YANTAI WINE BAY

Newsletter
Number 14 - June 2016

Gourmand
Awards

Wine
2

Frankfurt book fair

14

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Yantai, Birthplace of Shandong Cuisine

- Shandong cuisine is one of the 4 main cuisines of China

- It is the fundamental base of Imperial and Beijing cuisines. For centuries, the cooks of the Emperor, and
top restaurants in Beijing came from Yantai
- Shandong cuisine started in Fushan district of Yantai. It is there that the Gourmand Awards take place,in
Yeda new district which was carved out of Fushan. Yantai is the Capital of Shandong Cuisine.

Yantai, Capital of Wine in China

- The headquarters of the main wine companies in

China are in Yantai. Some 40% of the wine in China

comes from Shandong.
- There are over 140 wineries, with more than 125
new wineries planned. Penglai has the best
- Pula Valley is a gigantic new wine area of 22 000
hectares, with 7 000 to be planted. The first bottles
are an Italian Riesling 2014.
- Changyu will open the production at its new City of Wine in 2016,
with a yearly capacity of 400 million bottles
- The Yantai new Bonded Port Areas ( 2014 ) will become the hub
for wine imports by sea in the North of China, which are expected
to increase quickly.

Yantai, the most charming city

in China
- Yantai is one of the top four happiest city in China
in 12-2014. The people are exceptionnally nice.
It is the top resort city in China for 2013 and 2014
- The local economy is strong , growing faster than China, thanks
to cars ( GM ), gold ( 100 tons/year ), wine, and food
- Must see : The waterfront, similar to Nice or Cannes in France
The pedestrian old town, renovated next to the Changyu wine museum. The Penglai Pavilion, the fairyland of the 8 immortals of Tao.

Friendly Shandong
- The wonderful friendly people are the first asset
of Shandong, 96 millions. It is more population
than Germany in less than half the space.
- It is the first in China in the production of wheat,
cotton, gold and diamonds.
- It is the birthplace of Confucius.

o iGourmand Awards
May 28 - Television Awards
May 28 - Wine Awards
May 29 - Cookbook Awards

o iEvents

May 28 - Women and Wine

Angers-Yantai
Wine book in braille
May 29 - Gastronomic Diplomacy
U3A-UATL universities
Slow Food China
LaListe.com

o iTourism
May 27 - Yantai Centre
May 28 - Yantai Wine Bay
May 29 - Pula Valley
May 30 - Penglai
May 31 - Taila

Yantai Newsletter Gourmand International

Pintor Rosales 50 - 28008 Madrid - Spain - Publisher douard Cointreau - Editor in Chief Pascal Serre

www.cookbookfair.com

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Auxerunt haec vulgi sordidioris audaciam, quod cum ingravesceret

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Number 14 - June 2016

Gourmand Awards, in Yantai, China,

May 28-31, 2016

YANTAI WINE BAY

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Number 14 - June 2016

Country Ranking, Gourmand Awards

Gastronomy, food and wine culture, in print or digital

28-312016

209 countries are participating with entries in the competition for food culture. It is more than in the Olympic
Games for sports. No other cultural competition has so
many countries participating.
Languages of the entries
English : 30%
Spanish - Portuguese : 17%
French : 9%
German : 8%
Scandinavian : 7%
Chinese : 6%

Countries on shortlist Food Drink

1 - USA

58

22

80

Our process is inspired by the Olympics, with first the

national winners qualification by country. Then they
compete for the Best in the World. We are also inspired
by the Olympic spirit, which has become the basis for
the Gourmand Family.

2 - France

52

25

77

53

13

66

4 - China

37

17

54

5 - Spain

39

12

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We are often compared to the film Oscars, for the

glamour, the role of television, and the deep emotion in
the room and on the stage, when the Best in the World
learn they have won. In fact, it has become equally prestigious and rewarding to be in the top three.

6 - Germany

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43

6 - Sweden

34

43

8 - Canada

30

35

3 - UK

9 - Australia

17

12

29

23

27

11 - Brazil

24

26

12 - Belgium

17

23

12 - 2015 National competitions

Winners qualifications - 209 countries participate

13 - India

19

20

14 - Singapore

17

18

2 - 2016 Shortlist - 103 countries remain qualified

14 - South Africa

13

18

14 - Switzerland

18

18

Gourmand Awards - May 28-29

Number of finalists for Best in the World

10 - Italy

The process

Twenty One Years

History of the Gourmand Awards

1995 - Frankfurt - Creation of the World Cookbook

Awards at the Book Fair, for books of 1995
1996 - Frankfurt
1997 - Paris
1998 - Perigueux, Dordogne
1999 - Versailles, next to Paris
2000 - Perigueux, Dordogne
2001 - Sorges , capital of the Truffles of Perigord, Dordogne
2002 - .VACANT - New brand - Gourmand World Cookbook Awards
2003 - Chateau de Brissac, Angers, Loire Valley, for
books published the year before
2004 - Barcelona
2005 - Orebro - Grythyttan, Sweden
2006 - Kuala Lumpur

Total

2007 - Beijing
2008 - London
2009 - Paris - La Comedie Francaise
2010 - Paris - Le 104
2011 - Paris - Les Folies Bergere
2012 - Paris - Les Folies Bergere
2013 - Paris - Le Carrousel du Louvre
2014 - Beijing - Daxing
2015 - Yantai, Shandong, China
2016 - Yantai, Shandong, China
Total : 21 awards events in 7 countries
France - 11 times, with 6 in Paris
Others - 10 times, with 4 in China
2015 - Frankfurt - 20 years celebration

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5 - 2016 Best in the World In 2015, 49 Countries

won. The process is inspired by the Olympic Games

Dsignation

Olympics 2012

Number of countries
Competitions/categories
Winner gold - Countries

Gourmand Awards 2015

204
303
50

205
120
49

Many small countries have a chance of winning in 2016

for instance Cyprus, Fiji, Maldives, Namibia, Slovenia, Tajikistan and others. Seven of the top ten countries are the
same at the Olympics and on the shortlist of the Gourmand
Awards.

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17 - Netherlands

14

16

18 - Portugal

11

15

19 - Austria

14

19 - Ireland

12

14

19 - Peru

13

14

22 - Japan

12

13

23 - New Zealand

11

12

24 - Chile

10

24 - Malaysia

10

26 - Norway

27 - Denmark

27 - Greece

27 - Mexico

27 - Thailand

31 - Argentina

31 - Philippines

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Number 14 - June 2016

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Number 14 - June 2016

Gourmand awards
Summary Program

Edouard Cointreau

The Gourmand Awards are unique

There are no other cultural awards in the world that are so international, with 209
countries participating .with entries in the competition, even in film, television,
books or music.Only in sports the Olympics have so many countries, more than the United Nations. The
Gourmand Awards competition is free, and open to all, big or small, for sale or free, digital or print, private
or public, trade or selfpublished. Everyone gets the same respect. It is the work that receives an award, recognizing that il is nearly always team work. Special interest is given to work that has social value, and that can
be transmitted through generations in time, or through countries,
Jounalists often compare the Gourmand Awards to the Oscars for film. They are similar for glamour and the
impact of the media and television. In fact, the Gourmand Awards were inspired by the Olympics in scope
and process. As a result as in the Olympics, it is the participation that is important. It can even change your
life, on many levels, even if you do not win the top award.
Prsident The Gourmand Awards

The Impact of
the Gourmand Awards
- The Best in the World at the Gourmand Awards
are opinion leaders and experts who are the
guides to establish the real value of food and wine
- This is how the Gourmand Awards have helped
with great success in the past Sweden, Spain,
Malaysia, or even local areas in France build up
as food and wine tourism destinations.The awards
are this year in Yantai for wine in China, and Shandong food.
- Many winners are celebrated by their governments, national media and social networks. It
can change their life, and launch their career. A
number of national or international stars owe their
career to a Gourmand award
- The three top winners in a category are from
different countries . The three have the rights to
the Best in the World logo and sticker, and certificates.
- The winners get access to the media. They issue
press releases, and beccome very active on blogs
and social media. Television is often the first step,
immediatly after winning Best in the World. The
time difference with China works well for the winners to prepare their media effort after they win :
- Winners get more visibility in the market place,
and higher sales
- Translations and international trade rights open
for negotiations.

