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JIGUJA
oUT oF tHE bOX
MARKETING STRATEGY
(PROPOSAL)
Liver market...
JIguja
Natural DETOX drink
Advanced, Modern, Premium, Lifestyle
Prevention
Case study ??
Liver Drink
Functional, Treatment, Segmented
Curative
PERSONALITY VALUES
Alami / herbal
Terpercaya
Inovasi
Pelindung
REASON TO BELIEVE
CORE IDENTITY
Inovation
ESSENCE
Natural
Natural
DETOX
Secure
Mengandung
bahan alami yang
efektif untuk
membantu
meningkatkan
kinerja liver untuk
proses detoksifikasi
Protection/Prevention
RELATIONSHIP
PRODUCT
PERFORMANCE
USERS
Male/Female; 25-45 YO, SES AB,
Quality seeker, urban
CUSTOMER RELATIONSHIP
JIguja
VALUE
PROPOSITION
Functional Benefit:
Menjaga kesehatan liver dan
membantu detoksifikasi
secara alami
Emotional Benefit:
Aman, nyaman, terlndungi
Self Expressive Benefit:
Natural
TARGET MARKET
TOM
AWARE
SPONTANEOUS
EVER USED
INTERESTED
TO TRY
MOST OFTEN
1st Priority
OCCASIONAL
2nd Priority
NOT AWARE
NEVER USED
LAPSED
3rd Priority
Marketing Objectives
NOT
INTERESTED
Triangle Strategy
Awareness
Trial
Education
Brand Business
Experience
Marketing Activity
Marketing Activity
Radio Ad
Radio Program:
DETOX Moment (testimonial)
Quiz
DETOX Challenge
Talkshow
DETOX = Liver
ATL
TVC Create new TVC to boost up awareness
about LIVER :
Love your Liver, Live Longer!
I Love my Liver!
Brand Experience
Mall / Public Area
Office
Institution
JIGUJA
DETOX Zone
Gimmick
Promotion
JIguja
JIguja
JIguja
JIguja
JIguja
JIguja
JIguja
Thank You..
steffen.kurniawan@gmail.com