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A company wants to invest his money in different project. Then it will compare their cost of
capital and company will never invest his money in that project whose cost of capital is less
than other project.
Cost of capital affects capital structure designing. Capital structure is just mixed of debt and
equity sources which company wants to get from investors. At that time company selects
that mixture of debt and equity in which cost of capital will be become minimum. With this
company can increase the value of shares.
There are large number decision & like dividend policy, interest policy which is depend on
correct calculation of cost capital.