Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
On
Perception of Users toward Online Matrimonial Sites
Special Reference to www.bdmatch.com
Course Name: E-Marketing
Course Code: 525
Submitted To,
Mahmud Ullah
Associate Professor
Department of Marketing
University of Dhaka
Submitted By,
Roll: 224 (MBA),
Sec: A, Batch: 17th
Department of Marketing
University of Dhaka
1. Introduction
Finding life partner is one of the important parts in every youngster's life. Internet has made this
part easy for all of us as there are so many matrimonial sites available in online. Use of internet
is rapidly increasing in Bangladesh. Market-size of online matrimonial was also booming.
Matrimonial sites are now the 13th most popular mainstream online activity of internet users.
According to user rating www.bdmatch.com is the most visited and most user-friendly online
matchmaking site in Bangladesh. . A person who is interested in marrying somebody may find
www.bdmatch.com beneficial for him.
2. About www.bdmatch.com
It is a web based matrimonial service site in Bangladesh. The target audience are men and
women living in Bangladesh and also NRB who looking for life partner. The Peoples Interactive
(I) Pvt. Ltd company pioneered this online matrimonial with an objective to provide a superior
matchmaking experience by expanding the opportunities available to meet potential life partners.
It has established strong network deploying 120 employees across 20 centers in Bangladesh and
abroad.
3. Problem Discussion
Traditionally marriages are arranged by Ghotoks (Matchmaker) who are typically friend of
known to either party. The settlements of the marriage are mediated through Ghotoks. This type
of marriage is called Arranged Marriage. But from todays point of view, the total marriage
system has been changed because of the changes in livelihood and social norms. Though
arranged marriage still the most popular form of marriage system, people likes to use the
alternative methods which is mostly technological based. Advancement of internet and World
Wide Web makes it possible for go and search for any things needed by sitting at home.
According to statistics available on www.internetworldstats.com Bangladesh comes on second
largest internet using country in South Asia. Now the country has 3.9% share of the total Internet
users and ranked 22th in the world. This share comes around 11% in terms of Internet users from
Asian countries. Hundreds of matrimony sites have become operative in national and regional
level to sustain the pressure of marriage information seekers in Bangladesh. bdmatch.com has
become most preferred matrimonial website for Bangladeshi with over 2 million members.
5. Limitations
The study was conducted through online survey so can't assure the authenticity of
respondents.
Results may vary on the basis of location and respondents.
6. Research Methodology
6.1 Research Design: The information of the report is prepared by qualitative measures which
were obtained through application of qualitative research methods. Structured questionnaire has
been used to obtain the information. Most of the analysis of data is done by using percentages
method. Based on that, it provided recommendations and conclusion of the report.
6.2 Hypothesis: H0: There is no relationship between the likings of men and women regarding
the bdmatch.com. H1: There is a relationship between the likings of men and women regarding
the bdmatch.com
6.3 Questionnaire: Structured and unstructured questionnaire are developed to extract
Men
15
Women
5
Total
20
Percentage
20%
25 yrs to 29 yrs
25
12
37
37%
30 yrs to 34 yrs
12
18
30
30%
13
13%
Total
60
40
100
100%
60%
40%
100%
Percentage
Table 6.1 Total Respondents for the survey on the basis of their age and gender
Above table 6.1 indicate that out of 100 sample, 60% were men and 40% were women. Also
Highest no. of men participated in this e-survey belongs to age group 25 to 29 yrs. whereas
women belongs to age group 30 to 34 yrs.
Men
40
60
66.66%
Women
20
40
50%
Total
60
100
60%
50
Out of 60
83.33%
10
Out of 60
16.66%
No. of respondents
10
% of respondents
21.7%
Free of cost
21
43.75%
12
21.18%
13.37%
Total
50
100%
Content timeliness
Design/usability
Maximum users i.e. 37% respondents of online matrimonial sites belong to age group 25
yrs to 29 yrs.
Lowest users i.e. 13% respondents of the survey belong to age group 35 yrs to above.
Highest number of men (25) participate in the survey belongs to the age group of 25
years to 29 years
Men are more enthusiastic than women in terms of using online matrimony services.
Around 83% of the respondents have visited bdmatch.com
Maximum rating receives on using online matrimony as a support service for marriage
relationship.
Some of the profile is not updated for long period of time.
E-mail is the only medium of registering to the site.
Registration form is quite complicated for many of the users of the site.
7. Suggestions
While registering online matrimony sites should cross check his/her details if possible.
Instead of allowing free registration online matrimony sites should charge nominally so
that persons who are serious about finding life partner will register.
Some events should arrange once in 3-4 months so that persons belonging to one city or
friends
If there is any perfect match then find out that whether the registration is done by right
8. Conclusion
Unlike dating sites in the West, matrimonial sites operate on the basis of bringing in technology
to facilitate what was so far known as an arranged marriage. The astounding growth of online
matrimonial sites is largely because of numerous choices they offer to its users, making it very
convenient for them to find a suitable partner. Used mostly by people belonging to the 25-35 age
group, their use of matrimonial sites have changed the way traditional looks at marriages. This
leads us to the reason why matrimonial sites are increasingly becoming so popular in the
subcontinent. Matrimonial websites are big business because they blend in the traditional with
the modern. Traditional families are happy that these sites offer them the choices which they
would otherwise look for in a prospective bride/groom; on the other hand, the huge database
offers young people the chance to browse for someone based on their tastes, and then filter it
down to someone they think they could connect to.