
Indias per capita real GDP growth of 7% (CAGR) over the last six years has contributed
substantially towards raising the standard of living of households, which in turn has been
one of the key drivers of growth for the countrys automobile industry. Economic wellbeing has led to a significant increase in the number of households coming within the
Two-Wheeler target segment over the past few years.
Under-penetrated market as compared to other emerging markets to provide
adequate headroom for future growth:
Although India is the second largest Two-Wheeler market in the world in terms of sales
volumes (after China), the Two-Wheeler

household penetration level in the country is

much lower at around 36% than in some of the other emerging markets such as Brazil,
Indonesia, Thailand and Taiwan. Also, the penetration rates differ between Indias rural
and urban areas, with the rural areas being under-penetrated by a factor of 3x as
compared to larger cities. That said, assuming that households having annual income less
than Rs. 90,000 do not have the ability to own a Two-Wheeler , the existing household
Two-Wheeler penetration in India in the addressable income segment of households (i.e.
income greater than Rs. 90,000) is estimated to be around 74%.
Favourable demographic profile to continue to feed the consumption cycle:
A large youth population potentially offers a sizeable market for consumer products. India
currently has a very favourable demographic profile with average age of 25 years, which
is 9 years younger than China, and more than 12 years and 19 years younger than the US

and Japan, respectively. The social trend in favour of nuclear families coupled with
expected expansion of the target income segment pie going forward is expected to further
increase the number of households which could be potential targets for the Two-Wheeler
industry.
Replacement demand to be a key contributor to Two-Wheeler

industry volumes

going forward:
According to estimates, around 50% of the total domestic sales of Two-Wheeler are now
made to first-time buyers5, 30% to customers looking to upgrade from their existing
vehicle, and 20% to buyers seeking a second vehicle for the household. The break-up
suggests that currently around 50% of the sales in the domestic Two-Wheeler market are
made to replacement buyers. Industry estimates also suggest that the Two-Wheeler
ownership cycle has now shrunk to less than five years.
Increasing urbanization has created a need for personal transportation:
Urbanization has drawn people living in Indias rural and semi-rural hinterland to cities
and towns at a steady pace. The need for mobility in most Indian cities and towns
therefore has increased substantially, yet the proliferation of public transport system has
not kept pace. This is where the utility of a Two-Wheeler as the most affordable mode of
private transport comes to the fore. Empirical data suggests that there is a strong positive
correlation between urbanization and Two-Wheeler demand, particularly in the initial
stages of economic growth.
Economical modes of Transport.
As compared to the various other modes of transportation available Two-Wheeler remains
the cheapest mode of transport. In June 2010, the Central Government had announced its
decision to petrol prices such that they could reflect international rates. An increase in
petrol by Rs 2 per ltr is estimated to result in an increase in monthly fuel bill by around
Rs. 80 for a heavy Two-Wheeler user having monthly usage of 2500 km. The impact
would accordingly be lesser for a consumer having moderate monthly usage. In any case,

since a Two-Wheeler is the most economical mobility option, it puts it at a comparative

advantage vis-a-vis other vehicle alternatives.
Miscellaneous factors:
Several miscellaneous factors such as increased availability of cheap consumer financing
in the past 3-4 years, increasing availability of fuel-efficient and low maintenance
models, inadequate public transportation system, especially in the semi-urban and rural
areas etc has a favorable role in boosting the growth of the Two-Wheeler sector in India
during recent years.
1.3 GROWTH AND MARKET TRENDS IN INDIAN TWO-WHEELER INDUSTRY
Indian Two-Wheeler Industry is the largest in the world as far as the volume of production and
sales are concerned. India is the biggest Two-Wheeler market on this planet, registering an
overall growth rate of 9.5 percent between 2006 and 2014. All the major Two-Wheeler
manufacturers, viz. Bajaj Auto, HHML, TYS, HMSI and others, have increased their
manufacturing capacities in the recent past. The total capacity of these players stood at 7.8
million units per annum (Financial Year2003) as against total market sales of 3.8 million units in
Financial Year 2002. Most of the players have either expanded capacity, or converted their
existing capacities for scooters and mopeds into those for manufacturing motorcycles. The move
has been prompted by the rapid growth reported by the motorcycles segment since FY1995.
HHML increased the capacity of its plants from 1.8 million units in Financial Year 2003 to 2.25
million in Financial Year 2004 and has been able to achieve 92% capacity utilization. In light of
the increase in demand for motorcycles, the company plans to set up a new plant. Since its entry
in the Indian market during Financial Year 2002, HMSI has aggressively expanded its capacity.
The profile of the Indian Two-Wheeler industry involves three segments i.e. motorcycles,
mopeds and scooters. In the year 2011-12 the Two-Wheeler industry in India has shown a
growth of fourteen percent over the previous years which comprised of about thirteen million
units of volume sold. Due to the unstable economic conditions in the current fiscal year almost
every category of vehicle has recorded the single digit growth. The other factors responsible for

such low or negative growth are high inflation with increase in the fuel prices and increase in the
interest rate on loan to buy vehicles. With such turbulence in the economy it is only the TwoWheeler industry which has recorded steady growth.
Table 1:
Market Share of Domestic Two-Wheeler Companies in India
(Percentage)
Company
Hero Moto Corp
HMSI
Bajaj
TVS
Suzuki
Yamaha
Mahindra