Sharing Food and Wine Culture

- Food and wine cultures are a global puzzle
built with an infinite number of local cultures,
which may be broken up in smaller and smaller
pieces.
- Food and wine give a true vision of people and
their country. It is easy to understand, and very
convincing.
- Sharing food and wine brings mutual understanding, respect, harmony and peace.
- Food and wine are key aspects of the image of
countries.
- It is a very important component of human
health.

Food and wine and tourism

- Food is the number one of the positive criteria

for international tourists, increasing from 25%
fifteen years ago to 38% in 2013, according to a
study by the Australian Tourism authorities. The
two other top criteria are negative, eliminating
destinations for security and cost.
- For international tourists the trend is for more
local tourism, rather than spending short time
in capitals.

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The complete program will be several pages

long, published on May 20 for the guests of
the event. This is a summary, with the main
events of each day. There will be changes,
with television food shows screenings, book
presentations, wine tastings, and food product presentations
o iMay
j10 - 23 - Arrival of the international staff
j18 - Opening of exhibitions
- International Tianma Vellas University U3A
exhibition
- Wine labels collection
- Chinese calligraphy

- France and China Ladies of Wine Guild ODVT

meeting
- Celebration dinner

j29 - Food Culture Day

- Gourmand World Cookbook Awards
- Gastronomic Diplomacy conference
- LaListe.com , the best 1000 Restaurants in the
World
- Slow Food China panel presentation
- Trends in world publishing, by Edouard Cointreau
- Tour of Pula Valley new wine area, 22 000 hectares
- Celebration dinner

j30 - Professionals Day

- China Shandong Cuisine conference
- Peru food and pisco presentation
- Silk Road Food in Central Asia presentations
- The Blind and Wine
- Tour of Penglai Pavilion, old Penglai, Mulangou
village, wineries
- Opening of Penglai Vinitech fair for wine professionals
- Shandong cuisine dinner

j25 - Press conference for Chinese media

j26 - Arrival of first guests groups
- Gourmand Family dinner

j31 - Final Day

j27 - Tour of Yantai Center, the waterfront,

the Changyu wine museum, the streets of old
Chefoo, shopping

- Yantai Fruits presentation

- Yantai Seafood presentation
- Organic food in Yantai presentation
- Organic wine benefits for humans, conference
- Tour of Taila wineries and resort, 2 000 hectares
- Yantai cuisine final dinner

- Welcome dinner

j28 - Wine Day - Food Television Day

- Gourmand Awards for Wine, Drinks, and Food

Television
- Angers -Yantai Ten Years celebration
Sacavin Wine Guild of Angers presentation
- First world presentation wine book in braille for
the blind
- Visit of Tianma Vellas International U3A University for older people

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YANTAI WINE BAY Number 14 - June 2016

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Conference - Yantai Wine Bay - May

Tastings - Yantai Wine Bay - May

- -

- -

p i28 - SATURDAY

+13-14 LaListe.com, the

best 1000 restaurants in the

world, by co-founder Jorg
Zipprick

+9-10 Prosecco presentation and tating

+10-11 Angers presentation by Benoit Pilet,

+14-15 Gastronomic

deputy mayor in charge or international

Diplomacy,
by Gastronomic
Diplomacy, by Guillermo
Gonzales Arica, president
Global Center for
Diplomatic diplomacy

+11-12 The wine tasting book in Braille for the

visually impaired, by Rudolf Lantschbauer,
Yulan Cai, and Karl Breitenberger.

+13-14 Organic marketing, around the world,

the case of wine by Beatrice Cointreau, author

of Organic wine, a marketers guide, USA, 2016

+14-15 Sacavin Wine Guild from Angers,

o i28 - SATURDAY

+11-128Prosecco

1- China wines

+13-148NEMETON, Chteau Masburel

+9-108Runaway Cow winery, Penglai, by

winemaker professor Pascal Durand

+14-158Spain - Catalan Wines, Lluis Tolosa

2- tasting room number 2

+10-118Treaty Port Scottish Castle and

+9-108Austria - Wachau Nikolaihof,

Winery, Penglai, by Chris Ruffle, founder

Christine Saahs

+12-138Pula Valley video and presentation-

+10-118Portugal Wine

by Mrs Lin YanSheng, vice president

+11-128South Africa wines

+13-148Taila Winery - by winemaker Gerard

Guillermo Gonzales Arica

Ambassador of Pru

+16-18 Gourmand World

Cookbook Awards

presentation, Tom Hsu, Guillaume Roussy

Colin

+14-158Arrack

2 - Foreign Wines

3- tasting room number 3

+9-108Bordeaux Crus Bourgeois, Tutored

+14-168Australia Wines - Museum of Wine

tasting by professor Keith Grainger

+15-16 ODVT Guild of the French Women of

Wine, Honors for Chinese Women of Wine

+10-118Admirable Family Vineyard, from

Malibu, Calfornia, by winemaker Beatrice

Cointreau

+16- 18 Gourmand awards for Television

Gourmand Awards for Drinks

o i 30- MONDAY
+9-108Wine Tasting For the Blind

+12-158France
p i30 - MONDAY

p i29 - SUNDAY
+10-11 Gastronomic books publishing trends,

+9-10 Frankfurt Book Fair for the

by Edouard Cointreau

Gourmand Winners by EdouardCointreau

+11- 12 Presentation Slow Food China, panel of

international Slow Food members, with chair of
Slow food China

+10-11 Food on the Silk Road, The Pamir, Plov

+11 - 12 Shandong Cuisine,
by Yantai Cuisine chefs

+14 - 15 Happylicious Children books

+11 - 12 Shetland Food and Drink presentation

Catherine Corbeau-Mellot, Loire

Juliette Monmousseau, Loire
Guillaume Roussy, Loire
Franoise Rigord, Provence
Valrie Rousselle, Provence
NEMETON, Jura
LAVINIA, Terroirs

+10-118Chocolats Benoit
+11-128France-Charcuterie
+14 158Honduras Coffee
+15-168Pisco - Timochenko
o i 31 - TUESDAY
+11-128Sweden products

o i29 - SUNDAY

+13-148Loire wines - Guillaume Roussy

1-Tasting room number one

+14-158Cognac

+9-108Chile Wines, Fantini

+10-118Roussillon Wines

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Gastronomic diplomacy Conference

Yantai, May 29, 2016

and cultural. It has a major impact on tourism.

www.laliste.com

LaListe.com is a ranking of international restaurants. It is the mathematical result of combi-

First presentation in Asia of his book Gastronomic Diplomacy Manual ( 2015 ) by Guillermo
Gonzales Arica, ex-Ambassador of Peru in
Honduras.

ning over 200 different guides, including Michelin,

Gault Millau and other national guides. It now has
1000 outstanding restaurants, increasing rapidly In
2016.
The president is Ambassador Philippe Faure, who
is also president of the French top tourism institution Atout France. LaListe.com was launched December 17, 2015 at the Orsay Palace of the Ministry
of Foreign Affairs of France. The sponsors include
Nestle, Mot -Hennessy, Accor Hotels, Ferrandi,
Grand Crus Classes 1855. le Delas, Rungis Marche
International, Aeroports de Paris, Reynaud, Transgourmet.

