agencyfamilytrees2015 v14.

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4/23/2015

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Key networks, agencies and holdings for the worlds five biggest
agency companies. Estimated worldwide revenue in 2014
WPP: $19.0B
1. DATA INVESTMENT
MANAGEMENT
2. YOUNG & RUBICAM
GROUP
Y&R
Wunderman
- Wunderman Health
- Blast Radius
Burson-Marsteller
- Proof Integrated
Communications
VML
Cohn & Wolfe
Sudler & Hennessey
Landor
Taxi
Bravo Group
Iconmobile

5. J. WALTER
THOMPSON CO.

$1.26B

J. Walter
Thompson Co.
Mirum
JWT Inside

1.01B
215M
41M

1.22B
1.18B
132M
94M
474M

6. GREY GROUP

$873M

Grey
GHG
Batey
Wing

746M
109M
10M
8M

15M
235M
161M
154M
144M
50M
32M
22M

7. GEOMETRY GLOBAL

$610M

8. WPP DIGITAL

$554M

Possible
Salmon
Rockfish
Blue State Digital

240M
66M
36M
30M

9. HILL&KNOWLTON
STRATEGIES

$384M

10. TENTHAVENUE

$304M

Kinetic
Spafax Airline Network
Forward Worldwide
Joule

237M
36M
12M
11M

11. AKQA

$280M

$3.99B
$3.67B

3. GROUPM

$3.54B

Mindshare Worldwide
MediaCom
MEC
Maxus
Quisma
Xaxis

1.09B
1.08B
893M
398M
39M
NA

4. OGILVY & MATHER

$2.43B

Ogilvy & Mather

Advertising
OgilvyOne Worldwide
Ogilvy Public Relations
Ogilvy CommonHealth
Worldwide
Neo@Ogilvy

OTHER HOLDINGS
Commarco Holding
$217M
Brand Union
102M
United Network
81M
- Berlin Cameron United 15M
- Cole & Weber
11M
Finsbury
81M
Glover Park Group
62M
Fitch
56M
Bottle Rocket
17M
Addison Group
16M
John St.
13M
Clarion Communications 12M
Buchanan
Communications
10M

1.38B
760M
22M
262M
190M

2. BBDO WORLDWIDE

$2.62B

BBDO Worldwide
Proximity
Clemenger Group
Organic

1.54B
586M
370M
127M

115M
96M
28M
21M
18M

3. OMNICOM MEDIA GROUP $2.51B

1.14B
487M
231M
220M
144M
125M
98M
65M

4. TBWA WORLDWIDE

$1.88B

TBWA Worldwide
Integer Group
EG+ Worldwide
Zimmerman Advertising
TBWA/WorldHealth
Being
Fame

1.30B
184M
165M
122M
50M
44M
13M

5. FLEISHMANHILLARD

$605M

FleishmanHillard
GMMB

550M
55M

6. KETCHUM

$505M

772M
81M
34M
34M

7. DIGITASLBI

$871M

8. RAZORFISH GLOBAL

$786M

Razorfish
Rosetta

493M
293M

9. PUBLICIS HEALTHCARE
COMMUNICATIONS GROUP

$727M
120M
52M
50M

2. STARCOM MEDIAVEST GROUP

$1.58B

MRY
Spark
SMG Performance Marketing
Big Fuel Communications
Tapestry
MV42

100M
70M
60M
37M
25M
22M

3. LEO BURNETT WORLDWIDE

$1.38B

Leo Burnett Worldwide/Arc

Rokkan
Lapiz

1.35B
14M
13M

Digitas Health LifeBrands

Saatchi & Saatchi Wellness
Publicis Life Brands Medicus

4. ZENITHOPTIMEDIA

$1.09B

10. MSL GROUP

$493M

Zenith (U.S.)
Performics
Moxie
Optimedia International U.S.
Ninah

236M
203M
121M
62M
24M

11. BARTLE BOGLE HEGARTY

$210M

5. SAPIENTNITRO

$937M

SapientNitro
The Community

923M
14M

OTHER HOLDINGS
Fallon
VivaKi

$43M
NA

INTERPUBLIC
GROUP OF COS.:
$7.5B

7. CDM GROUP

DDB Worldwide
Rapp
- Kern
Interbrand
Tribal Worldwide
DDB Health/
DDB Remedy
TracyLocke
Alma
Roberts & Langer DDB
Rodgers Townsend