2008-2009
48.9
13.7
17.3
15.3
1.7
2.2
N
A

2009-2010

2010-2011

2011-2012

2012-2013

48
12.7
19.1
14.5
2
2.4

44.8
13.2
20.5
15
2.4
2.4

45.2
14.9
19.1
14.1
2.5
2.6

42.2
18.8
18.5
13
3
2.6

0.7

1.3

0.9

The growth in the Indian Two-Wheeler industry has seen increase in the volume sales with
seventy three lakh forty one thousand one hundred and twenty two units of motorcycles sold in
the year 2009-2010 which grew up to 9,019,090 units of motorcycle sold in the year 2010-2011
which shows an increase of hundred and twenty three percent year on year basis and the same
increasing trend was seen in the with the sales of 10094139 units of motorcycle in the year 20112012.
Same increasing trend in the sales of scooters has been witnessed as there were 1462534
scooters sold in the year 2009-2012 which grew up to 2,073,797 units of scooters sold in the year
2010-2011 which shows an increase of one hundred and forty two percent year on year basis and
the same increasing trend was seen with the sales of 2562841 units of scooters in the year 20112012 which shows an increase of eighty one percent as compared to the sales of 2010-2011.
Even the mopeds segment continued to post increasing sales as there were five lakh sixty four
thousand five hundred and eighty four units of mopeds sold in the year 2009-2012 which grew
up to 697,418 units of mopeds sold in the year 2010-2011 which shows an increase of one

hundred and twenty three percent year on year basis and the same increasing trend was seen with
the sales of 776866 units of mopeds in the year two thousand
The overall Scooter market grew by 28.89%. Thats awesome whichever way you look at it. This
would become even more awesome when we start dissecting Motorcycle segments one by one
and realise that nothing even comes close to Scooters in terms of growth numbers.
Amongst the players, Honda Motorcycles & Scooters India (HMSI) had a 51.13% share of the
market in 2013. At the end of the year 2014, HMSI had managed to improve it to 54.79%, an
absolute growth of 3.66%. Again, the Active and Aviator range helped HMSI gain.

Most of the market share was lost by Hero Moto Corp, which saw its marketshare decline to
16.86% in 2014, from 19.86% in 2013, an absolute loss of 3.00%. Considering the Pleasure is
mechanically similar to the Honda Activa, Hero needs to look at why customers are moving to
Honda. It is also an indication that Hero may be stronger in the interiors while Honda has
emerged as the stronger brand in the big cities.
TVS was also a big gainer the company saw its market share improve from 12.5% in 2013 to
15.09% in 2014, a gain of 2.59%. The other gainer was Yamaha whose market share jumped by
89 basis points, from 4.51% to 5.3%. However, the other small players in the segment Suzuki,
Mahindra and Piaggio bled market share. Suzuki saw sales decline and its market share came
down from 9.17% to 6.51% in the year. The Japanese manufacturer needs to take a hard look at
its India strategy as after Motorcycles, where it never did well, it is now even faltering in

Scooters. Mahindra also saw a decline in sales and market share. The companys share of the
market came down to 0.83%, from 1.67% a year ago.
Piaggios focus on premium scooters is on shaky grounds. While 2013 was good, 2014 was
extremely bad. Sales declined and market share was down to 0.62%, from 1.16% in 2013. This
was in the face of the company launching multiple new products in the year.
The Two-Wheeler sector recorded an impressive volume CAGR of 10 per cent in the last 10
years, and it had been the driving force of an otherwise dull automobile industry, particularly in
the last 5 years. However, the 2-wheeler industry started witnessing a slowdown as soon as the
calendar year 2015 began.
In the first quarter of the CY2015, January was the only month when the industry saw a
moderate growth of 1.1 per cent year-on-year in February and March, the industry saw a decline
of 1.0 per cent and 0.8 per cent respectively. Slow down in the industry was mainly due to poor
demand for motorcycles, accounting almost 70 per cent of the market share in Two-Wheeler
industry that saw a decline of over 6 per cent in the first quarter of CY2015. The scooter
segment, on the other hand, recorded an impressive growth of over 18 per cent in the same
period.
The second quarter, too, wasnt any better for the Two-Wheeler sector as it recorded a modest
0.6 per cent year-on-year growth. While motorcycle volumes declined by 2 per cent year-on-year
in the quarter, scooters recorded 7.3 per cent hike. What is interesting to note here is the fact that
the scooter segment which had maintained a double digit growth for months too had come down
to single digit growth in this quarter. The third quarter of this calendar year turned out to be even
worse as it recorded a year-on-year decline of 1.4 per cent. Despite low fuel prices and lowered
interest rates, the motorcycle volumes remained sluggish in this quarter as well. The motorcycle
demand declined by 2.9 per cent year-on-year.

1.4. OBJECTIVES:

 To determine the factors influencing the choice of customers regarding Two-Wheeler s.

To know the perception of customers regarding Honda and TVS bikes.
To identify the possible areas of improvement in bikes.
1.5. DATA AND METHODOLOGY:
Our research comprises of both primary and secondary data. Primary data is the first hand data
which happen to be original in character. Primary data was collected by developing well
structured questionnaire and circulating it to the Honda and TVS users.
The sample size is 100 out of which of 50 respondents are Honda Two-Wheeler users and 50
respondents are the TVS Two-Wheeler users. Secondary data has been collected from different
sources like Newspapers, research paper, magazine and companys websites. Present study is an
analytical and descriptive in nature and Simple tools like bar graph and pie chart have been used
to analyze the data.
1.6. LIMITATIONS:
The views of the respondents may be biased therefore study doesnt assure to reflect a
true picture.
Due to time constraint we have restricted the study only to Mandrem Village.

1.7. CHAPTERISATION SCHEME

The project is divided into 4 chapters. These chapters are as follows:

CHAPTER 1: INDUSTRY PROFILE AND MARKET TREND
This chapter provides a brief insight about the evolution of Indian Two-Wheeler industry in
India, demand drivers influencing the Indian Two-Wheeler

Industry, Growth and market

trends, Objectives of the study, Data and Methodology used and Limitations
CHAPTER 2: PROFILE OF THE COMPANIES
This chapter offers a brief profile, History and growth, SWOT analysis and Different brands
offered by Honda Motorcycle and scooter India Pvt Ltd and TVS Motors Ltd.
CHAPTER 3: ANALYSIS
This chapter involves Analytical part of the questionnaire based on the objective of the
project study.
CHAPTER 4: FINDINDS, CONCLUSION AND SUGGESTION
This chapter involves Findings, Conclusion and Suggestion. It basically tries to give the
result of the study that has been conducted during the project.