Philippe Faure, Prsident

Co- founder Jorg Zipprick will present LaListe.com

on May 29 at Yantai Wine Bay. Mainland China has
an important presence in LaListe.com. On March
11, eight of the LaListe.com Chinese top restaurants were honored in front of 300 chefs in Beijing
during the annual Chefs competition of the East
Eat Group presided by Liu Guang Wei.
LaListe has rapidly established itself as a useful
reference around the world, with strong support
from all continents.

Lucy LiuYu
Phoenix TV, Hong Kong

www.laliste.com

Jorg Zipprick, co- founder

Harumi Osawa, Japan,
partner of Ferrandi

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Gastronomy
and
food culture have
become key ingredients of the soft
power of countries.
The best diplomats
from Talleyrand to
Hillary Clinton use
them very effectively. Talleyrand is
said to have won
for France at the
dinner table at the
Congress of Vienna
in 2015 what Napoleon had lost on
the battle field of
Waterloo. So it is historical that the first presentation in
Europe by Ambassador Gonzales was in Vienna , to the
United Nations on March 18, 2016. The first presentation
in Asia will be in Yantai on May 29, 2016.
As said in the foreword to the book by Carlos
A.Anderson ," Peruvians define and identify themselves
with their food. It is not language as in the case of the
French, the British or the Germans. Gastronomy is the
element that allows Peru to stand out and compete with
other nations ". Gastronomic diplomacy is the use of
gastronomy with the purpose of promoting one country
commercially in another one. It is a concept developed
by the French ( not surprisingly ) and accepted by Americans, Australians, British, Japanese , Swedes, among
others. Gastronomy has become in a relatively short
time an important part of the economy in Peru. So the
future of Gastronomic Diplomacy is both commercial

" Gastronomic diplomacy is now a powerful formal

public policy tool " says Melanie Asher, member of the
Global Council of Gastronomic Diplomacy. " It is evidenced by recent examples of governments initiating
diplomacy drives around their national cuisines such as
the US State Department launching its Culinary Diplomacy Partnership in 2012 ". It was Minister of Foreign Affairs Fabius of France who launched LaListe.com for the
best 1000 restaurants in the world at the Quai d'Orsay
Palace in Paris on December 17, 2015, with 450 guests
from dozens of countries.
At the Gourmand Awards
event on May 29, Ambassador
Gonzales will explain the framework and practical steps of
Gastronomic Diplomacy, experienced now mostly in Central
America, in a brilliant show of
South-South diplomacy. He
will describe the practical links
between the Maya cuisine of
Copan in Honduras and the
Inca cuisine in Peru. After the
conference, registered assistants to the conference will be
invited to a Pachamanca, the
traditional Peruvian barbecue,
in the beautiful gardens of Yantai Wine Bay.
Ambassador Guillermo Gonzales Arica has a Master's
Degree from the Maxwell School of Government at the
University of Syracuse, New York. He is a fellow of CDDRL
at Stanford University in California. He was Secretary General of the Presidency of Peru (2001-2005), in charge of
Press Relations. He received a Gourmand Award for his
bookDiplomacia gastronomica y cocina fusion ( 2014 ).
He attended the Frankfurt Book Fair 2015.
He is now president of the Global Center for gastronomic diplomacy.

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Orebro and Yantai, sister cities since 2002

YANTAI WINE BAY

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Number 14 - June 2016

ANGERS-YANTAI

2002

In early March, Yantai visited Angers. The Confucius

Insitute of Angers. organized concerts of traditional Chinese music, with centuries old beautiful instruments.
They fascinated the enthusiastic Western audiences. The
5 star artists from Yantai were Sun Jing on the Yang Qin,
Liang Hanwen on the Guzheng, Yuan Fei on the Pipa, Qu
Dong Liang on the Dizi, and Sui Yuan with the Erhu.

Yantai has a sister city in Orebro, Sweden. It is

most famous for its huge castle, where the hero of
Napoleon wars General Bernadotte
was elected in 1810, to become the
founder of the dinasty of kings of Sweden of today, The Gourmand Awards
took place in this castle in 2005. On
March 15. 2016, the Governor of Orebro, Maria Larsson, hosted a lunch
to honor the Swedish winners of the
Gourmand Awards, in presence of
numerous media.

Officials from Yantai continued at the same time the

fruitful exchange that has been continuing for 10 years.
Sharing the experience of Angers as smart city , Zhao
Xiang Dong, Assistant Director of the Foreign Affairs,
and Xie Weili, Director of the Cultural Center of Yantai
researched the silver economy achievements for older people.

The event was organized by Pelle

Agorelius, the partner of the Gourmand Awards in Sweden. He is an
entrepreneur in Orebro, best known for his healthy food brand Husmanbord with a family estate
of farms with over 1 500 hectares of land. He is
coming to Yantai with an important Swedish delegation in May.

Photo from left to right Army

representative Fredrik Steen,
Governor Maria Larsson,
Carl Jan Granqvist

Ernst Kirchsteiger, TV 4,
Author Maria Holm

At the March 15 event, there was an exhibition of

cookbooks.
Ernst Kirchsteiger, the leading star of Swedish
television TV4 spoke at the press lunch, as well as
cookbook expert Karsten Thurtsell. The lunch was
served by Culinary Olympics Medal Chef, Bjorn
Stahlberg, with Husmanbord healthy products.

In late May, Angers will come to Yantai, under the leadership of Michelle Moreau, first deputy mayor of Angers, who has known Yantai for ten years. Jean Pierre
Berheim , the Vice President of Angers Loire Metropole
will be in charge of economic matters. He is well known
in the wine sector as the ex-president of Bucher Vaslin
The group is coordinated by Bernadette Guiter, international manager for Angers. The visit will have two focus,
gastronomy, and universities for older people.

Daily Le Courrier de lOuest,

front page, March 2, 2016, one page inside

A group of twenty students of the Universite dAngers

du Temps Libre will visit with their president Alain Jacobzone the Tianma Vellas International U3A. This Angers
University for older people was the second in the world,
immediately after Toulouse, and it is now one of the
largest in Europe. Two experts of the Chamber of Commerce of Angers, Didier Chateau and Jean Francois Reynouard will bring their knowledge of the Silver Economy
for senior citizens to Yantai.

The Gourmand Awards are a cultural bridge

between the sister cities of Orebro, Angers, and
Yantai.

Angers is the hometown of the Cointreau family. The visit

to Yantai of this large delegation was made possible by
six months of meetings with Mayor Christophe Bechu.
Johanna KulLman, Norstedts cookbooks publisher, Sven-Erik Bucht,
the Minister of Agriculture of Sweden,
Pelle Agorelius, at Gastronord, April 2016

It is Benoit Pilet, deputy mayor in charge of international,

who will make a multimedia presentation of Angers on
Saturday May 28 at 10 in the morning. The delegation
Of Angers will participate actively in the activities of the
Gourmand Awards, to meet The Chinese from Yantai
and all China, and the international guests.

