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Term Paper

On
Perception of Users toward Online Matrimonial Sites
Special Reference to www.bdmatch.com
Course Name: E-Marketing
Course Code: 525
Submitted To,
Mahmud Ullah
Associate Professor
Department of Marketing
University of Dhaka
Submitted By,
Roll: 224 (MBA),
Sec: A, Batch: 17th
Department of Marketing
University of Dhaka

Date of Submission: 03th May, 2016

1. Introduction
Finding life partner is one of the important parts in every youngster's life. Internet has made this
part easy for all of us as there are so many matrimonial sites available in online. Use of internet
is rapidly increasing in Bangladesh. Market-size of online matrimonial was also booming.
Matrimonial sites are now the 13th most popular mainstream online activity of internet users.
According to user rating www.bdmatch.com is the most visited and most user-friendly online
matchmaking site in Bangladesh. . A person who is interested in marrying somebody may find
www.bdmatch.com beneficial for him.

2. About www.bdmatch.com
It is a web based matrimonial service site in Bangladesh. The target audience are men and
women living in Bangladesh and also NRB who looking for life partner. The Peoples Interactive
(I) Pvt. Ltd company pioneered this online matrimonial with an objective to provide a superior
matchmaking experience by expanding the opportunities available to meet potential life partners.
It has established strong network deploying 120 employees across 20 centers in Bangladesh and
abroad.

3. Problem Discussion
Traditionally marriages are arranged by Ghotoks (Matchmaker) who are typically friend of
known to either party. The settlements of the marriage are mediated through Ghotoks. This type
of marriage is called Arranged Marriage. But from todays point of view, the total marriage
system has been changed because of the changes in livelihood and social norms. Though
arranged marriage still the most popular form of marriage system, people likes to use the
alternative methods which is mostly technological based. Advancement of internet and World
Wide Web makes it possible for go and search for any things needed by sitting at home.
According to statistics available on www.internetworldstats.com Bangladesh comes on second
largest internet using country in South Asia. Now the country has 3.9% share of the total Internet
users and ranked 22th in the world. This share comes around 11% in terms of Internet users from
Asian countries. Hundreds of matrimony sites have become operative in national and regional
level to sustain the pressure of marriage information seekers in Bangladesh. bdmatch.com has
become most preferred matrimonial website for Bangladeshi with over 2 million members.

4. Objectives of the Research

To study opinion of internet users about online matrimonial sites.


To find out effectiveness of matrimonial site specially www.bdmatch.com
To analyze problems faced by users of this site.
To check whether there is any significant difference in liking of online matrimonial
websites by male and female.

5. Limitations
The study was conducted through online survey so can't assure the authenticity of
respondents.
Results may vary on the basis of location and respondents.

6. Research Methodology
6.1 Research Design: The information of the report is prepared by qualitative measures which
were obtained through application of qualitative research methods. Structured questionnaire has
been used to obtain the information. Most of the analysis of data is done by using percentages
method. Based on that, it provided recommendations and conclusion of the report.
6.2 Hypothesis: H0: There is no relationship between the likings of men and women regarding
the bdmatch.com. H1: There is a relationship between the likings of men and women regarding
the bdmatch.com
6.3 Questionnaire: Structured and unstructured questionnaire are developed to extract

feedback from small number of respondents.


6.4 Data Collection: The Secondary Data - is collected from website www.bdmatch.com and
other review sites like www.mouthshut.com. Primary Data - Primary data for this e-survey was
collected through Questionnaire filled online by various respondents with the help of site www.esurveyspro.com.
6.5 Sampling procedure: convenience sampling.
6.6 Sample Size: 100 respondents

6. Data Analysis and Findings


Age Group
20 yrs to 24 yrs

Men
15

Women
5

Total
20

Percentage
20%

25 yrs to 29 yrs

25

12

37

37%

30 yrs to 34 yrs

12

18

30

30%

35 yrs and above

13

13%

Total

60

40

100

100%

60%

40%

100%

Percentage

Table 6.1 Total Respondents for the survey on the basis of their age and gender
Above table 6.1 indicate that out of 100 sample, 60% were men and 40% were women. Also
Highest no. of men participated in this e-survey belongs to age group 25 to 29 yrs. whereas
women belongs to age group 30 to 34 yrs.