CHAPTER 2

PROFILE OF THE COMPANIES

2.1 PROFILE OF HONDA MOTORCYCLE AND SCOOTER INDIA PVT. LTD.
While the Indian Two-Wheeler industry is witnessing moderation, HMSI has emerged as the
fastest growing Two-Wheeler company of India due to several reasons. Established in 20th
October 1999 in Manesar (Haryana), it is a wholly owned subsidiary of HMCL Japan. HMSIs
dream for India is not only to manufacture Two-Wheeler at the global quantity but also to meet
the expectation of Indian customers with outstanding after sale support. They aim to produce
technologically superior, efficient and reasonably priced Two-Wheelers, with Honda tested
technology, backed up with the after sale support of the global standard.
2.2 HISTORY AND GROWTH
Hero Honda motors limited was the results of the joint venture between Indias Hero group and
Japanese. In 1984, Honda formed two JVs one was to manufacture motorcycles with the Hero
Group and the other was with Kinetic Honda to manufacture scooters. Honda sold its stake in
Kinetic Honda in 1997 and about a year later decided to set up its own scooter manufacturing
subsidiary. At that time Press Note 1 was in force, which made it mandatory for it to take a No
Objection Certificate (NOC) from its existing JV partner, that is, Hero Honda. The NOC was
given with the understanding that Honda will not manufacture motorcycles whereas Hero Honda
will not make scooters for five years. Honda kept its commitment, despite the fact that a scooter
was a declining market at that time. To Hondas credit, it grew and transformed the market and
today, they have about 55-60 per cent share of this market.
In the year 1985 the company embarked on its second face of expansion on increasing its in
stored capacity from 1,20,000 to 1,50,000 vehicle per annum by the addition of several critical,
aluminum and steel components. In the year 1994 the companies production and turnover
increased to 1,83,450 motorcycle and Rs.483.85 corers respectively due to the growth in demand
for Two-Wheeler s and declining inflation. In the year 1998 the company change the paradigm
in Two-Wheeler s by launching the most powerful and fast bike CVZ (ee) with the unique
feature of transient power fuel control system. Hero Honda is a joint venture that began in 1984
between the Hero group of India and Honda from Japan. It has been the worlds biggest

manufacturer of two wheeled motorized vehicles since 2001, when it produced 1.3 million
motorbikes in a single year. Hero Hondas splendor in the worlds largest selling motorcycle. Its
two plants are in Dharuhera and Gurgaon, both in Haryana, India. It specializes in dual use
motorcycles that are low powered but very fuel efficient. In the year 2003 this joint venture
between the two companies achieved a landmark turnover of 5000 corers.
In December 2010, the board of directors of the Hero Honda group had decided to terminate the
joint venture between Hero Group of India and Honda of Japan in a phased manner. The Hero
group would buy out the 26% stake of the Honda in JV Hero Honda. Under the venture Hero
group could not export to international markets (except Sri Lanka and Nepal) and the termination
would mean that Hero group can now export. Since the beginning, the Hero group relied on their
Japanese partner Honda for the technology in their bikes. So there are concerns that the Hero
group might not be able to sustain the performance of the joint venture alone.
The rising difference between the two partners gradually emerged as an irritant. Differences had
been brewing for a few years before the split over a variety of issues, ranging from Hondas
reluctance to fully and freely share technology with Hero (despite a 10-year technology tie-up
that expires in 2014) as well as Indian partners uneasiness over high royalty payouts to the
Japanese company. Another major irritant for Honda was the refusal of Hero Honda (mainly
managed by the Munjal family) to merge the companys spare parts business with Hondas new
fully owned subsidiary Honda Motorcycle and scooter India (HMSI). As per the arrangement, it
will be a two-leg deal. In the first part the Munjal Family, led by Brjimohan Lal Munjal group,
will form an overseas-incorporated special purpose vehicle (SPV) to buy out Hondas entire
stake, which will be backed by bridge loans.
2.3 SWOT ANALYSIS OF HONDA MOTERCYCLES AND SCOOTERS INDIA PVT LTD
2.3.1 Strength
Released brand name
Affordable price
Honda having high tells engines

 HMSI (Honda motorcycle and scooter India Pvt Ltd) is the subsidiary company of Honda
motors which is the largest company in the proposed sector.
2.3.2 Weakness
Less no. of service center
Spares parts are not easily available
Low product range
Maintenance cost is very high
2.3.3 Opportunity
Increases in product range
Untapped market above 180 cc in motorcycle
More maturity and movement towards higher and motorcycle
Honda can be use brand image of Hero Honda
2.3.4 Threats
There is high competition in the market
Threats of cheap imposed motorcycle and components from china.

2.4 DIFFERENT BRANDS AND FEATURES

HMSI offers an exciting range of Two-Wheeler s which is not only loaded with innovative
features but also offers a customer satisfaction. Honda has lived up to its reputation of offering
the highest quality at the most reasonable price.

 HONDA ACTIVA 102CC: DESIGNED FOR EVERYONE

Features:
Flush surface.
Multi-reflector light.
Low seat with high ground clearance.
Movable font fender.
Sleek and aerodynamic styling.
Low noise 4-cycle engine.
Metal body

HONDA DIO 110cc

FEATURES:
Attractive body styling with mounted head light that adds charm to the scooter.
Sleek and aerodynamic design to suit European styling preferences.
Stays balanced even during emergency braking.

 It has displacement of 109cc and generates maximum power of 8 bhp with maximum
torque of 8.74 Nm.

New Dio 110 is available in five shades: Sports Red, Matt Axis Grey metallic, Pearl
Sunbeam White, Candy Palm Green and Leblon Violet metallic.

CLIC-Convenient lift up independent cover for easy repair and maintenance.