Book exhibition

10

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Edouard Cointreau et Jean Yves Bardin

des Vignerons dAnjou
in Yantai,
June 8, 2015

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Yantai Capital of Shandong Cuisine

Yantai is the birthplace of Shandong Cuisine, the

fundamental cuisine for the other Northern cuisines, and the backbone of Imperial Cuisine. It is well
documented that the first Emperor of China, Qin ShiHuang toured 3 times Yantai, and that he brought back
in 210 BC the recipe for braised cuttlefish roes, given to
him by the Water immortal of Zhifu. It is during the reign
of Kublai Khan of the Yuan dynasty in the 14th century
AC that cooks from the Fushan district of Yantai became
the official cooks for the Emperor, which continued for
five centuries. The top 8 restaurants in Beijing eighty
years ago all had managers or chefs from Yantai, and
80% of the staff came from Yantai.
The Gourmand Award. On May 28, ,the Gourmand
Awards will take place in the new YEDA district, the Yantai Economic Development Area, until recently part of
the Fushan district of Yantai, with the best food of all
Northern China.
Shandong cuisine is not spicy, with many vegetables,
fruits and seafood. The local products are really different and delicious. The reference book on Yantai cuisine is Delicious Food of Yantai, Capital of Shandong
Cuisine ISBN 978-962-374-364-8.

Yantai is famous in all China for its fruits

- The Red Fuji apple, with 100 000 hectares
- The Big Peanut, with 110 000 hectares
- The Big Cherry, with over 50 000 tons a year
- The Pears, believed to be the best in China.

The most famous dishes

- Hand pulled noodles, Fushan Style
- Double Blessing Fish
- Braised Yellow Crocker.

There are official Fushan food sculptures for

banquets, really beautiful

The most famous local seafood are

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NEMETON
Exclusive Wine Bar
A businessman introduces the traditional dough
modellings during the third China International Food
Festival in Yantai, east China's Shandong Province,
November 1, 2008. (Xinhua Photo)

It was published in English and Chinese by Cheng

Weihua, President of the Yantai Cuisine Association,
in September 2008. He received a Special Award at the
Gourmand Awards in 2010 in Paris. He is still the president of the Association, and will welcome all the guests
in May in Yantai. With the Yantai chefs he will demonstrate the excellence of Shandong cuisine.

YANTAI WINE BAY

- Lotus shaped lantern

- Lantern bringing Wealth and Riches
- Lantern of Health and Logevity
- Life is so beautiful
- Flying Dragon
- Immortal congratulating a birthday.

Clment PIQUET and Gal SAUGE , French Directors

and owners of NEMETON : Independent French
wine exporter and independent French wine importer
in China.
NEMETON will hold an exclusive wine bar specially for the 21th Edition of Gourmand World Cookbook Awards.
The opportunity for guests to taste their wines imported in 100 % exclusivity, directly from traditional French
vineyards.
Real French value is a dutiful commitment for NEMETON. On January 2016, NEMETON also opened a private wine school in Yantai, a simple way to encourage
more and more local people to gain wine knowledge.
Besides, NEMETON frequently organized private
events with 5 stars hotel and leisure companies in order
to enhance the local activity and let enthusiasts guests
to match in the best way food and wine.

NEMETON WINE BAR

pagne 1er Cru 100% Family Winemakers

LOIRE

Chteau de Minire, AOC Bourgueil

PROVENCE

100% Premium Quality

Chteau Les Valentines, AOC Ctes de Provence

NEMETON WINE TASTINGS

NEMETON will also hold two wine tastings :
- The famous so-called yellow wine Chteau-Chalon from Jura, Domaine Berthet Bondet.
- Chteau MASBUREL, an independent vineyard with
more than 250 years of history, situated between
Pomerol and Bergerac.

ALSACE

Domaine Bauer, AOC Alsace

BORDEAUX

Chteau Vieux Guillou, AOC Saint-milion

100% NEMETONs exclusivityChteau Edmus, AOC
Saint-milion Grand Cru

CHAMPAGNE

Domaine Charles Pougeoise, AOC Cham-

- The sea bream, called Jia Ji, Entrance, Luck. The

best is from rabbit hole, in the sea in Penglai
- The swimming crab, in Chinese Three Warts Shuttle
Crab. The best is from Laizhiu district
- The Swan Egg Clam, the purple Washington clam,
from Changdao and Zhifu districts
- Prawns, always sold in pairs in Northern China

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Yantai area wineries

Wine and Tourism Program

o iMay 29 - Pula Valley Day

o iMay 26
Arrival of many guests
Gourmand Family Dinner

9:00 Bus sent By Pula Valley - Luye Green Leaf

1030 - 11-30 Visit of Chateau Charm at Pula
Valley, view of the 22.000 hectares from the
top of hills
Lunch with Pula Valley wines, Italian Riesling
and Cabernet Sauvignon
Return 15:30 Tianma Yantai Wine Bay
16:00 Gourmand Cookbook and Food Culture
Awards
Celebration Dinner - Taila Wines

o iMay 27 - Tour of Yantai

9:00 Tour bus
Chateau Changyu Castel from the bus
Changyu City of Wine, the 400 million bottles
production unit, from the bus
Yantai center
Changyu Museum of Wine and Brandy
Waterfront, pedestrian streets
Lunch local Yantai foods
Shopping
Return by the Golden Beach waterfront
Return to hotels
Welcome dinner East meets West - Wines :
Roussillon + Xinjiang Xiangdu

o iMay 30 - Penglai day, with

Runaway Cow Winery
8:30 bus sent by Runaway Cow winery
Professor Pascal Durand is the tour guide
Wine chateaux scenic route, about 16 chateaux
can be seen from the bus.
Scottish castle and winery
DBR Lafite - CITIC from the outside
Tao monastery visit
Mulangou village walk
Lunch at wine college in Penglai
Chateau Junding - COFCO, 700 hectares,
California style winery
Guobin Winery, Chinese mansion style

o iMay 28 - Tianma Yantai Wine Bay

8:30 - 9:30 Bus to see Changyu City of Wine,
Golden beach waterfront
Wine day at Tianma Yantai Wine Bay
Angers - Yantai
Loire Valley wines
China wineries come to Tianma Yantai Wine
Bay
Wine conferences
Wine Tastings
Women of Wine meeting France - China
Gourmand Awards for Food and Wine
Television
Gourmand Awards for Wine and Drink
Celebration Dinner - Treaty Port Scotland
Castle Wines

YANTAI WINE BAY

o iMay 31 - Taila day

9: Bus sent by Taila leaves
10:30 visit Taila 2 200 hectares with Winemaker
Gerard Colin
Lunch at Taila, with Taila Wines
16:00 Arrival at Tianma Yantai Wine Bay

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1 - Treaty Port Vineyards - Scottish Castle,

23 hectares

May 30
Walk though Mulangou wine village,
with Professor Pascal Durand

Mulangou, Penglai, 50
minutes from Yantai Wine
Bay

3 - Pula Valley, Laishan, Yantai, 22.000 hectares

90 minutes from Yantai Wine Bay

May 27

May 28 - 12:00

Wines for the Welcome

Dinner
Winners of China Wine
and Spirits Awards
Informative labels in
English and Chinese
Vintage photos name the
wines
- White - The Lady of Fashion , Chardonnay,
Viognier 2014
- Rose - The Debutante , Grenache noir,
Sangiovese, Muscat 2014
- Red - The Prince, Petit Verdot, Arinaornoa
2014

