June 2-June 5, 2016

Background and Methodology

Adsmvil conducts daily and weekly surveys utilizing its banner advertising platform.
Over the past several years, it has relied extensively on this type of polling to
conduct market public opinion studies that inform its advertising strategies.
Through its geo-location platform, respondents are identified nationwide from
Adsmvils database of over 32 million self identified Latinos.
Each sample is non-random but is independently drawn.
Adsmvil approached FIUs SIPA to engage in a joint polling effort that involves the
donation of Adsmvils geo-location platform to conduct public opinion surveys
related to the ongoing presidential election campaign in the United States.
Adsmvil has signed an MOU with FIUs School of International and Public Affairs to
jointly poll through the duration of the 2016 presidential election. The polls will be
conducted by the Latino Public Opinion Forum established by SIPAs Gordon
Institute for Public Policy.
All questionnaires are designed by FIU Professor Eduardo A. Gamarra who also
analyzes the data and prepares the reports. Pending IRB approval, the polling has
been experimental at this stage and is being conducted solely by Adsmvil.
2

Technical Information

Survey conducted the week

of-June 2-June 5.
Banner Advertising Platform
and geo-location of
respondents nationwide
Sample size for Question A:
3338
Sample size for Question B:
1860

If the elections were held today for whom would you vote?

QUESTION ONE

SURVEY A

If the presiden-al elec-ons were held today for whom would you vote?
Clinton

Other

Trump

77.4
62.3

64.9

64.4

68.2

67.4

74

74.7

16.5
9.5

17.3

4521
25.9

23.3

23.2

11.8

11.9

12.4

April 11-15

April 18-22

April 23-30

18.6
13.9

May 3-9

16.7
15.1
May 10-16

14
8.7

May 17-23 May 24-June 1 Jun2-June 5

6

If the elec-ons were held today for whom would you vote?
74.7

17.3
8

Clinton

Other

Trump
7

If the elec-ons were held today for whom would you vote?
Male
75.1%

Female

73.9%

19.2%
12.5%

13.6%

5.7%
Clinton

Other

Trump
8

If elec-ons were held today for whom would you vote?

Clinton

Other

Trump

80.1%

77.8%

61.0%

60.6%

26.6%
12.8%

18-24

25.6%
8.9%
25-44

17.0%

13.3%

13.4%

2.9%
45-64

65+

If the elec-ons were held today for whom would you vote?
Clinton
81.8%

Elementary

Trump

81.3%

76.2%

74.2%

70.8%

16.7%
9.1% 9.1%

Other

7.1%
Middle

15.6%
3.1%
High

20.5%
8.7%
Undergraduate

15.6%
10.2%

Graduate
10

What are the principal issues facing the

USA?

QUESTION TWO

Survey B

12

Principal Issue
Economy

EducaKon

Employment

ImmigraKon

Other

Health

Security

8.6

10.3

10.8

11.1

10

8.8

9.2

9.7

14.6

14.1

13.9

12.4

11.7

12.4

13.5

12

18.7

14.7

12.3

11.6

11.8

12.6

23.1

23.7

26

24.3

16.5

18.6

19.7

21.9

15

22.8
23.2
19.5

14.2

15.3

16.3

17

5.3

5.1

5.1

5.6

3.6

5.1

18.8

18.6

18.6

18.6

20.3

18.1

16.5

April 11-15 April 18-22 April 23-30

May 3-9

May 10-16 May 17-23

8.2

17.6

May 24-
June 1

5.6
22.1

June 2-
June 5
13

Most important Issue

22.1%
19.5%

5.6%

22.8%

8.2%

12.0%
9.7%

14

Most Important Issue

Economy

EducaKon

Employment

10.6%
11.2%
7.1%
23.5%
17.1%
6.5%
24.1%

ImmigraKon

Other

Health

Security

8.2%
13.4%
10.3%
21.6%
23.7%
4.1%
18.6%

Male
Female
15

Most Important Issue

Economy

EducaKon

Employment

11.8%
0.0%

7.7%

14.7%

16.9%

20.6%

ImmigraKon

11.4%

6.2%

7.1%
4.3%

23.1%

27.1%

23.5%

19.2%
7.7%

19.2%

18-24

Health

Security

12.1%
15.2%

18.2%

23.5%
5.9%

Other

20.0%
2.9%

27.1%

15.2%
15.2%
3.0%

21.2%

25-44

45-64

65+
16

Most Important Issue

Economy

EducaKon

9.5%
19.0%

19.0%

Employment
0.0%
11.1%
0.0%

ImmigraKon

19.6%

Other

7.3%

Health

Security

6.8%

9.5%
44.4%

7.1%
5.4%

4.4%

22.7%

20.4%

19.0%

32.1%

20.5%
20.4%

23.8%

44.4%

0.0%
9.5%

3.6%
0.0%

Elementary

19.6%

Middle

12.5%

7.3%

15.9%
9.1%

30.7%

6.8%
18.2%

High
Undergraduate

Graduate
17

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contacto@adsmovil.com

@adsmovil