i

ACKNOWLEDGEMENTS
I am thankful to the management of Zuari cements Ltd for giving me an
opportunity to do project in their reputed organization.
I wish to express my gratitude to I.Siva kumar DGM and G.Nageswara
rao Asst.manager Zuari cements Ltd, Yerraguntla and Mr. G. Frederic Edmond
Dy. Manager Marketing, Zuari cements Ltd for the valuable cooperation and for
his valuable guidance in making this project successful.
I thankful to Mr. K.V.S.N. Jawahar Babu, Principal, and KMMIPS for his
advice and help.
I thankful to Mr. K.Tharakarami Reddy, Faculty & Head, Dept of
Management studies for his valuable guidance and necessary encouragement
through the project.
I am also wish to express my sincere gratitude to my project guide
Mr. I.R.V. Kumar for his valuable guidance and necessary encouragement
through the project .I thank him whole heartedly, for his friendly advice and
affection at every stage of work.
I also thankful to other faculty members in the department for their moral
support during my project work.
I wish to express my sincere gratitude to my parents friends who really
helped and encouraged me a lot in the course of my project.

ii

1.1.
S.No Table.No
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36

4.1.1
4.1.2
4.1.3
4.1.4
4.1.5
4.1.5.1
4.1.5.2
4.1.5.3
4.1.5.4
4.1.6
4.1.7
4.1.7.1
4.1.8
4.1.8.1
4.1.9
4.1.9.1
4.1.10
4.1.11
4.1.11.1
4.1.12
4.1.13
4.1.13.1
4.1.14
4.1.14.1
4.2.1
4.2.2
4.2.2.1
4.2.3
4.2.4
4.2.5
4.2.6
4.2.7
4.2.8
4.2.9
4.2.10
4.2.11

List Of
Tables

Title
Occupation of the customers
Income level of the customers
Brand selectors of cement in purchasing
Using of different grades of cement by customers
Customers usage of different brands of cement
Occupation of customers using zuari cement
Income level of customers using zuari cement
Different brand selectors of zuari cement
Different grades using zuari cement customers
Factors influenced customers in purchasing cement
Factors affecting customers in purchasing cement
Factors affecting Zuari cement customers in purchasing cement
Different media that affect customers
Different media that affect Zuari cement customers
Basis of purchasing cement by customers
Basis of purchasing cement by Zuari cement customer
Attitude of dealers towards customers
Factors that customers suggested for improvement of cement
Factors that Zuari cement customers suggested for improvement
Media suggested by customers for zuari cement
Customers satisfaction towards packing of cement
Zuari cement Customers satisfaction towards packing of cement
Customers satisfaction towards the quality of the cement
Zuari cement Customers satisfaction towards the quality of cement
Experience of dealers
Different brands of cement that available at dealers
Experience of Zuari cement dealers
Different grades of cement that available at dealers
Ranks given by dealers to different buyers
Ranks given by dealers to different brands
Factors affecting customers in purchasing cement
Dealers suggesting factors for improvement of cement
Awareness of zuari cement
Dealers advising on media for zuari cement
Customers opinion about the zuari cement
Dealers expectations regarding zuari cement

P.No
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58

iii
37
38
39

4.2.12
4.2.13
4.2.14

Dealers satisfaction towards the attitude of sales people

Dealers satisfaction towards the margin from zuari cement
Dealers opinion about the supply chain of the zuari cement

1.2.
S.No Figure No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36

4.1.1
4.1.2
4.1.3
4.1.4
4.1.5
4.1.5.1
4.1.5.2
4.1.5.3
4.1.5.4
4.1.6
4.1.7
4.1.7.1
4.1.8
4.1.8.1
4.1.9
4.1.9.1
4.1.10
4.1.11
4.1.11.1
4.1.12
4.1.13
4.1.13.1
4.1.14
4.1.14.1
4.2.1
4.2.2
4.2.2.1
4.2.3
4.2.4
4.2.5
4.2.6
4.2.7
4.2.8
4.2.9
4.2.10
4.2.11

59
60
61

List Of Figures
Title

Occupation of the customers

Income level of the customers
Selectors of the brand name
Grades of cement customers purchase
Different brands of cement customers purchase
Zuari cement customers occupation
Income level of zuari cement customers
Brand selectors of zuari customers
Different grades of Zuari cement customers
Factors that affect customers
Effect of different Factors on customers
Different factors affecting Zuari cement customers
Effect of media on customers
Different media that affect Zuari cement customers
Basis of purchasing cement
Basis of purchasing cement by Zuari cement customers
Dealers attitude towards customers
Factors customers suggested for improvement of cement
Factors that Zuari cement customers suggested for improvement
Customers suggested media
Satisfaction towards packing of cement
Zuari cement customers satisfaction towards packing of cement
Satisfaction with the quality of the cement
Zuari cement customers satisfaction towards quality of cement
Experience of dealers
Different brands of cement that available at dealers
Experience of Zuari cement dealers
Different grades of cements available at dealers
Rank of different buyers
Customers ranking of different brands
Factors that considered by customers
Dealers suggested factors for improvement
Awareness of zuari cement
Media suggested by dealers
Customers opinion about the zuari cement
Dealers expectations from zuari cement

P.No
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58

iv
37
38
39

4.2.12
4.2.13
4.2.14

Dealers satisfaction towards the sales people

Dealers satisfaction towards zuari cement margin
Supply chain of the company

59
60
61