Presentation of project, video, with Mrs. Lin

Yansheng, Vice President

May 29 - All day visit

Tasting of Italian Riesling 2014, Cabernet Sauvignon 2014

4 - Taila , Rushan -Weihai, 2.200 hectares

90 minutes from
Yantai Wine Bay
May 28, 13:00

May 28, 10:00

Tasting with winemaker Gerard Colin,

same wines as din-

Tasting with founder Chris Ruffle

May 30, visit of winery

ner, plus Viognier 2015

Celebration Dinner with beautiful bottles, with
the elegant Angel of Taila labels
- White - Chardonnay 2014
- White - Italian Riesling 2014
- Sweet rose - Cabernet Franc 2015
- Dry rose - Cabernet Franc 2015
- Red - Cabernet Franc 2014
- Red - Cabernet Sauvignon 2014

2 - Runaway Cow Winery, 50 hectares

Mulangou, Penglai, 45 minutes from Yantai
Wine Bay
May 28, 9:00
Tasting with winemaker Professor Pascal
Durand
First ever, with first bottles of Chardonnay vintage 2015

May 30 - Celebration Dinner

May 31 - All day visit

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Wine tasting book in Braille for the blind

Women in Wine

cookbooks all came to
receive awards from
the Gourmand World
Cookbook Awards. Author Omur Akkor from
Turkey is expected in
Yantai for the Gourmand Awards, Le Cordon Bleu will be very
present.

The first international presentation will be May 28 in

Yantai. Three authors will be present, winemaker/ sommelier Karl Breitenberger, winemaker/ publisher Rudolf
Lantschbauer and his wife Cai Yulan Both are winemakers at the Lantschbauer- Cai winery in Austria. She is
probably the only Chinese lady winemaker in Europe,
with her name on the winery.
The book was published April 2016 in Austria, by VinothekVerlag, with the help of University of Graz- 52
pages in Braille for the visually impaired, + 62 pages in
German, soon to be translated to English. It will be translated to Chinese.by Cai Yulan It takes 4 hours to print
the book in Braille, line by line It is a ring binder so that
the book can be flat when the blind read with their fingers It will be the first international presentation of this
book in the world, a very important event of great social
value, very interesting for the media.No other book in
Braille has written for wine tasting in
Braille, and none was ever entered in
the Gourmand Awards.
There are 3 books in Braille for cooking
for and by the blind, the historical first
by Le Cordon Bleu in France, with the
Foundation for the Blind Valentin Hauy,
15 years ago. Then a Spanish cookbook, with the Basque Cooking Scool
and the ONCE Foundation. Finally
2 years ago a book by Omur Akkor,
Turkey Cooking School and Rotarian
Ladies Club . The authors of these 3

The most important group of Ladies of Wine in

the world is coming from France to Yantai May
28 -31 to meet Chinese Ladies of Wine.
There will be at least
18 French Ladies,
coming for the first
ceremony in China
on May 28, when
a
corresponding
number of Chinese
ladies will be inducted. Among the
French Ladies, there
will president Francoise Rigord, and
past- president Beatrice Cointreau.
The Chinese ladies
will come from many
regions of China,
Batrice Cointreau
including Yantai, Beijing, Hebei, Ningxia,
Yunnan, Xinjiang, and others. French and Chinese
ladies of wine are presidents and managers of wineries, vine growers, winemakers, wine writers,
wine media specialists, wine collectors and serious
connoisseurs. A few men have been honored , such
as Dirk Neeport, from Douro, Portugal. The Guild
has two big meetings every year, one in the Spring,
sometimes outside France, and the other in the Fall,
usually in Paris.

Number 14 - May 2016

group in Chinese for Women of Wine, with over

120 members in a few weeks.
There are numerous Wine Guilds in France, with the
best known being Tastevin In Burgundy , Jurade de
Saint- Emilion, Guild of Coteaux de Champagne,
Sacavin of Anjou. There will be a presentation of
Sacavin one hour before, at the same place.The
Guild of Ladies of Wine and the Table is the most
important in the world for women . It was the first
to be created for women. It was founded in 1983 as
ODTV in French.
For Beatrice and her older brother Edouard Cointreau, this event in China is dedicated to the friendship of ODVT founder Odette Kahn, and their
mother Genevieve Cointreau, president of Cognac
Frapin. Odette was the leading editor of food and
wine magazines for 20 years in France. Odette
and Genevieve were friends since their studies at
HECJF, the best women business school in France,
created in 1916, celebrating 100 years.

The event will bring together over 50 women of

Wine. It will take place at Yantai Wine Bay at 15:00
on May 28. Many more spectators are expected.
Julie Song of Yantai Wine Bay has created a WeChat
The Lady of Peyrassol, winemaker in
Provence, by Franoise Rigord,
prsident ODVT

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Bordeaux tutored tasting

A History of Quality
Wines and the Rebirth
of Cru Bourgeois

There is no better
region to illustrate
concepts of wine quality than Bordeaux.
The heart of this presentation will comprise a
tutored tasting of a quintet of Mdoc red wines,
which have all been
awarded the recently relaunched Cru Bourgeois
classification.
These
distinctive wines demonstrate great individuality within
a family structure, and offer superb value.
Bordeaux, together with much of western France, was
under English rule for 300 years, and a pattern of trade
established. From the 17th century it was the Bourgeois
who bought much of the land suitable for high quality
viticulture in the Mdoc district. Today the award of the
Cru Bourgeois classification is given to chteaux on an
annual basis, after each wine has been tasted and assessed. This guarantees typicity and quality.
This is a sit down talk and tasting and will last for about
an hour. The presenter is Keith Grainger, International
Bordeaux Wine Educator and Winner of the Gourmand
Award for the Best Wine Education Book in the World,
1995 -2014.

hChteau Le Temple - Mdoc

hChteau Maison Blanche - Mdoc
hChteau du Raux Haut- Mdoc
hChteau Maucamps - Haut- Mdoc
hChteau dArche - Haut- Mdoc

Number 14 - June 2016

Sacavin

The Guild of the Knights of the Sacavin is the oldest wine guild in France.
It was founded in 1904 at the Chateau of
Montreuil Bellay. It promotes the wines of
the Angers and Saumur area.
The inspiration for the Guild is writer
Francois Rabelais, born 500 years ago in
the Chinon area of the Loire Valley, close
to Saumur .He studied in Angers. The
current Grand Master is Pierre Aguilas.
A branch of the French Guild will be
created in China in June 2016. Tom Tao
Hsu from Canaan estate in Huailai Valley
will be its Grand Master. He will come
May 28 to Yantai and will present the
Sacavin with Guillaume Roussy, member
of the Sacavin , and ambassador of Saumur to its sister city of Penglai.