No. of persons used matrimonial sites


No. of persons participated in survey
Percentage of person using
matrimonial sites

Men
40
60
66.66%

Women
20
40
50%

Total
60
100
60%

Table 6.2 No. of respondents who used matrimonial sites


Table 6.2 indicates that men are more enthusiastic in using matrimonial sites as this percentage is
66.66% and women's percentage in using such sites is 50%.
No. of persons used
www.bdmatch.com

50

Out of 60

83.33%

No. of persons not used


www.bdmatch.com

10

Out of 60

16.66%

Table 6.3 No. of respondent who had visited www.bdmatch.com


Table 6.3 indicates that 83.33% of the respondents who preferred matrimonial sites have
searched www.bdmatch.com.

Reasons for Using Matrimonial Sites


Easy availability of information

No. of respondents
10

% of respondents
21.7%

Free of cost

21

43.75%

For having fun

12

21.18%

Serious wanted to search life partner

13.37%

Total

50

100%

Table 6.4 Reasons given by respondents for using www.bdmatch.com


Table 6.4 indicates maximum i.e. 43.75% respondents preferred bdmatch.com because it is free
of cost. Whereas 21.18% respondents said that they used this site just for fun.
Various features of website
www.bdmatch.com
Service support

Mean of the ratings given


by men
6

Mean of the ratings given by


women
5

Information depth & truthfulness

Content timeliness

Design/usability

Website load time

Table 6.4 Ratings given by respondents for various features of www.bdmatch.com


Finally, Spearman's Rank Correlation coefficient was calculated as 0.543. This implies +ve
correlation between the ranks given by men and women. So we accept alternative hypothesis that
is -There is positive correlation between likings of men and women regarding online matrimony
site bdmatch.com

# Findings of the Survey

Maximum users i.e. 37% respondents of online matrimonial sites belong to age group 25

yrs to 29 yrs.
Lowest users i.e. 13% respondents of the survey belong to age group 35 yrs to above.
Highest number of men (25) participate in the survey belongs to the age group of 25

years to 29 years
Men are more enthusiastic than women in terms of using online matrimony services.
Around 83% of the respondents have visited bdmatch.com
Maximum rating receives on using online matrimony as a support service for marriage

purposes for men and women.


About 50% women in the survey believe that online matrimony sites are not useful that is

most of the information here is not authentic.


Main reasons of using www.bdmatch.com are that it is free of cost.
Around 20 % users use online matrimonial sites just for fun.

# Problem faced by respondents while using www.bdmatch.com

Long waiting period for knowing the response.


No chat support
Maximum profile belongs to upper class.
Many married people maintain their registration in bdmatch.com just for having side

relationship.
Some of the profile is not updated for long period of time.
E-mail is the only medium of registering to the site.
Registration form is quite complicated for many of the users of the site.

7. Suggestions

While registering online matrimony sites should cross check his/her details if possible.
Instead of allowing free registration online matrimony sites should charge nominally so
that persons who are serious about finding life partner will register.

Some events should arrange once in 3-4 months so that persons belonging to one city or

nearby cities can come together and meet.


Dont be in a hurry to get married to the subject person you meet on line. It is important

to wait because time will tell the truth


For choosing partner from the matrimonial site first it is important to find out that

whether that site is registered or not


How many people are aware of that site? That can be done through by asking people or

friends
If there is any perfect match then find out that whether the registration is done by right

person or not. It is not fraud


Then look for the place of living, religion and education qualification.
To find out the qualification it is important to check the certificates. Sometimes wrong
qualification or job description is given. It is done to attract the looker.

8. Conclusion
Unlike dating sites in the West, matrimonial sites operate on the basis of bringing in technology
to facilitate what was so far known as an arranged marriage. The astounding growth of online
matrimonial sites is largely because of numerous choices they offer to its users, making it very
convenient for them to find a suitable partner. Used mostly by people belonging to the 25-35 age
group, their use of matrimonial sites have changed the way traditional looks at marriages. This
leads us to the reason why matrimonial sites are increasingly becoming so popular in the
subcontinent. Matrimonial websites are big business because they blend in the traditional with
the modern. Traditional families are happy that these sites offer them the choices which they
would otherwise look for in a prospective bride/groom; on the other hand, the huge database
offers young people the chance to browse for someone based on their tastes, and then filter it
down to someone they think they could connect to.

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