Waterproof and durable stainless-steel inner cables ant TUFFUP outer cables.
HONDA UNICORN 150CC: BE A WING RIDER

FEATURES:
Best pickup in its class.
Its deliver an incredible 60 Kms to a liter.
It is a perfect fusion of sporty and macho design.
With mono suspension and diamond frame, it takes all kinds of road shocks, with
absolute ease.
It is the only motorcycle equipped with a puncture resistant Tupp up tube.
HONDA SHINE 125CC:

FEATURES:
The optimax engine, 02 ways air packet and CV Carburetor makes the shine an automatic
Two-Wheeler as it reduces the usage of clutch.
New Aero dynamic design for enjoyable riding.
Intense tail lamp, aerodynamic front cowl and fuel tank knee grip gives shine decent and
stylish looks.
HONDA AVIATOR 102CC: LIVE YOUR STYLE

FETURES:
Unique style of front facial with large clear lens multi-reflector lamps.
High impact resistant body.
Light weight 12 inches alloy wheel.
Telescopic front suspension for better on road control.
Aviator comes with puncture resistant tuff-up tube.
Adequate 20 liter of under seat space.

 7bhp, 102cc powerful engine for power-packed performance.

HONDA CBF STUNNER 125CC:

FEATURES:
Honda Stunner CBF self drum with a powerful 11bhp Honda engine, 5speed transmission
and a maximum power that ensures an absolute sensational ride.
Featured with a 4 stroke and that facilitated quick start, this gives you a proper mileage of
48 to 50 km per hour, so that you can cover distances in no time.
HONDA CBR 1000:

FEATURES:
Sharper rear styling with revised shape and new tail light with clear lens.
Sharp exhaust muffler appearance with aluminum muffler lover.
New graphics and colors.
Improved crankshaft inertia mass.

2.2 PROFILE OF TVS SCOOTER LTD

TVS Motor Company is the third largest Two-Wheeler

manufacturer in India and one among

the top ten in the world, with annual revenue of more than TVS Motor Company is the third
largest Two-Wheeler manufacturer in India and one among the top ten in the world, with annual
revenue of more than Rs.10, 098 cr. In 2014- 15, and is the flagship company of the, USD 7.29
billion in 2013-14 TVS Group. The company has annual sales of 2.5 million units a year. TVS
motor company is also the 2nd largest exporter in India with exports to over 60 countries.
TVS motor company Ltd, (TVS Motor) member of the TVS group is the largest company of the
group in terms of size and turnover with more than 2.8crore customers riding a TVS bike. Mr.
Venu srinivasan, the chairman of TVS motor company has led by example, winning many laurels
including the prestigians Padma Shri award. Order of Diplomatic service merit model from
Korean president, The JRD Tata corporate, the star of Asia awards by business week. The
jamsheji tata life time quality achievement awards and emerging corporate giant, times and
Harvard business school association are other high profile awards bestowed on him, n behalf of
the company. He was also awarded the covered jshikawa-kano award presented by Asian
network for quality among the latest honours conferred by him was an honorary doctor of
science degree by Purdue university, USA.
2.2.1 HISTORY AND GROWTH
TVS was established by TVS Sundaram Iyengar. Sundaram Iyengar was born in 1877 in
Thirukkurungudi in the Tirunelveli district of madras presidency, British India. He began with
Madurais first bus service in 1911 and founded TVS sundaram Iyengar and sons Ltd, a
company that consolidated its presence in the transportation business with a large fleet of trucks
and busses under the name of southan roadways Ltd when he died in 1955 his sons took the
company ahead with several forays in the automobile sector, including finance insurance,
manufacture of Two-Wheeler

tires and components. The Group has managed to run 33

companies that account for a combine turnover of nearly $ 3 billion.

The 1st product launched by TVS motor company was moped which appealed to the assessed
because of its capacity to carry the people. In the year 1984 the moped division was brought by

Ind-suzuki motor cycles in 1987 and the company changed its name to TVS Suzuki Ltd. Even
though the company started producing all kind of Two-Wheeler

mo-pets scooters and motor

cycle, the collaboration with Suzuki continue for motor cycle only. This collaboration will
Suzuki Motor Corporation ended in 2001 and since then the name of the company changed to
TVS motor company.
In the year 1982, the company entered into a technical know-how and assistance agreement with
Suzuki motor company Ltd of Japan and in the year 1985, they incorporated a new company
Lakshmi auto component Pvt Ltd for the manufacture of critical engines and transmission parts.
In the year 1986, the company acquired the assets of the moped division from sundaram Clayton
Ltd. Also the some of the company was changed from Indo Suzuki motor cycles Ltd to TVS
Suzuki Ltd. In the year1992, they launched Two modes of motor cycle namely, samurai and
shogun and in the year 1993, they launched TVS scooty. During 1999-2000, TVS Suzuki Ltd
was amalgamated with sundaram auto engineers Ltd, an unlisted group company which was
incorporated in the year 1992.
During the year 2002-03, the new stylish TVS scooty pep and upgrated version of Fiero was
launched in the market. In April 1, 2003, the subsidiary company namely, laxmi auto component
Ltd acquired the entired paid up capital of sundaram component auto Ltd. Consequently,
sundaram auto company Ltd become a subsidiary company with effect from April 1,2003.
During the year 2004-05, they launched new product such as TVS star, New victor GLX, New
victor GX and scootypep splash series. During the year 2005-06, the company entered into a
joint venture with Columbian party for exploring opportunities in Columbian market with an
equity investment of Rs.5 million. The company incorporated TVS motor company (Europe) BV
in Netherlands as a wholly owned subsidiary of the company with an investment of
Rs.91.63crore. During the year 2006-07, the company has estabilished a new plant in Himachal
Pradesh with an annual production capacity of 400000 units scalable to 600000 units.
In October 2010, the company won the SAP ACE Award for consumer excellence 2010 in Best
run award in automotive category. They also won the silver EDGE award from information
week, leading IT magazine for in house design and development of data acquisition system for