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The Yantai Wine Cluster

Runaway Cow Winery - Mulangou - Penglai (2017)

Pula Valley (2015-2016

Guillaume Roussy - Wang Youchang

Yantai Wine Bay -March 23, 2016

wInformation

www.confreriedeschevaliersdusacavin.
com

Pula Valley (2015-2016)

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Number 14 - June 2016

Drinking the label

Wine Labels.Tianma Yantai Wine Bay.
May-June 2016
Labels.Tianma
20166
"Many people drink the label, not the wine",
says Edouard Cointreau. He is organizing in Yan-

tai in May-June 2016, the first exhibition of a big wine

label collection in China. It is one of the first wine labels
exhibition of this size in the world. It is an important wine
culture event. It is also a marketing exercise to better
understand Chinese and Western views of wine labels
There will be awards for the best current wine labels.
The exhibition will show over 4000 labels from 25
countries, including China. Most labels come from
bottles that have been drunk over 20 years ago. They
are very difficult to find today. There are rarities, from
Gruaud Larose 1918 and 1921, Haut Brion 1933, or
the younger Lafite 1953 or Cheval Blanc 1955. Other
countries rarities include a beautiful label from Hungary
Tokay 1936, the Portuguese Oporto Croft 1945, or the
star of Spain Vega Sicilia Unico 1966.

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Expo preparation
The bulk of the collection is in the classics from 1955 to 1990, organized by countries and regions. For
France, it is strong in Alsace, Bordeaux, Burgundy, Champagne, Cote du Rhone, Languedoc-Roussillon, Loire
Valley. There are also modern recent labels.

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Number 14 - June 2016

ENJOY LIFE
AT YANTAI WINE BAY

ENJOY LIFE
AT YANTAI WINE BAY

The sea, the pier, the beach, the gardens

Shopping

West - The Gold River

North - The Golden Beach, the pier, the sea
East - The Forest River and the woods
South - Changyu vineyards, across the road
The Gold River really has gold, coming from the
Gold Hills, and bringing some gold to the Golden
Beach.

Yantai Wine Bay commercial center

Pedestrian shopping streets

Hotels

Transportation
20 minutes to the airport, 40 minutes to the train
station and the center of town, 40 minutes to Penglai
by the Wine Chateaux Route, and one hour to Pula
Valley.

Yantai West Bonded Port Area ( 2014 )

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Education

Hilton 5-stars on the Golden beach with 300 rooms

Tujia 4-star Apartment-EcoHotel with 100 rooms,
facing Hilton
Marriott 5-stars ( 2017) on the beach next to the
Hilton.
Sheraton Golden Beach 5-stars, 5 minutes by taxi
Kunlun hotel -4-stars YEDA center,10 minutes by
taxi.

Hospital

New Taiwan Sanchunhui Community Hospital, for

Yantai Wine Bay residents and the neighbours

On the other side of the Gold River.

The main channel for wine imports.

/ NEXT PAGE

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- Cambrige Bilingual Kindergarten

- Yew Wah International school
- Tianma Vellas International U3A University for
older people
- Steinway Piano Exhibition Hall and Education
Center

Wine and Food

Chinese and foreign cuisines restaurants

Wine cellars
Tastings and presentations

Events and entertaining

Music concert
Folk groups concerts
Ballet dancing
Artists exhibitions

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Number 14 - June 2016

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Number 14 - June 2016

COME TO YANTAI
TOP RESORT IN CHINA

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Number 14 - June 2016

- Size - The library includes approximately

a total of 20000 books There are 9278
different books, including 1417 wine books
. These books do not move. The others are
duplicates for research, lending, and sending for exhibitions araund the world.
- Display - If the books are put side by side
The Edouard Cointreau library of Food and
vertically, they total 600 meters of shelves.
Wine books is the number one in the world
For exhibitions we recommend a scenic
for books published in the last 20 years.
display, including showcases for the most
There are books in dozens of languages,
spectacular books. The most experienced
though the number one language is Enin China for book exhibitions is Artron
glish with 40 %, followed by French 20%,
Books. They exhibited the Edouard CoinSpanish 15%, German 5%. . It is now in
treau Collection with 550 books in Beijing
Madrid, Spain.
for one month in May 2014 " Cookbooks
The collection receives every year over
are Art Books ".
1000 new books from the Gourmand
- The librarians - The head librarian for over
Awards, the best from the many thousands
20 years was Oscar Yanez. He passed away
received by the Gourmand Awards. Only
in October 2014 after a short and painful
the winners for each country are included.
illness. It did disrupt the Awards process
Many books are rare editions, with very
in 2014 for a while. Oscar was essential to
small printings. Most books are out of print
the building of the library , from the start.
or impossible to find. We value equally the
His passion for books was unequalled. He
bestseller from the US or Brazil, and innounderstood better than most professional
vative reference books with a specialized
the social and human value of books, and
audience. For instance, we treasure the
cookbooks. He seemed to always have a
recipe book published in Roseau, Domibook in his hands. He really cared about
nica, written by Japanese, or the Rodriauthors, and always tried to help. He is
gues, Mauritius book on the same subject,
nearly impossible to replace. We have two
recipes for squids and octopus . We now
other librarians, who have worked with
print often digital books which disappear Fotos : Tibor BRNY
Oscar for years, and can take over now. The
quickly from internet.
team at Gourmand International is fluent in more than ten
The collection has been exhibited in over two dozen ins- languages, which is a great help.
titutions, museums and art galleries, including
- Paris Beaubourg Pompidou Museum of Modern Art
- University of Amsterdam
- Orebro University, Sweden, sister City of Yantai
- Artron Books Art Galleries, Beijing, Shenzhen, ShanNumerous institutions ask us for
ghai
donations. A few would want to
We usually receive three copies
be the permanent headquarters
of each book, sometimes more as
of the collection, to complement
anyone can enter books. Duplicate
their City of Gastronomy, or their
cookbooks from the collection have
City of Wine. We would like the
been given to the National Libracollection to be open to profesries in several countries such as Abu
sionals and the public, to researDhabi or Malaysia, or Hospitality and
chers, writers, trade and tourism.
Cooking schools such as Le Cordon
It is most interesting to see the
Bleu, Institut Bocuse or Chef Ramzi's
diversity of design and content
Foundation in Lebanon.
of books of the whole world next to each other. It is
beautiful for those who love books, and Cook with
words

The Edouard Cointreau Library

Top resort city in China in 2013 and 2014,

attracting many from Beijing, Shanghai, Korea
and Japan, nearly no Westerners yet.
- One of 4 happiest cities in China, in national survey 12-2014. The people are really nice and open
to foreigners
- Several sand beaches, beautiful waterfront, well
maintained for kilometers.
- Many star hotels and restaurants of all types
- Many tourism sites, events, much culture and
entertainment

pollution
There is much less pollution than in most big cities,
thanks to the winds and the sea. Yantai and the
nearby peninsula have remained mostly agricultural, with limited heavy industry. The other big cities
are far.

Security
Foreigners feel very secure in Yantai, everywhere
and at all hours. It is a comfortable experience
for women, and for older peole, treated with respect.

YANTAI AND
SHANDONG
- Yantai is at the center of
the triangle Beijing- Shanghai - Seoul, to the East of
Beijing, on the Bohai sea.
- The district of Yantai has a population of 7 million.
The local economy is growing faster than the rest
of China, thanks to tourism, cars (GM), consumer
goods (LG), gold (100 tons/year), saphire, agriculture, and sea food.
- The province of Shandong has a population of 96
million. It is number one in
China for wheat, cotton,
gold and diamonds.

climate
The sea and the winds from the North give Yantai a
milder climate than Beijing, or Shanghai.
Temperatures parallel Catalunya or Provence most
of the year.
The best months are April - May - June, and September- October.
July August have some influence from Southern
winds with mild monsoon tropical rains.
The Winter sees a few days of snow, with a few very
cold days
COSTS

- The cost of living is approximately 30% less in Yantai than in Beijing,

often considerably less for housing or food. There is no difference for
clothing, and imported products.
- Compared with the West, the cost of living in a very comfortable Chinese
style is a fraction of the West. For local seafood, vegetables andfruits, the
cost is approximately 1/5.
- For real estate buying or renting, the cost is still very low compared to
Western resorts, while the quality is high.

