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Lemondria Hobbs
979.549.6419
www.lemondriahobbs.com
linkedin.com/in/lemondriahobbs
lemondriahobbs@gmail.com

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EXPERIENCE
Public Relations Intern
Weber Shandwick - Austin, TX | Jan. 2016 - June 2016

Digital Public Relations Intern

EVINS Communications - New York, NY | June 2015 - Aug. 2015

EDUCATION
Texas State University
B.S. Public Relations
Concentration: Digital Media
Minor: Business Administration

SKILLS
Media/Client Relations
Social Strategy, Management +
Reporting
Copywriting + Blogging
Graphic/Multimedia Curation
Project Management
Website Development, SEO
Cision, My Media Info
Google Analytics+ AdWords
Hootsuite, Sprout Social
Adobe Creative Suite
HTML/CSS Coding

ADDITIONAL EXPERIENCE
Development Intern
Austin Film Festival
Aug. - Nov. 2013
News Reporter
KTSW Radio Station
Aug. - Dec. 2012
Director of Public Relations
Texas State PRSSA
May 2014 - May 2015
Interim Vice President
Texas State PRSSA
June - Oct. 2015

Provided support for the U.S. Army, Qualcomm, Bank of America, BAE Systems, Verizon,
General Motors, American Girl Doll, Essilor, Asurion, Verisign, Ernst & Young accounts
Developed content for social media, blogs and content calendars
Proactively pitched targeted media outlets, and secured national and local coverage
Drafted pitches, press releases, fact sheets, articles, backgrounders and briefing books
Researched, built and maintained targeted media and influencer lists
Researched editorial/story opportunities and gathered updated editorial calendars
Tracked media placements + developed coverage and trend reports for clients
Assisted in the research of new business opportunities, and actively participated and provided
ideas during brainstorm meetings

Provided digital support for The Knickerbocker Hotel, Portmantos.com, Nat Sherman Cigars,
National Limosine Association, CuisinArt Resort and Spa, and Crown Maple Syrup
Crafted pitches and follow-ups for blogger and influencer outreach
Curated creative copy, graphics and multimedia for clients blogs and social media
Monitored daily client mentions + placements utilizing agencys social media management tools
Conducted social media audits; assisted with weekly and monthly client reports
Used Google AdWords to identify and produce key phrases to help boost clients site traffic and
increase rank on Google Search
Provided onsite support for The Knickerbocker Hotels events

Strategic Communications Intern

Downtown San Marcos Main Street Program - San Marcos, TX | Aug. 2015 - Jan. 2016

Curated creative marketing materials highlighting the downtown districts restaurants, shops,
developments and events
Developed a comprehensive 12-month social and blog content calendar
Acted as the 2015 Wine Wassail Walk Project Manager; handling budget, strategic planning,
website development, social promotional efforts, media relations, logistics and event
branding

Public Relations and Outreach Coordinator

Texas State Office of Community Relations - San Marcos, TX | Jan. 2014 - Jan. 2016

Created and launched the #BobcatsGiveBack volunteer campaign intiative

Managed the Community Relations Twitter and Facebook online community
Gained 1,000+ Twitter followers and 400+ Facebook likes through organic reach
Planned, promoted and executed 20+ events and presentations throughout the year
Editor of Community Relations Monthly E-newsletter, distributed to 1,800+ contacts
Created press releases, event recap articles, media advisories and feature stories leading to
multiple media placements in local media outlets

Account Executive

Bobcat Promotions, Student-run firm - San Marcos, TX | Jan. 2014 - Jan. 2016

Implemented creative strategies for The Hitchs website, blog and social media platforms
Spearheaded three social media campaigns
Coordinated events to showcase The Hitchs seven unique food trucks
Created visual monthly client reports, meeting agendas and 40+ graphics
Planned and led the creative process for the launch of The Hitchs first website
Curated 2,000+ Twitter, Facebook + Instagram Posts
Gained 800+ Facebook Likes and 700+ Twitter followers through organic reach
Recipient of the 2015 BPR scholarship for excellent client work and top performance