improving shop floor productivity. Information week annually recognized enterprises driving
growth and excellence through IT. In November 2010, the company launched TVS TRU 4
premium, a semi-synthetic 4 T engine oil. In March 2011, the company introduced ABS (antilock braking system) in their premium segment motorcycle TVS apache RTI 180, giving the bike
formidable stopping power and superior braking control that compliments its high performance
capability.
The Company achieved higher than the industry growth in 201415, registering sales of 24.1
lakh Two-Wheeler s, growing by 20.9% over last year. Sale of Motorcycles increased by 21%
and scooters by 47.7%. Moped sales grew at a modest 3.6%. Sales of spare parts grew by 19.7%.
This performance was achieved despite a challenging year characterized by slow economic
activity, successive crop failures and severe competitive intensity.
TVS Motor Company recorded 4% year-on-year (y-o-y) growth in sales for December 2015,
with total sales increasing from 194,481 units in December 2014 to 202,086 units in December
2015. The company's total exports for December 2015 were at 32,771 units as against 32,969
units in December 2014. Two-Wheeler exports grew by 5.5% y-o-y with sales increasing from
24,556 units in December 2014 to 25,906 units in December 2015.
Total Two-Wheeler

sales increased by 5.2% y-o-y from 184,474 units recorded in December

2014 to 194,066 units in December 2015. Scooters sales of the company grew by 21.4%
increasing from 53,613 units in December 2014 to 65,090 units in December 2015. Motorcycles
sales increased from 70,573 units in the month of December 2014 to 71,435 units in December
2015.
2.2.2 SWOT ANALYSIS OF TVS MOTORS LTD
STRENGTH
Ability to understand customer needs and wants.
Recognized and established brand name.
Effective advertising capability.

WEAKNESS
They have big gap between cubic capacities of its product.
Bikes are not attractive as comparative to their competitors.
OPPORTUNITIES
We can bring more changes in the technology, as we have brought JIVE.
We have got one more scooter i.e wego that can help in boosting up the sales as it is a
competitors of active, Aviator and pleasure.
THREATS
Multiple options available in the market.
Threats from the other companies which are dealing in Two Wheels from last 50 years.
These companies have every good image and people prefer it most.
Goodwill of the Honda among the customer that always a big threat for the TVS
Company.
2.2.3 DIFFERENT BRANDS OFFERED BY TVS MOTORS LTD
TVS STAR CITY PLUS

FEATURE:
Introduced in 2014 in Delhi Auto Expo TVS Star City Plus is an updated version of TVS
popular commuter motorcycle

 The model has several added features such as honeycomb-textured side panel grills, a
crown visor, a new stainless steel muffler guard as well as new rear-view mirrors. is
available with the option of an electric starter
The motorcycle is powered by a revised 'Ecothrust' 110cc DLI engine which produces
8.3bhp and 8.7Nm of torque. Mated to a four-speed gearbox, the engine is capable of
returning a fuel efficiency of 86kmpl.
TVS FLAME

FEATURES:
This executive segment bike has been launched as TVS Flame DS125 and it is propelled
by 3 valve CC-VTi technology, fired by twin spark plugs
This 125 cc three valve engine is tuned to the ideal swirl-tumble port combination so that
it delivers superior performance while simultaneously enhancing low, mid-range power
and delivering high fuel efficiency
It is as light as a feather, boasting a weight of just 123 kg/271 lbs, combine that with a 3
valve CCVTI engine that was co-developed with AVL Austria
APACHE RTR 160/160F1

FEATURES:
PRICE:75360
ENGINE CC:159.7
POWER:15.4
AVERAGE FUEL ECONOMY:45-55
TOP SPEED(KM/H):119
APACHE RTR 180

FEATURES:
PRICE:77918
ENGINE CC:177.4
AVERAGE FUEL ECONOMY:40-50
TOP SPEED(KM/H):124
TVS WEGO

FEATURES
ENGINE CC:109
AVERAGE FUEL ECONOMY:40-45
It houses a fully digital speedometer, body balance technology, all metal body, a powerful
CVTi engine.
It is an epitome of a clever integration of style, performance, power, convenience,
comfort and safety.
TVS SCOOTY ZEST 110

FEATURES
Powered by 110cc CVTI engine with bestinclass mileage of 62 kmpl, Scooty Zest 110
gives the best feminine definition to any Two-Wheeler offering.
bestinclass pickup, bestinclass underseat storage and firsttime ever backlit
speedometer
won four scooter of the year awards this year viz. Autocar Scooter of the year, Overdrive
Scooter of the year, Zigwheels Scooter of the year and Motorbeam Scooter of the year.

 TVS JUPITER

FEATURES
Launched in September 2013 with nextgen 110cc CVTI Engine, bestinclass mileage
and many classleading features
The scooter gets a V-Matic transmission and features an Econometer which guides riders
in both the Eco Mode and Power Mode
telescopic suspension in the front and gas-filled suspension at the rear, a low fuel
indicator and an LED tail light

CHAPTER 3
ANALYSIS
ANALYSIS OF THE SURVEY

An opinion survey was conducted amongst the residents of Mandrem Village based on the
objectives of the project study. Well structured questionnaires were circulated amongst the
respondents to know about their perception regarding Honda & TVS Two-Wheeler s.
Following charts mentioned below are shown along with detailed analysis:
1. Duration of usage
2. Overall consumer satisfaction
3. Sources of awareness
4. Reason for selecting a particular brand of Two-Wheeler
5. Attractiveness of promotional strategy
6. Level of fuel efficiency
7. Perception of respondents regarding price
8. Importance of brand in purchasing decision
9. Perception about the after sale support
10. Brand loyalty
11. Promotion of brand through wards of mouth
12. Comparison between quality attributes of Honda & TVS Two-Wheeler s
13. Improvement suggested

3.1 Duration of usage

Table no. 1
1-2 years
Honda (Nos. of
21
Customers)
Percentage (%)
42
TVS (Nos. of
16
Customers)
Percentage (%)
32
Source: Primary source

2-3 years

3-4 years

14

5 years and
above
10

28
8

10
8

20
18

16

16

36

Duration of the usage

1-2 years
28%

37%

2-3 years
3-4 years
5 years and above

13%
22%

The above pie chart displays the duration of usage for which the respondents are using a
particular brand of Two-Wheeler s. 37% of respondents have been using the Two-Wheeler s for
period of 1 to 2 year whereas a 13% have been using a Two-Wheeler s for a period of 3 to 4

years, 22% of the respondents have been using for the period of 2 to 3 years whereas28% have
been using for a period above 5 years.