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The future of the library

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Foto : Tibor BRNY

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Number 14 - June 2016

YANTAI WINE BAY

Food /

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Number 14 - June 2016

Food /
LE CORDON BLEU IN THE
WORLD

Founded in Paris in 1895, Le Cordon

Bleu has become one of the leaders
in culinary and hospitality education,
with its network of 50 schools, lo cated in 20 countries, training more
than 20 000 students every year. Gra-

pan the series Sabrinas dream then

published in Korea and in China by
China Light Industry Press.
Murdoch and Le Cordon Bleu launched
in 1998, the Le Cordon Bleu Home
Collectiona successful series of 26
titles which has been translated into 17
duates of over 90 different nationalities,
languages.
become entrepreneurial leaders and
In 1998-1999, Le Cordon Bleu Quick
representatives of the French Culinary
Classic and Le Cordon Bleu Dessert
Arts.
Techniqueswere published by CasUnder the chairmanship of Mr. Andr
sel UK. The same year the Wiley and
Cointreau, Le Cordon Bleu has been
Sons Professional Cooking book was
present on the international stage for
released.
many years thanks to the
In 2000, Le Cordon Bleu
development of a range of
Wine Essentials was retop quality training programs
leased and awarded the
including restaurant manaBest in the World Wine Edugement, wine studies awarcation Book by Gourmand
ding degrees, masters and
Award.
MBAs in Hotel Management
and Tourism and on-line proIn 2008, Le Cordon Bleu and
grams.
Larousse published The
Andr Cointreau
Chocolate Bible, which
Le Cordon Bleu has broadehas been translated in
ned its educational scope
many languages. A next
through publications of
www.cordonbleu.edu
books in collaboration e-mail: info@cordonbleu.edu Collector edition is to be
launched this year.
with prominent publishers.
Since its inception, Le CorTo support the culinary heritage of lodon Bleu regularly publishes cookbooks
cal communities and demonstrate that
and magazines for professionals and
local products can be successfully preaspiring Chefs as well as for amateurs.
pared with French culinary techniques,
Many books of of Le Cordon Bleu have
Le Cordon Bleu has contributed to the
reached a global audience, and some
publication of several books such as
have become a reference.
Korean Kimchi & Le Cordon Bleu in
2006, Quinua, herencia de los Andes
Significant publications that have
and La Papa, del antiguo Per al munmarked Le Cordon Bleu history : La
do moderno.
Cuisinire Cordon Bleu magazine
created in 1895 by the journalist Marthe
In March 2012, "Somtum, a meeting of
Distel lasted 60 years. Readers were the
flavors, tastes & cultures", produced by
first to be offered cuisine lessons.
Le Cordon Bleu Dusit in Thailand, was
awarded first prize in the Asia category
Le Cordon Bleu at Home was the
at the "17th Annual Gourmand World
first Le Cordon Bleu cookbook to be
Cookbook Awards.
published in English in 1991 by William
Morrow Inc in the United States.
The Cuisine and Pastry Le Cordon
Bleu Foundations were published by
In 1995 Le Cordon Bleu launched in JaDelmar Cengage Learning in 2012.

26

32

Le Cordon Bleu Paris

8, rue Lon Delhomme
75015 Paris, France
T: +33 (0)1 53 68 22 50
paris@cordonbleu.edu
Le Cordon Bleu Japan
Le Cordon Bleu Tokyo Campus
Le Cordon Bleu Kobe Campus
Roob-1, 28-13 Sarugaku-Cho,
Daikanyama, Shibuya-Ku, Tokyo 1500033, Japan
T : +81 3 5489 0141
tokyo@cordonbleu.edu
Le Cordon Bleu Madrid
Universidad Francisco de Vitoria
Ctra. Pozuelo-Majadahonda
Km. 1,800
Pozuelo de Alarcn, 28223
Madrid, Spain
T: +34 91 715 10 46
madrid@cordonbleu.edu
Le Cordon Bleu Istanbul
zyein University
ekmeky Campus
Niantepe Mevkii, Orman Sokak,
No:13,
Alemda, ekmeky 34794
Istanbul, Turkey
T: +90 216 564 9000
istanbul@cordonbleu.edu
Le Cordon Bleu Liban
USEK University Kaslik
Rectorat B.P. 446
Jounieh Lebanon
T: +961 9640 664/665
liban@cordonbleu.edu
Le Cordon Bleu Korea
Sookmyung Women's University,
7th Fl., Social Education Bldg.,
Cheongpa-ro 47gil 100, Yongsan-Ku,
Seoul, 140-742 Korea
T: +82 2 719 6961
korea@cordonbleu.edu
Le Cordon Bleu USA
One Bridge Plaza N
Suite 275
Fort Lee, NJ USA 07024
T: +1 201 490 1067
info@cordonbleu.edu

LE CORDON BLEU IN THE

WORLD
Le Cordon Bleu Shanghai
2F, Building 1, No. 1458 Pu Dong Nan
Road,
Shanghai China 200122
T: +86 400 118 1895
shanghai@cordonbleu.edu
Le Cordon Bleu Australia
Le Cordon Bleu Adelaide Campus
Le Cordon Bleu Sydney Campus
Le Cordon Bleu Melbourne Campus
Le Cordon Bleu Perth Campus
Days Road, Regency Park
South Australia 5010, Australia
Free call (Australia only) : 1 800 064
802
T: +61 8 8346 3000
australia@cordonbleu.edu
Le Cordon Bleu Ottawa
453 Laurier Avenue East
Ottawa, Ontario, K1N 6R4, Canada
T: +1 613 236 CHEF(2433)
Toll free +1 888 289 6302
ottawa@cordonbleu.edu
Le Cordon Bleu Mexico
Universidad Anhuac North Campus
Av. Universidad Anhuac No. 46, Col.
Lomas Anhuac
Huixquilucan, Edo. De Mex. C.P.
52786, Mxico
T: +52 55 5627 0210 ext. 7132 / 7813
mexico@cordonbleu.edu
Universidad Le Cordon Bleu Peru
(ULCB)
Le Cordon Bleu Peru Instituto
Le Cordon Bleu Cordontec
Av. Nuez de Balboa 530
Miraflores, Lima 18, Peru
T: +51 1 617 8300
peru@cordonbleu.edu
Le Cordon Bleu New Zealand
Level 2, 48-54 Cuba Street
Wellington, 6142 New Zealand
T: +64 4 4729800
info@lecordonbleu.co.nz

Furthermore, Le Cordon Bleu

regularly shares
its expertise by contributing to culinary magazines
such as Rgal, Journal de Ptissier (France),
So Good (Spain), Shibata (Japan), Chef Art
(Russia), and Nutriao (Brazil).

