RETAIL

LAYOUT
MANAGEMENT
TESCO
HYPERMARKE
T
Store layout
and visual
merchandising

are factors
that contribute
to the
uniqueness of
a store.The
exterior and
interior of
a store convey

several
messages about
the store to
the consumers.
The building
that houses
retail store and
the exterior

design of the
store
are important
aspectsof the
design of the
store.
Marquees,
walkways,

entrances,
doors, display
windows, the
heightand size
of the building,
colors and
materials used,
and theft

prevention are
some of the
keyfactors to be
kept in mind
while
developing a
store. There are
three kinds of

layouts
gridlayout, race
track layout and
freeform
layout.!
llocating space
to various
merchandise

categories in a
store is very
important.!
llocation of
space can be
based on many
factors, like
historical sales,

gross
margins,industr
y averages and
strategic
ob"ectives. !part
from allocating
space to various
merchandisecat

egories, space
has to be
allocated for
carrying out
some essential
functions. Such
spaceincludes
the back room

for receiving
the inventories
and sorting
them out, office
and
other functional
spaces, aisles
and customer

service desks,
floor space and
wall space. The
interior of a
store influences
the purchasing
behavior of the
customers to a

great extent.
#esigning
theinterior of a
store in such a
way as to
influence
customer
behavior is

referred to as
visualmerchand
ising.
$t includes opti
mum and
appropriate
use of fixtures,
displays, color,

lighting,music,
scent, ceilings
and floor, and
designing all of
these properly.
Merchandise
presentationis
the most

significant
aspect of store
design, because
it helps attract
customers%
attention. !
retailer can
resort to many

forms of
presentation
such as
ideaoriented
presentation,
itemoriented
presentation, p
rice lining, colo

r presentation,
vertical mercha
ndising, tonnag
emerchandising
and frontal
presentation.&r
evention of
losses due to

merchandise
pilferage is a
ma"or cause of
concern for
allretailers.
This issue
should be
addressed at

the initial stage

of store design.
The retailer
canuse many
electronic
security
systems like ''T(
for the

prevention of
such losses.
Thus,
byappropriatel
y integrating th
e various elem
ents of store de
sign, a retailer

can create anex

cellent image of
itself in the
target customer
%s mind.$n
manufacturing,
facility layout
consists of

configuring the
plant site with
lines, buildings,
ma"or facilities,
work areas,
aisles, and
other pertinent f
eatures such as

department bou
ndaries. !n
efficient layout c
an reduce unnec
essary material
handling, help t
o keep costslow,
and maintain

product flow
through the
facility.