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School of Business
Department of Management
Course Name
Course Code
& Section No
Semester:
Business Communication
BUS 251, Section 1 & Section 2
Summer 16
Office
NAC 613
Office Hours:
MW-10:00-12:30, R-11.00-2.00
Email Address:
rahnumasanjana97@gmail.com
Department:
Management
Links:
Course Prerequisite(s)
ENG103
3:0
Course Description
Modern Business Management is all about communicating effectively. Evidence of the importance
of communication in business is found in numerous surveys of executives, managers, and
recruiters. Without exception these surveys have found that communication ranks at or near the
top of the business skills needed for success.
Understanding the importance of realistic business communication process with real life
business scenarios.
Adapting writing processes considering different business situations and selecting
appropriate words in those scenarios through examples.
Helping the students in learning the differences between formal and informal writing
techniques by providing samples of formal and informal emails, letters, memos and reports.
The course deals with explanation of why communicating clearly across cultures is important
to business though case studies.
Helping students constructing their CV and resume through real life samples and preparing
them for job interviews
Students are expected to learn different methods of communication in an organization
They will be able to communicate effectively in oral and written messages to enhance
goodwill of the organization
Students will be able to write clearly and convey ideas and decisions effectively
They will be able to present their ideas coherently and effectively through presentations
They will be able to write detailed formal reports with graphics
Students will be able to construct proper CV/Resume for job applications
Course Objectives
Student Learning
Outcomes
Author
Title
Lesikars Business
Communication
Thirteenth Edition
(2014)
Page 1 of 4
Publisher
McGraw-Hill
Irwin
ISBN
978-1-259-06080-9
REFERENCE BOOK
Courtland L. Bovee
& John V. Thill
Excellence in Business
Communication
Seventh
Edition
TEACHING STRATEGY
The instructor will introduce the concepts through class lectures and discuss various aspects of the concept with
examples. Students are strongly advised to go through different chapters of the text book carefully to keep themselves
abreast of the discussions in class. Practical examples of different business communication situations will be explained
and students will be invited to participate.
ASSESSMENT STRATEGY AND GRADING SCHEME
Grading tool
First Midterm Exam
Points
15%
15%
20%
Individual Presentation/s
10%
Assignments/Quizzes
10%
Final Exam
25%
5%
100%
Total
The final grade will be a percentage of the accumulation of all points received over the course as follow as per NSU
Grading Policy:
100%-93%
92%-90%
89%-87%
86%-83%
82%-80%
=
=
=
=
=
A
AB+
B
B-
79%-77%
76%-73%
72%-70%
69%-67%
=
=
=
=
C+
C
CD+
60%-66%
=D
Less than 60% = F
Page 2 of 4
MEMBERS )
Class will be divided into groups of 6/7 students at the beginning of the semester. Each group will be assigned a topic to
write a short dissertation/report. This will enable students to interact among themselves and develop cooperative team
work culture, which is essential for the success of an organization. The group will present the report verbally at the end of
the semester. The topics will be drawn from communication issues in different organizations.
INDIVIDUAL PRESENTATION AND INTERVIEW
Students will be given topics in the class and have to present on the spot for individual presentations. They will also face a
real life job interview scenario individually in a designated class which will be announced by the instructor.
ATTENDANCE POLICY
In order to foster a collaborative learning experience where shared student participation is important, attendance is critical.
There may be situations when a student may miss class due to illness or an emergency. In such cases, students are still
responsible to ensure that assignments are submitted on time. Arriving late for class is a gross violation of discipline and
etiquette. Late entrants into class disrupt normal flow of discussion of the class. Instructor can debar a late student from
attending class. North South University stipulates that students who are absent 25% or more from their classes will be
considered failed, even if such absences are excusable.
COURSE ADJUSTMENTS
The instructor can make adjustments in the Course, keeping the overall objective of the Course in mind.
Communication Policy
Email will be the mode of communicate with students. Students are required to submit their email addresses at the
beginning of the semester.
Students With Special Needs
North South University will provide special attention to the requirements of students with disabilities. Students with
disabilities are encouraged to contact their instructors to ensure that their needs are met. The University through its
Special Need section will exert all efforts to accommodate special needs.
Course Contents
Please obtain the textbook as quickly as possible and read the first chapter before attending the first class. Please note
that Course Outline is indicative and is subject to change as the semester progresses. Students will be informed whenever
there are changes.
Page 3 of 4
Course Outline
Topics
1
Chapter 1
2.
Chapter 3
3.
Chapter 4
4.
Chapter 5
Chapter 6
Chapter 7
7.
Chapter 8
8.
9.
Chapter 11
Chapter 10
Chapter 2
11.
Chapter 9
12.
Chapter 15
13.
Chapter 16
Group Presentation
FINAL EXAM
Course Plan:
Session 1
Session 2
Session 3
5th May
12th May
19th May
Session 4
Session 5
Session 6
Session 7
26th May
2nd June
9th June
16th June
Session 8
Session 9
Session 10
Session 11
23rd June
25th June (Sat)
30th June
7th July
14th July
Session 12
21st July
The instructor reserves the right to change the above outline at her discretion.
Page 4 of 4