Hollywood studios have also focused their attention on Le Cordon Bleu. In 1954 they immortalized
Audrey Hepburn on screen when she visited the
Paris school, as part of the launch of the film Sabrina. In 2009, Le Cordon Bleu network of schools
played a role in the success of the film Julie & Julia,
which tells the story of the life of Le Cordon Bleu
Paris alumni Julia Child. In 2014, one of the books
was even the Indian Chefs source of inspiration in
the American dramatic comedy The Hundred-Foot
Journey.
Significant events have also marked the institutions history and enabled Le Cordon Bleu to gain
international recognition.
In 1995, Le Cordon Bleu was chosen by the Shanghai Ministry of Tourism to train the first ever students from the Peoples Republic of China at its
Paris School. The opening of a school in Shanghai
on April 27, 2015 is an example of a first joint-venture ever signed between the Chinese government
and a private entity, in the field of training.
This year, Le Cordon Bleu continues its expansion,
with half a dozen School openings planned over
the five continents. Rio de Janeiros government
have asked Le Cordon Bleu to open a school in
preparation for the 2016 Olympic Games, in which
twenty percent of scholarships are for students
from underprivileged backgrounds.
Le Cordon Bleu Paris has been unrelenting in its
commitment to welcome students from all over the
world. A major project is currently underway, on
the banks of the Seine, which will be one of the
most important culinary and hospitality institution
in Paris.

The new Le Cordon Bleu

School Paris will open on

June 22, 2016

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LE CORDON BLEU IN THE

WORLD
Le Cordon Bleu London
15 Bloomsbury Square
London WC1A 2LS
United Kingdom
T: +44 (0) 207 400 3900
london@cordonbleu.edu
Le Cordon Bleu Thailand
946 The Dusit Thani Building
Rama IV Road, Silom
Bangrak, Bangkok
10500 Thailand
T: +66 2 237 8877
thailand@cordonbleu.edu
Le Cordon Bleu Malaysia
Sunway University
No. 5, Jalan Universiti, Bandar Sunway,
46150 Petaling Jaya, Selangor DE,
Malaysia
T: +603 5632 1188
malaysia@cordonbleu.edu
Le Cordon Bleu India
G D Goenka University
Sohna Gurgaon Road
Sohna, Haryana
India
T: +91 880 099 20 22 / 23 / 24
lcb@gdgoenka.ac.in
Le Cordon Bleu Chile
Universidad Finis Terrae
Avenida Pedro de Valdivia 1509
Providencia
Santiago de Chile
T: +56 24 20 72 23
Le Cordon Bleu Rio de Janeiro
Rua da Passagem, 179
CEP : 22290-031
Botafogo, Rio de Janeiro
Brasil
Le Cordon Bleu Taiwan
NKUHT University
Ming-Tai Institute
4F, No. 200, Sec. 1, Keelung Road
Taipei 110, Taiwan
T: 886 2 7725-3600 / 886 975226418

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The World Cookbook Fair in Frankfurt

October 19-23, 2016

whole truck was sold out before the week-end. The
Indian spices were slower at first, but sold out on the
weekend. Interviews were non-stop with televisions
and the journalists from the international and German media. For many, the Gourmet Gallery was the
busiest sector of the whole fair.
Before the end of the Book Fair 2015, there were
already requests from so many for 2016 that the space
for the Gourmet Gallery will increase probably by
more than 50%.
n The Guests of Honor 2016 - The Netherlands
and Flanders In the Gourmand Awards, The Netherlands and
Flanders represent yearly approximately 5% of the
volume of entries in the competition.

Juergen Boos, director of Frankfurt Book Fair, and Edouard Cointreau,

vice-prsident of Gourmand International

For the second time, the Frankfurt Book Fair and

World Cookbook Fair are joining forces to promote the international cookbook community. The
partnership with the World Cookbook Fair has
already been very successful in 2015.

Their interest for culinary culture is high, with much

knowledge.
n Guest of Honor 2017 - France

The Gourmet Gallery has been more international

than ever : 80 exhibitors from over 30 countries have
participated in the area of indulgence.

It will be essential for the many French professionals from the culinary sector toattend the Frankfurt
Book Fair 2016 to prepare well 2017. Those who
have been there know how much there is to learn
every year.

It attracted many trade and public visitors, with much

foreign rights business, launch of new projects, conferences, presentations at the Miele show kitchen, exhibition and tastings of food and drink products, food
and wine tourism promotions. There were some amazing stories.
One printer went home with 72 cookbook projects
to negotiate. Sales of foreign rights were beyond the
hopes of nearly all exhibitors, from the big markets,
and some of the most unexpected. There was even
a Syrian publisher working from Jordan who was
buying.The catalan olive oil sold quickly, and their

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BIBF - Beijing International

Book Fair

New Food and Wine area

at BIBF

Number 14 - June 2016

o iThe largest foreign rights trade platform in Asia

o i90% of Chinese publishers participate
o iThird largest book rights trade platform in the world
o iVery close to the Beijing Airport
o iIn the China International Exhibition Center, North East of the capital center
o iClose to the Great Wall to the North West , the wineries of the Huailai Valley

and Hebei , and the sites of the Winter Olympics 2022.

Yuan JiaYang and Edouard Cointreau, signing

On May 28, BIBF and Gourmand signed a long

term agreement to develop a new Food and Wine
area at the BIBF. They will build together a cultural
and business culinary bridge between China and other
countries. The agreement starts from 2016.
On August 24-28, 2016, there will an attractive space
operated by Gourmand :

jfor Chinese
exhibitors

and

international

visitors

It will be the exclusive and only food and wine area

at BIBF. There will be stands, conferences, food and
wine tastings, book presentations kitchen theater
shows, book exhibitions. Gourmand will also operate a
business center to facilitate contacts between visitors
and exhibitors.

and

jfor book professionals, for foreign rights trade

and international cooperation
jfor food and wine professionals, for internationalcooperation
jfor professionals to meet the public
jfor the public to have a culture, lifestyle and
entertainment feast

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Number 14 - June 2016

Le Cordon Bleu Paris : a new campus for summer 2016

Le Cordon Bleu, the worlds
leading network of Culinary
Arts and Hotel Management
institutes, will be opening its
new Paris school on June 22,
2016. Overlooking the Seine river

and the Statue of Liberty, Le Cordon Bleu sits alongside Beaugrenelle shopping centre, near the Eiffel Tower. With an ever increasing
demand for training programmes
in the Culinary Arts and wine, hotel
and restaurant management, Le
Cordon Bleu will welcome more
than 1 000 students every year.
The 4 000 square meters flagship institute is fitted out
with ultramodern equipment and boasts the latest
technology with particular emphasis on the use of digital systems. Built of aluminium and glass, the buildings
design was envisaged with the latest environmental
norms in mind enabling it to be eco-friendly.

This new contemporary building will provide

students with :
7 practical classrooms for cuisine, pastry and boulangerie lessons, including one classroom that has
been specially designed for teaching Asian cuisine:
Thai, Japanese and Chinese.
3 demonstration rooms
1 cellar-style room dedicated to Wine and Management
6 modular classrooms which can be transformed
into a 420 m function room
1 student area with multimedia equipment and a
large library with a wide selection of international
culinary books and magazines
1 boutique with a range of products and gourmet gifts all carefully selected by Le Cordon Bleu
Chefs, as well as an array of cuisine and pastry
equipment
1 workshop dedicated to individual or group lessons for cuisine amateurs
Le Cordon Bleu Caf gives students and passers by the
opportunity to try a range of quality goods either on
site or at home.
One of the buildings innovations is its roof which has
been transformed into a vegetable garden measuring

more than 800 m. The garden is energy autonomous :

the heat from the kitchen hoods is collected and used
to heat the green house, a rainwater tank enables the
garden to be watered and a number of composters
supply fertilizer. Beehives also provide the schools
honey. The garden allows students to learn about how
fruit, vegetables, herbs and edible flowers are grown
in an urban setting. It also provides some of the fresh
ingredients for cuisine lessons.