3.2 Overall consumer satisfaction

Table no.2
Delighted
5

Honda(Nos. of
customer)
Percentage (%) 10
TVS(Nos. of
0
customer)
Percentage (%) 0
Source: Primary source

Satisfied
35

Dissatisfied
5

Neutral
5

70
34

10
5

10
11

68

10

22

80

70 68

70
60
50
Percentage of ustomers

40
30
20
10
0

22
10

10 10
2

1
Delighted
0

satisfied

Dissatisfied

10

Neutral

Overall Customer satisfaction

Honda

TVS

The above bar graph represents the overall satisfaction of the Honda and TVS Two-Wheeler
users. As far as Honda users are concerned 10% of the customer are delighted with the quality
and performance of Honda Two-Wheeler s whereas 70% are satisfied, 10% are dissatisfied and
10% are neutral i.e. they are neither happy nor unhappy.

As far as overall performances of TVS Two-Wheeler s are concern 68% of the respondents are
satisfied with the overall

performance and quality whereas 10% are dissatisfied and 22% are

neutral.

3.3. Sources of awareness

Table no.3
Friends &
relatives

T.V & news

paper

Product
road shows

Internet
reference

Show room
visit

Honda(no. of
respondent)

22

15

44

12

30

TVS (no of
respondent)

18

12

15

36

24

30

Source: Primary source

50 44
36
40
30
20
10
1
0

Precentage of customers

24
12

6 2 3

8 8 4

Sources of awareness
Honda

TVS

The above bar graph provides information about the medium of awareness about Honda and
TVS Two-Wheelers. 44% of the respondents came to know about Honda Two-Wheeler

through friends and relatives whereas 12% of the respondent learned about Honda Two-Wheeler
by referring TV and newspaper commercials.
As far as TVS is concern 36% of the respondent learned about the TVS Two-Wheeler s through
friends and relatives whereas 24% learned through TV and newspaper commercials. 6% of the
respondent became aware about Honda Two-Wheeler through product road shows whereas 8%
and 30% learnt through internet reference and showroom visit respectively. Out of the total
respondents 2% of the respondent learned about TVS Two-Wheeler from product road shows,
8% learned from internet reference and 30% learned by visiting showroom.
3.4 Reason for selecting a particular brand of Two-Wheeler
Table no.4

Honda(no. of
respondent)
Percentage (%)
TVS (no of
respondent)
Percentage (%)

Price and fuel

efficiency

Style, design
popularity

Comfort and
suspension and
pickups

14

Low
maintenance
and after sales
support
8

22
44
26

28
13

16
8

12
3

52

26

16

Source: Primary source

60 4452
50
40
30
20
1
10
0

28 26
2

16 16

12

Percentage of customers

Reason for selecting a particular brand of Two Wheeler

Honda

TVS

The above bar graph illustrates the parameters which motivates the buyers to prefer a particular
brand of Two-Wheeler . 44% of the respondent bought Honda Two-Wheeler s because of price and
fuel efficiency whereas 28% of the respondent preferred because of its elegant style, design and
popularity, 16% of the respondents because of low maintenance and efficient after sales service and
12% because of the great comfort and suspension it offers.
As far as TVS Two-Wheeler s are concern 52% of the respondent preferred TVS Two-Wheeler s
because of low price and fuel efficiency whereas 26% chosen because of its attractive style, design
and popularity, 16% preferred

because of low maintenance and after sale service whereas 6%

preferred because of its comfort suspension and pickup.

3.5 Attractiveness of Promotional Strategy
Table No.5

Honda(Nos.
of customer)
Percentage
(%)
TVS (Nos. of
customer)
Percentage
(%)

Discount

Free Gift

Extended
warranty
6

Any other

Exchange
offer
2

5
10

12

68

34

12

68

34

Source: Primary source

Percentage of customers

14
12 10
10
8
6
6
4
1
2
0

12

12
8

6 6
2

Attrativeness of promotional strategy

Honda

TVS

The above bar graph presents the data about attractiveness of the promotional strategy. 10% of the
respondents brought Honda Two-Wheeler s because of the discount they were receiving. Whereas 6%
preferred because of free gift, 4% preferred because of attractive exchange offer and 12% prefer
because of the extended warranty. Out of the total respondent 60% of the respondent opted out for
Honda Two-Wheeler s because of other reasons.
As far as TVS Two-Wheeler s are concerned 6% of the respondent chosen them because of the
attractive discount offered to them whereas 6% preferred because of free gifts, 12% preferred because
of the exchange offer and 80% chosen because of extended warranty and 68% of the
preferred because of other reasons.

respondent

3.6 Level of Fuel efficiency

Table No.6
Excellent
Honda(Nos. of
13
customer)
Percentage (%) 26
TVS (Nos. of
7
customer)
Percentage (%) 14
Source: Primary source

High

Moderate

Low

10

18

20
10

36
26

18
6

20

52

12

60
52
50
40
Percentage of customers

30

36
26
20 20

20

18

14

12

10
0

Excellent

High

Moderate

Low

Level of Fuel Efficiency

Honda

TVS

The bar graph represents the perception of respondent regarding TVS and Honda Two-Wheeler .
26% of the respondent are of a opinion that Honda Two-Wheeler s offers an excellent fuel
efficiency whereas 20% feel that it offers a high fuel efficiency, 18% feel that the fuel
efficiency offered is moderate whereas 18% feels that the fuel efficiency offered is low.
As far as TVS Two-Wheeler are concerned 14% feel that fuel efficiency offered is excellent on
the contrary 52% feels that fuel efficiency offered is moderate. Out of the total respondent 20%
are of a viewpoint that TVS Two-Wheeler s offer a high fuel efficiency and 12% feels that the
fuel efficiency offered is low.
3.7. Perception of respondent regarding price
Table No.7
Value of money
Honda
13
%
26
TVS
8
%
16
Source: Primary source