$922M

Saatchi & Saatchi

Team One
Conill
Saatchi & Saatchi X

$1.73B

224M
120M

1. DDB WORLDWIDE
COMMUNICATIONS GROUP $2.87B

6. SAATCHI & SAATCHI

1. PUBLICIS WORLDWIDE

1.10B
631M
292M

OMNICOM
GROUP:
$15.3B

OMD Worldwide
PHD
Icon International
Novus Media
Annalect
Resolution Media
OMG Entertainment
& Sports
OMG Outdoor
Media Group

PUBLICIS GROUPE:
$9.6B

$303M

CDM New York

102M
CDMiConnect
50M
AgencyRx
47M
CDM Princeton
31M
Entre Health New York 22M
SSCG Media Group
14M
CDM Los Angeles
8M
Entre Health Princeton
4M

8. MARKETSTAR

$260M

OTHER HOLDINGS
GMR Marketing
$169M
Marketing Arm
165M
Porter Novelli
126M
Adelphi Group
116M
Critical Mass
115M
Medical Specialist
Communications
114M
- Harrison & Star
89M
- Biolumina
25M
Goodby, Silverstein
& Partners
109M
Targetbase
87M
GSD&M
84M
Javelin Marketing Group 80M
Healthcare
Consultancy Group
70M
CAHG
70M
Merkley & Partners
67M
180 Amsterdam/180LA 59M
TPN
50M
Russ Reid Co.
48M
Siegel & Gale
46M
Marina Maher
Communications
43M
Doremus
42M
Grizzard Communications
Group
34M
LLNS
33M
Martin Williams
27M
Alcone Marketing
25M
Dieste
21M
Emanate
21M
Flashpoint Medica
20M
Cone Communications
20M
Agency 720
18M
Serino/Coyne
18M
Direct Partners
17M

DENTSU INC.:
$6.0B

SEE THE FOREST FOR THE TREES

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Fast facts and figures on more than 900 agencies.

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Poster lists estimated 2014 revenue for major

networks (shown as solid circles), agencies and
holdings of worlds Big Five agency companies.
Total revenue for agency companies from public
documents except for Dentsu Inc., which is
estimated. Network and agency revenue figures
are Ad Age Datacenter pro forma estimates.
Revenue is worldwide except where indicated.
Property listings not comprehensive.
See more: AdAge.com/datacenter

1. DENTSU AEGIS NETWORK

$3.15B

Carat
Isobar
Vizeum
McGarryBowen
iProspect
360i
Posterscope
MKTG
Team Epic
Firstborn
ICUC
Mitchell Communications
Group
Fetch

1.11B
425M
338M
250M
239M
156M
118M
44M
32M
29M
24M
17M
12M

2. DENTSU (JAPAN)

$2.78B

Dentsu

2.08B

1. MCCANN WORLDGROUP

$3.10B

McCann Erickson Worldwide

Weber Shandwick
MRM//McCann
Momentum Worldwide
- PMK-BNC
McCann Health
Martin Agency
FutureBrand
Mithun
Avrett Free Ginsberg
Gotham Beauty
Casanova Pendrill
TM Advertising
Fitzgerald & Co.

1.33B
635M
388M
230M
55M
177M
121M
79M
40M
22M
22M
18M
17M
16M

2. FCB

$1.30B

FCB
R/GA
FCB Health
HackerAgency
New Honor Society

695M
293M
252M
45M
10M

3. IPG MEDIABRANDS

$1.10B

UM
Initiative
Mediabrands Audience Platform
Magna Global
Orion Holdings
BPN
ID Media

508M
341M
93M
45M
42M
34M
28M

4. LOWE AND PARTNERS

$516M

Lowe
Lowe Profero
Lowe Open

408M
81M
27M

OTHER HOLDINGS
Hill Holliday
Deutsch
Huge
Octagon
Jack Morton Worldwide
- Genuine Interactive
Golin
Mullen
Carmichael Lynch
Dailey
Tierney
IW Group
Axis Agency
Current Lifestyle Marketing

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$191M
188M
180M
172M
171M
14M
163M
140M
44M
26M
19M
11M
10M
10M