Reasonable price
24
48
39
78

Highly Priced
3
6
3
6

90
78

80
70
60
48

50
precentage of customers

40

Honda

30

TVS

26

20

16
6

10
0
Value for money Resonable

Highly Price

Preception of respondent regarding price

The above bar graph illustrates the perception of respondent regarding the price charged for Honda
and TVS Two-Wheeler s. 48% of the respondent feels that the price charged for Honda TwoWheeler s is reasonable whereas 6% feel that they are highly priced on the other hand 26% feels
that price charged offers a value for money.
As far as TVS Two-Wheeler are concerned 78% feels that they are reasonably priced whereas 6%
feels that the price charged is high and 16% feels that the price charged offers a total value for
money.

3.8. Importance of Brand in purchasing decision

Table No.8

Honda(Nos. of customer)
Percentage (%)
TVS(Nos. of customer)
Percentage (%)

Yes
37
74
18
36

No
13
26
32
64

Source: Primary source

80

74

70

64

60
50
Percentage of customers

40

36
26

30
20
10
0

1
yes

No

Importance of Brand in purchasing decision

Honda

TVS

The above bar graph illustrates opinion of respondent regarding role played by brand name in
making purchasing decision. As far as Honda users are concerned 74% agreed that brand name
played a crucial role in choosing a particular Two-Wheeler

on the other hand 26% of Honda

respondent disagreed i.e. they feel that the brand name did not play any role in their purchase
decision.
As far as TVS users are concern 64% are of a opinion that brand name did not play any important
role while making a purchase decision whereas 26% are of the opinion that brand name had a
influence on their purchasing decision.

3.9. Perception about the after sales support

Table No.9

Honda(Nos. of customer)
Percentage (%)
TVS(Nos. of customer)
Percentage (%)

Yes
39
78
19
38

No
11
22
31
62

Source: Primary source

Percentage of customers

90
80
70
60
50
40
30
20
10
0

78
62
38
22
2

1
Yes

No

Satisfied With after sales service

Honda

TVS

The above bar graph represents the perception of the respondents regarding the after sales service
offered by Honda and TVS. As far as Honda users are concern 78% of respondents are satisfied
with the after sales service provided to them whereas 22% of the Honda respondents are
dissatisfied.
As far as the TVS respondents are concern only 28% of the respondents are satisfied with the
after sales support whereas 72% of the respondents are dissatisfied.

3.10. Brand Loyalty

Table No.10

Honda(Nos. of customer)
Percentage (%)
TVS(Nos. of customer)

Yes
29
58
14

No
21
42
36

Percentage (%)

28

72

Source: Primary source

80

72

70
60

58

50
Percentage of customers

42

40
28

30
20
10

Yes

No
Brand Loyalty

Honda

TVS

The above bar graph represents the opinion of Honda and TVS respondents related to brand
loyalty. 58% of Honda respondents are of the opinion that their loyalty towards the brand will
continue even for their future purchases whereas 42% of the respondent will be switching to
some other brand.
As far TVS users are concern only 28% of the respondents are of the opinion that their loyalty
towards brand will continue even for their future purchases but 78% of respondents will be
switching to some other brand.

3.11. Promotion of brand through wards of mouth

Table No.11

Honda(Nos. of customer)
Percentage (%)
TVS(Nos. of customer)
Percentage (%)
Source: Primary source

Yes
40
80
22
44

No
10
20
28
56

Percentage of customers

90
80
70
60
50
40
30
20
10
0

80
56
44
20
2

1
Yes

No

Promotion of brand throough wards of mouth

Honda

TVS

The above bar graph represents the opinion of respondents regarding referring the brand to their
friends and relatives. As far a Honda users are concern 80% of the respondents are of the opinion
that they will refer Honda brand to other friends and relatives whereas 20% of the Honda
respondents disagreed.
As far as TVS users are concern 44% told that they will refer the brand to their friends and
relatives whereas 56% disagreed.

3.12. Comparison between quality attributes of Honda & TVS Two-Wheeler

Table No.12

Honda(Nos.
of customer)
Percentage
(%)
TVS(Nos. of
customer)
Percentage
(%)

Fuel
efficiency
price
65

Looks &
design

Brand
image

After sales
support

79

Engine
capacity &
pick up
67

78

65

78

79

67

74

35

22

21

33

26

35

22

21

33

26

74

Source: Primary Source

90

78 79

80
70

65

67

74

60
50
Percentage of customers

35

40
30

33
22 21

20

26

10
0

Honda

TVS

Comparison between quality attributes of Honda & TVS Two Wheelers

Fuel Efficiency

Looks and Design

Engine Capacity

After Sales Support

Brand Image

The above bar graph illustrates the perception of respondents regarding the different attributes of
Honda and TVS Two-Wheeler s. As far as fuel efficiency is concern 65% of the respondents have
preferred Honda over TVS whereas only 35% of the respondents have preferred of TVS over Honda.
As far as looks and design are concerned 78% of the respondents have opted out the Honda over
TVS whereas only 22% have chosen TVS Two-Wheeler s. As far as brand image is concern 78% of
the respondents feel that Honda is better brand then TVS, whereas 21% feel that TVS is better brand.

In terms of engine capacity and pick up is concern 67% of the respondents feel that Honda TwoWheeler s offers a better pick up than TVS Two-Wheeler s. As far as after sales support is concern
74% of the respondents feels that Honda offers a better after sales support whereas 26% voted for
TVS.
3.13. Improvement suggested
Table No.13

Honda(Nos. of
customer)
Percentage (%)
TVS(Nos. of
customer)
Percentage (%)

Deduction in
price
8

Additional of
more feature
30

Better after
sale support
7

Improvement
in design
5

16
7

60
24

14
12

10
7

14

48

24

14

Source: Primary source

70
60
50
40
30
Percentage of customers

20
10
0

Honda
TVS

Areas of Improvement

The above bar graph illustrates the scope for improvement as far as Honda Two-Wheeler s is
concern. 10% of the respondents feels that the prices should be reduce, 60% feels that more features

should be added, 14% feels that the after sales support should be improved and 10% feels that there
should be improvement in design and look.
As far as TVS users are concern 14% feel that there should be a reduction in prices, 48% feels that
more features should be added 24% feels that there should be an improvement in after sales support
and 14% feels that the company should improved design and looks.

CHAPTER 4
FINDINGS, CONCLUSION AND SUGGESTION
4.1. FINDINGS:
1. It was observed that the usage period for which the respondents have been using the bikes
varies from 1 year to 5 years and almost 37% of the respondents have been using their
respective bikes for the time span of 1-2 years. Due to the short span of usage duration of
most of the respondents it will be not viable to draw concrete conclusions based on their
opinion. As most of the issue with the bikes are been faced during post warranty period.
2. It is absolved that HMSI has a higher number of satisfied customer as compare to TVS.
When any product outperforms the expectation of the customer thus creating a positive
reaction that time, customers are delighted with performance of the product and it is the
pick off customer satisfaction. Through the survey it was observed that almost 10% of

HMSI users are delighted with the overall performance of the bike whereas none of the
TVS respondents is delighted with the product offered.
3. The analysis point out at the fact that word of mouth act as a crucial medium of spending
awareness about the features and the availability of Two-Wheeler s as compare to other
mediums like T.V and newspaper, product road shows etc.
4. The major reason for preferring a Two-Wheeler is the price and fuel efficiency offered
by the vehicles. 12% of Honda users have opted for Honda bike because of comfort and
suspension and pickup on the contrary none of the TVS users have bought TVS TwoWheeler because of the comfort and suspension.
5. Through analysis it was found that promotional strategies like discount, free gifts, and
exchange offer plays a marginal role in influencing the choice of customers as the
majority of the customer have bought Two-Wheeler

without getting influenced by the

promotional strategies.
6. Before selling a Two-Wheeler

every company is making certain claims about the fuel

efficiency and mileage and the customers perception regarding the fuel efficiency
depend on the comparison between the standard efficiency claimed by the company and
the actual mileage given. It was observe that TVS Two-Wheeler offers better mileage as
compare to Honda Two-Wheeler s.
7. Price is the amount which the consumer is willing to pay for the value provided by the
product. Through the analysis it could be concluded that consumers feels that Honda is
offering a better value for the price paid as compare to TVS.
8. It is observed that Honda is more powerful and influential brand as compare to TVS as
74% of respondents have purchased Honda Two-Wheeler because of its brand value.
9. 78% of Honda customers are happy and satisfied with the after sales support offered by
the Honda whereas majority of TVS respondents dissatisfied with the after sales support
offered.
10. When product performance is good it helps in retention of customer and leads to a strong
base of loyal customer. Due to the dissatisfaction with the existing TVS Two-Wheeler ,

almost 72% of the respondents have claimed that they will be switching to some other
brand whereas 58% Honda respondents have claimed to remain loyal towards HMSI.
11. Customers are spreading good word and promote the product on their own to their friends
and relatives only when they are extremely happy and contented with the product.
Majority of Honda respondents have told that they will refer the brand as well as model
to their friends and relatives whereas only a small minority of TVS respondents have
claimed that they will be referring the brand of their friends and relatives.
12. Extensive comparison between different qualities attributes of Honda and TVS such as
fuel efficiency, looks and design, brand image, engine capacity, after sales support
between HMSI and TVS reveals that Honda is leading over TVS in term of all the quality
attributes.
4.2 CONCLUSION:
The study has made an attempt to understand the factors influencing the choice of customer
regarding Two-Wheeler s and identify the possible areas of improvement in bikes, further it has
also tried to know the perception of customer regarding Honda and TVS Two-Wheeler . The
preferences of customer for Two-Wheeler

are being influenced by factor such as prices fuel

efficiency, comfort and suspension, after sales support etc. out of this major preference is given
to mileage and fuel efficiency offered by the bikes.
Customer feels that Honda offers a better value for the price paid as compared to TVS whereas
TVS vehicles are consider to be more fuel efficiency as compared to the Honda Two-Wheeler
survey also reveals that the Honda is more influential and impactful brand as compare to TVS.
As far as after sales support is concern Honda is leading over TVS. Study reveals that Honda is
more preferred brand in terms of value for money, after sales support, overall performance and
brand image is concern as compare to TVS. Customer is expecting both the brands to come up
with which are innovative and loaded with the feature and both the companies should work on
improving their after sales support.

4.3. SUGGESTION
The customer relationship effort adopted by Two-Wheeler companies need to be very
simple, customer friendly and realistic as the automobile industry is very competitive.
It is suggested that all Two-Wheeler companies should offer toll free number service to its
customers.
It is suggested that irrespective of the income, the Two-Wheeler users should be convinced
in using the company authorised service centre for the after sales maintenance requirement
of their Two-Wheeler s.
Two-Wheeler
users agree that they have not received reminders from the company
regarding Two-Wheeler maintenance service, it is suggested that the Two-Wheeler
company to work on the same.
The study highlights that Internet is being used as one of the major source of information
about the company products, thus Two-Wheeler companies need to tie up with the major
search engines to get the data of the people looking for company products.
TVS Motors Ltd should try to incorporate more innovative features in their upcoming model
and simultaneously they should work on the looks and appearance of the bike too, in order
to gain competitive edge over foreign companies like HMSI.
Since the price of the Honda Two- wheelers is comparatively high, they should try to reduce
prices in order to offer a better value at the lower price.